Martech

APRIL 10, 2024

Martech is marketing and CRM is arguably the original martech. LinkedIn: JeroenCorthout (22K followers) X/Twitter: JeroenCorthout (8K followers) Sarah Franklin Sarah is the new CEO of Lattice, a company specializing in people management and performance software. It changed everything. How do you keep up with all those changes?

CRM 95

CRM Inbound Marketing CMO Management 95

Buffer Marketing

MARCH 21, 2024

If you’re publishing quality blog content, you’re also creating ideal content for LinkedIn — you just need to learn how to repurpose it. I’m Irina, a Growth and SEO Advisor, and I help companies grow their visibility with inbound marketing. and repurpose that content to increase my LinkedIn visibility.

Thought Leadership 107

Thought Leadership Inbound Marketing Promotion User-Generated 107

Marketing Insider Group

NOVEMBER 20, 2023

At Marketing Insider Group, we believe in the power of quality. Enhanced AI performance across many tasks, whether it’s drafting compelling marketing emails, generating intricate code, or even creating captivating digital art. The Evolution of SEO At Marketing Insider Group (MIG), we’ve witnessed the fascinating journey of SEO.

Transform 98

Transform User-Generated SEO Digital Marketing 98

Hubspot Marketing

DECEMBER 14, 2023

As I sit here wrapping up this blog post, I've gotten stuck trying to come up with a snazzy, but concise, title. So I turned to HubSpot’s AI Blog Writer for suggestions, prompting it with the command to generate headline ideas for a blog post about integrating AI tools into marketing processes.

Transform 111

Transform User-Generated Marketing Marketers 111

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Everything else has changed dramatically (the not-so-good news). Everything else has changed dramatically (the not-so-good news). Available resources.

Price 133

Price User-Generated Education eBook 133

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Employ traditional offline marketing methods, including event booths, networking events, television, radio, and print ads.

Customer Journey 118

Customer Journey SEO Logistics Customer 118

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. Let’s get started!

Transform 77

Transform User-Generated Marketing Marketers 77

Hubspot Marketing

JANUARY 5, 2024

That means blog posts, articles, social media posts, website copy, etc. Content creation is a critical component of most businesses' marketing strategies — as of 2020, 70% of marketers now actively invest in content marketing. This means the role of a content writer is more in-demand than ever before.

Health 106

Health Entertainment SEO eBook 106

Search Engine Land

APRIL 23, 2024

This comprehensive guide delves into the intricacies of optimizing for TikTok, exploring strategies, tools and best practices to help you enhance your visibility, engage your target audience and ultimately drive success on this rapidly growing platform. Why TikTok is threatening Google’s supremacy TikTok is changing the buyer journey.

SEO 113

SEO Gen Z User-Generated Entertainment 113

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Hubspot Marketing

JUNE 5, 2023

Advances in artificial intelligence (AI) are offering new ways for marketers to create more effective and engaging content. From automating content creation to improving personalized recommendations, AI is reshaping the content marketing landscape. AI has undoubtedly upended the way professionals across the organization work.

Marketing Plan 119

Marketing Plan SEO Management Product 119

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Scoop.it!

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. This post will explore seven content marketing tips and examples for HR audiences and leaders. Let’s dive in and see how content marketing can help your HR department achieve key business goals. Damian Grabarczyk, the co-founder and growth marketer of PetLab Co.

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Campaign Monitor

MARCH 21, 2024

Engaging your audience with new email marketing strategies can be exciting, but knowing where to start can be daunting. The welcome email is an opportunity for you to not only meet your customer’s expectations — but to also exceed them with engaging content that keeps them wanting to see more of your content and products.

Customer loyalty 78

Customer loyalty Promotion Fashion Email Marketing 78

Adobe Experience Cloud Blog

JUNE 2, 2020

Recent reports have shown that many companies plan to reevaluate their budgets with a focus on eliminating non-business essential marketing. Therein lies the keyword that will guide marketing in the post-COVID era – business essential. To achieve that, they will need six key marketing skills: #1 Storytelling.

Thought Leadership 171

Thought Leadership Finance Marketing Marketers 171

Martech

OCTOBER 10, 2023

As a result, today’s world has given rise to a new breed of empowered consumers who expect more from the brands they support. Here’s why brands must adopt a new approach to customer connection and how we can meet the demands of empowered consumers in this landscape. As a result, ecommerce and digital storefronts have surged.

Customer Journey 121

Customer Journey Shoppers CMO eCommerce 121

Tiecas

MARCH 15, 2024

How can a B2B industrial marketing agency develop a strategic roadmap and help you execute it for success? Imagine an industrial marketing strategic roadmap with a laser-sharp focus, a plan that directly aligns with your sales goals and delivers a predictable flow of qualified leads. So, why should a roadmap be your first step?

Transform 92

Transform Manufacturing Customer Acquisition Marketing 92

Search Engine Land

SEPTEMBER 6, 2023

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. What comes to mind when you think of the fading days of summer?

SEO 136

SEO User-Generated Shoppers Retail 136

Hubspot Marketing

MAY 8, 2023

In this article, we'll explore the various AI tools available to you, but first, let's dive into how marketers use AI and the definition of AI SEO. In this article, we'll explore the various AI tools available to you, but first, let's dive into how marketers use AI and the definition of AI SEO. How Marketers Use AI What is AI SEO?

SEO 121

SEO User-Generated Copywriting Health 121

Hubspot Marketing

SEPTEMBER 29, 2023

Marketing trends come and go at a rapid speed, and higher education isn't immune to these shifts. Especially at a time when college enrollment is down , higher education institutions must evolve, innovate, and leverage new strategies to attract and engage students. Here are the top 12 higher education marketing trends of 2023.

Education 100

Education Market Trends Marketing Marketers 100

Vertical Response

MARCH 29, 2024

This guide offers actionable insights on leveraging SEO, content marketing, and a user-centric approach to drive sustainable traffic from search engines to your website. Looking to increase your website’s organic traffic? You’re in the right place. Think of it as a matchmaker, connecting you with users already seeking what you offer.

Transform 68

Transform User-Generated SEO Analytics 68

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. Generate This is of particular interest to marketers.

User-Generated 142

User-Generated CMO Marketing Marketers 142

Set Up

JANUARY 10, 2023

” — LEANA LESS | FORMER VP OF GLOBAL MARKETING | AVEDA (AN ESTÉE LAUDER COMPANY). You’ve finally landed your dream role, and, with it, the pressures of getting it right. Challenge #1 - Defining your role Sometimes it is hard to tell where your role fits into a company’s bigger picture. What is missing?

Marketing 52

Marketing Marketers Global Marketing Communications 52

CXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

User-Generated 124

User-Generated Marketing Marketers Customer Journey 124

Hubspot Marketing

NOVEMBER 23, 2022

Email signature fonts play an important role in shaping your tone as a professional and showcasing your personality. As you take a look at this blog post on your screen, are you thinking about the font used? If this blog post were written in Papyrus, that might make for a distracting read. Fonts matter. Readability is key.

Email Marketing 125

Email Marketing Place Customer Marketing 125

Rock Content

FEBRUARY 21, 2024

So this is the content – be it in the form of videos, images, social media posts, or blogs – that is created and shared by your own team members. Audiences believe them more than C-Suite messages or generic marketing content. If you’re wondering what on earth EGC is, relax – you’re not alone. But, hey, we get it.

Transform 86

Transform User-Generated Branding Education 86

Search Engine Land

APRIL 5, 2024

This is not a tactical guide to creating a great SEO audit. An SEO audit helps you get up to speed and acts as a diagnosis Working with a new client or landing a new in-house role means you are completely new to a domain. A guiding policy. .” That one hurts to read, doesn’t it? Coherent action.

SEO 102

SEO Place Communications Education 102

Businesses Grow

APRIL 8, 2024

The world is going bonkers over a bombastic claim implying that AI is the doom of marketing. The interview is behind a paywall, but Paul relayed this specific quote about the doom of marketing and Artificial General Intelligence (AGI). Will we be losing 95% of our marketing jobs?

Non-Profit 83

Non-Profit Law Transform Marketing 83

Rock Content

DECEMBER 11, 2020

So, you’re a marketer. You work a lot every day to achieve the best results with Content Marketing. You can get some by following the best Content Marketing blogs on the internet. They are basically a compound of excellent ideas and hacks for you to boost your marketing strategies. Copyblogger.

Content Marketing 124

Content Marketing Transform Marketing Marketers 124

Search Engine Land

NOVEMBER 11, 2022

And you’ve likely seen many blog posts, articles, webinars, podcasts, etc. The role that search plays in collecting that precious first-party data. The role of search in capturing first-party data. But search plays a critical role, too. Nothing new, right? What isn’t being talked about?

Direct Mail 93

Direct Mail CRM eCommerce Retail 93

Duct Tape Marketing

MAY 13, 2023

The Emergence of Fractional CMOs: A Powerful Shift in Marketing written by John Jantsch read more at Duct Tape Marketing As businesses evolve and competition increases, the marketing landscape is changing significantly. Traditional marketing agencies have long been the go-to solution for businesses seeking marketing expertise.

CMO 77

CMO Key Performance Indicator Traditional Marketing Brand Management 77

Hubspot Marketing

FEBRUARY 22, 2023

Lead magnets, in marketing, are an effective technique for gaining a prospect's contact information. This email marketing campaign starts a conversation with the lead to keep them engaged with your business. The problem is these magnets can take a lot of time and energy to produce. What is a good lead magnet?

eBook 145

eBook Finance User-Generated Transform 145

Rock Content

JANUARY 23, 2024

In the digital landscape, your sales success will increasingly depend on your ability to adapt, innovate, and optimize marketing tactics. Here’s the story of our experiment, the nuances of the buyer’s journey, and the indispensable role of A/B testing in implementing a winning tactic in our marketing.

Customer Journey 95

Customer Journey User-Generated Customer Acquisition Education 95

Scoop.it!

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Content marketing is, without a doubt, one of the best ways to achieve this goal. Let’s dive in.

eCommerce 107

eCommerce Content Marketing Customer loyalty Marketing 107

Search Engine Land

SEPTEMBER 11, 2023

Media companies and publishers play a pivotal role in affiliate marketing. I’ve worked with several media organizations that have sought guidance to boost their traffic and revenue through affiliate marketing. Here are a few new players that moved in and are making bank. What can be the reason behind these movements?

Affiliate Marketing 140

Affiliate Marketing Marketing Marketers SEO 140

Hubspot Marketing

MAY 30, 2022

And then we suddenly find ourselves in the real world, only to realize that numbers do play a pivotal role in what we do — especially in digital marketing. To help those of you looking for a way to sharpen your skills, we've put together a detailed list of ways you can start using Excel to simplify your marketing tasks.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Search Engine Land

DECEMBER 27, 2023

And the news and updates kept coming, day after day, week after week and month after month. And the news and updates kept coming, day after day, week after week and month after month. Here’s our look back at the biggest SEO news and updates of 2023. The year 2023 was unlike any other I’ve seen in SEO and Search.

SEO 128

SEO User-Generated Gen Z Analytics 128