blog the-psychology-behind-brand-love 
Jeff Bullas
NOVEMBER 22, 2022
In today’s global marketplace, the battle for a customer’s attention has never been more challenging. Attention spans are shrinking, customer’s demands and expectations are going up and the margin for error is minuscule. The user experience is so important because it is the gateway between person and product. What does a bad UX look like?
Neil Patel
NOVEMBER 25, 2020
In emotional marketing, we talk a lot about using psychological triggers to get customers to click, convert, engage, etc. “By By leveraging common psychological triggers all people have,” you might hear, “you can drive more sales.”. This is where marketers often leverage the theory of dual processing in psychological marketing.
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Sprout Social
JUNE 1, 2022
At times, it might seem that social media managers are stuck in silos, focused more on brand awareness than direct revenue impact. But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. Lifecycle marketing. Copywriting 2??
Adobe Experience Cloud Blog
APRIL 6, 2018
They wanted to demonstrate their appreciation to the teams behind the software, but more often than not, their gratitude settled on the object that had a very real, very human impact upon their careers: the software itself. Clark humbly credited the software with a big part of that success.
Neil Patel
APRIL 20, 2021
In the book Influence: The Psychology of Persuasion , author Robert B. Selling can be challenging because it involves s a complex process of human behavior and cognition. More than likely, marketers who struggle to win customers either haven’t been prospecting the right way or aren’t putting in enough effort. You believe in your product (e.g.,
Search Engine Land
JANUARY 4, 2023
28 on the Inside Adwords blog. What Google was saying, simply, was that it would allow phone numbers to display in ads and would charge advertisers when calls were initiated accordingly. As we described it at the time, this was effectively a “pay-per-phone call” but the cost per call is the same as a click. Also on this day.
Moz
MAY 10, 2020
Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. So, just a few months into 2018, our team pivoted and created a brand new SEO-driven content strategy to address our inability to move forward. To start, the blogging team partnered with the SEO team.
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