Brand Management Influencer Marketing Product 
Buffer Marketing
AUGUST 13, 2024
Say you have a product ready to launch and need to find influencers to generate buzz. Or perhaps you’ve already identified a creator you'd like to collaborate with and need a way to manage the partnership. In either case, you’ll likely hit up Google for an influencer marketing tool.
Neil Patel
JUNE 3, 2021
This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly. What Is Influencer Marketing? Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands.
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Martech
JANUARY 20, 2025
Answer: Story-driven marketing is a strategic approach that focuses on using storytelling techniques to engage and connect with target audiences. It involves crafting narratives that resonate with customers on an emotional level, allowing them to form a deeper connection with a brand or product. Tools needed.
SocialPilot
MARCH 11, 2024
As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?
Businesses Grow
MARCH 10, 2025
Marketers create customers. And to create customers, we must create awareness for our products. It is certainly a weird world where our hard-earned brand marketing can be tarnished in a single post. But if you’ve followed this post so far, you can see how influencers fit into this new marketing world.
Businesses Grow
JUNE 9, 2025
Instead of trying to wrest control from consumers, brands must rethink their approach and strategically guide the conversation. One brand manager said to me: “I know we need consumers to carry our message. Are there options for brand influence when consumers own the megaphone? But how do we control it?”
Buffer Marketing
MARCH 19, 2025
I learned firsthand from trial and error, insightful conversations with established LinkedIn creators, and in-depth discussions with brand experts and influencer marketing agency pros. I’d already been talking openly about products and tools I genuinely loved without being paid for it. If not, adjust accordingly.
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