Search Engine Land

MAY 7, 2024

See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. The site was able to: Rank in the top three positions of Google for commercial keywords that get up to 246,000 average monthly searches.

eCommerce 83

eCommerce PR Real Estate SEO 83

Rock Content

MARCH 14, 2024

This article is the first in a series exploring key findings from the 2024 State of Marketing Report , a comprehensive study by industry leaders like HubSpot, Litmus, Rock Content, and Search Engine Journal. Today, we delve into the future of content marketing, a future where personalization reigns supreme.

Whitepaper 106

Whitepaper User-Generated eBook Health 106

Litmus

MARCH 6, 2024

Are your emails not converting as well as they should? If you want to create good looking emails that sell, you need conversion-centered design. If you want to create good looking emails that sell, you need conversion-centered design. Think of your email’s main goal. Design isn’t just about making things look pretty.

Price 98

Price Promotion Product Email Marketing 98

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Backlinko

MAY 8, 2024

Here are the results: HKM Employment Attorneys has the top spot on Google Maps and in Google search. This is especially true if your site pages appear at the top of SERPs. A sustained top ranking on search engines can also significantly increase organic traffic. Want to attract prospects and land more cases from search engines?

Law 70

Law SEO PR User-Generated 70

Tiecas

MAY 7, 2024

What the heck am I talking about, and why am I suggesting the pillar of B2B industrial marketing success is somehow broken? Originally coined by Italian economist Vilfredo Pareto, this idea found widespread application in the business world. How does all this relate to industrial marketing? Is this clickbait?

Manufacturing 52

Manufacturing Thought Leadership Marketing Marketers 52

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. But how did I create this guide?

Transform 77

Transform User-Generated Marketing Marketers 77

Search Engine Land

DECEMBER 11, 2023

The language model is based on content from Search Engine Land layered on top of ChatGPT. I am the first generative AI chatbot for search marketers. As a marketing expert, I can provide guidance and expertise in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots, and more. Understood?

Promotion 105

Promotion B2C Retail Direct Mail 105

Hubspot Marketing

FEBRUARY 22, 2023

Lead magnets, in marketing, are an effective technique for gaining a prospect's contact information. In this article, we’ll explain what a lead magnet is, as well as provide lead magnet ideas you can create today by repurposing content you already have. The problem is these magnets can take a lot of time and energy to produce.

eBook 145

eBook Finance User-Generated Transform 145

Orbit Media Studios

FEBRUARY 14, 2023

It’s the 80/20 rule of content marketing: 80% of results come from 20% of your content. A report of your top posts by traffic probably looks something like this. A content audit for finding the top performers If it’s true that 20% of articles create 80% of the results, we should focus more on these top performers.

SEO 144

SEO Content Marketing Analytics Promotion 144

Hubspot Marketing

JANUARY 17, 2023

In this article, we're going to define what an advertorial is and how it can be an excellent marketing choice for you and your team. Benefits of Advertorial Marketing. An advertorial should provide the same high-quality content as a blog post or video but give a spotlight to the product being advertised. What is an advertorial?

User-Generated 142

User-Generated Advertising Advertisers Promotion 142

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.

Social Media Marketing 128

Social Media Marketing Marketing Marketers Influencer Marketing 128

Hubspot Marketing

JULY 28, 2023

If you're new to marketing, you might have a skewed perception of it. Marketing is much more than that. Here, I'll walk you through some beginner-friendly marketing channels and how to build your first marketing strategy. This can be blog posts, videos, podcasts, e-books, and more. Check out this helpful guide.

Price 81

Price Marketing Mix Key Performance Indicator User-Generated 81

AWeber

MARCH 16, 2023

You could spend hours designing and writing a compelling email series that explains the amazing benefits of your product. Thankfully, there’s a marketing tool that can help you figure out how to communicate with your prospects and customers whether they’ve just joined your list, or they’ve been long-time customers. Need proof?

Email Marketing 118

Email Marketing Customer Education eBook 118

Vertical Response

JULY 11, 2022

More than half of small business owners say that email marketing is their primary tool for driving sales. Depending on your needs, you can leverage this marketing tactic to generate leads, raise brand awareness, or expand your reach. Below are five email marketing ideas that can take your small business to the next level.

Email Marketing 102

Email Marketing Whitepaper Marketing Marketers 102

Hubspot Marketing

DECEMBER 1, 2023

Instead, marketers and designers need to take a more strategic approach. The lead generation process typically starts when a website visitor clicks on a call-to-action (CTA) located on one of your site pages or blog posts. Before you build your lead generation website, consider what your goal for it is. Start with a goal.

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

Hubspot Marketing

JANUARY 5, 2024

That means blog posts, articles, social media posts, website copy, etc. Content creation is a critical component of most businesses' marketing strategies — as of 2020, 70% of marketers now actively invest in content marketing. So, what is the actual definition of content writing? But that’s easier said than done.

Health 106

Health Entertainment SEO eBook 106

Buffer Marketing

MARCH 21, 2024

If you’re publishing quality blog content, you’re also creating ideal content for LinkedIn — you just need to learn how to repurpose it. I’m Irina, a Growth and SEO Advisor, and I help companies grow their visibility with inbound marketing. and repurpose that content to increase my LinkedIn visibility.

Thought Leadership 107

Thought Leadership Inbound Marketing Promotion User-Generated 107

Hubspot Marketing

MARCH 15, 2023

Here, we're going to dive into what a listicle is, how to write a high-quality article, and listicle ideas to help you generate engaging content for your readers. For example, you might read a fun listicle, like "The Top 10 Movies of 2020," or a more informational one, like "7 Steps to Build a Website." Try out-of-the-box ideas.

Millennials 92

Millennials CRM B2C eCommerce 92

Buffer Marketing

JANUARY 15, 2024

With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. But what makes B2B content good ? Tough question.

Copywriting 113

Copywriting PR SEO Content Marketing 113

Buffer Marketing

MAY 2, 2024

  Just four months after moving their top content over, their earnings shot up to over $13,000!  The creator economy is filled with loads of potential for anyone willing to put in the effort and build an attractive-looking brand.  It’s a low-hanging fruit for anyone with a smartphone.    But you can.

Affiliate Marketing 78

Affiliate Marketing Manufacturing User-Generated Promotion 78

AWeber

MARCH 15, 2022

When you first created your email sign up form, you probably spent most of your time writing the copy and fine-tuning the design. To help you make the most of your opt-in form — and all the other work you put into your email messages — we’ve rounded up 10 call to action best practices. Be compelling. Keep it brief.

eBook 125

eBook Place Digital Marketing Content Marketing 125

AWeber

NOVEMBER 30, 2023

Let's face it, nothing feels more frustrating than pouring your heart into a carefully crafted email, only to discover it's taken an unexpected detour to your subscriber’s spam folder. It’s not as if you can send an email to your subscribers asking them to safelist you, because those emails will just end up in spam.

Health 102

Health Education Email Marketing Product 102

Neil Patel

JANUARY 5, 2021

If you consider yourself a content marketing professional, there’s a good chance you already use Google tools the make your life easier. While there’s nothing wrong with wanting to see your website at the top of the search engine giant’s results, you can’t ignore the process for reaching this goal.

Content Marketing 144

Content Marketing Marketing Marketers Analytics 144

Hubspot Marketing

MAY 16, 2023

And it’s already considered one of the best chatbots ever created. While the technology isn’t new, AI can now create authentic content that’s usable in marketing. In this post, we’ll review what generative AI is, its benefits, limitations, use cases, and tools to add to your marketing stack. What is generative AI?

Price 101

Price User-Generated CRM Copywriting 101

Search Engine Land

MAY 12, 2023

As far as the content you’ll find inside a resource center, you’re not limited to blogs. Overwhelmingly, buyers do extensive research before talking to a salesperson or reaching the decision stage – 70% read at least 3-5 pieces of content before talking to sales. It makes your content on specific topics much easier to find.

Whitepaper 95

Whitepaper eBook SEO Education 95

Hubspot Marketing

MARCH 28, 2022

Back in September 2021, the announcement of Apple’s iOS 15 data privacy changes triggered a mass hysteria among email marketers, with some even proclaiming that email marketing as we know it could come to an end. How Are Data Privacy Changes Affecting Email Marketing Strategies? How is this possible?

Email Marketing 126

Email Marketing Marketing Marketers Marketing Strategy 126

Orbit Media Studios

MARCH 10, 2024

There you are in the press or on someone’s blog. It is vitally important for our careers to be at the top of these rankings. This will get the attention of the marketers at the brand, thanking them …and giving them the chance to reshare it. You’ve been mentioned. It feels great doesn’t it? But it won’t last long.

PR 105

PR SEO CMO Energy 105

Businesses Grow

MARCH 27, 2023

I mean, that is definitely a First World problem, but this is a First World blog post! Test 1: Compose a simple essay The prompt: Compose a 300-word essay, in the voice of author Mark Schaefer, about the importance of community-based marketing. With a little editing, I could have easily used this output as a blog post.

Gen Z 145

Gen Z Transform Marketing Marketers 145

Hubspot Marketing

DECEMBER 7, 2022

Your company should sound the same on social media, in email communications, and even on packaging. market, 46% of consumers prefer to buy from brands that they can trust. market, 46% of consumers prefer to buy from brands that they can trust. For instance, consider the humor used in MoonPie's social media posts.

Branding 135

Branding Millennials Fashion Communications 135

Hubspot Marketing

NOVEMBER 15, 2023

According to HubSpot’s research, 36% of marketers say data helps them reach their target audience more effectively. Data-driven decision making is used in almost all areas of business, especially marketing. Gather relevant data from sources like internal databases, surveys, customer feedback, market research, or external sources.

Transform 81

Transform Key Performance Indicator Analytics User-Generated 81

AWeber

OCTOBER 24, 2023

But time constraints, startup costs, and the idea of drumming up clients for a new business can be daunting and easily overwhelm your desire to coach. Top coaches enjoy high profits, and the growing demand for services means this may be an excellent time for you to get started. Pressed for time? On a budget? Unsure where to start?

Non-Profit 84

Non-Profit Transform Price Health 84

Neil Patel

OCTOBER 8, 2020

If you’ve ever led a marketing team, you know it’s easy to get overwhelmed by tasks and plans. Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. To solve this problem, consider using a marketing calendar. Why Use a Marketing Calendar?

Transform 145

Transform Marketing Marketers Millennials 145

Rock Content

SEPTEMBER 10, 2023

Consider these five steps that will help you to get started. #1 Understanding market trends You also want to consider the market trends before selecting a niche. Retail experts expect the industry to grow by 28.8% The hardest part about becoming a dropshipper is setting up your business. What Is Dropshipping?

Manufacturing 74

Manufacturing Shipping Retail Price 74

Orbit Media Studios

JANUARY 31, 2023

Designing a homepage and writing the copy is one of the great digital marketing challenges and homepage best practices can be a big big help. This is a framework for considering what to put on your homepage …and what to leave off. The logo goes in the top left (at least on 93% of websites ) or in the top center.

Copywriting 139

Copywriting Real Estate User-Generated Analytics 139

AWeber

MARCH 9, 2023

And the more recently someone has thought about you, the more likely they are to open future emails and even buy something or recommend you to a friend. Step 1: Find an email newsletter tool Finding the right email newsletter tool is like searching for the perfect ingredient to complete a recipe. It’s a reminder.

Email Marketing 100

Email Marketing Promotion Food Management 100

Neil Patel

DECEMBER 16, 2021

At the time of writing this, InternetLiveStats shows that over 5 billion people are using the Internet. Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. If you’re a small business owner trying to compete in the big leagues , this blog is for you. Most people have.

Marketing Strategy 145

Marketing Strategy Affiliate Marketing Marketing Marketers 145