Marketing Insider Group

JULY 23, 2024

The platform’s real-time communication capabilities allow brands to respond promptly to customer queries and feedback, enhancing customer satisfaction. High competition, the short lifespan of tweets, managing public criticism, and issues with poor moderation due to recent ownership changes present significant challenges.

Branding 128

Branding Communications Management Social Media Marketing 128

Buffer Marketing

AUGUST 13, 2024

Say you have a product ready to launch and need to find influencers to generate buzz. Or perhaps you’ve already identified a creator you'd like to collaborate with and need a way to manage the partnership. 💡 Check out our list of 15 communities to connect with other creators and find brand partnerships.

Influencer Marketing 113

Influencer Marketing Branding Affiliate Marketing Fashion 113

Hubspot Marketing

AUGUST 19, 2024

I caught up with the Wistia CEO to learn how he sextupled — that’s 6X — Wistia’s product updates. Before switching to two-pizza teams, Wistia released 12 product updates annually. After restructuring its product teams and simplifying its strategies in 2023, Wistia released 72 updates — 6X over the year before.

Brand Management 99

Brand Management Video Marketing Product Management 99

Marketing Insider Group

JANUARY 13, 2021

While it’s impossible to control everything related to your brand online, you can manage your online reputation with content marketing. Using content marketing to manage your online reputation includes SEO, social media, and customer-focused content. Executives Realize SEO Impacts Brand Reputation.

Management 145

Management Content Marketing SEO Marketing 145

Hootsuite

APRIL 18, 2022

Are you a brand selling products or services on Facebook or Instagram? You’ll benefit from setting up Facebook Commerce Manager. Even if you just want to advertise on these Meta-owned platforms, there are major advantages to a Commerce Manager account. What is Facebook Commerce Manager? Manage inventory.

Management 132

Management Shipping Health eCommerce 132

Martech

APRIL 24, 2025

At the recent MarTech conference, I hosted a live coffee chat with Dave Minifie , CMO at Terakeet, about brand safety what it means, what it definitely doesn’t and why so many marketers still get it wrong. Google is your brand manager now. The leader was the brand. The search bar,” Minifie said.

Branding 106

Branding PR CMO Brand Management 106

Lynton Web

DECEMBER 16, 2024

Managing multiple brands in HubSpot isn't just a technical challenge it's a puzzle that can impact every aspect of your business. As some companies grow, they juggle distinct brand identities while maintaining operational efficiency. they are not fully built to manage Sales or Service Hub objects across different businesses.

Branding 98

Branding Manufacturing Management Retail 98

Rock Content

DECEMBER 21, 2020

But nothing that good international branding management can’t solve. This article will explain everything you need to know about global branding, showing how brands can trace an efficient strategy to conquer markets worldwide. What are the main obstacles to building a global brand? What is global branding?

Brand Management 78

Brand Management Branding Management Logistics 78

Hubspot Marketing

NOVEMBER 15, 2024

Marketing, sales, customer support, product development: each department was accountable to the company in total but operated within their own walls. He defines it as “shaping an experience for the customer that goes beyond the product.” The uniform brand presence a la Apple can help you generate more revenue.

CMO 123

CMO Traditional Marketing Communications Marketing 123

Hubspot Marketing

APRIL 28, 2020

"It sounds like you want to be a content manager," she said. I had no idea what she meant by that — I'd never heard of a content manager. Content managers have a hand in content strategy, creation, and distribution of marketing communications for a company. What are content managers, and what do they do?

Management 145

Management Copywriting SEO Communications 145

Hubspot Marketing

FEBRUARY 21, 2018

Here's a hypothetical for you: Let's say your company has decided to invest in a website redesign so you can improve lead generation, and you're responsible for managing the project. Our latest offer, 8 Free Budget Templates to Manage Your Marketing Spend , has got you covered. Product marketing offers a perfect example.

Management 145

Management PR User-Generated Advertisers 145

Sprout Social

SEPTEMBER 26, 2024

Want to increase productivity? An all-in-one tool that offers end-to-end management and Facebook analytics tools and that integrates with your other social channels will save you time and energy. This feature helps protect your audience and brand image from spam or insensitive content. Sign up for our 30-day free trial.

Analytics 101

Analytics Social Media Marketing Marketing Marketers 101

Martech

SEPTEMBER 25, 2024

She added: “That said, Canva Teams has come a long way since launching in 2020, with major enhancements in team collaboration, brand management and the launch of our expansive Visual Suite. Our original pricing reflected the early stage of this product and has remained unchanged for the last four years.

Price 115

Price Management Brand Management Communications 115

Martech

JANUARY 5, 2024

“ — Eliezer Yudkowsky AI and the future of DAM Digital asset management , as a process, will remain near the core of the martech stack. AI-powered tools can optimize brand management by flagging inconsistent brand assets and generating brand-consistent content based on location, audience and other factors.

Management 127

Management Transform User-Generated Brand Management 127

Sprout Social

MAY 10, 2023

Selecting the right software for your brand is just one puzzle piece to your online review management strategy. Review management software helps brands collect and respond to customer feedback faster while also discovering actionable business insights. Why do companies need review management software?

Management 130

Management CRM Analytics Customer 130

Hootsuite

SEPTEMBER 2, 2020

Wondering how to manage your Instagram followers? Not sure what it even means to manage your Instagram followers? But before we get started, know that managing your followers doesn’t mean trying inauthentic growth hacks like Instagram automation or buying followers. How to manage Instagram followers efficiently and effectively.

Management 145

Management Food Analytics Branding 145

SmartBrief - Marketing

OCTOBER 17, 2024

You understand the importance of using this wealth of data to drive business decisions, whether naming a new product or the price point at which it’s sold. For example, brand managers might want to know how well their ad concepts are performing or to view their sales volumes for product variants in different regions.

Market Research 122

Market Research Transform User-Generated Marketing 122

Neil Patel

JANUARY 4, 2021

However, lots of opportunities exist for marketing on the channel , so it can be a great place to build a follower base and get the word out about your products and brand. If you click “Browse Shops,” you’ll see a listing of brands you already follow who have shops on Instagram. That’s possible with Instagram shopping.

Product 145

Product Promotion Shoppers Shipping 145

Search Engine Land

AUGUST 1, 2024

Guiding in the creation of tools to help my own productivity, which I wouldn’t otherwise be able to do myself without a lot more time and effort. Using AI on your own day-to-day Up to 64% of business owners stated that AI would improve business productivity and 42% believe it will streamline job processes, according to Forbes.

SEO 98

SEO PR User-Generated Education 98

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs.

Product 125

Product SEO Copywriting eCommerce 125

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

Management 104

Management Key Performance Indicator Marketing Marketers 104

Lynton Web

APRIL 23, 2025

H ave you ever watched promising leads vanish after they're distributed to your family of brands? You're facing what some marketing professionals call the "dark hole" of lead management. Look for these telltale signs that indicate your multi-brand lead process needs an overhaul. Here's a proven framework that works.

Management 52

Management Transform Branding CRM 52

Sprout Social

DECEMBER 5, 2023

Several brands, including United Airlines, have reportedly lost patrons and billions in value due to their poor management of the Flight 3411 incident involving a forcefully removed passenger that went viral online. Table of Contents What is reputation management software? What are your customer’s opinions about your product?

Management 126

Management Analytics User-Generated Communications 126

Sprout Social

MAY 6, 2025

You can intercept issues before they escalate, identify ways to improve sentiment and get valuable insight into how audiences perceive your brand. What is brand monitoring? Brand monitoring tracks mentions of your brand or products across online channels.

Branding 102

Branding Health Transform Analytics 102

Martech

OCTOBER 19, 2021

Digital asset management platforms, often called DAMs, are marketing software that store, organize and make useful an organization’s entire library of digital assets. Capabilities of digital asset management platforms. One area of differentiation involves the varying abilities to manage a variety of file formats.

Management 112

Management Transform Whitepaper Retail 112

Businesses Grow

JUNE 9, 2025

Instead of trying to wrest control from consumers, brands must rethink their approach and strategically guide the conversation. One brand manager said to me: “I know we need consumers to carry our message. Are there options for brand influence when consumers own the megaphone? But how do we control it?”

Branding 88

Branding Thought Leadership PR User-Generated 88

Digital Marketer

DECEMBER 21, 2023

Just about any brand triggers [PRODUCT/BRAND NAME REDDIT] suggestion in Google’s Autocomplete results: [Reddit] comes up in many brand-driven Google’s Autocomplete suggestions prompting consumers to search it even if they didn’t initially intend to. This ties into increasing brand reputation as well.

Management 95

Management Branding Social Media Marketing Place 95

Search Engine Land

JULY 3, 2023

This article explores a new potential marketing discipline called “digital authority management” and the role of E-E-A-T in a new search environment like Google’s Search Generative Experience (SGE). This is the only way to create the necessary co-occurrences of product or company plus topic/product group.

Management 96

Management PR User-Generated SEO 96

Vertical Response

JUNE 4, 2025

A decline in customer interaction is a red flag that signals your brand might be losing relevance in the market. Tackling these issues is vital for effective brand management and decision making. Marketing amnesia occurs when customers forget a brand, often due to a lack of engagement.

Branding 59

Branding Customer Customer loyalty Email Marketing 59

Businesses Grow

MARCH 10, 2025

And to create customers, we must create awareness for our products. It is certainly a weird world where our hard-earned brand marketing can be tarnished in a single post. 7) Activating influencer marketing I was sitting at a table of brand managers, and one of them said, “Influencers are everything.”

Transform 104

Transform Influencer Marketing Thought Leadership Marketing 104

SocialPilot

DECEMBER 16, 2024

Social media management is an overwhelming task on its own. The plan has features that allow individuals to manage only one social set, including Instagram, Facebook, X, Pinterest, TikTok, LinkedIn, and YouTube profiles. Verified Management User That it is no longer 30 posts a month. Many users cite Later as expensive.

Price 75

Price Non-Profit Analytics User-Generated 75

Rock Content

JANUARY 26, 2021

In short, this is the job of managing a brand. Everything is part of a complex management process that does not bring immediate results — it produces lasting results. Do you want to know more about branding and how to work it so that your company is not just another one in the market? What is a brand?

Management 72

Management Branding Transform Communications 72

Sachs Marketing Group

MAY 30, 2025

This guide examines what is currently working in digital marketing, identifies tactics that are falling short, and outlines where savvy brands are investing next. Whether you’re a brand manager, business owner, or agency marketer, now is the time to audit and adapt. Need help managing your PMax campaigns?

Gen Z 52

Gen Z Transform SEO User-Generated 52

Adobe Experience Cloud Blog

JANUARY 28, 2014

Shine a laser on the prospects who are most likely to buy your product, and give up on the batch-and-blast emails. Integrating a sales program and consistent marketing messaging can only improve sales productivity. Goal : Understand how customers use your products. CUSTOMER MANAGEMENT. MARKETING AUTOMATION. Did You Know?

CMO 134

CMO Thought Leadership B2C Marketing Automation Platform 134

Martech

MAY 23, 2024

Canva Enterprise is a subscription offering for large businesses that comes with sophisticated admin controls and security, ensuring assets remain on-brand. Each department uses an array of tools, creating complexity for admins managing control and access across an organization,” Canva’s head of product Rob Kawalsky told MarTech.

User-Generated 123

User-Generated Finance Brand Management Management 123

Martech

SEPTEMBER 13, 2023

It’s common to hear a company’s digital asset management system (DAM) referred to as the “single source of truth” for all its assets. The harder it is to keep track of, the less consistency across your brand management. Integrations help you manage and control that messaging for the consistency of your brand voice.

Management 129

Management Brand Management CRM Promotion 129

SocialPilot

FEBRUARY 18, 2025

What if you had a tool that did the heavy lifting for you – automating review requests, managing responses, and even sharing them on social media? Centralized Dashboard: Manage all your review platforms in one place. Cost-Effective Review Management: Affordability is a major advantage of review generation tools.

User-Generated 75

User-Generated Price Non-Profit CRM 75