Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? Produce short-form videos.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. same text, video/audio, or image, depending on the task). Get the daily newsletter search marketers rely on.

Transform 136

Transform SEO User-Generated Whitepaper 136

Buffer Marketing

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits.   One key difference between nonprofits and startups comes into play when launching a marketing initiative. Yes, people are extremely important in nonprofit marketing. Think again.

Energy 108

Energy Marketing Marketers Direct Mail 108

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Like Facebook, you can also post content like photos or videos.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for.

Price 131

Price User-Generated Education eBook 131

Scoop.it!

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. In addition, 99% of marketers cite webinars as key to their plans.

Content Marketing 86

Content Marketing Branding Marketing Marketers 86

Hubspot Marketing

JANUARY 19, 2024

I love it when my friends inflate my ego, so I let the comment slide and raised a glass to celebrate my first YouTube video. My friend didn't need to know that, but marketers definitely should since both serve different purposes in the marketing world. In the video below, she reviews products sent from Makeup by Mario.

Gen Z 107

Gen Z Influencer Marketing PR User-Generated 107

Hubspot Marketing

DECEMBER 19, 2022

As a marketer, you know digital content like blogs, videos, and social media are integral to your marketing strategy, but figuring out the frequency you should post digital content can be tricky. How often do marketers publish content? You can conduct a website audit to assess your blog and web pages.

Education 127

Education Marketing Strategy Branding Marketing 127

Search Engine Land

FEBRUARY 21, 2024

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. Multichannel marketing enhances customer experience and satisfaction and ultimately strengthens loyalty. Tailor your strategy accordingly.

Customer Journey 114

Customer Journey SEO Customer Transform 114

Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. But do you understand how to implement this strategy in your accounts? Awareness campaigns are meant to do exactly what they say: to make customers aware of your brand so that when they finally enter the market, you have a leg up due to brand recognition.

Marketing Strategy 116

Marketing Strategy Marketing Marketers Shipping 116

Marketing Insider Group

APRIL 15, 2024

B2B creators adapt their content for various types of businesses, offering relevant advice and strategies that help businesses of all sizes thrive and evolve. In an environment where 71% of B2B marketers say content marketing has become more important to their organization in the last year, the role of B2B creators becomes crucial.

Transform 93

Transform Market Segmentation Manufacturing Thought Leadership 93

Digital Marketer

NOVEMBER 2, 2023

As search engines are integrating generative AI and learning to surface more diverse results, creating a strategy to rank your pages in the top 5 takes a lot of trial and error. Video marketing is almost equally challenging. These days anyone can create great videos at home and edit them using affordable software.

SEO 103

SEO User-Generated Video Marketing CRM 103

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. In 2023, we saw the emergence of AI in all forms of content, the rise of personalization, augmented realities (including the metaverse), and the explosion of short-form video.

Advertising 73

Advertising Advertisers PR Millennials 73

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. million digital video viewers in the United States alone. Video uploads have increased by 263.4%

Video Marketing 126

Video Marketing Millennials User-Generated Education 126

Hubspot Marketing

APRIL 4, 2024

While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Insights from these actual search terms can help inform your content strategy as well as your larger marketing strategy.

SEO 102

SEO Inbound Marketing Transform Analytics 102

Hubspot Marketing

NOVEMBER 20, 2023

So, how could artificial intelligence change influencer marketing if the goal is to humanize a brand or organization to boost awareness and profits? It turns out, like all things marketing, AI has the potential to alter influencer marketing significantly. Berrios and Bolus understand these struggles first-hand.

Influencer Marketing 120

Influencer Marketing User-Generated Marketing Marketers 120

Buffer Marketing

APRIL 22, 2024

As the founder of CoachRanks , I have the opportunity to work with life coach solopreneurs every week, helping them better understand marketing best practices. But after achieving initial success, they bump into the same problem: They must moonlight as marketers to scale up. The number one most common theme that I see?

Thought Leadership 98

Thought Leadership Real Estate User-Generated Food 98

Hubspot Marketing

APRIL 2, 2024

If you want to curate others' content from social media or just make your own visual social media content work harder for your overall content strategy, you need to know how to embed HTML code onto your blog or website. You often see this code when you're in the "back end" of your blog post. But wait a second. And what is HTML?

User-Generated 96

User-Generated Place Management Customer 96

Search Engine Land

MARCH 22, 2024

This article covers strategies for creating localized business content that converts, such as: Providing transparent pricing details. Incorporating video marketing. Why not show them with video? We started sharing regular video content for our brand about a year ago and have seen great results. Managing reviews.

Real Estate 116

Real Estate User-Generated Price SEO 116

Hubspot Marketing

SEPTEMBER 29, 2023

Marketing trends come and go at a rapid speed, and higher education isn't immune to these shifts. Especially at a time when college enrollment is down , higher education institutions must evolve, innovate, and leverage new strategies to attract and engage students. Here are the top 12 higher education marketing trends of 2023.

Education 99

Education Market Trends Marketing Marketers 99

Businesses Grow

MAY 30, 2023

I founded a community of marketing geeks called RISE and we just unleashed something wild and wonderful. It is The Most Amazing Marketing Book Ever. Before I PROVE to you that this is the most amazing marketing book, let me tell you how we got here. In fact, it is astonishing, unique, surprising, and, well … amazing!

Copywriting 143

Copywriting Direct Mail Advertising Advertisers 143

Search Engine Land

OCTOBER 24, 2023

Blog posts are the most common content type found in the top 5 Google positions, a new study has found. Blog posts are the most prevalent content type in the top 10 positions of Google Search, excluding home pages, according to a study by enterprise SEO platform BrightEdge. Blog posts appear: 511 times in the top 3 (8%).

Real Estate 131

Real Estate Manufacturing Retail Education 131

Hubspot Marketing

MAY 8, 2023

Page load times, keywords, content quality, and videos are all things that can affect SEO. In this article, we'll explore the various AI tools available to you, but first, let's dive into how marketers use AI and the definition of AI SEO. How Marketers Use AI What is AI SEO? So, what do these statistics tell us?

SEO 121

SEO User-Generated Copywriting Health 121

Businesses Grow

APRIL 24, 2024

This is an internal debate I have when considering my content strategy. It goes like this … I have three main content projects: A blog I’ve populated with content at least once a week for 15 years. A small video series. When it comes to my content projects, am I a coward or a genius? Limited edition podcast series.

Email Marketing 65

Email Marketing Customer Marketing Marketers 65

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Employ traditional offline marketing methods, including event booths, networking events, television, radio, and print ads.

Customer Journey 119

Customer Journey SEO Logistics Customer 119

Kuno Creative

FEBRUARY 8, 2024

When you think of content marketing, what comes to mind? If emails, blogs, e-books, pillar pages, web copy and other written materials are on your list, you’re not wrong. But there’s another side that’s often overlooked – the role that content strategy services play in the age of media.

Content Marketing 84

Content Marketing Branding Marketing Marketers 84

Hubspot Marketing

MAY 23, 2022

As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video marketing is no longer an "up-and-coming" content strategy. The HubSpot Blog surveyed 550 marketers to learn about the latest video trends.

Video Marketing 137

Video Marketing Marketing Marketers Promotion 137

Hubspot Marketing

APRIL 17, 2023

It's a question many people wonder as artificial intelligence gains prominence in our daily lives — especially in marketing. The market for AI in marketing is likely to hit $107.5 What could this mean for marketers and content creators? Is there a place for AI in content creation, and can it benefit marketing creatives?

Marketing 138

Marketing Marketers SEO Place 138

Hubspot Marketing

MAY 15, 2023

I've been on the HubSpot Blog team for over five years, and in that time, I've seen plenty of changes. Back in 2017, for instance, we completely upended our blog infrastructure with the introduction of the pillar-cluster model. How the HubSpot Blog Team Leverages AI 1. How the HubSpot Blog Team Leverages AI 1.

Retail 113

Retail Thought Leadership Copywriting Management 113

Search Engine Land

NOVEMBER 27, 2023

Knowing this helps you tailor your marketing to their interests. This approach also works for other indirect conversions, like those from social media, PPC ads or blog content. PPC data I left this for last because it involves the strategies we discussed earlier. YouTube videos can be a goldmine for article and keyword ideas.

SEO 129

SEO PR Law eBook 129

Hubspot Marketing

JANUARY 5, 2024

That means blog posts, articles, social media posts, website copy, etc. Content creation is a critical component of most businesses' marketing strategies — as of 2020, 70% of marketers now actively invest in content marketing. That blog post is long, with over 3,000 words. 12 Content Writing Tips 1.

Health 106

Health Entertainment SEO eBook 106

Marketing Insider Group

MARCH 11, 2024

Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. Love it or hate it, as marketers, we’re all aboard this fast-moving train. Each video is more than just a play button. It’s time to embrace the chaos and create video content that leaves a lasting impression.

Key Performance Indicator 94

Key Performance Indicator SEO Analytics Shipping 94

Scoop.it!

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. This post will explore seven content marketing tips and examples for HR audiences and leaders. Let’s dive in and see how content marketing can help your HR department achieve key business goals. Damian Grabarczyk, the co-founder and growth marketer of PetLab Co.

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Buffer Marketing

MAY 2, 2024

  Regular people are becoming creators, and today, one of the most lucrative ways to generate income from the creator economy is with video.   Frustrated with the slim returns from YouTube Ad revenue, they switched to a specialized video monetization platform and set up a paid membership model. 

Affiliate Marketing 71

Affiliate Marketing Manufacturing User-Generated Promotion 71

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Customer Acquisition 120

Customer Acquisition Marketing Marketers Global Marketing 120

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. An ineffective strategy will both pause a business’s growth and decrease their probability of sales by 40%. The Importance of Content Marketing.

Content Marketing 121

Content Marketing SEO Marketing Marketers 121

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media Marketing 121

Social Media Marketing Marketing Marketers Education 121