Marketing Insider Group

AUGUST 29, 2015

There’s few guides to help B2B companies maneuver through this quagmire, but Margaret Molloy , Global CMO and Head of Business Development at global strategic branding firm Siegel+Gale is one of them. I had an opportunity to talk to Margaret about simplicity, innovation and how brands can get there. How is that?

Branding 81

Branding B2C CMO Customer Journey 81

Martech

DECEMBER 28, 2022

It seems that currently it’s all about how sneaky smart the bot is, not about how it can help lead customers to discovering your brand. Like other conversational AI applications, it likely will have the best success in answering specific questions that your customers have about products and services.

Transform 103

Transform eCommerce Shoppers Retail 103

Orbit Media Studios

JANUARY 16, 2024

But you’re not really promoting something by putting it on the homepage in slide number four. We don’t share content that is promotional, such as ads and service pages. So why do brands put social media widgets on their sales pages? Think of a travel site with a timed slideshow of beautiful pictures. It makes sense.

PR 127

PR SEO Place Promotion 127

CXL

JULY 21, 2022

Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. Get them wrong, and you risk damaging brand perception and trust. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience.

Customer 99

Customer Customer Journey Non-Profit Marketing 99

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Content marketing is the gap between what brands produce and their audience actually wants.

Content Marketing 88

Content Marketing Marketing Marketers Transform 88

Litmus

OCTOBER 26, 2022

Blake Miller (Senior Director, Product Marketing, Salesforce Marketing Cloud ) teaches us how to use email to create personlized moments across the entire customer journey. As Miller puts it, when engaging with customers across multiple channels, remember these three guiding principles: be there, be useful, and be quick.

CRM 92

CRM Email Marketing Finance CMO 92

Duct Tape Marketing

MAY 1, 2023

So by following these prompts, by seeing how we've broken up the prompts into certain pillars, brand industry leads, CX customer experience, it, it really gives you a, a very good feel for how we view strategy in general. 03:40): We'd love to certify you, uh, in our fractional CMO process. It's your brand promise.

Marketing Strategy 80

Marketing Strategy Marketing Marketers CRM 80

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Thought Leadership 80

Thought Leadership PR CMO SEO 80

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Thought Leadership 74

Thought Leadership PR CMO SEO 74

Sales Force: CMO

JUNE 26, 2023

Give your customers what they want Create a seamless experience your customers won’t walk away from. See how you can connect every interaction at each step of the customer journey. Your journey starts here What is an effective customer engagement strategy? So, where do you go from here?

Customer 52

Customer Customer loyalty User-Generated Communications 52

Bannerflow

AUGUST 27, 2019

Display advertising is a key digital channel in which to promote your e-commerce business. Well-designed display ad can generate a lot of clicks, as well as build awareness for your brand. In this blog, we suggest 5 important tips an e-commerce brand should consider when producing a display campaign.

Advertising 40

Advertising Advertisers CMO User-Generated 40

Pam Didner

SEPTEMBER 16, 2020

That’s not an easy feat as it requires to focus on the back-end and front-end, automation/workflows of customer journeys, and user-interface and creative design as a whole. VP of Marketing or CMO. Brand Marketing. Brand Marketing. Lead and own branding training sessions as part of sales onboarding training.

CRM 103

CRM Event Marketing Marketing Marketers 103

Moz

AUGUST 25, 2019

Pretty soon, we’ve fixed the technical problems on our client’s site, helped them create and promote robust resources around their customers’ problems, and are watching the traffic and conversions pour in. SEO, especially for a business with any kind of established brand, is often about driving awareness and discovery.

Customer Journey 51

Customer Journey Analytics SEO CRM 51

CXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Marketers raise brand awareness to capture leads that are handed to sales teams to convert into customers. They typically report to a CMO, VP of Marketing, or director of demand generation and work to plan, build, and execute marketing programs.

Management 79

Management User-Generated CRM Inbound Marketing 79

On24- CMO Confessions

JANUARY 28, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Dan Frohnen, Chief Marketing Officer at Sendoso. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO B2C Market Trends Shipping 52

Sprout Social

JUNE 12, 2023

Customer experience (CX) is all about how your customers perceive their interactions with your brand. A positive CX can turn casual browsers into loyal customers, while a negative one can send them straight to your competitors. A great CX strategy aims to exceed customer expectations at every touchpoint.

Customer 131

Customer Customer loyalty Customer Journey Transform 131

Martech

MARCH 21, 2024

Building a seamless customer journey “We were looking for a seamless customer journey across all of our platforms,” said Heather Boggs, CMO for FSC Franchise Co., It also means that customers experience a consistent and seamless experience.

Customer 61

Customer Customer Journey Price Customer loyalty 61

Marketing Insider Group

OCTOBER 16, 2021

Delivering great customer experiences should be the goal of every department in the business. Build marketing into your company culture and break down silos so every department understands their part to play in the customer journey. Remember, people prefer to buy from brands they like, know, and trust.

Customer 100

Customer CMO Customer Journey Non-Profit 100

Marketing Insider Group

NOVEMBER 16, 2019

Delivering great customer experiences should be the goal of every department in the business. Build marketing into your company culture and break down silos so every department understands their part to play in the customer journey. Remember, people prefer to buy from brands they like, know, and trust.

Customer 111

Customer CMO Customer Journey Marketing 111

Hubspot Marketing

JUNE 6, 2023

We’re seeing the tension between short-term growth and long-term brand investment. Invest in brand marketing while optimizing your tech stack,” says Kipp Bodnar, CMO at HubSpot. How Marketing Leaders are Shifting to Meet Customer Expectations Growing economic challenges have led marketing teams to refocus their plans.

Customer 112

Customer CRM Direct Mail User-Generated 112

Bannerflow

FEBRUARY 12, 2020

According to 58% of brands positive ROI is an outcome of in-housing. The report features the thoughts of 200+ senior marketing decision makers from brands, in-housing agencies, and consultancies across Europe. While for 39% of senior marketers transparency remains a key reason for moving to an in-house model.

Transform 90

Transform Customer Journey Marketing Marketers 90

AWeber

DECEMBER 19, 2022

BIMI and DMARC for email authentication and brand authority. Optimizing the customer journey. More businesses will implement BIMI and DMARC for email authentication and brand authority. What : Brand Indicators for Message Identification (BIMI) is a new set of verification for your emails alongside SPF, DKIM, and DMARC.

Market Trends 131

Market Trends Email Marketing CMO Marketing 131

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Startups Magazine) Over 90% of brands utilize social media for marketing. Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. billion by 2025.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Hubspot Marketing

JUNE 6, 2023

We’re seeing the tension between short-term growth and long-term brand investment. Invest in brand marketing while optimizing your tech stack,” says Kipp Bodnar, CMO at HubSpot. How Marketing Leaders are Shifting to Meet Customer Expectations Growing economic challenges have led marketing teams to refocus their plans.

Customer 85

Customer CRM Direct Mail User-Generated 85

Hootsuite

DECEMBER 10, 2019

The CMO Survey. Brands strike a balance between public and private engagement. Brands strike a balance between public and private engagement. More than half of brand discovery online still happens in public social feeds. Citadel used traditional public social feeds to promote the tournament and create excitement.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Duct Tape Marketing

MARCH 17, 2023

Louis is a fractional CMO for B2B companies, and mentors startups at MIT. Louis emphasizes the importance of the third phase of the Bullseye Marketing approach, which is to create mental availability and build up brand awareness so that you are top of mind for your customers and make your short-term marketing more effective.

Marketing Strategy 80

Marketing Strategy B2C CMO Marketing 80

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. A/B testing the location of an email sign-up CTA, the color of a promotional banner, a subject line, etc., ROI Measures Program Results. Analytics Improve Business Models.

Digital Marketing 134

Digital Marketing Traditional Marketing Thought Leadership Analytics 134

Marketing Insider Group

JUNE 30, 2020

The customer is on a continuous customer journey, and on that continuum are both Marketing and Sales. Both Sales and Marketing should want to see the same successful outcome: a satisfied client who is so delighted that they’re willing to be a promoter of who you are and what you do. It’s all-in.

Management 78

Management Transform Marketing Marketers 78

AWeber

DECEMBER 19, 2022

BIMI and DMARC for email authentication and brand authority. Optimizing the customer journey. More businesses will implement BIMI and DMARC for email authentication and brand authority. What : Brand Indicators for Message Identification (BIMI) is a new set of verification for your emails alongside SPF, DKIM, and DMARC.

Market Trends 77

Market Trends Email Marketing CMO Marketing 77

Marketing Insider Group

OCTOBER 25, 2021

It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in. However, there’s also a pushback against the increased digitization and automation of interactions between brands and consumers, and a desire to make marketing more human again. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Moz

MAY 21, 2020

We're happy to report that 2020's MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. We know agencies, brands, and freelancers are struggling in the midst of the economic downturn, and that it's more important than ever to hone skills and build new ones.

Thought Leadership 70

Thought Leadership PR CMO Price 70

Unbounce

JULY 12, 2023

And, as you know, I’m Pete Housley, CMO of Unbounce. Yeah, so I’ve been afforded the opportunity to work both agency and client side, brand side. I did have an opportunity to work brand side. You can also read the transcript right below. Episode 3: Agencies of Change [00:00:00] Pete Housley : Hey marketers.

User-Generated 96

User-Generated Whitepaper B2C Product 96

Marketing Insider Group

DECEMBER 2, 2014

If your business isn’t creating engaging content across ALL stages of the buyer journey, then you are losing ground to your competition. I have yet to see a brand where that number is under 50%. It is an imperative for every single brand. The CMO of tomorrow needs to be the Chief Content Officer or she will fail.

Content Marketing 100

Content Marketing Thought Leadership Marketing Marketers 100

Unbounce

APRIL 2, 2019

Something like 54% of people active on social use the platforms to research products , and roughly a quarter click a promoted post in any given month. Bonus: Western Rise uses a popup on the linked store page to promote a giveaway contest and capture leads. Build credibility with trusted brand logos. Image courtesy of Glints.

Real Estate 145

Real Estate Transform User-Generated Promotion 145

Rock Content

SEPTEMBER 18, 2016

Analyze Your Customer Journey. The customer journey is the path a client navigates between awareness to purchase and advocacy. In simple terms, the customer journey should answer four key questions in the prospective client’s mind: What do I need to achieve my business goals?

Content Marketing 80

Content Marketing Thought Leadership Marketers Marketing 80

Litmus

APRIL 29, 2021

Every marketing email your brand sends should have a clear purpose and a sound strategy behind it. If you’re promoting a product, you may want to exclude people who just purchased it. And keep in mind that the email clients your subscribers use will differ from those used by other brands’ subscribers. Sounds simple, right?

Copywriting 134

Copywriting Key Performance Indicator Email Marketing CMO 134

Econsultancy

DECEMBER 13, 2021

In fact, 20% of budgets are spent on newspapers, magazines and OOH – well above the 13% budget ringfenced for these formats by the average brand. billion, as brands battle it out with their headline Christmas ads. Meanwhile, spend by online car brands like Carwow and Cinch has collectively grown by 235% to reach £36.3

Advertising 52

Advertising Advertisers Retail Shoppers 52