Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

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Thought Leadership Marketing Marketers Influencer Marketing 102

Search Engine Land

APRIL 26, 2024

While this is a good indication of how a core update has impacted your site’s visibility in the SERPs, you’ll need to dig deeper to really understand the update’s effects. So, while this is a great place to start to get a feel for what’s been going on, it’s important to go further. It’s been a long and turbulent road for some.

SEO 120

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Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

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Hubspot Marketing

MAY 8, 2023

In the last six months, economic trend surveys we've conducted revealed that 37% of marketers are reporting budget cuts – likely due to our changing economy. As a marketer, knowing where your leadership team might need to cut can help you prepare to pivot to strategies with less resourcing.

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Search Engine Land

JANUARY 20, 2023

For marketers, this is a blessing and a curse. Access to data helps make savvy marketing decisions and, when analyzed correctly, aids a deeper understanding of users. That said, having access to data doesn’t necessarily mean you need to monitor it, especially if it’s unhelpful or feels overwhelming.

SEO 118

SEO User-Generated Analytics eCommerce 118

Hubspot Marketing

MAY 15, 2023

It's quickly become one of the buzziest words of 2023, akin to the popularity of the phrase "new normal" in 2022. I've been on the HubSpot Blog team for over five years, and in that time, I've seen plenty of changes. But none of these changes seem to compare to what's coming with AI. How the HubSpot Blog Team Leverages AI 1.

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Martech

NOVEMBER 14, 2022

This also is the season when anyone with a blog, a column or a webinar will start predicting what will happen in marketing in 2023. There’s so much we don’t know about what will happen in the next 12 months. No matter what American politicians say, a recession isn’t just a U.S.

Transform 106

Transform Retail Email Marketing Marketing 106

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.

Social Media Marketing 127

Social Media Marketing Marketing Marketers Influencer Marketing 127

Hootsuite

JUNE 28, 2023

You share an amazing Hootsuite blog article to your work Slack (hint!). With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. What is dark social? For example, have you sent an email today?

Gen Z 120

Gen Z Analytics Social Media Marketing Law 120

Search Engine Land

JANUARY 16, 2024

We entered 2023 talking about GA4 and we’re doing the same thing in 2024. Frequent readers of Search Engine Land – and all SEOs, for that matter – know why: GA4 wasn’t ready for prime time when Google forced us to make the switch, and we’re still working through kinks months later. Let’s dig into: What they are.

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Rock Content

MAY 29, 2023

At some point in your marketing career you will need to write a marketing email to promote material or sell a product. Send the email and…nothing happens. Incidentally, it may happen that the email is flagged as SPAM by dozens (or hundreds) of contacts, damaging the credibility of your domain.

Email Marketing 84

Email Marketing User-Generated Communications Marketing 84

Martech

MARCH 7, 2024

The B2B Marketing Exchange (B2BMX) conference takes place annually in late February or early March at The Phoenician hotel in Scottsdale, Ariz. I was in attendance, along with a good 250 to 300 marketers. From what I heard from vendors and marketers, the day of reckoning is upon us. Here are my takeaways.

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Martech

JULY 10, 2023

It’s the first time, maybe ever, that I was so flooded with excitement (and anxiety) over technological advances that I needed to pause. As a society, we need to collectively hit the pause button and work out how to harness this technology ethically and responsibly. There will be an AI for that! AI advances are astounding.

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Market Trends Law Transform User-Generated 131

Vertical Response

OCTOBER 31, 2022

It’s hard to believe, but 2023 is just around the corner. And with a new year comes new challenges and opportunities for email marketers. So what trends should you be aware of? In this blog post, we’ll take a look at some of the most important email marketing trends for 2023.

Email Marketing 74

Email Marketing Marketing Marketers Market Trends 74

Hootsuite

MARCH 23, 2023

Besides knowing how to use it, you need to know when to use AI copywriting and when it’s best to use your team’s real human brains. Try these 8 AI copywriting tools to save time and supercharge your marketing efforts (without making you redundant). Join our mailing list and be one of the first to know more.

Copywriting 136

Copywriting User-Generated Price eCommerce 136

Digital Marketer

MARCH 25, 2024

As I considered the topic that would best serve entrepreneurs, business owners, and marketers alike — all of whom I am — I mused over what I needed most throughout the last year. I needed to take back control of my business. Why are you and I not operating in the driver’s seat of our marketing and/or businesses?

Transform 85

Transform Key Performance Indicator Direct Mail CMO 85

AWeber

JANUARY 4, 2023

What’s new in 2022. Write and design your emails faster. The experience of editing messages has changed so much from what it was at the beginning of 2022. The experience of editing messages has changed so much from what it was at the beginning of 2022. It’s the simple things that make creating an email faster and easier.

Product 103

Product Analytics eCommerce Promotion 103

Litmus

OCTOBER 4, 2023

However, reviewing something as significant as your marketing program can be daunting. What should you include, how do you present it, and what do you want to say? To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders.

Health 102

Health Email Marketing Analytics Place 102

Search Engine Land

OCTOBER 4, 2023

Google’s September 2023 helpful content update started rolling out Sept. That’s a sign that Google is confident that the update did what it was intended to do, which is no salve or comfort for affected site owners. So what happened? 14 and completed rolling out 14 days later , on Sept. This note from Marie Haynes.

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Health Food User-Generated eBook 136

Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. If you're unfamiliar with ChatGPT , here's what you need to know. What is ChatGPT? ChatGPT is a publicly accessible tool owned by OpenAI.

Marketing 143

Marketing Marketers Analytics Influencer Marketing 143

Martech

OCTOBER 10, 2023

Industries that once depended on brick-and-mortar locations and in-person meetings needed to adjust their service models quickly to keep up with an evolving consumer journey. There are also over 16% more online shoppers in 2023 compared to 2020. To stay competitive, companies must adapt their digital marketing strategies.

Customer Journey 114

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Rock Content

MARCH 17, 2023

Each one has its own unique set of industry and market skills that a freelancer will need to be successful. Whether you want to be a blogger, copywriter, content writer, or SEO Google expert, you will need certain skills to further your freelance career. And why are they so important for a freelance writer?

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Finance Copywriting Digital Marketing SEO 95

Hubspot Marketing

MAY 1, 2023

In 2023, having the right data can make or break your brand. Today, more than ever, it's up to brands to gain consumer trust, especially if they want to access the customer data needed to create effective and personalized experiences. But, for good reason, consumer data is harder than ever to get.

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Law Branding Analytics Communications 113

Hubspot Marketing

JULY 28, 2023

If you're new to marketing, you might have a skewed perception of it. Marketing is much more than that. The key to getting started is knowing the fundamentals. Here, I'll walk you through some beginner-friendly marketing channels and how to build your first marketing strategy. Looking to bulk up your email list?

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Price Marketing Mix Key Performance Indicator User-Generated 83

Customers.ai

APRIL 25, 2023

Email marketing is a tried and true tactic for businesses. AI email marketing is the next frontier. With the sheer volume of emails flooding inboxes every day, it’s becoming increasingly difficult to stand out and make an impact. What is AI Email Marketing?

Email Marketing 94

Email Marketing Marketing Marketers Transform 94

Hubspot Marketing

JUNE 19, 2023

In fact, the market's projected to reach $126.5 billion by 2031 , growing by 32% from 2022 to 2023. If your role involves copy or content marketing, you’ve probably heard of Jasper.ai In this blog post, we will go over the top 10 AI writers that are comparable to Jasper.ai and ChatGPT, and a few of their alternatives.

Price 106

Price User-Generated SEO Copywriting 106

Hubspot Marketing

SEPTEMBER 8, 2023

Successful product marketing drives sales. But what exactly is product marketing, and what does product marketing do? While a quick Google query brings up a host of articles about how to use product marketing, very few pieces start from the ground up. What does product marketing do?

Product Marketing 110

Product Marketing Product Inbound Marketing Marketing 110

Digital Marketer

JUNE 15, 2023

The marketing and advertising landscape is constantly evolving. With the continuous emergence of new technologies and changes in consumer behavior, it’s super important to stay ahead of the curve by staying on top of the latest digital marketing trends.

Market Trends 82

Market Trends Digital Marketing Marketing Marketers 82

Welcome Software

OCTOBER 5, 2023

Let's cut to the chase: if you're not doing omnichannel marketing in 2023 (or at least paving the way for execution in 2024), you're behind. A bold statement, I know, but in today's dynamic, digitally-driven landscape, the significance of omnichannel marketing for marketers cannot be overstated.

Marketing 90

Marketing Marketers SEO Content Marketing 90

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 113

Email Marketing Health Marketing Marketers 113

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs.

User-Generated 96

User-Generated Copywriting Influencer Marketing Energy 96

Search Engine Land

MARCH 20, 2024

What makes content helpful? Now, before showing writers in the United Arab Emirates or content teams in the United States how to use the latest generative AI tools, I often begin by asking them, “What makes content helpful?” Features expertise : Is this content written by an expert or enthusiast who demonstrably knows the topic well?

User-Generated 102

User-Generated Transform SEO New Technology 102

Customers.ai

APRIL 21, 2023

Artificial intelligence (AI) is rapidly transforming the world of marketing. AI-powered tools are being used to automate tasks, personalize marketing messages, and create more effective and engaging content. As a result, AI is helping marketers reach their target audiences more effectively and efficiently. What does it do?

Transform 106

Transform User-Generated Marketing Marketers 106

Hubspot Marketing

MARCH 15, 2023

Here, we're going to dive into what a listicle is, how to write a high-quality article, and listicle ideas to help you generate engaging content for your readers. What is a listicle? If you search for your intended keyword and find most marketers are creating “Ultimate Guides” on the topic, it's better to avoid a listicle format.

Millennials 93

Millennials CRM B2C eCommerce 93

Search Engine Land

SEPTEMBER 6, 2023

Approaching link building with this perspective can lead one to focus too much on nurturing skills for bulk outreach or email automation. These are good skills, but the best link building methods are based on the marketing of content. This is the marketing of content, which is a different skill than traditional link building.

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PR SEO Health Influencer Marketing 133

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Content Marketing 90

Content Marketing Real Estate User-Generated Marketing 90

Hubspot Marketing

FEBRUARY 27, 2023

And it certainly didn't seem like something that would completely transform how marketers work within the next few years. But in 2023, generative AI is officially here, and it's only growing. All of which is to say: Generative AI is poised to completely disrupt — and elevate — business' content strategies in 2023 and beyond.

Transform 118

Transform Marketing Marketers SEO 118