Marketing Insider Group

NOVEMBER 18, 2020

As mainstream media continues to shrink and tech press primarily focuses on the biggest companies, Nutanix needed to find ways to effectively raise its profile in order to remain successful in a highly competitive and transformative industry, according to Jennifer Massaro, senior director of Public Relations and executive director of The Forecast.

Transform 131

Transform Thought Leadership PR CMO 131

Rock Content

DECEMBER 14, 2020

That’s why brands are investing a whole lot of money in it. To keep going, marketers had to think of new ways to publish content with different purposes , such as lead generation, increasing brand awareness , and others. The term brand journalism then became prominent as a strategy to talk to users differently.

Branding 59

Branding Transform CMO PR 59

Hubspot Marketing

OCTOBER 17, 2023

Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior. More businesses are recognizing the value of affiliate programs as a cost-effective way to increase brand exposure, generate leads and drive sales.

Affiliate Marketing 106

Affiliate Marketing Market Trends B2C Transform 106

Unbounce

NOVEMBER 2, 2023

I, of course, am Pete Housley, CMO at Unbounce. Today’s episode started out with the relatively simple idea of exploring how AI is shaping PR. So we’re going to ask our guests today to not only speak about AI for PR, but also about AI for misinformation and even propaganda. We have some big podcast news today.

PR 98

PR Marketing Marketers Non-Profit 98

Duct Tape Marketing

MAY 1, 2024

Key Takeaways Learn all about the the transformative power of original research in content marketing, with an emphasis on its role in establishing credibility and trust. 03:11] How do you transform survey and data into a compelling story? [04:35] It's time to transform your approach. This is John Jantsch.

Transform 64

Transform Thought Leadership Real Estate CMO 64

Bannerflow

JULY 16, 2019

In-house marketing is transforming the industry. Interview with Elin Svahn, Global Marketing Manager and Head of Brand Studio at Klarna. Klarna’s brand marketing has received international attention, its campaigns featuring the likes of Snoop Dog and Dancing Man are not only incredibly popular – they’re award-winning.

Transform 45

Transform Global Marketing Copywriting PR 45

Unbounce

JUNE 6, 2023

I’m Pete Housley , CMO of Unbounce. James is our AI enhanced creative director who runs an in-house content and PR shop. That reminds me of a great example out there of some of the best AI marketing that we’ve seen, and it happens to come from a purpose-driven brand called GoFundMe. A remarkable piece of work. [00:06:11]

Marketing 126

Marketing Marketers Entertainment Transform 126

Sprout Social

JULY 6, 2023

From building brand reputation to understanding customers and improving competitive positioning, social data is the missing piece you need to solve your leadership team’s most pressing challenges. No matter your internal audience or business focus, a data-driven approach to social media delivers transformative insights.

Analytics 131

Analytics CMO Transform PR 131

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Digital Summits. Various dates through 2020 in 23 major cities across the USA. B2B Marketing Exchange.

Marketing 23

Marketing Marketers eCommerce Social Media Marketing 23

Adobe Experience Cloud Blog

MAY 11, 2016

The highlight of the day was the inspiring keynotes from our very own CMO, Sanjay Dholakia, and an inspiring line-up of innovative marketers. Then, we jumped into a series of Nation Talks with changemakers from Facebook, Wunderman and PR Newswire. The talks kicked off with Gary Briggs, CMO of Facebook. Step Up Your Game .

Gen Z 91

Gen Z Transform CMO Thought Leadership 91

Bannerflow

FEBRUARY 12, 2020

According to 58% of brands positive ROI is an outcome of in-housing. The report features the thoughts of 200+ senior marketing decision makers from brands, in-housing agencies, and consultancies across Europe. Read on to discover just how in-house marketing has transformed how both they and their businesses operate.

Transform 90

Transform Customer Journey Marketing Marketers 90

Adobe Experience Cloud Blog

MAY 11, 2016

The highlight of the day was the inspiring keynotes from our very own CMO, Sanjay Dholakia, and an inspiring line-up of innovative marketers. Then, we jumped into a series of Nation Talks with changemakers from Facebook, Wunderman and PR Newswire. The talks kicked off with Gary Briggs, CMO of Facebook. Step Up Your Game .

Gen Z 56

Gen Z Transform CMO Thought Leadership 56

Econsultancy

DECEMBER 13, 2021

In fact, 20% of budgets are spent on newspapers, magazines and OOH – well above the 13% budget ringfenced for these formats by the average brand. billion, as brands battle it out with their headline Christmas ads. Meanwhile, spend by online car brands like Carwow and Cinch has collectively grown by 235% to reach £36.3

Advertising 52

Advertising Advertisers Retail Shoppers 52

Moz

JANUARY 16, 2019

Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition. They focused on building a brand that people recognize and trust. The Kissmetrics blog received nearly 85% of its traffic from organic search.

Promotion 57

Promotion Transform Logistics Manufacturing 57