Search Engine Land

APRIL 5, 2024

It’s more an issue of both doing the audit and selling it the wrong way, which is the root cause of the perception that “SEO audits are a waste of time.” However, after reading this, you will have a much better idea of how to deliver great SEO audits, regardless of whether you are working in-house, in an agency or as a consultant.

SEO 99

SEO Place Communications Education 99

Duct Tape Marketing

MAY 2, 2024

Understanding Consumer Search Behavior: Gain insights into how consumer search behavior is evolving and what it means for your SEO efforts. 02:51] How are search engines or tools like Perplexity going to change what masters like Google does? [04:51] 07:03] How will the need for Google to adapt affect its cash flow? [07:03]

SEO 59

SEO Whitepaper B2C Transform 59

Marketing Insider Group

JANUARY 31, 2023

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Properly reviewing your marketing agency’s capabilities is no easy task. Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business.

Thought Leadership 117

Thought Leadership Digital Marketing Marketing Marketers 117

Search Engine Land

MARCH 20, 2024

It’s rare to find businesses executing a cohesive strategy across all digital marketing channels. So, if you’re a PPC expert looking to tie your campaigns to other marketing efforts, here are four ways to start doing that. They usually have a dedicated creative team or agency creating their ads.

Marketing 104

Marketing Marketers eCommerce SEO 104

Martech

MARCH 20, 2024

Start with soul searching What is your why? In one case, my internal team of three digital marketers and I worked with an outside design firm, one with whom I had prior experience, to refresh the corporate and product logos, update the color scheme and then redesign the website and product data sheets. Descriptive names (e.g.,

Transform 104

Transform Branding Management Education 104

Martech

APRIL 4, 2023

How will these changes affect agencies? “I I think we’re entering a very disruptive phase for creativity for designers, illustrators, video producers and writers,” said Paul Roetzer, CEO of Marketing AI Institute, at the recent MarTech Conference. “I Creative work at agencies. “In-house Why we care. Upskilling.

User-Generated 110

User-Generated Communications Management Analytics 110

Customers.ai

FEBRUARY 2, 2024

However… If you’ve been paying attention to what’s happening in the digital ads space, you know privacy changes are really putting a damper on things. However… If you’ve been paying attention to what’s happening in the digital ads space, you know privacy changes are really putting a damper on things. And look, I got it.

Outbound Marketing 110

Outbound Marketing Whitepaper Advertising Advertisers 110

SocialPilot

FEBRUARY 29, 2024

Social media is indeed a powerful tool to achieve various marketing objectives like reaching a wider audience, increasing brand awareness, fostering customer engagement, and cost-effectively generating leads. Whether your clients are small businesses or large enterprises, this guide will unveil the best approaches to pricing your services.

Management 52

Management Price Social Media Marketing Advertising 52

Hubspot Marketing

MAY 29, 2023

The promise of inbound marketing is a lure that attracts businesses of all kinds, but few understand the efforts it takes to be successful. After a few blog posts, they flame out and grumble “We tried content marketing, but it didn’t really work for us.” I hear this from prospective clients all the time. And I get it.

Content Marketing 122

Content Marketing Inbound Marketing Marketing Marketers 122

Martech

JULY 27, 2023

As head of operations at a HubSpot RevOps and WebOps agency and a teacher at the HubSpot Academy, she’s the ideal person to explain HubSpot innovations in a language everyone can understand. Q: Your starting point was some distance from marketing technology, correct? Q: An MBA with a specialization in marketing.

CRM 87

CRM PR Marketing Automation Platform Customer Journey 87

Search Engine Land

FEBRUARY 15, 2024

Most B2B marketers, regardless of brand or agency experience, have likely faced this scenario: a marketer in charge of budget insists on investing in PPC campaigns despite evident issues that will hinder their effectiveness. Dig deeper: 2024 B2B trends: 6 key areas for marketing success 2. Ad-to-landing page alignment.

CRM 106

CRM Education Communications Branding 106

Martech

SEPTEMBER 25, 2023

Kath Pay has spent, essentially, her entire career in email marketing — and she still loves it. She travels the world giving presentations and training sessions, she consults with her clients, she’s the author of a best-selling book — “Holistic Email Marketing” — and she contributes to MarTech.

Email Marketing 106

Email Marketing Direct Marketing Digital Marketing Branding 106

Buffer Marketing

JANUARY 11, 2024

Like many small business owners, I spent a lot of time in 2023 considering how I wanted to integrate artificial intelligence into my content agency, iHartContent. After all, it can spit out an entire blog post in mere moments. Anything that people are doing with AI isn’t so much AI- created as it is AI- assisted. 

Copywriting 89

Copywriting Education Price Communications 89

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. You won’t believe a marketing team created some of these. But TikTok users do expect to be entertained.

Video Marketing 105

Video Marketing Advertising Advertisers Entertainment 105

Lynton Web

NOVEMBER 3, 2023

How do you want to portray your business to your target audience? In this blog, we’ll discuss what brand strategy is, why you need one, and how a marketing partner can help you put all the pieces together. What is Brand Strategy? What are your goals? What is your brand message? What are you offering?

Branding 59

Branding Market Research Target Market Product 59

Search Engine Land

AUGUST 25, 2023

Most digital agencies today are willing to hire beginner marketers. Unfortunately, many do not provide meaningful training on pay-per-click ( PPC ) marketing. Master client relationship I realize it may sound cliché for the top skill. So how do you master client relationships, you ask? But you should.

Analytics 93

Analytics eCommerce Management Advertising 93

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Meet our Co-Founders: Neil Patel and Mike Kamo. NP Digital.

Digital Marketing 126

Digital Marketing Marketing Marketers SEO 126

Search Engine Land

NOVEMBER 21, 2023

Much of the content we create (or help optimize) is focused on education and awareness – think position pieces, guides and how-to blog posts – so acquisition rates tend to be lower than those of paid traffic sources. Whatever your ideas, create a clear testing approach and see what works best for driving actual acquisition.

Real Estate 132

Real Estate SEO Education Analytics 132

Neil Patel

AUGUST 11, 2020

Deciding to hire a digital marketing agency is easy. . The hard part is deciding which digital marketing agency to hire. Which… is what makes choosing the right digital marketing agency so tricky. Every business is different, as is every digital marketing agency.

Digital Marketing 144

Digital Marketing Marketing Marketers eCommerce 144

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. What are content curation tools? Content curation tools make it easy for you to do just that. Want to learn more about the what, how, and why of content curation? But it doesn’t have to be so hard.

Management 87

Management Price Analytics User-Generated 87

Martech

SEPTEMBER 15, 2023

Drastically reducing your content marketing is like stepping over a dollar to chase a dime, especially in a down market. Keeping your pipeline flowing Content marketing is all about momentum. Improving client trust and loyalty Hopefully, you’re more than a vendor or provider for your clients.

Entertainment 116

Entertainment Education Content Marketing SEO 116

Hubspot Marketing

JULY 15, 2022

Let's dive into the key benefits and drawbacks of hiring an agency, explore how to make the right decision for your business, and cover five PR tasks you can manage in-house. You know what you want. Hiring a firm without knowing what you want is like driving to a new destination without a map. Reasons to Hire a PR Firm.

PR 123

PR Management Communications Promotion 123

Rock Content

APRIL 3, 2023

White-label blog content is a service that enables you to outsource content tasks to a third-party such as a freelancer or agency. With white-label blog content services, you own whatever written content the third party creates. Here are some benefits of using white-label blog content services.

Price 85

Price SEO Social Media Marketing Content Marketing 85

Buffer Marketing

AUGUST 16, 2023

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So how did I scale my PR agency to a coveted seven-figure powerhouse? I was eager to take on any client in any industry. So let’s dive in.

Transform 78

Transform PR Key Performance Indicator Thought Leadership 78

Marketing Insider Group

FEBRUARY 19, 2024

Standing at the content marketing crossroads? With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? You’re not alone. For starters, flexibility.

Content Marketing 69

Content Marketing Marketing Marketers Communications 69

Customers.ai

JANUARY 18, 2024

If you’re one of the people who made the very smart decision to install the Website Visitor ID X-Ray pixel , then we have some tips to help you take your marketing to the next level. Let’s say you are a marketing agency and you have a popular blog post about running a LinkedIn ABM campaign. There’s really nothing to lose.

CRM 107

CRM Outbound Marketing User-Generated eBook 107

Neil Patel

OCTOBER 5, 2020

The power of social media as a marketing and advertising channel is hard to deny. With this much potential, you need to know that you’re doing it right. With this much potential, you need to know that you’re doing it right. The first thing you must establish is what you hope to achieve through social media. Boost Sales.

Real Estate 145

Real Estate Communications Advertising Advertisers 145

Search Engine Land

NOVEMBER 11, 2022

People outside of the world of marketing rarely know what SEO is or what the initialism even stands for. Within the industry, it’s a familiar term to all formidable marketers. SEOs do SEO. To avoid any further confusion, we’ll refer to the people who do SEO as SEO professionals.

SEO 95

SEO Education Digital Marketing Management 95

Neil Patel

OCTOBER 3, 2020

If that’s the case, then you need to hire a Conversion Rate Optimization Agency that can help you fix this issue. Today we’ll go over everything you need to be aware of before hiring the right agency for your business. You are about to hire a CRO Agency and there are countless Conversion Rate Optimization companies out there.

SEO 145

SEO Price Communications Advertising 145

Search Engine Land

JUNE 22, 2023

People do business with brands they know, like and trust. What type of local content is worth your time and effort? How often are those agents annoying in their marketing efforts, pushing content but not engaging in conversations with potential clients, actually earning those relationships?

Real Estate 100

Real Estate SEO CRM Price 100

Neil Patel

SEPTEMBER 18, 2020

Experience helps you sift through what to do differently, what not to do, and where to focus your energy. What’s more important is choosing a company that can execute that strategy. Neil Patel Digital — Best For Content Marketing & Digital Strategy. The focus with our digital strategy is revenue.

Energy 139

Energy Food Market Research Analytics 139

Marketing Insider Group

AUGUST 15, 2023

Google, the world’s leading search engine, currently has over 85% of the search engine market. In this post, we’re exploring the role of fresh content in SEO, its impact on SEO marketing, and practical strategies you can implement to keep your content fresh and engaging.

SEO 94

SEO Non-Profit User-Generated Content Marketing 94

Neil Patel

OCTOBER 2, 2020

Researchers at Womply analyzed 200,000 small businesses in every state, looking at a few dozen industries. They don’t know what they’re doing. You can use review sites like Clutch.co , HubSpot Agency Directory , or Sortlist if you’re looking for something more specific in the reputation management industry.

Management 141

Management Law Manufacturing Price 141

Neil Patel

AUGUST 28, 2020

Today, there are hundreds, if not thousands, of SEO agencies out there. Thus, your question shouldn’t be, how do I find the right SEO agency, but how do I choose an SEO agency that’s right for me? First things first, why do you need an SEO agency? And each one of them is good for something.

SEO 144

SEO eCommerce Thought Leadership Communications 144

Duct Tape Marketing

MAY 13, 2023

The Emergence of Fractional CMOs: A Powerful Shift in Marketing written by John Jantsch read more at Duct Tape Marketing As businesses evolve and competition increases, the marketing landscape is changing significantly. Traditional marketing agencies have long been the go-to solution for businesses seeking marketing expertise.

CMO 78

CMO Key Performance Indicator Traditional Marketing Brand Management 78

Search Engine Land

FEBRUARY 23, 2023

It’s still early, but AI is already helping search professionals do their jobs faster and easier. Here’s a closer look at five ways AI is helping SEOs – and five ways it still has a long way to go. Get the daily newsletter search marketers rely on. The sky’s the limit for its future potential. ” 2.

SEO 110

SEO User-Generated Energy Performance Marketing 110

Duct Tape Marketing

JANUARY 18, 2024

2024 Marketing Trends for Fractional CMOs: A Guide written by John Jantsch read more at Duct Tape Marketing I’ve put together my thoughts on what 2024 holds for marketing strategists and fractional CMOs. In this guide, we’ll break down the five most important marketing trends for fractional CMOs in 2024.

Market Trends 80

Market Trends CMO Transform User-Generated 80