Martech

MAY 9, 2024

Here’s how this shift could lead to the rise of the “marketing generalist” — a new type of marketer who uses AI tools to rapidly execute campaigns across various disciplines, such as content, digital, branding and more. Brand/PR will have fewer, higher-skill people. How far could this scale?

PR 115

PR Transform CMO Marketing 115

SMEI

DECEMBER 20, 2022

Digital Transformation and its Importance in 2023. Digital transformation in marketing refers to the integration of digital technology into marketing processes and strategies to improve customer engagement and reach, gather and analyze customer data, and streamline marketing workflows. . CMO and CTO Partnerships in 2023.

Transform 51

Transform Marketing Marketers Manufacturing 51

Martech

OCTOBER 14, 2022

However, most likely, you don’t need a CMO. There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns.

CMO 111

CMO Non-Profit Transform Advertising 111

Litmus

OCTOBER 5, 2021

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO. The evolution of the CMO.

CMO 97

CMO Transform B2C Marketing 97

Duct Tape Marketing

OCTOBER 8, 2023

How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? That’s exactly what becoming a fractional CMO is all about. How much do fractional CMOs make? How much should you pay a fractional CMO? What does it mean to be a fractional CMO?

CMO 71

CMO Price Transform Marketing Strategy 71

The CMO Survey

SEPTEMBER 14, 2021

In the wake of this spending, the 27th Edition of The CMO Survey finds that digital marketing is the No. 1 responsibility reported by marketers, superseding a dominant historic focus on brand-related activities. The pandemic has prompted many companies to undergo a rapid transformation in their go-to-market models.

Digital Marketing 130

Digital Marketing Transform CMO Marketing 130

Set Up

OCTOBER 11, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. There's a space for silence and we don't leave a lot of room for it today, but I think it's a big part of being a Manager.”. Subscribe for the latest CMO Spotlight posts! Q4 | Tell us about an impactful campaign.

CMO 59

CMO Transform Thought Leadership Performance Marketing 59

The Next CMO

MAY 4, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. Differentiated and authentic brands. Action #3: Content management.

CMO 52

CMO Transform Health Customer Journey 52

illumin

APRIL 24, 2024

A few I noted: Talent and Tech (roles and tools to make a CMO successful) Transformation (everyone is part of this new journey) Content drives Commerce Community (including skill set at the board levels) Overheard Other great tidbits heard throughout the 3 days: Monday: Does CMO now stand for Change Management Officer?

Transform 59

Transform CMO Retail Management 59

Businesses Grow

APRIL 15, 2024

In my Personal Branding Master Class , I show a slide depicting my personal income attributed to “being known.” ” It was signed by the CMO of a Fortune 100 company. Two years later, he hired me for a consulting project to transform his content marketing department. To be known, you have to show up consistently.

Transform 114

Transform Thought Leadership CMO Entertainment 114

Martech

JANUARY 22, 2024

Each persona is “tuned” with specific context that effectively “primes the pump” so you can start chatting without worrying about telling me to “act like a CMO/lead gen expert/marketing manager” etc. Plus, each persona comes loaded with additional instructions and information to help get you going.

Transform 103

Transform CMO User-Generated Management 103

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. to 2.9%) than the previous year, according to a Duke CMO survey.

Transform 112

Transform CMO Customer Acquisition Finance 112

The CMO Survey

FEBRUARY 24, 2021

Almost a year into the Covid-19 pandemic and amidst enormous death and suffering, we have witnessed a year full of transformation and challenge for the field of marketing. The 26 th Edition of The CMO Survey captures the digital, social and political upheaval the field has experienced and offers insights to guide marketers.

Transform 130

Transform CMO B2C Digital Marketing 130

Marketing Insider Group

JUNE 29, 2020

The following marketing quotes from todays leading CMOs and Marketing influencers describe their pandemic experiences and how they’ve adapted to this extreme culture shock. Four major marketing trends emerge from these CMO quotes: Communicating to connect (not promote). Perseverance. Giving back.

CMO 133

CMO Marketing Marketers Health 133

Martech

AUGUST 15, 2022

Median tenure for CMOs at America’s 100 most advertised brands is just 25.5 While some question whether these statistics paint the real or full story, these numbers should serve as motivation for CMOs to make some long-needed changes and take charge of their rapidly evolving role. Market your marketing — with data.

Transform 91

Transform CMO PR Education 91

Marketing Insider Group

APRIL 18, 2013

CMOs see the need to define the vision and path to real marketing transformation. Earlier this month, Caren Fleit and Brigitte Morel-Curran from Korn-Ferry released “ The transformative CMO : Three must-have competencies to meet the growing demands placed on marketing leaders.” ( No registration required. ).

Transform 85

Transform CMO Marketing Marketers 85

Duct Tape Marketing

OCTOBER 5, 2023

We dive deep into the transformative realm of the Fractional CMO, uncovering the nuances and potential it holds for modern businesses. Key Takeaway: The rise of the Fractional CMO marks a significant shift in the way businesses perceive leadership roles. How would you briefly describe this role to someone unfamiliar with it? [01:28]

CMO 75

CMO Transform Shipping Social Media Marketing 75

Martech

AUGUST 23, 2023

The consumer moves faster than the brand. Dive into the transformative power of martech, its challenges and the strategies to help you turn these tools into enablers of deeper customer relationships, loyalty and revenue. At the forefront is the sweeping digital transformation across industries.

Transform 95

Transform Customer Customer Journey CMO 95

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Retail media will emerge as the cornerstone of effective omnichannel advertising, reshaping the narrative of commerce media as the trusted frontier for brands.”

Retail 95

Retail Transform Shoppers Advertising 95

Digital Marketer

MARCH 25, 2024

EXAMPLE : The Knowing Agency serves as fractional CMO for a waterproofing company. Perhaps you seek to expand into a new region and must allocate funds by cutting budgets on top-of-funnel brand awareness tactics. The transformation is always emotional, even surrounding a product or service. Yet your competitor is dominating TV.

Transform 85

Transform Key Performance Indicator Direct Mail CMO 85

Hubspot Marketing

JANUARY 4, 2021

Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. Jake Milstein , CMO at CI Security , told me: "When the pandemic hit, there was a huge spike in registrations and attendance in virtual events that attempted to mimic in-person events. Brand Values.

Market Trends 145

Market Trends Transform CMO Marketing 145

Martech

OCTOBER 5, 2022

. “The digital execution gap is wider than it’s ever been and gets wider every day,” Kirsten Allegri Williams, CMO of Opticon, told media and analysts at Opticon, Optimizely’s conference in San Diego this week. Organizational transformation. Optimizely recognizes this.

Transform 100

Transform Marketing Marketers CMO 100

On24- CMO Confessions

MAY 6, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features David Clarke who is the Executive Vice President, Chief Experience and Chief Marketing Officer of UnitedLex. Welcome to another CMO Confessions podcast! The Forefront of Transformation.

CMO 52

CMO Transform Retail New Technology 52

Martech

DECEMBER 20, 2023

Co-hosts John Wall and Chris Penn bring knowledge and enthusiasm to their interviews with experts and practitioners who share their insights and tips on topics such as branding, positioning, copywriting and more. The CMO Podcast Host Jim Stengel is a true marketing legend. The CMO Podcast Host Jim Stengel is a true marketing legend.

Marketing Ethics 100

Marketing Ethics Transform Copywriting CMO 100

Duct Tape Marketing

OCTOBER 23, 2023

The Way Forward FAQs in Relation to Fractional Marketing Officer How much should you pay a fractional CMO? What is the difference between a CMO and a fractional CMO? A fractional Chief Marketing Officer (CMO) , as opposed to their full-time counterpart, has more flexibility in defining their workload.

CMO 70

CMO Transform Manufacturing Marketing 70

Welcome Software

OCTOBER 30, 2023

Onboarding a new platform at your company can feel like gearing up for a marathon of unknown challenges, especially considering that about 70% of large-scale transformation initiatives fail. The real hurdle lies in effective change management during the onboarding process. What makes change management so challenging?

Management 40

Management Transform CMO Communications 40

Welcome Software

OCTOBER 30, 2023

Onboarding a new platform at your company can feel like gearing up for a marathon of unknown challenges, especially considering that about 70% of large-scale transformation initiatives fail. The real hurdle lies in effective change management during the onboarding process. What makes change management so challenging?

Management 40

Management Transform CMO Communications 40

Martech

JULY 26, 2023

In recent years, the role of CMOs and marketing leaders has changed significantly. Originally on the hook for branding and creativity, marketers must now wear technology, data and analytics hats to prove how they impact the bottom line. For more information on Dun & Bradstreet, please visit www.dnb.com.

Transform 90

Transform CMO Analytics Management 90

Martech

APRIL 3, 2023

Brand Quarterly Magazine ranked Scott as one of the 50 most influential marketing thought leaders. The MarTech contributor has been recognized as a Top Business Speaker by Huffington Post and a Top CMO Influencer by Forbes. ” She also hosts The Content Transformation Podcast. followers) A.

Content Marketing 105

Content Marketing Transform CMO Marketing 105

Search Engine Land

JULY 26, 2023

In recent years, the role of CMOs and marketing leaders has changed significantly. Originally on the hook for branding and creativity, marketers must now wear technology, data and analytics hats to prove how they impact the bottom line. For more information on Dun & Bradstreet, please visit www.dnb.com.

Transform 85

Transform CMO Analytics Management 85

Martech

JULY 26, 2021

If some marketing operations professionals are hesitant about moving up the ranks into management and ultimately CMO role, one person who is convinced a career path is available is Debbie Qaqish, Principal and Chief Strategy Officer with the Pedowitz Group. Partnering with the right kind of CMO. From Ops to CMO.

CMO 97

CMO Transform Marketing Automation Platform Marketing 97

Martech

DECEMBER 29, 2023

The data will be connected, enabling brands to offer more ways for shoppers to discover and purchase, either digitally or in physical stores. “If Brands need to be everywhere. Using AI for optimal tone and brand consistency Ecommerce brands can only approximate the human warmth experienced by a successful in-store purchase.

Retail 111

Retail eCommerce Gen Z Transform 111

Hubspot Marketing

DECEMBER 12, 2023

So now you can transform a generic prompt — " Write a blog post about five common marketing mistakes in the IT industry " — into an AI-ready masterpiece: " Act as a seasoned marketing blogger. 3:45 PM: Direct AI to mockup some social media posts, later refining the copy to inject brand voice and personality before scheduling.

Transform 98

Transform User-Generated Marketing Marketers 98

Duct Tape Marketing

JANUARY 18, 2024

For those stepping into the role of a fractional CMO, grasping this viewpoint is essential; it’s all about capturing the essence and connecting with audiences just as vividly as a well-pictured story does. In this guide, we’ll break down the five most important marketing trends for fractional CMOs in 2024.

Market Trends 77

Market Trends CMO Transform User-Generated 77

GrowPowerful

FEBRUARY 16, 2023

“This is a big step forward to meet the rising demand of proven interim and fractional Chief Marketing Officers,” Said Brett Schklar, Managing Partner at GROW. The interim CMO model offers flexibility, excellence, proven processes and effective results to companies who might not have had access to such accomplished marketing minds before.

Transform 52

Transform CMO Manufacturing Thought Leadership 52

On24- CMO Confessions

APRIL 22, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features Pierre Custeau, Senior Vice President of Product at MRP. As you know, you can find the full episode of CMO Confessions on Podbean here and an edited transcript of our conversation below.

CMO 52

CMO CRM Transform Customer 52

Martech

DECEMBER 23, 2022

Over time, it looks something like this: It’s a browser-based content management and web development system. It’s a.NET web content management system (CMS), online marketing and intranet software. It’s a CMS for customer experience management. What’s a CMO to do? It’s a.NET CMS.

Transform 103

Transform CMO Management Communications 103