Hubspot Marketing

NOVEMBER 3, 2023

In this article, we’ll explore what a marketing report is and how to build one, and we'll spotlight some examples. Marketing Reporting Marketing Reporting Examples How to Create a Marketing Report Create Your Marketing Report Today Marketing reports vary depending on what data you’re reviewing and the purpose of each report.

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Marketing Marketers Analytics Energy 110

Duct Tape Marketing

MAY 2, 2024

Our conversation covers the ever-evolving landscape of SEO and how businesses of all sizes can adapt to the new era of consumer search behavior. Key Takeaways In this episode you’ll learn: The Impact of AI on Search Engines: Discover how artificial intelligence is reshaping search engines and consumer search behavior.

SEO 64

SEO Whitepaper B2C Transform 64

Rock Content

MAY 11, 2024

The Customer Acquisition Cost is a benchmark number used to establish how effective your marketing efforts are and, therefore, is a very significant number to know by heart. We can calculate this metric by dividing all the costs spent on acquiring more customers by the number of gained customers. How to Calculate CAC?

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Hubspot Marketing

MAY 24, 2023

It means creating truly valuable assets — content that serves customers’ needs and addresses their most significant pain points. This type of content is much easier to create when it's informed and driven by empathy. Here are the best tips to remember if you want to be an empathetic marketer. Put the customer at the forefront.

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Orbit Media Studios

FEBRUARY 14, 2023

If you calculate the conversion rate for each piece of content, you’ll see a similar curve. We need to find them, analyze them and try to replicate the results. The problem is that usually, we don’t know which articles are the real heroes. To find out, we need to do a content marketing audit. Just look at your own data.

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Lynton Web

MARCH 9, 2023

Start with three to five of the personas you want to target first, keeping in mind that each may interact with your website, products, and services a bit differently. The TL;DR of this blog is that you should use your buyer personas throughout your entire marketing strategy. But you’re not done yet.

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Inbound Marketing eBook Entertainment Marketing 119

Campaign Monitor

MARCH 21, 2024

Engaging your audience with new email marketing strategies can be exciting, but knowing where to start can be daunting. The welcome email is an opportunity for you to not only meet your customer’s expectations — but to also exceed them with engaging content that keeps them wanting to see more of your content and products.

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Hubspot Marketing

FEBRUARY 22, 2023

Podcasts, e-learning courses, video series, and contests all sound great – but who has time to create them all? In this article, we’ll explain what a lead magnet is, as well as provide lead magnet ideas you can create today by repurposing content you already have. What is a good lead magnet?

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eBook Finance User-Generated Transform 145

Exposure Ninja

AUGUST 8, 2023

Marketing a service-based business is a tad different from marketing a product-based one. We’ll be exploring the options available to you and how you can set yourself apart from competitors. Unaware they need you 2. Unaware Consumers These are people who don’t know they need your service.

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Hubspot Marketing

OCTOBER 31, 2023

The program doesn’t know your voice and is trying to learn what you want. If you want to get the best results, you’ll need to invest time in training the algorithm. If it’s their first day, they won’t know exactly how to get the job done. If it’s your first time using ChatGPT, your answers may sound stilted.

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Martech

DECEMBER 26, 2023

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. At that point, it’s time to take a pause to review and ensure that it’s easy for partners to find and access what they need to be most effective.

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Partner Marketing Manufacturing Thought Leadership Marketing 113

SocialPilot

FEBRUARY 21, 2024

of marketers are likely to use the platform for influencer marketing campaigns. Do you want a piece of this pie and engage your target audience like all these marketers are getting? Do you want a piece of this pie and engage your target audience like all these marketers are getting? What were the results?

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Hubspot Marketing

NOVEMBER 14, 2023

We’ve all been there: staring intensely at the screen, willing ideas to come to our minds.When words or ideas aren't shooting out of our minds or fingertips, we know we've entered a writers' block rut. For example, I gave it a prompt to brainstorm ideas for a blog post about how to set up an e-commerce shop.

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Hubspot Marketing

APRIL 9, 2024

In 2023, we saw the emergence of AI in all forms of content, the rise of personalization, augmented realities (including the metaverse), and the explosion of short-form video. For example, if my ad team was firmly against using artificial intelligence last year, I’d need to catch up with everyone who initially embraced it.

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Hubspot Marketing

JANUARY 13, 2023

We’ve all been there. You finally sit down for dinner at the end of a long day. This frustrating interruption doesn’t need to happen. Then, we'll cover why you need lead generation and how to qualify someone as a lead. Then, we'll cover why you need lead generation and how to qualify someone as a lead.

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Customers.ai

APRIL 21, 2023

In this blog post, we will discuss the benefits of using AI in marketing and explore the different types of AI tools that are available to marketers. In this blog post, we will discuss the benefits of using AI in marketing and explore the different types of AI tools that are available to marketers.

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Rock Content

APRIL 30, 2024

Your inbound content marketing strategy is a bigger part of your brand’s audience-facing image than you may realize. Amazing inbound marketing campaigns also foster lasting, powerful brand-customer connections. Here, we’ll go over what you need to know to create an amazing inbound marketing strategy.

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Content Marketing Inbound Marketing Outbound Marketing Direct Mail 72

Hubspot Marketing

DECEMBER 12, 2023

From weekly stand-ups to spammy emails, chatter about artificial intelligence (AI) has saturated the marketing space over the last year. With all the information out there, it can be difficult to even know how to understand and implement AI. Now, you might be wondering, how can you get similar results, or better?

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Hubspot Marketing

DECEMBER 13, 2023

The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing. From budget accommodations offering a port in a storm to luxury hotels offering bucket-list experiences, hotels have a lot to gain by leveraging email marketing successfully.

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Hubspot Marketing

MAY 16, 2023

In this post, we’ll review what generative AI is, its benefits, limitations, use cases, and tools to add to your marketing stack. What is generative AI? Write instructions for what you’d like the AI to create. Write instructions for what you’d like the AI to create. You can even specify the tone of your message.

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AWeber

NOVEMBER 22, 2023

Then imagine you did it all on a shoestring budget in just a small amount of time each day. ? There’s a lot to do when starting a coaching business , and you don’t want to spend the majority of your time on marketing. In one morning, they can accomplish what it takes a team of people a full week to pull off.

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eBook Marketing Plan Influencer Marketing Marketing 97

Martech

SEPTEMBER 11, 2023

I was able to create stunning image after image all within a few minutes. Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research. That has all changed, almost overnight. These AI “Aha!”’

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Customers.ai

JANUARY 8, 2024

Meanwhile, the latest updates to Google and Yahoo Email Spam Filters have thrown an additional curveball, making it even trickier to secure that coveted spot in the inbox. Identify who is visiting your site with name, email and more. It also allows you better targeting and relevance in your outreach efforts. We have to be ready.

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User-Generated CRM Outbound Marketing Law 103

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. So, what are the best B2B marketing tools to add to your arsenal right now? You’ll find everything you need from lead generation to lead enrichment software. #1.

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Hubspot Marketing

OCTOBER 25, 2023

If the copy you craft doesn’t draw visitors in, that can hurt your click-through rate, lead conversions, and sales. In this blog post, we’ll discuss some vital copywriting lessons you should apply to your CTAs to drive traffic, generate more leads, and convert users into customers. What is a call-to-action?

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Whitepaper Copywriting User-Generated PR 113

Sprout Social

JANUARY 26, 2023

How did you find it? Chances are at least one person you know shares your enthusiasm for that place. And you’ve probably told a handful of other people about it, too. Maybe, you’ve even left that business a review. Think about your favorite store or business. Through Google search? While walking by?

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Rock Content

JULY 22, 2020

Conducting marketing initiatives on Internet platforms requires technical knowledge and versatility to analyze and optimize the performance of several different advertising campaigns simultaneously. Therefore, you must closely monitor the performance of your strategy. Want to know more about it? What is A/B testing?

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Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. Even though these tools are becoming more user-friendly and intuitive with time, you still need the right nuances in AI prompts to generate desired responses.

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User-Generated Copywriting Influencer Marketing Energy 97

Hootsuite

MAY 31, 2023

Are you ready to tap into ChatGPT social media success? Here’s how you can get started with ChatGPT for social media marketing. Like… well, you get it. Here are just a few clever ways you can leverage ChatGPT for day-to-day social media tasks. Are you a Hootsuite user? It’s seriously easy.

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Whitepaper User-Generated Social Media Marketing Real Estate 140

SocialPilot

FEBRUARY 6, 2024

However, creating an influencer marketing campaign that yields great results is easier said than done. The process of finding, vetting, and selecting an influencer – as well as executing the entire influencer marketing campaign – runs more smoothly when guided by proper influencer marketing strategies. billion by 2025.

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Influencer Marketing Marketing Strategy Key Performance Indicator Marketing 81

Hootsuite

JUNE 28, 2023

You text your partner a pic of the chocolate bar you want from the store. You mention your fave new shampoo in a WhatsApp message. You share an amazing Hootsuite blog article to your work Slack (hint!). Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil.

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Gen Z Analytics Social Media Marketing Law 120

Hubspot Marketing

NOVEMBER 8, 2022

If you're a nonprofit, you should be a member of Google for Nonprofits, a program that includes a free membership and access to various products. Nonprofits like DonorsChoose , Days for Girls , and We Care Animal Rescue all use Google Grants in their campaigns and drive more traffic through organic search.

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Education Advertising Advertisers Product 92

AWeber

JANUARY 4, 2023

Learn about all the updates we’ve added throughout the platform that make content creation faster (or automatic), make automation better and more personalized, and make navigating and managing your account easier and more intuitive. What’s new in 2022. Write and design your emails faster. Paste and automatically expand links.

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Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Start with soul searching What is your why? You also may need to adjust your mission, vision and values, requiring input/buy-in from your leadership team and assistance from human resources.

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Transform Branding Management Education 111

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? You should. Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

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Sprout Social

JANUARY 11, 2024

You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it.

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Branding Transform Health Analytics 107

Litmus

DECEMBER 22, 2021

Every email has a purpose. Whether it’s to inform users of a product update, an upcoming event, or the latest offers—every campaign should have a primary goal. CTAs help guide your subscriber to the primary action you want them to take. In this blog, we’ll cover CTA best practices, including: Why is a call-to-action important?

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