Buffer Marketing

DECEMBER 16, 2024

They also eat up precious character space, which can be a problem for channels that have character limits, like social media and SMS. It depends on what your priorities are: How much do you care about the simplicity of the tool? What about extra features like personalization? That's where URL shorteners come in.

Price

Hubspot Marketing

JUNE 10, 2025

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. I think it's important because of the goal of marketing: attract an audience to what you offer and convince them to make a purchase.

Fashion

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? What is affiliate influencer marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales.

Influencer Marketing

Backlinko

JULY 10, 2024

What Is Keyword Cannibalization? What Keyword Cannibalization Is Not Let’s recap. Keyword cannibalization happens when two or more pages: Target the same keyword(s) Fulfill the same or similar search intent But what if these pages target hundreds of keywords and only a few terms overlap? The result?

SEO

Buffer Marketing

JANUARY 20, 2025

In fact, according to  a blog post  shared by the Meta-owned platform, “a variety of algorithms, classifiers, and processes, each with its own purpose,” ensure that IG users see the content that most interests them. The first rule of the Instagram algorithm means understanding that there is no single algorithm.

User-Generated

Duct Tape Marketing

JUNE 18, 2025

As I explain in this solo episode, we’re witnessing a major shift from traditional SEO to what I now call search visibility —your brand’s presence across the entire digital ecosystem, from featured snippets and branded SERPs , to Google Business profiles and authoritative content that aligns with E-E-A-T principles.

User-Generated

Hubspot Marketing

FEBRUARY 3, 2025

But whats the secret ingredient to McDonalds continued marketing success? Heres what marketers should take from McDonalds unique strategy. Since Gen Z is driving that culture, they set the tone for what brands people should consider, so it's really important that we are part of that consideration set for them.

Gen Z

Scoop.it!

NOVEMBER 21, 2024

Try “What problem did our product solve for you?” or “What’s your favorite feature?” This shows transparency and helps customers find what they need. Sometimes, trying to convince customers that your brand is the real deal can feel like shouting into the void. Most people do their homework before buying.

Customer

Hubspot Marketing

MARCH 25, 2025

Lieberman had no clue he was following what he now calls the hub-and-spoke model while getting Morning Brew off the ground at University of Michigan. Lieberman's betting on the trifecta of channels for B2B brands in 2025: long-form blog content, executive social content, and a weekly email newsletter. lean back). It sells an emotion.

Entertainment

Martech

JULY 8, 2025

Your competitors seem to be running circles around you with sophisticated automation, your CEO keeps asking why conversion rates aren’t improving and every marketing blog you read assumes you have a team of martech specialists at your disposal. It means you’re being practical about what you can manage. Measure the impact.

Transform

Zumvu

JUNE 17, 2025

Platforms shift, trends flare up, and what’s hot today is stale tomorrow. Platforms shift, trends flare up, and what’s hot today is stale tomorrow. It eats up hours, demands fresh ideas, and can leave teams swamped. They analyze past posts, pinpoint what got traction, and suggest fresh angles.

Finance

Backlinko

JULY 1, 2025

elfitup #pushin🅿️ #socialshopping #foodtiktok #music #dessert ♬ Lost – Frank Ocean You could do something similar, no matter what you sell. Create Helpful Website and Blog Content Effort Impact Budget Moderate to high High Free to high Attract your ideal customer with content on your website and blog that answers users’ questions.

Marketers

Duct Tape Marketing

OCTOBER 3, 2024

02:02] What kind of business and what kind of challenges are they facing that you think makes an ideal fit for a fractional strategic marketing hire? [04:57] 06:25] Besides the cost component, what other things might you suggest about the fractional CMO model being a good idea for businesses? [09:52] How do you describe that?

CMO

Welcome Software

FEBRUARY 18, 2025

Yeah sure, you might write a blog that ranks #1 the next day (one of the ultimate content marketing miracles) and that LinkedIn post you did last week might have gone viral (or your company-sized equivalent), but strategizing how every piece of content can be promoted across channels is the winner.

Content Marketing

Martech

JULY 25, 2025

What I found surprised me. Here’s what I discovered when I handed AI the keys to some of my most time-consuming research tasks. Dozens of articles, reports, posts and analyst insights arrive daily — what’s missing is the time to actually read and make sense of them. Here’s what worked well.

Whitepaper

Buffer Marketing

APRIL 2, 2025

0:00 / 0:04 1× Fitness creator Taliyah Joelle takes a unique approach to split clips by putting in three different clips that makeup one “What I Eat In A Day” video. Creating and uploading videos on TikTok Ready to make a TikTok video? Drag the split marker to your desired point to create separate segments.

Transform

Animalz blog

MAY 15, 2025

Yet, per-page conversion data is a goldmine for discovering what truly drives business outcomes. But dont stop at identifying which blog posts or product pages convert best. Use Content Upgrades to Convert More Visitors Content upgrades are gated downloadable assets unique to a blog post or landing page.

Thought Leadership

Duct Tape Marketing

NOVEMBER 7, 2024

million followers to his LinkedIn blog. This is what I've been looking for. John Jantsch (00:16): What you just heard was a testimonial from a recent graduate of the Duct Tape Marketing certification intensive program for fractional CMOs marketing agencies and consultants just like them. I found it. I couldn't be happier.

Customer

Exposure Ninja

FEBRUARY 7, 2025

But how does it work, and what does this mean for your search strategies? AI Overviews Explained: Mastering the Basics Here’s the basics of what you need to know: What Are AI Overviews? These models scan web pages, process data, and generate a summarised answer in seconds. Another major difference is interactivity.

User-Generated

Animalz blog

DECEMBER 5, 2024

Each of the examples I just mentioned started from somewhere else: blockbuster blogs. But it’s even more likely you’re familiar with an article he wrote on this blog in 2018 (!): “ Your Blog Is Not a Publication.” Without feedback , you’ll not figure out what really resonates. What to look for?

Transform

Hubspot Marketing

FEBRUARY 4, 2025

What should it say? This blog article has you covered. Headline Contrary to what its name suggests, your headline is not the first thing people see at the top of your ad. Your headline is basically your main value proposition what youre offering your audience and want them to engage to receive. How much text is too much?

Real Estate

Sprout Social

JULY 7, 2025

That’s where this blog comes in. The Australian food influencer landscape We eat with our eyes. From restaurant promos to product launches, the right influencer partnership can skyrocket your brand’s reach and impact. But with so many influencers to choose from, it’s tough to identify influencers who truly align with your brand.

Food

Animalz blog

JULY 8, 2025

Zapier’s CMO said that when Lane Scott Jones showed her four-person blog was driving 454% ROI. Lane Scott Jones turned Zapier’s four-person blog into a 30-person content and corporate marketing team. She grew a four-person blog team into nearly thirty people and now attracts more than 4.5 million monthly visitors.

Thought Leadership

SocialPilot

AUGUST 5, 2025

In this blog, we’ll show you how to turn raw social data into tangible marketing results by collecting the right metrics, using the right tools, and making data-driven decisions that drive growth. What Does Social Media Data Include According to Statista , an average internet user spends approximately 141 minutes (i.e.,

Analytics

Backlinko

MARCH 25, 2025

The internet is full of recycled lists claiming to reveal the “most profitable blog niche ideas. We analyzed 100 blog niches using a comprehensive methodology to identify the top 25 opportunities based on cold, hard numbers. Check out our methodology below, or skip right to the “top blog niches of 2025.

Real Estate

Buffer Marketing

AUGUST 5, 2024

And if what you find there is a hot mess of all sorts of unrelated things, you’re going to bounce back to the FYP without tapping ‘follow’ real fast. 1 embarrassing dance. 3 copycat scammer accounts. 1 marriage proposal. 385K views. And 1,194 followers gained. For a TikTok newbie, that’s not too shabby, is it?

Gen Z

Animalz blog

MARCH 25, 2025

“There’s a gold rush with people creating a lot of lower mid to low quality content with AI… What we’ll be left with is a real emphasis on finding frontier opinion and unique data and telling unique stories.” But what you see out the other end… is so far away from what you’d get out of ChatGPT.”

User-Generated

Animalz blog

MARCH 13, 2025

“Most people kind of just try to type into their AI, but like send it voice memos… send screenshots of websites, send YouTube videos, like just feed it random stuff and be amazed by what you’ll get out on the other side.” “The hack behind the hack is don’t write your own prompts. And then 3.5

Transform

Animalz blog

MARCH 18, 2025

Their system “indexes your blog, sales calls, customer success calls” to understand your business, then uses AI to generate personalized content that feels authentic. If John Smith, your 23-year-old SDR, emails me, guess what? Google’s job is to connect the two. That’s pretty much it.”

SEO

SocialPilot

JULY 28, 2025

In this blog, we will discuss how Trustpilot reviews can be marketed. So, what do you think happens when your rating languishes below 4 stars? What sets Trustpilot apart is its open review model, which allows anyone with a genuine experience to leave feedback. Reviews are not merely feedback but powerful trust signals.

Marketers

SocialPilot

APRIL 20, 2025

Thats where this blog comes in. But were not just listing whats hot, rather were breaking down why it works and how you can use each trend to grow your reach, boost engagement, and connect with your audience in the moments that matter most. What Brands Can Learn From This Trend? What Brands Can Learn From This Trend?

Energy

Animalz blog

MARCH 27, 2025

” So what’s the answer? .” ” So what’s the answer? The season opened with a simple yet profound question: “Hello… is there anybody out there creating real value with AI?” “It’s complicated,” admits Ty. ’ That’s a great role for AI to play.”

SEO

Animalz blog

AUGUST 5, 2025

You’ll also see what it takes to stand out when AI is everywhere. “AI is a leveler for better or worse… it’s lifted new marketers up, but it’s pushed the bar even higher for the good ones.” In this episode, you’ll learn from Kirti Sharma why trying to make content “for everyone” is a mistake. That gap kills relevance.

Thought Leadership

Set Up

FEBRUARY 10, 2025

Lets dive into the best, the worst, and what marketers can learn from the 2025 Super Bowl ads. Uber Eats Century of Craving (Special U.S.) A standout spot in creativity, Uber Eats wove an alternate history where football itself was designed to sell food. What was your favorite Super Bowl ad this year? Learn more here.

Marketers

Animalz blog

JUNE 24, 2025

Aditya explains how he scales this model, from paying interview stipends and personally reaching out to prospects, to cutting 90% of blog content and rebuilding authority around focused topic clusters. What sets Aditya apart is his focus on content as a real business lever. Aditya Vempaty starts with the customer and works backward.

B2C

Backlinko

OCTOBER 1, 2024

When you’re unclear about why you’re doing a market analysis or what you want to find out, you risk collecting irrelevant information. And you might miss what really matters for your business. If you’re running a tech blog, you could use these to understand what people are saying about specific products, brands, or trends.

Marketers

Avinash Kaushik

SEPTEMBER 15, 2024

Having shared with you loads of inspiring data viz examples to apply to your day-to-day work, today rich learnings from examples of what not to do! And, a bit of fun. :) This blog post was originally published as edition #425 of my newsletter TMAI Premium. Follow me on LinkedIn, for gems like this one: Eat Pies, Don't Share Them!

Communications