Hubspot Marketing

OCTOBER 23, 2023

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. But what tool is best for you and the content you need to create? But what tool is best for you and the content you need to create?

Copywriting 123

Copywriting User-Generated Influencer Marketing Marketing 123

Hubspot Marketing

FEBRUARY 22, 2023

Lead magnets, in marketing, are an effective technique for gaining a prospect's contact information. The problem is these magnets can take a lot of time and energy to produce. In this article, we’ll explain what a lead magnet is, as well as provide lead magnet ideas you can create today by repurposing content you already have.

eBook 145

eBook Finance User-Generated Transform 145

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Either way, know what you want to achieve before diving in.

Branding 134

Branding Logistics Influencer Marketing Affiliate Marketing 134

Litmus

MARCH 13, 2024

In just 3 steps, we’ll help you say goodbye to send time anxiety with a bulletproof method to ensure your emails display beautifully in the email clients your subscribers use. When you’re ready to build your first email in Litmus, select “ Create New ”, and you’re on your way.

Marketing Automation Platform 96

Marketing Automation Platform Management Customer Marketing 96

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 113

Email Marketing Health Marketing Marketers 113

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper 126

Whitepaper Analytics User-Generated Key Performance Indicator 126

Buffer Marketing

APRIL 9, 2024

Every second I save goes toward that glorious hour or two when my work is done, my daughter is snuggled up in bed, and I can cozy up with (read: pass out on) a good book.  As a self-proclaimed tools nerd, I’ve tested out many of the ever-growing list of AI productivity tools on the market.

Product 107

Product Price User-Generated Social Media Marketing 107

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. Suddenly, you need to quickly and effectively integrate a new web, email and social presence for the acquired brand. This guide walks you through key steps to lead a seamless brand integration. Make a special effort to get to know the new team.

Branding 103

Branding Communications CRM Management 103

Litmus

MARCH 6, 2024

Are your emails not converting as well as they should? While you’re switching up your copy or content to optimize the subscriber experience, you might be overlooking one very critical element: design. If you want to create good looking emails that sell, you need conversion-centered design. I’ll show you how.

Price 100

Price Promotion Product Email Marketing 100

Rock Content

APRIL 22, 2024

What’s the biggest difference between marketing that makes money and marketing that’s just a huge waste of time? “It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. What is Digital Marketing?

Digital Marketing 86

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 86

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. What does this mean for you?

Advertising 73

Advertising Advertisers PR Millennials 73

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging.

Social Media Marketing 127

Social Media Marketing Marketing Marketers Influencer Marketing 127

Search Engine Land

MARCH 22, 2024

Incorporating video marketing. Managing reviews. Engaging on forums can be a great way to help people get to know your brand, but tread lightly. Dig deeper: Google to replace perspectives filter with forums filter Position your brand as the expert People prefer to do business with brands they know, like and trust.

Real Estate 113

Real Estate User-Generated Price SEO 113

Hubspot Marketing

MARCH 28, 2023

But when your accomplishments are a result of your own knowledge, hard work, and preparation and you still feel inadequate.you're probably suffering from impostor syndrome. What is Imposter Syndrome? This feeling is most common in the workplace, but it can manifest itself in just about any part of life.

Health 143

Health Management Education Product 143

Orbit Media Studios

MARCH 10, 2024

You just got some media coverage. There you are in the press or on someone’s blog. But as the warm fuzzies wear off, the big question sets in… What do I do now? Traffic goes back to what it was within a day or so. Here’s what a classic “press hit” looks like in GA4. You’ve been mentioned.

PR 106

PR SEO CMO Energy 106

Search Engine Land

FEBRUARY 23, 2024

Without effective project management, this constant influx of work can quickly become overwhelming. At first glance, you will bet that the in-house team suffers from a split personality. On the dashboard, you’ll see SEO-related tasks such as competitor analysis, topic research and technical maintenance.

Management 117

Management SEO Transform Communications 117

AWeber

APRIL 17, 2024

Email marketing for realtors. You’ve heard about it, but you’re not sure how it can help you connect with home buyers and sellers. A flood of people enter in and out, browsing around on their own without saying much to you. And it allows you to reach a much more targeted audience.

Real Estate 77

Real Estate Email Marketing Education Marketing 77

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. And what sets great content apart from the rest? In-depth content marketing research. However, diving deep into research can sometimes feel impossible. However, diving deep into research can sometimes feel impossible.

Market Research 102

Market Research Content Marketing Analytics SEO 102

Search Engine Land

JANUARY 16, 2024

We entered 2023 talking about GA4 and we’re doing the same thing in 2024. Frequent readers of Search Engine Land – and all SEOs, for that matter – know why: GA4 wasn’t ready for prime time when Google forced us to make the switch, and we’re still working through kinks months later. Let’s dig into: What they are.

SEO 118

SEO Thought Leadership Price Product 118

Customers.ai

JANUARY 18, 2024

If you’re one of the people who made the very smart decision to install the Website Visitor ID X-Ray pixel , then we have some tips to help you take your marketing to the next level. If you have yet to install the pixel, then we suggest you head over the Semrush App Center right now. There’s really nothing to lose.

CRM 107

CRM Outbound Marketing User-Generated eBook 107

Hubspot Marketing

NOVEMBER 3, 2023

As a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment, I track important metrics like traffic, leads, and customers — and I provide a marketing report to back up my decisions. To reiterate: Marketing reports inform decisions. The same goes for marketing reporting.

Marketing 110

Marketing Marketers Analytics Energy 110

Rock Content

MARCH 11, 2024

Exploring the content marketing ROI myth is essential for businesses to understand the true value and impact of their marketing efforts. Each year, businesses consider what they can afford to spend on content marketing and what they get from it. The benefits of content marketing can be subtle, though.

Content Marketing 95

Content Marketing Key Performance Indicator Marketing Marketers 95

Martech

DECEMBER 27, 2023

Crafting emails that resonate with your audience and drive conversions is more challenging than ever. At the same time, repetitive tasks can take 10 or more hours per week. Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes.

Email Marketing 130

Email Marketing Marketing Marketers CRM 130

Hubspot Marketing

JANUARY 13, 2023

You finally sit down for dinner at the end of a long day. Then, we'll cover why you need lead generation and how to qualify someone as a lead. Then, we'll cover why you need lead generation and how to qualify someone as a lead. Soon, you’ll know exactly why inbound lead generation is much more effective than simply buying leads.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Customers.ai

APRIL 21, 2023

Artificial intelligence (AI) is rapidly transforming the world of marketing. AI-powered tools are being used to automate tasks, personalize marketing messages, and create more effective and engaging content. As a result, AI is helping marketers reach their target audiences more effectively and efficiently.

Transform 106

Transform User-Generated Marketing Marketers 106

Hubspot Marketing

OCTOBER 7, 2022

The bigger your sales and marketing teams get, the harder it is to align these efforts. Often called “smarketing”, sales and marketing alignment is critical to ensure that these departments are working in tandem to target the right customer base, create more conversions, and drive more sales. Not sure how to get started?

Key Performance Indicator 144

Key Performance Indicator Marketing Marketers CRM 144

Martech

MARCH 20, 2024

However, the ROI can be enormous. A successful rebranding can reinvigorate a company’s reputation, value proposition and growth potential. Start with soul searching What is your why? You may not have to start from scratch If the company name doesn’t need to change, your rebrand could occur in three to six months.

Transform 114

Transform Branding Management Education 114

Martech

SEPTEMBER 25, 2023

“It was a great quarter,” the senior executive said as he raised his glass to toast the winning district sales manager. You guys did me proud.” Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. I just don’t know which half.”

User-Generated 119

User-Generated Finance Marketing Marketers 119

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Buffer Marketing

JANUARY 15, 2024

But what makes B2B content good ? With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. Tough question.

Copywriting 117

Copywriting PR SEO Content Marketing 117

SocialPilot

MAY 1, 2024

At the end of the day, the most powerful form of marketing for your brand is what consumers have to say about your products and services. A customer’s honest review is pure marketing gold. To leverage the power of Google Business reviews effectively, you need a strategy in place. But how to get Google reviews?

User-Generated 87

User-Generated Customer Food Place 87

Tiecas

MAY 17, 2024

A first impression can make or break a potential customer’s decision to engage with your brand. Strategic Framework for Industrial Website Design But where do you begin? Start by asking yourself these critical questions, and be brutally honest: Why are you redesigning your website?

Whitepaper 52

Whitepaper Manufacturing Copywriting Transform 52

Martech

MARCH 7, 2024

The B2B Marketing Exchange (B2BMX) conference takes place annually in late February or early March at The Phoenician hotel in Scottsdale, Ariz. I was in attendance, along with a good 250 to 300 marketers. From what I heard from vendors and marketers, the day of reckoning is upon us. Here are my takeaways.

New Technology 107

New Technology Entertainment Promotion Management 107

Hubspot Marketing

SEPTEMBER 8, 2023

Successful product marketing drives sales. But what exactly is product marketing, and what does product marketing do? While a quick Google query brings up a host of articles about how to use product marketing, very few pieces start from the ground up. What does product marketing do?

Product Marketing 110

Product Marketing Product Inbound Marketing Marketing 110

Vertical Response

APRIL 19, 2024

How can you elevate your work productivity starting today? Expect no fluff here—just the core principles of time management and productivity enhancement that can revolutionize your workday. This is not just a dream scenario but a reality that can be achieved by focusing on employee engagement.

Management 96

Management Product Health Transform 96

Hubspot Marketing

OCTOBER 12, 2023

But if you write, you understand just how huge that statement is. Is it a blogging platform? You could be a poet publishing on The Coil, a new UX designer learning your craft, or a business owner sharing stories about early challenges and triumphs. Now, I'm going to tell you how I use Medium, and how you can too.

Promotion 116

Promotion eCommerce SEO Affiliate Marketing 116

Martech

JULY 21, 2023

Content Assistant streamlines content creation for marketing and sales teams. It suggests blog titles, generates post outlines, writes content for various platforms and consolidates content marketing workflows into one place. So how might you use HubSpot’s Content Assistant? Writing emails. Generate blog ideas.

User-Generated 98

User-Generated CRM Marketing Marketers 98