Hubspot Marketing

AUGUST 20, 2024

Truthfully, we don’t know what the future holds for AI, especially with the potential for government regulation looming. But from what I’ve seen of current tools, they cannot replace us — but only help us work smarter. The first thing I do every weekday morning is tell my Amazon Alexa to turn off my alarm. And who can blame them?

User-Generated

Backlinko

SEPTEMBER 6, 2024

That’s what Chrome extensions can do for you. If you’ve ever had to inspect the source code for multiple competitors manually, you know what we’re talking about. Detailed also lets you check technical SEO elements like schema markup and hreflang for any page. You know the saying “work smarter, not harder”?

SEO

Marketing Insider Group

MAY 6, 2025

Who (or what company) is most likely to benefit from your solution? What are their job roles? What about their budget ranges and buying behaviors? But SEO is what keeps your brand discoverable at scale. Utilize schema markup to enhance the appearance of your content in search results. Your niche is your power.

Marketing Strategy

Backlinko

JANUARY 6, 2025

I studied successful online stores to find out what works best. These chats reveal opportunities like: Problems customers can’t solve with existing products What their perfect product would look like, and missing features Unexpected details that could help you differentiate your product Conversations also build relationships.

eCommerce

Martech

AUGUST 6, 2025

Think: clear TL;DR summaries, FAQs written in natural language, accurate schema markup and content that builds brand authority and trust (following Google’s E-E-A-T principles). Optimizing your schema to help search engines and AI understand your content. Dial in your Schema markup beyond the basics. The good news?

SEO

Search Engine Land

JULY 29, 2024

Here’s what we’ll cover in this guide: What is GEO? What is GEO? Change is the only constant in today’s rapidly evolving digital marketing landscape. Keeping up with the latest innovations isn’t just a choice – it’s a necessity for survival. How GEO differs from SEO. Why GEO is important. Key benefits of GEO. How GEO works.

User-Generated

Search Engine Land

AUGUST 12, 2024

There’s nothing worse than pouring your heart and soul into a wonderful guide or blog post that nobody ever sees or churning out pieces with little value that disappoint or alienate your potential audience. Audience research : What are your users’ pain points and challenges? What does their journey look like?

SEO

Internet Marketing Ninjas

AUGUST 29, 2024

You know me—I’ve been around this block a few times, poking around, running experiments, and seeing what makes Google tick. Knowing what these calls mean can give you a leg up in optimizing your content and backlinks. Use this schema to provide comprehensive author information.

SEO

Search Engine Land

OCTOBER 3, 2024

Content depth and what that means. The fewer “hops” there are, the easier it is for Google to do two things: Understand the relationships between what you’re saying. Understand the explicit focus of what you’re trying to communicate. Not everything has to be (or should be) a blog article. How long should my content be?

SEO

Hubspot Marketing

SEPTEMBER 24, 2024

I left the worries about using AI tools in B2B marketing behind me long ago and now embrace what AI tools offer. Let’s look at how we can use AI to create a more efficient workflow and free up our time to do what we do best. Almost 50% of marketers surveyed voiced concerns about job security. Okay, let’s get into it.

User-Generated

Marketing Insider Group

JULY 15, 2025

You write valuable blog content, but you still feel something’s missing. Blog infographics benefits are much more than aesthetics. Eyes Naturally Skip Walls of Text When you scan a blog post, your eyes skip walls of text. It acts like a magnet pulling people into your blog. That’s frustrating.

SEO

Hubspot Marketing

APRIL 30, 2025

Keywords for this buyer journey will be problem-based and question-driven, such as how to, why does, or what is. While this top-of-funnel content might not seem the most impactful for sales, according to Hubspots State of Marketing survey , the website and blog are some of the most effective channels for ROI. Processes to manage leads.

SEO

Backlinko

JULY 9, 2025

In this guide, I’ll explain: What GEO is and how it’s different from SEO Why you shouldn’t throw away everything you’ve already learned The top techniques that will help you optimize your content for generative engines (and drive results for your business in the process) What Is GEO and Why Does It Matter? And honestly?

User-Generated

Backlinko

JULY 10, 2025

Now that you know what to audit, let’s walk through how to do it — step by step. Here’s what to look for in this stage: Check If Your Pages Are Indexed in Google A web page becomes visible in search results and starts ranking only after it’s added to a search engine’s index. Think of it like a routine check-up for your online store.

eCommerce

Martech

APRIL 10, 2025

But while everyone has been focused on chatbots and creating new blog posts, a quiet revolution has been brewing in Digital Asset Management (DAM). Generative AI (GenAI) has undeniably transformed the marketing function, from automated customer interactions to content creation. GenAI solves this problem in two very meaningful ways.

Whitepaper

Vertical Response

JULY 14, 2024

That’s precisely what creating content without understanding your target audience is like. Uncovering what your target audience is searching for and understanding their pain points, goals, and aspirations can be aided by this process. Get ready to boost your traffic naturally! Sounds chaotic, right?

SEO

Exposure Ninja

JULY 11, 2025

If your blog ranked at the top of Google , you could capture that traffic. That means writing and structuring your blog posts in a way that AI systems can easily scan, interpret, and surface. Download our AI-optimised blog post format template and follow the step-by-step framework below to create content that ranks in AI Search.

User-Generated

Backlinko

JANUARY 23, 2025

You also have travel blogs, tourism boards, accommodation sites, and tourist attraction websites. Travel SEO is about turning strangers into guests. But its no small task competing with major sites like Booking.com, TripAdvisor, and Expedia. With so many players in the market, standing out in search engine results can feel impossible.

SEO

Exposure Ninja

APRIL 25, 2025

With AI shaking things up and search algorithms constantly changing , many marketers are scrambling to figure out what still works in 2025. Adding schema markup to help AI understand your content’s context. But we’re (thankfully) past the phase of asking ChatGPT to write the entire blog post. You’re not alone.

Market Trends

Orbit Media Studios

APRIL 2, 2025

AI visitors cant tell what you do Answer all the sales questions in detail Human visitors move fast, scan past messages and lose patience easily. What company does the AI recommend? You need to find the balance between adding the details that truly matter to your audience and what matters to AI. Is it an AI-friendly website?

User-Generated

Duct Tape Marketing

JULY 29, 2025

What changes is how we execute inside those frameworks. Schema Markup: Add FAQ, HowTo, and Article schema using RankMath or Merkle’s Schema Generator. Shift #8 – Measuring Your AI Share of Voice DTM Principle: Scorecard — measure what matters and optimize relentlessly. Test with Google’s Rich Results Test.

SEO

Power Digital Marketing

JUNE 3, 2025

What is SEO for Fashion Ecommerce? Implement structured data (schema markup) to enhance rich search results. Content Marketing Strategies for Fashion Ecommerce SEO Creating a Fashion Blog to Drive Organic Traffic Publish trend-based content, styling guides, and fashion tips. Fix broken links, duplicate content, and crawl errors.

Fashion

Duct Tape Marketing

NOVEMBER 7, 2024

million followers to his LinkedIn blog. This is what I've been looking for. John Jantsch (00:16): What you just heard was a testimonial from a recent graduate of the Duct Tape Marketing certification intensive program for fractional CMOs marketing agencies and consultants just like them. I found it. I couldn't be happier.

Customer

Duct Tape Marketing

JUNE 18, 2025

As I explain in this solo episode, we’re witnessing a major shift from traditional SEO to what I now call search visibility —your brand’s presence across the entire digital ecosystem, from featured snippets and branded SERPs , to Google Business profiles and authoritative content that aligns with E-E-A-T principles.

User-Generated

Scoop.it!

FEBRUARY 27, 2025

What are Google AI Overviews? Google AI is a crucial element in the future of marketing. While the technology’s capabilities are well-known, how can Google AI help marketers reach potential customers more effectively? Google AI Overviews have become immensely popular recently. Its your ticket to staying ahead in the market.

Customer

Duct Tape Marketing

JULY 29, 2025

What changes is how we execute inside those frameworks. Schema Markup: Add FAQ, HowTo, and Article schema using RankMath or Merkle’s Schema Generator. Shift #8 – Measuring Your AI Share of Voice DTM Principle: Scorecard — measure what matters and optimize relentlessly. Test with Google’s Rich Results Test.

SEO

Hubspot Marketing

FEBRUARY 18, 2025

A lot of marketers are guilty of paying too much attention to keyword volumes and not enough to what the content should cover. Thats what happens when marketers ignore keyword intent, which is the missing element of the puzzle. Table of Contents What is keyword intent? Thats even true for pieces that are well-written.

Real Estate

Backlinko

JUNE 23, 2025

I’ll show you: What makes an SEO metric a true KPI (and what doesn’t) Which SEO KPIs matter most and why Which emerging KPIs to track in the era of AI Overviews and LLM search How to select KPIs based on your goals and maturity stage What Are SEO KPIs? On the other hand, SEO metrics are more broad.

SEO

Sachs Marketing Group

MAY 30, 2025

This guide examines what is currently working in digital marketing, identifies tactics that are falling short, and outlines where savvy brands are investing next. Whats Working in 2025 1. Whats Not Working in 2025 1. Whether you’re a brand manager, business owner, or agency marketer, now is the time to audit and adapt.

Gen Z

SocialPilot

JULY 9, 2025

But yes, you can search reviews by specific keywords (as discussed in our blog) to embed on your site or repurpose them for other marketing uses. In this guide, we’ll break down the core differences between Trustpilot and Google Reviews to help you decide which is right for your business. Which One’s Better? Which is better?

Management

Exposure Ninja

JULY 24, 2025

This shift is what we call AI Search Optimisation : the strategy behind making your brand visible, credible and quotable in AI-powered search. Download a free copy of AI Marketing: Everything You Need to Know and get immediately up-to-speed Download my free copy What Is Share of Voice in AI Search?

Health

Exposure Ninja

JUNE 27, 2025

Download a free copy of AI Marketing: Everything You Need to Know and get immediately up-to-speed Download my free copy What Is an AI Search Optimisation Strategy? You need crawlable content, clean structure, schema, fast-loading pages, keyword optimisations , and internal and external links. But AI Search demands more.

User-Generated

SocialPilot

JULY 28, 2025

In this blog, we will discuss how Trustpilot reviews can be marketed. So, what do you think happens when your rating languishes below 4 stars? What sets Trustpilot apart is its open review model, which allows anyone with a genuine experience to leave feedback. Reviews are not merely feedback but powerful trust signals.

Marketing

Animalz blog

MARCH 25, 2025

“There’s a gold rush with people creating a lot of lower mid to low quality content with AI… What we’ll be left with is a real emphasis on finding frontier opinion and unique data and telling unique stories.” But what you see out the other end… is so far away from what you’d get out of ChatGPT.”

User-Generated

Backlinko

MARCH 5, 2025

Heres a summary of what you actually need to know: 301 Permanent Redirect This is the go-to redirect for any page move thats meant to last forever. What to Do Before You Create WordPress Redirects Redirecting pages, no matter why or how you do it, always comes with an inherent risk. In this case, its often just best to leave it as is.

SEO

Exposure Ninja

MAY 7, 2025

In this guide, we’ll unpack what zero-click searches really mean and how you can still drive measurable results when the SERP feels like it’s working against you. What Are Zero-Click Searches? Think of queries like “Convert 100 to dollars” or “What time does Tesco close?”

User-Generated

Search Engine Land

OCTOBER 2, 2024

My first thought was, what confidence! Diagnosing what actually happened is not always easy. To diagnose the impact of the Google core update for our client, we used a simple, three-step approach: Understand what has happened sitewide. Understand what happened sitewide Our client has a large site. How do we solve this?”

SEO