Backlinko

OCTOBER 16, 2024

In this post, you’ll learn: How to land your first SEO job (even with zero experience) The skills you need to succeed in SEO How to grow your career from entry-level to leadership roles Where to find the best SEO job opportunities Plus, expert tips from seasoned SEO professionals on how to stand out. SEO jobs are booming.

SEO

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. But here’s the deal: exceptional content marketing success is only possible if you employ a strategic approach. In many cases, this means doing the groundwork that will create and reinforce the market for your service.

Marketing Strategy

Hubspot Marketing

SEPTEMBER 20, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. my Spanish-speaking husband and I recently went to see a new movie at the theater. my Spanish-speaking husband and I recently went to see a new movie at the theater. Here in the U.S., Here in the U.S.,

Customer

Buffer Marketing

JULY 11, 2024

Establishing yourself as a thought leader and building an engaged audience on the platform can help generate new customers for your business, exciting job opportunities, and even paid side projects as a B2B (or B2C) creator.  On the other hand, if you’re new to creating content, that might feel like a heck of a lot.

Branding

Backlinko

DECEMBER 6, 2024

A marketing funnel is a way to think about your customer journey. It identifies drop-off points and guides customers to purchase. The better your marketing funnel, the more sales you can capture. The Marketing Funnel Explained How many stages a marketing funnel has and what you call them varies.

Customer Journey

Hootsuite

OCTOBER 22, 2024

Your employees are one of your biggest untapped marketing resources — and psst, they’re already on social media. Advocacy content can include everything from job postings to blog articles to industry resources to new product launches. Yup, these influencers and brand ambassadors have been under your nose all along.

Gen Z

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now. Does it fit your brand image? Facebook 2.

Branding

Hubspot Marketing

MAY 7, 2025

Social media marketing is a lot of work. Its a fast-paced industry that quickly evolves by the time you learn a new skill, trend, or platform update. Whether youre a marketer, a content creator, or a business owner, understanding social media involves a range of skills that require you to always be learning.

Social Media Marketing

Hubspot Marketing

JULY 22, 2024

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. So, what is a brand style guide? The language sounds familiar.

Branding

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership

Hubspot Marketing

AUGUST 20, 2024

This is just one example of how AI can impact our everyday lives, and the same can be said about AI in B2B marketing. Here are nine of the best ways to use AI in B2B marketing to level up your day-to-day. The State of AI in B2B Marketing Before we dive in, let’s get a quick lay of the AI land. How to Use AI in B2B Marketing 1.

User-Generated

Vertical Response

NOVEMBER 3, 2024

This guide will break down the new FCC regulations, the impact on your operations, and the steps to ensure you are prepared for the changes regarding TCPA Compliance 2025. Over the years, the TCPA has evolved to address new challenges in the telemarketing landscape.

Telemarketing

Hubspot Marketing

DECEMBER 4, 2024

If you want to start a newsletter, whether on behalf of a large business or your personal brand, I’ve built you a guide filled with data, expert advice, formats, and topic ideas. B2B newsletters serve a very different purpose from email marketing or email promotions. Let’s get started. If you don’t subscribe yet, come join us!

Education

Hubspot Marketing

NOVEMBER 20, 2024

Thankfully, much of this has improved today, but the challenges (and importance) of capturing human candor and understanding remain — especially for marketers. Let’s unpack how to maintain your human touch while still reaping the benefits of AI content as a marketer. via GIPHY Keeping up with a full marketing calendar is hard.

User-Generated

Sprout Social

JANUARY 9, 2025

When Lisa Cole, former Chief Marketing Officer at Cellebrite, stepped into her role, these were the questions constantly on her mind. She wanted to illustrate the marketing departments ability to drive results and improve work-life balance for employees. And how do we make a greater impact without burning out our teams?

User-Generated

Customers.ai

DECEMBER 4, 2024

Did you know that email marketing has an average ROI of $36 for every $1 spent? It’s also proof that email is still the king of digital marketing. when your sales team is pumped about all the new leads you identified but you’re just a chill guy. That’s not just impressive, it’s crazy! That’s where growth hacking comes in.

CRM

SocialPilot

JANUARY 16, 2025

According to a recent report by the New York Times, TikTok is the new search engine for Gen Zs. From discovering new brands to shopping, learning, and exploring trends, social platforms have become the new digital frontier. Remember when Google was the go-to for all your searches? Those days are slipping away.

SEO

Buffer Marketing

SEPTEMBER 11, 2024

LinkedIn is also a powerful platform for employee advocacy , which has become an important part of our own marketing strategy.  ” David sees his LinkedIn posts as zero-click content , even if the content originated as a blog post or video. How can you help your audience learn and grow?

Entertainment

Hubspot Marketing

DECEMBER 16, 2024

Over the past three years, Ive written over 200 marketing content pieces from blog posts to guides to landing pages. Over that time, Ive witnessed more and more brands investing not just in new content, but in content optimization. It makes sense why content marketing teams are optimizing their content. Heres how.

SEO

Hubspot Marketing

MARCH 14, 2025

If youre staring at a blank screen (weve all been there) trying to figure out how to develop a marketing brief, there are a few questions you can ask yourself to get to the heart of the problems and solutions your campaign will address. Writing a great marketing brief will give you a strong foundation for your campaign.

Marketing

Backlinko

OCTOBER 21, 2024

It usually means you learned something new. It’s about offering new perspectives, data, or insights on a topic not found in other pages targeting the same search query. Here’s who I talked to: Name Role Website Niche Monthly Traffic Caroline Gilbert Director of Content Angi Home Services 6.4M The punchline?

SEO

Hubspot Marketing

DECEMBER 30, 2024

So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. You can then use the performance data to improve your content marketing strategy. Below, some incredible SEO specialists and I share the key benefits of adding this process into your content marketing strategy.

eCommerce

Hubspot Marketing

NOVEMBER 18, 2024

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. This blog details the full rundown of what I learned. This blog details the full rundown of what I learned.

Influencer Marketing

Hubspot Marketing

NOVEMBER 6, 2024

Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. One of the quickest ways to gain traction and drum up new leads is to partner with influencers within your niche. This lead generation utopia I'm describing is a possibility. Partner with influencers.

User-Generated

Hubspot Marketing

MARCH 3, 2025

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. They struggled to get started, so we built educational content and onboarding flows designed to guide them. Table of Contents What is B2B SaaS marketing?

Customer Acquisition

Backlinko

NOVEMBER 29, 2024

This guide will show you how to use SEO analytics to make data-driven decisions. That’s why it’s important to match your metrics to the needs of each role. Marketing Directors Marketing directors sit between high-level strategy and day-to-day execution. And how it’s guiding people through the sales funnel.

Analytics

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic. Paid plans start at $6/month/channel.

Price

Orbit Media Studios

NOVEMBER 13, 2024

By Andy Crestodina Every year, we ask 1000+ content marketers 22 questions about content marketing. The result is a long term study that tracks blogging trends and statistics. It shows the changes over time in article length, publishing frequency and marketing challenges. How long have you been blogging?”

Marketing

Hubspot Marketing

OCTOBER 14, 2024

Tackling marketing without a solid plan is like putting together a puzzle without all the pieces — I know this firsthand. Before using a marketing strategic framework, my efforts often felt scattered, with no real direction. Table of Contents What is a marketing strategy framework?

Marketing

Backlinko

NOVEMBER 1, 2024

In this guide, you’ll learn how you can use SEO to turn your own prospects into paying customers. For more on that, check out this guide to getting more Google reviews. Your prospects are searching for roofers on Google right now. Because they’ll be able to find other roofing companies. But not you. star rating (from 838 reviews).

SEO

Scoop.it!

NOVEMBER 7, 2024

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there.

Fashion

Hubspot Marketing

APRIL 30, 2025

Generally, the buyer journey will have three stages: Identification = pain and problem awareness Consideration = solution awareness Decision = provider aware Sometimes, its represented in a funnel, known as the marketing or conversion funnel. I know the impact of ignoring buyers journey keywords all too well. The client and I were thrilled.

SEO

Backlinko

OCTOBER 31, 2024

In this guide, you’ll learn how to use my QRIES framework to: Create content that naturally aligns with Google’s quality standards Build authority that naturally attracts backlinks Scale quality content production First, a refresher on how Google assesses content quality. Quality SEO content keeps readers glued to the page.

SEO

Vertical Response

AUGUST 25, 2024

This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. Effective holiday planning can foster customer loyalty and successful marketing outcomes.

Marketing Strategy

Orbit Media Studios

AUGUST 6, 2025

By Andy Crestodina Many of us predicted that this would be the top marketing question of 2025. Note: Marketers haven’t yet settled on a term for this new practice. Does it include all of the details necessary to help guide the user toward your brand? An executive summary that explains how your business fits in the market.

PR

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. Keep it concise.

Social Media Marketing