Sprout Social

AUGUST 24, 2022

The nature of social media and marketing has transformed the public relations industry. A brand’s online presence is also tied to brand image and voice, so collaborating with social media teams is essential to managing an organization’s communications. What is public relations marketing?

PR 80

PR Branding Transform Communications 80

Martech

MAY 9, 2024

Here’s how this shift could lead to the rise of the “marketing generalist” — a new type of marketer who uses AI tools to rapidly execute campaigns across various disciplines, such as content, digital, branding and more. Brand/PR will have fewer, higher-skill people.

PR 119

PR Transform CMO Marketing 119

Buffer Marketing

NOVEMBER 12, 2021

Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy. I sat down with a few founders to learn more about how LinkedIn has transformed their businesses.

Transform 88

Transform Thought Leadership PR Food 88

Adobe Experience Cloud Blog

MARCH 16, 2015

Transformational Engagement Marketing Through Brand Activation and Consumer Nurturing. This session focused on how Kaiser Permanente Colorado, with help from their agency, Intelligent Demand, transformed their marketing and revenue generation strategy. So Kaiser reached out to Intelligent Demand to aid in their transformation.

Transform 128

Transform Thought Leadership CMO PR 128

Hubspot Marketing

JULY 5, 2023

In all likelihood, you buy a product based on your brand perception, or the thoughts and feelings associated with a company. You're not the only one — 62% of customers feel emotionally connected to brands they buy from. And once consumers adopt an attitude about a brand, it's tough to change. What is brand perception?

Branding 122

Branding Transform Manufacturing PR 122

Search Engine Land

MAY 7, 2024

See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. Generated over 210,000 clicks per month by generating both brand and non-brand organic traffic.

eCommerce 91

eCommerce PR Real Estate SEO 91

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as soon as possible. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy. Not at all.

Branding 129

Branding Fashion Gen Z B2C 129

Martech

SEPTEMBER 20, 2023

Limitations are increasingly becoming launchpads for transformative innovations. Now, there are some really great preexisting tech tools for PR. Muck Rack has a pitch tool that helps PR professionals write pitches, write pitch emails and track pitch progress. We are a marketing and PR agency, not a development firm.

PR 112

PR Transform Education Analytics 112

Search Engine Land

OCTOBER 12, 2023

GAIO aims to help companies position their brands and products in the outputs of leading LLMs, such as GPT and Google Bard, prominent as these models can influence many future purchase decisions. Which brands and products are mentioned in a certain context can be explained by the way LLMs work. How are these recommendations made?

Transform 112

Transform PR User-Generated SEO 112

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Branding 126

Branding Transform Thought Leadership Advertising 126

Search Engine Land

OCTOBER 16, 2023

How NP Digital increased Adobe Substance 3D non-branded traffic by 494%. How NP Digital increased Adobe Substance 3D non-branded traffic by 494%.

Transform 135

Transform Non-Profit Health SEO 135

Set Up

MARCH 19, 2024

Featured Leaders: Paige Farrow | Former Senior Director of Brand, Creative, & Social Strategy at NAPA Auto Parts Tiffany Grinstead | Vice President-Personal Lines Marketing at Nationwide Mary Beth Sharp | Vice President Marketing at Pratt Industries, Inc. That made me want to go into PR and special events. Otte: I love people!

Transform 105

Transform PR Marketing Marketers 105

Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. What is AI analytics?

Analytics 108

Analytics Transform Key Performance Indicator CRM 108

Martech

FEBRUARY 28, 2023

We’re expected to see a product or service as it is and create a compelling, transformative message no matter the type of offering. But there’s a disconnect between corporate expectations and real, measurable marketing goals from digital transformation. Marketers play a glass-half-full role in business.

Transform 103

Transform PR Management Branding 103

Hubspot Marketing

DECEMBER 22, 2023

This guide will explore 11 examples of real brands using AI in 2023 and beyond. Data Analysis and Reporting AI tools automate complex data analysis and transform insights into easy-to-understand reports and compelling visualizations. In seconds, Predict gives you insights into how and why customers respond to your ads and your brand.

Branding 112

Branding Transform User-Generated SEO 112

Search Engine Land

MAY 22, 2024

There is no doubt that you can craft content with E-E-A-T in mind and that you can ensure a brand’s website displays E-E-A-T signals. But as a brand, can you systematically build and maintain authentic, legitimate and meaningful author-level E-E-A-T at scale? But most brands stumble on execution. My money’s on “no.”

Manufacturing 91

Manufacturing Transform SEO PR 91

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. Searches for comparison guides, ingredient overviews, brand and product reviews, etc. The brands that proactively provide the information their audiences seek will build long-term relationships grounded in trust.

Retail 105

Retail Transform PR Shoppers 105

Adams & Knight Marketing

MAY 16, 2021

Across a span of over 15 years, Truntz also served in various technology leadership roles at The Hartford — driving transformative application design and development, enterprise digital commerce and customer analytics initiatives. Truntz, a software engineer by trade, holds a B.S.

Digital Marketing 130

Digital Marketing Transform PR Marketing 130

Martech

FEBRUARY 14, 2023

His experience with many large and medium-sized brands focuses on social and headless commerce, influencer networks, scenario planning, analytics, customer segmentation and other AI-heavy marketing applications. He’s was also named a Global Influencer on AI, machine learning and digital transformation by Thinkers360.

Transform 110

Transform Entertainment PR Marketing 110

Buffer Marketing

NOVEMBER 1, 2023

  It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  I realized it was time for a personal brand pivot. Naturally, I put it to the experts.

Branding 94

Branding Health PR Transform 94

Hootsuite

OCTOBER 21, 2020

Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. Little wonder nearly every marketing team uses social media and nearly two-thirds of PR and communications teams do — far more than other parts of the organization.

Transform 138

Transform Communications PR Promotion 138

Search Engine Land

MAY 18, 2023

How large language models work Below is a system diagram of transformers, the architecture model in which large language models are built. Source: Attention Is All You Need , Vaswani et al, 2017) Simply put, a transformer takes an input and turns (i.e., transforms”) it into something else. Machines can’t read.

Transform 89

Transform Direct Mail PR User-Generated 89

Customers.ai

FEBRUARY 7, 2024

Antonis Kocheilas CEO, Ogilvy Advertising Twitter / LinkedIn Expertise: Advertising, Brands, AI Antonis Kocheilas, the man steering the ship at Ogilvy Advertising, is a strategist at heart with a knack for big-picture thinking. Turn anonymous visitors into genuine contacts. Try it Free, No Credit Card Required Get The X-Ray Pixel 1.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Martech

AUGUST 15, 2022

Median tenure for CMOs at America’s 100 most advertised brands is just 25.5 The scope of the CMO position shouldn’t be limited mostly to marketing communications, such as advertising, PR and social media. Read next: Only 11% of CMOs say they have achieved digital transformation goals. Reputation: growth for the brand.

Transform 95

Transform CMO PR Education 95

Search Engine Land

NOVEMBER 9, 2023

The role of an SEO professional has undergone a major transformation in recent years. Collaborate with social media and PR teams to create a more holistic marketing strategy. Social media Building a strong social media presence is essential for brand visibility and complements your SEO efforts.

SEO 113

SEO PR Transform eCommerce 113

Search Engine Land

JULY 17, 2023

Many brands make the mistake of relegating search engine optimization (SEO) to ranking websites and driving targeted traffic. Challenges in connecting SEO efforts to revenue Aligning SEO with revenue generation can be complex, presenting various challenges for brands. How does SEO content help increase sales?

SEO 96

SEO Customer Acquisition Transform Affiliate Marketing 96

Backlinko

APRIL 17, 2024

They work exclusively with enterprise brands, helping them fix their website’s technical issues after performing a thorough site audit. He has a strong online presence and has worked with a lot of enterprise brands. For example, if the brand is in finance, we work with finance writers. We never farm writers for cheap.

SEO 117

SEO eCommerce PR Non-Profit 117

Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. In this article, I will share some of the core principles of brand marketing and how they may be reflected in criteria that can positively demonstrate expertise, authoritativeness and trustworthiness.

Branding 96

Branding Non-Profit Real Estate Transform 96

Set Up

JANUARY 30, 2024

And in marketing , we should achieve that by helping companies deeply understand their customers and then help brands create connections with those consumers. Because brands need a new edge to succeed in today’s world, a psychological edge. How have the last few years + virtual methods impacted the Professional Services?

Transform 105

Transform Marketing Marketers PR 105

Marketing Insider Group

NOVEMBER 18, 2020

As mainstream media continues to shrink and tech press primarily focuses on the biggest companies, Nutanix needed to find ways to effectively raise its profile in order to remain successful in a highly competitive and transformative industry, according to Jennifer Massaro, senior director of Public Relations and executive director of The Forecast.

Transform 126

Transform Thought Leadership PR CMO 126

Martech

NOVEMBER 23, 2021

“More and more brands from around the world are discussing responsible marketing and striving to embody it,” said Frank Brooks, Head of EMEA Marketing at marketing automation company dotdigital, at our recent MarTech conference. This opens the door for brands to offer value in exchange for data to ensure that messages are useful to customers.

Customer 117

Customer Transform PR Customer loyalty 117

Rock Content

DECEMBER 14, 2020

That’s why brands are investing a whole lot of money in it. To keep going, marketers had to think of new ways to publish content with different purposes , such as lead generation, increasing brand awareness , and others. The term brand journalism then became prominent as a strategy to talk to users differently.

Branding 59

Branding Transform CMO PR 59

Marketing Insider Group

NOVEMBER 20, 2019

Transform your culture, and you’ll transform your marketing. To transform your marketing campaigns, transform your culture through. Activating your employees to tell your brand story. Transform Your Hiring Culture. Transform Your Workplace Culture. Transform Your Content Culture. Here’s how.

Transform 96

Transform Fashion Manufacturing Millennials 96

Duct Tape Marketing

FEBRUARY 6, 2024

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. Shama sheds light on the significant changes in how people discover brands online and the impact of dark social on this transformation.

SEO 64

SEO Transform Gen Z PR 64

Martech

DECEMBER 6, 2022

We want travelers to learn things about the island they haven’t necessarily seen or heard about,” said Jamari Douglas, vice president of marketing, PR and communications for Bermuda Tourism Authority. DOOH transformation has accelerated since the pandemic. Brands breaking into 3D DOOH. Actionable DOOH. Why we care.

Transform 113

Transform PR Advertising Advertisers 113

Adobe Experience Cloud Blog

FEBRUARY 10, 2017

Brands, organizations, and marketers understand the power of engaging influencers, but may lack the resources to make it part of their overarching strategy. Instead, they often work in either as a grassroots effort from one organization or an extension of existing PR efforts. Influencer marketing does not sit in one function.

Influencer Marketing 134

Influencer Marketing Transform Thought Leadership PR 134

Duct Tape Marketing

MAY 22, 2024

Key Takeaways With over 30 years of experience at Bon Appetit Management Company as Chief Strategy and Brand Officer, Maisie Ganzler shares her insights into the practicalities of sustainability. And I want to put a pin on that idea of that he went to this operation and he had this transformational experience.

Transform 82

Transform Food Price Millennials 82