Hubspot Marketing

NOVEMBER 18, 2024

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. This blog details the full rundown of what I learned. After all, marketing budgets vary.

Influencer Marketing

Backlinko

JANUARY 23, 2025

This will attract qualified buyers and sellers to your agency. Just look at Campion & Company, a small real estate agency in Boston. This agency ranks for 19K different search terms on Googleall driving potential buyers directly to their listings. But first, lets take a closer look at the benefits of SEO.

Real Estate

Backlinko

JULY 19, 2024

And they can help your business do the same. That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. What Features Do You Need in a Ranking Tool? And share your progress with clients or stakeholders. What’s the Best Rank Tracking Tool?

SEO

Hubspot Marketing

JUNE 12, 2025

I wasn’t always doing the part of the work that I enjoyed. When I saw what AI could do, even in the early stages, I thought, “ Wait , what if I can just do this myself without hiring anyone?” I started small, but even from our first client, I realized it was feasible. Here’s how I do it.

Copywriting

Hubspot Marketing

JUNE 19, 2025

I see a lot of marketing teams stuck in the same cycle: They believe in content. Oh, and internally, there’s no real alignment on who you’re talking to, what you’re trying to say, or how you’re measuring success. I’m digging into what’s broken, what’s missing, and what it’s going to take to turn content into a real growth lever.

Marketing

Hubspot Marketing

DECEMBER 24, 2024

As a junior content marketer, it gave me my first logical framework for creating, organizing, and managing content production. As a junior content marketer, it gave me my first logical framework for creating, organizing, and managing content production. Table of Contents What is cornerstone content? Interest piqued?

SEO

Hubspot Marketing

SEPTEMBER 23, 2024

The ones that do have an organized list of target keywords and a carefully laid out plan for ranking for those keywords — from content creation for landing pages and blog posts to building a backlink strategy. Marketers who want to improve their SEO and maximize their efforts must have an SEO budget in place. Off-page SEO.

SEO

Backlinko

NOVEMBER 18, 2024

In this guide, you’ll learn what to include in a content brief, see three examples, and get step-by-step instructions to create your own. What Is a Content Brief? Here’s what team collaboration looks like at Backlinko: What to Include in a Content Brief Outside of keywords, it’s debatable what you should include in your brief.

Whitepaper

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. This article covers how to do SEO for your website in 10 digestible steps. We interviewed Andrew Peluso, owner of Bananas Marketing Agency , for his expert advice on getting started with SEO. Okay, ready?

SEO

Hubspot Marketing

MAY 20, 2025

While I firmly believe that authenticity is important everywhere you market your business , its especially important when it comes to making connections and growing relationships on social media. With that in mind, youre probably already using AI and doing so feeling pretty good about job security. The key phrase here? More efficient.

Thought Leadership

Duct Tape Marketing

OCTOBER 3, 2024

Fractional CMOs As Strategy Architects with Angelo Ponzi written by John Jantsch read more at Duct Tape Marketing The Ducttape Marketing Podcast with Angelo Ponzi In this episode of the Duct Tape Marketing Podcast , I interview(ed) Angelo Ponzi. Questions I ask Angelo Ponzi: [01:12] How do you define the term Fractional CMO? [02:02]

CMO

Hubspot Marketing

SEPTEMBER 24, 2024

As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing — partly for me and partly for my clients. In this article, I’m sharing, in no particular order, the best AI tools for marketing in 2024. Table of Contents Why use AI tools for B2B marketing?

User-Generated

Hubspot Marketing

DECEMBER 18, 2024

And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. Every time you look up a topic, you will find hundreds of blogs that are just slight variations of each other. What really helped me and my clients win was this: focusing on what no one else was talking about.

Marketing Strategy

Backlinko

OCTOBER 21, 2024

It’s what makes your content fresh—often leading to better rankings. Nisha Vora Founder Rainbow Plant Life Recipes 748K Sam Balter Head of Content Wistia Video Marketing 114.5K Nisha Vora Founder Rainbow Plant Life Recipes 748K Sam Balter Head of Content Wistia Video Marketing 114.5K ” What does this mean?

SEO

Hubspot Marketing

JULY 10, 2024

Rank tracking is one very important part of your SEO strategy — and our Ultimate Guide to SEO covers the rest, outlining everything you need to get your website and blog ranking. Here's what I’ll cover below: What is a rank tracker tool? What makes a great rank tracker tool? What makes a great rank tracker tool?

Price

Orbit Media Studios

AUGUST 6, 2025

By Andy Crestodina Many of us predicted that this would be the top marketing question of 2025. Note: Marketers haven’t yet settled on a term for this new practice. Look at the sources. It’s probably that they are telling it who they are, what their problems are and what specific outcomes they are hoping to achieve.

PR

Backlinko

DECEMBER 23, 2024

Whats a surefire way to get your business top-of-mind for potential clients? Just look at Downtown Air. Lets look at how it does this. Lets look at how it does this. The businesses that appear on the first page of Google for that keyword are doing their SEO right. How Does SEO for Contractors Work?

SEO

Backlinko

SEPTEMBER 6, 2024

That’s what Chrome extensions can do for you. What’s the Best Chrome Extension for SEO? If you’ve ever had to inspect the source code for multiple competitors manually, you know what we’re talking about. You know the saying “work smarter, not harder”? I couldn’t work as an SEO without all of my favorite extensions.

SEO

Marketing Insider Group

AUGUST 6, 2024

Traditional paid media can be frustrating and expensive, often leaving marketers wondering if their efforts are worth it. Benefits of AI and Automation in Paid Media We’ve seen firsthand how automated paid media can benefit our clients. Ever feel like you’re throwing money into a black hole with your paid media campaigns?

Advertising

Backlinko

JANUARY 31, 2025

It consistently delivers what people want: more customers, revenue, and growth. SEO looks different every year. Sure, you can eventually throw stuff at the wall and see what sticks. Theyre proof you know what youre doing and an opportunity to show exactly what you can accomplish for your clients.

SEO

Martech

APRIL 10, 2025

In pursuit of creating the most interesting, creative and drool-worthy marketing content , I’ve become a bit of a software nerd. Content marketers are spoiled from the number of content capabilities, integrations and analytics insights available. Here are 12 underrated content marketing tools and unique ways to use popular tools.

Content Marketing

Hubspot Marketing

FEBRUARY 25, 2025

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. What does it take to build a funnel? And how do you know its working? Lets join other marketing experts and find out.

Transform

Hubspot Marketing

NOVEMBER 6, 2024

Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. What if you could reach your lead generation goals using methods that actually add value for your prospects? Do a LinkedIn audit. This lead generation utopia I'm describing is a possibility.

User-Generated

Backlinko

FEBRUARY 7, 2025

Marketing agency Thrive proves this perfectly. I spoke to Aaron Whittaker , the VP of Demand Gen and Marketing at Thrive, to understand how they use CI. Prospects were choosing AI marketing solutions over traditional agencies. Our takeaway was that clients often felt disconnected with AI-based marketing strategies.

Price

Hubspot Marketing

JULY 22, 2024

My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service. The best way to convey all this and establish a solid brand identity is to do what I did with my own website — create a profile. The same is true for companies.

Fashion

SocialPilot

NOVEMBER 28, 2024

In this blog, we’ll discuss Synup vs. BrightLocal, breaking down the key features and benefits of both platforms. Synup offers a comprehensive suite of features, including social media management, making it a powerful tool for businesses that want to integrate their review management strategy with their overall marketing efforts.

Price

Backlinko

OCTOBER 31, 2024

But most SEO content fails to do this. The focus is on on-page optimizations while ignoring what actually keeps readers engaged. When users do these things, it suggests the content successfully holds their attention. But how do you create content that users love and want to consume more of? In the end, it’s a cycle.

SEO

Duct Tape Marketing

DECEMBER 20, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. AI-Driven Marketing Orchestration 5. Brand Marketing: Back to Basics 6.

Market Trends

Hubspot Marketing

JUNE 10, 2025

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. The study results tell me that inclusive marketing resonates with consumers. Despite this, inclusive marketing isn't a commonplace practice.

Fashion

SocialPilot

JANUARY 30, 2025

How many users did that campaign drive to your Shopify website, and what was its ROI? This is where you take advantage of a social media report your ultimate weapon to analyze performance, showcase wins, and pinpoint whats working (or not). It’s about telling a story of data that makes sense to your team, clients, or boss.

Key Performance Indicator

SocialPilot

JANUARY 27, 2025

What is a B2B Social Media Strategy? Do you know 75% of B2B buyers use social media to support their purchasing decisions (IDC). Customer Relationships: Foster engagement with current clients to boost retention and satisfaction. Here is what SMART goals look like: Specific: Define exactly what you want to achieve (e.g.,

Thought Leadership

Duct Tape Marketing

AUGUST 15, 2024

How to Master Product Launches: Strategies That Stand the Test of Time written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jeff Walker In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Walker, a renowned expert in product launches with over 30 years of experience in the industry.

Product

Set Up

JANUARY 14, 2025

In the 6th annual Set up Marketing Relationship Survey , we uncovered that 40% of Clients intended to switch Agencies in the next 6 months. Although this is significantly less from previous years, the sentiment remains the same: Clients desire more from their Agency partners. Communicate early and often.

Communications

Set Up

JANUARY 7, 2025

The 6th annual Set up Marketing Relationship Survey was released late 2024, predicting the behaviors and attitudes of marketers going into 2025. The Set up Marketing Relationship Survey revealed that 40% of Clients surveyed will switch Agency partners in the next six months.

Energy

Marketing Insider Group

MARCH 24, 2025

As a small business looking to gain a foothold in your industry, you already know the importance of marketing and advertising for building your brand and presence. But how do you decide which platforms are right for your business? What content should you post? In marketing, consistency is the name of the game.

User-Generated

SocialPilot

MAY 27, 2025

Weve observed that customers form opinions about brands long before purchasing, primarily based on what they see on social media channels. The reality is, most teams are stretched thin, juggling marketing, sales support, and more, making consistent, high-quality content a real challenge. What Is a Social Media Content Creator?

Thought Leadership

Hubspot Marketing

OCTOBER 8, 2024

I would do anything in my power to make them happy. I’m a journalist by trade who’s made the transition into the wonderful world of content marketing. My mission was to build a robust group of freelancers to serve HubSpot’s full portfolio of English blogs. Here’s what I worked on. Four years later, I’ve cracked the code.

Price