Content Marketing Institute

JANUARY 8, 2020

Enterprises can reap the benefits of thousands of employees as eager brand ambassadors. But doing it successfully requires social media guidelines to help them thrive and protect your brand at the same time.

Branding 95

Branding Content Marketing Marketing Marketers 95

Kuno Creative

JUNE 21, 2022

When thinking of your favorite brands, there were probably a lot of factors that drove you to continue your relationship with them. You could’ve first found the brand while walking through the mall, seeing an ad online or even a recommendation from a friend. The positive interaction you had with that brand. The answer?

Branding 72

Branding 72

Welcome Software

APRIL 16, 2024

Before diving in to all things editorial guidelines, a quick introduction. What are editorial guidelines? Editorial guidelines are a set of standards for any/all content contributors, etc. Writing guidelines for the role of AI in your newsroom? I head up the content team here at Optimizely. Here are a few I used: 1.

Transform 98

Transform Place Communications SEO 98

Backlinko

APRIL 23, 2024

Brand tone of voice helps distinguish you from your competitors. Your tone influences how people perceive your brand. You use tone of voice in marketing to express your brand’s personality through text. give advice in the same niche, but Backlinko’s brand tone conveys precise guidance , and The SEO Rant! ’s

Real Estate 73

Real Estate SEO Communications Fashion 73

Martech

MARCH 27, 2024

Updated creative guidelines were also provided to help marketers learn, and help promote, the rules of the gamers’ road. The video game industry has known this for years, but some brands are still learning how to connect with these very engaged consumers. Brand safety. Nearly 90% agree that advertising in games is brand safe.

Advertising 105

Advertising Advertisers Entertainment Marketing 105

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. The guidelines will be open for public comment through October 13. The guidelines will be welcomed by advertisers and agencies set to increase RMN ad spend, especially if the industry is more standardized. Guidelines.

Retail 114

Retail Advertising Advertisers Shoppers 114

Jeff Bullas

MARCH 7, 2023

So why do brands engage in guest posting? But what’s a brand’s real motivation to launch one stellar guest post after another? Sure, guest posting brings improvement across all three metrics, but what initially draws brands towards this technique? Let’s get down to business! Traffic , rankings and conversions?

SEO 171

SEO User-Generated PR Branding 171

Search Engine Land

APRIL 9, 2024

The landmark partnership with WPP means that Google’s robots could potentially end up creating ads for some of the biggest brands in the world, such as the Coca-Cola Company, L’Oréal and Nestlé. This integration will enable WPP’s clients to create brand and product-specific content using gen AI. Voiceover script generation.

Transform 134

Transform User-Generated Traditional Marketing Advertising 134

Calvyn Lee Blog

DECEMBER 2, 2023

Similarly, creators deserve protections against potential exploitation by others misusing their brand with AI. Overall, YouTube believes judicious AI content guidelines foster creativity while limiting deception and impersonation. So clearly creators must properly self-report AI usage to comply with YouTube’s terms.

Advertising 130

Advertising Advertisers Promotion Branding 130

Search Engine Land

SEPTEMBER 27, 2023

YouTube is updating its Advertiser-Friendly Content guidelines regarding controversial issues. However, brands should carefully weigh ad placement decisions, and consider whether they wish to have their products or services promoted alongside content discussing controversial issues – even if it doesn’t go into graphic detail.

Education 108

Education Advertising Advertisers Promotion 108

Search Engine Land

NOVEMBER 22, 2023

It’s been nearly a year since Google last updated its Search Quality Rater guidelines. Unlike previous edits to the Search Quality Guidelines, which have introduced significant, new concepts ( like the new E for Experience last year ), the latest updates to the Search Quality Guidelines seem much more focused on user intent and needs met.

User-Generated 141

User-Generated SEO Place Branding 141

Search Engine Land

APRIL 11, 2024

Additionally, the social media platform is merging account-level controls for all brand safety and suitability solutions within TikTok Ads Manager (TTAM) to make using these new tools even easier. Ads appearing alongside content that doesn’t align with your brand identity isn’t ideal. Why we care. Violent video games.

Entertainment 101

Entertainment Fashion Food Retail 101

Search Engine Land

APRIL 18, 2024

Brands that acted hastily have experienced consequences – from embarrassing content that led to PR snafus (like MSN , Sports Illustrated and others) to being removed from the Google index in Google’s March 2024 updates. Put in the work to make it unique to your brand, your perspective and differentiate it from what’s out there in some way.

User-Generated 106

User-Generated PR SEO Branding 106

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. Why brands should care about influencers and content creators The creator economy is not just thriving; it’s setting the pace for what’s next in marketing innovation.

Branding 115

Branding Law Influencer Marketing Entertainment 115

Search Engine Land

SEPTEMBER 19, 2023

Keeping up-to-date with TikTok’s guidelines is crucial to avoid potential penalties. TikTok launched its new label after making it a requirement for creators to tag AI-generated content earlier this year, under its Community Guidelines’ synthetic media policy. Why we care. ” TikTok AI effects rebrand.

Education 129

Education Search Marketers Branding Marketing 129

Rock Content

MARCH 8, 2024

Experts will link to content meeting E-E-A-T guidelines. Success Stories: Brands That Nailed E-E-A-T SEO Reddit’s monthly sessions went from 69 million per month to a whopping 200 million per month. Adhering to E-E-A-T guidelines isn’t just about boosting your site’s standing on Google in 2024.

SEO 85

SEO Real Estate User-Generated Branding 85

Martech

APRIL 25, 2024

“Among the largest ad spenders, CTV (69%) and social video (70%) are considered ‘must buys’ because of their ability to deliver both scale for branding at the top of the funnel and performance outcomes at the bottom of the funnel,” said Chris Bruderle, VP, industry insights and content strategy, IAB, in a release.

Retail 95

Retail Industry Insights Advertising Advertisers 95

Hootsuite

JUNE 29, 2023

” Regulations and guidelines keep us operating safely, pun intended. Social media guidelines for healthcare professionals serve a similar purpose. This blog will walk you through generally accepted social media guidelines in healthcare. What are social media guidelines in healthcare? Hip, hip, HIPAA, hooray!

Health 78

Health Law Education Manufacturing 78

Hubspot Marketing

MAY 31, 2022

When we build a brand, we build an experience that reflects a purpose. Visual identity is a huge part of this brand experience. Colors, graphics, and fonts turn brand concepts into visual identities that can be recognized. To create a visual identity system, you need all the visual elements that the brand has.

Branding 123

Branding Place Communications Management 123

Search Engine Land

NOVEMBER 17, 2023

One activation that is seeing growing prominence for brands is user-generated content (UGC). It shifts from brands telling the story to your audience speaking collectively. UGC has the potential to be a key activation within your search SEO strategy, especially now that: “Experience” sits within the E-E-A-T guidelines.

User-Generated 112

User-Generated SEO Education Promotion 112

Martech

OCTOBER 17, 2023

To thrive, advertisers must find a careful balance between both technologies, ensuring the right level of human oversight and control, as well as an integrated approach to automation that ensures strategic control, brand safety, compliance and, of course, results at scale.

Advertising 118

Advertising Advertisers Transform Communications 118

CMO Network

DECEMBER 5, 2023

Brand safety and guidelines are more important than ever. Musk sent a message to advertisers fleeing X that he may have also given himself the same message.

Advertising 98

Advertising Advertisers Branding CMO 98

Search Engine Land

JULY 24, 2023

Our work with Van der Garde revealed a strong correlation between brand interest and SEO performance on highly competitive queries. The interface between branding and known SEO factors As mentioned, there are many intangible things within SEO, including branding. A stronger brand can contribute to SEO.

SEO 91

SEO Health Customer Journey Branding 91

Search Engine Land

JANUARY 12, 2024

Violations of community guidelines Most websites that host user-generated content (UGC), including Facebook, Reddit, and Yelp, have a defined set of community guidelines. To find the community guidelines of a specific website, a simple “[site name] + community guidelines” search on Google should bring them up.

Law 115

Law User-Generated Management Communications 115

Martech

SEPTEMBER 7, 2022

IAB announced the finalization of Intrinsic In-Game Advertising Measurement Guidelines 2.0 , a joint effort between the IAB Experience Center, the IAB Tech Lab and the Media Ratings Council. This project is the first update of its kind to guidelines introduced in 2009. The updates were initially proposed back in June. Why we care.

Advertising 118

Advertising Advertisers Customer Branding 118

Search Engine Land

OCTOBER 19, 2023

The tool can be used to create “images that are not only realistic but creative” that also adhere to the company’s terms of service and community guidelines. Microsoft is now inviting brands with existing chat experiences or large language models to apply to partner with its Chat Ads API. SUBSCRIBE See terms.

Advertising 108

Advertising Advertisers Place Product 108

Search Engine Land

OCTOBER 17, 2023

To thrive, advertisers must find a careful balance between both technologies, ensuring the right level of human oversight and control, as well as an integrated approach to automation that ensures strategic control, brand safety, compliance and, of course, results at scale.

Advertising 111

Advertising Advertisers Transform Communications 111

Hubspot Marketing

MAY 9, 2023

Technology can only be as efficient as it's built to be and should follow a universal guideline to benefit its user base. Biggest AI Ethical Concerns AI is just like any other technological advancement in need of guidelines. Without ethical guidelines, it can lead to data breaches, legal conflict, and other misuses.

Advertising 101

Advertising Advertisers User-Generated PR 101

Search Engine Land

SEPTEMBER 6, 2023

I’m looking for guidelines to start and once we agree, I’ll give you the basic contact info so you can create the page. I’m looking for guidelines to start and once we agree, I’ll give you the basic contact info so you can create the page. ” Remember, these guidelines are just a starting point. Keep it professional.”

SEO 127

SEO Law User-Generated Customer 127

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees. What is franchise social media marketing?

Social Media Marketing 92

Social Media Marketing Analytics Marketing Marketers 92

Search Engine Land

NOVEMBER 20, 2023

The search engine explained that while there are no enforcement changes, it is tweaking policy language to provide more clarity and transparency for brands and advertisers. Enhancing clarity in advertising policies is crucial for brands to avoid inadvertent violations of rules and regulations. Why we care.

Advertising 114

Advertising Advertisers Branding Search Marketers 114

Search Engine Land

APRIL 12, 2024

The Google-Reddit partnership is a significant development that is reshaping online brand management. As a result, brands must now navigate this evolving digital landscape with foresight and adaptability to protect their online presence and ensure it thrives.

Brand Management 113

Brand Management Management Branding User-Generated 113

Search Engine Land

JANUARY 22, 2024

To make the most of it, you should regularly post and optimize content on your Google My Business (GMB) profile to increase the likelihood of your brand’s events and deals ranking higher. Read our How to follow Google Business Profile guidelines deep dive for more information on optimizing your account. How it works.

Promotion 115

Promotion Search Marketers Branding Marketing 115

SocialPilot

FEBRUARY 14, 2024

Every brand and influencer agreement should be formalized into a legally binding social media influencer contract. A social media influencer contract or an influencer agreement is a legal document that outlines the terms and conditions of a partnership between a brand and an influencer. But it shouldn’t end there.

Law 96

Law Influencer Marketing Transform Promotion 96

Search Engine Land

FEBRUARY 19, 2024

If an influencer doesn’t clearly say that a post is an advertisement, they’re not just violating advertising guidelines, but both the influencer and the brand they’re promoting could be breaking the law. Out of the influencers surveyed, 40% promoted their own products, services, or brands. Why we care.

Advertising 103

Advertising Advertisers Law Branding 103

Marketing Insider Group

OCTOBER 15, 2020

With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions. Quick Takeaways: A social media policy protects your brand’s integrity and reputation with employees.

PR 145

PR Law Finance Entertainment 145

Search Engine Land

JULY 27, 2023

The Publisher Restrictions guidelines will be updated to include the exception on August 30, the Ads Manager team has confirmed to Search Engine Land. Google is advising brands to review the update to check how their site or app will be impacted. Google will exclude gameplay imagery from its Shocking Content policy next month.

Management 91

Management Search Marketers Branding Marketing 91