Scoop.it!

OCTOBER 2, 2024

Did you know that, according to a recent survey, 79% of people stated that user-generated content (UGC) influenced their purchase decisions in a significant way? This is proof that brands can’t get away with using cookie-cutter templates and copying their competitors’s strategies and selling points.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. Social media posts : Ideal for engagement and brand awareness.

Marketing Strategy 112

Marketing Strategy Content Marketing eBook Marketing 112

Marketing Insider Group

OCTOBER 7, 2024

Both methods have unique advantages and challenges, but how do you know which is better for your brand? Organic media builds long-term value through SEO, social media posts, and content marketing, though it requires more time to see results. Paid media refers to any marketing efforts where a brand pays for visibility.

Branding 128

Branding SEO User-Generated Price 128

Martech

NOVEMBER 20, 2024

However, amidst the excitement, we don’t want to overlook the marketing fundamentals that form the backbone of our efforts, such as organizing all our marketing assets, understanding our audience and staying on brand. No more “off-brand” excuses… it’s all right there and easy to access. Let’s dive in! Processing.

Content Marketing 116

Content Marketing Marketing Marketers Place 116

Martech

JANUARY 3, 2025

Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. AI creates brand assets at scale, offering speed and efficiency. Guardrails are the parameters, principles and rules guiding the daily creation of marketing materials. Dig deeper: U.S.

Branding 135

Branding Copywriting Law Marketing Ethics 135

Scoop.it!

OCTOBER 24, 2024

Content marketing is an increasingly vital digital marketing strategy for law firms to attract new leads, establish authority and brand awareness, and widen the client base. However, legal content is often associated with being dry and dull. Additionally, incorporating images can significantly enhance your content.

Law 106

Law Content Marketing Education Marketing 106

Sprout Social

JANUARY 15, 2025

Brands based in the USor who have a strong follower base in the USwill need to reevaluate and diversify their network strategy immediately. The ban will require marketers to pivot quickly, adapt fast and make room for experimentation. That doesnt mean you need to create a brand presence everywhere.

Branding 127

Branding Law Influencer Marketing Communications 127

Martech

DECEMBER 27, 2024

Here are some of the ways marketers will adjust and leverage customer experience to achieve these goals in 2025. CX alignment to build trust and brand recognition Customer experience means engagement. In the coming year, marketers will look to boost CX to achieve all of the above.

Customer 116

Customer Branding Customer Acquisition Customer Journey 116

Martech

APRIL 10, 2025

Content marketers are spoiled from the number of content capabilities, integrations and analytics insights available. Here are 12 underrated content marketing tools and unique ways to use popular tools. Dig deeper: Beyond the funnel: A new approach to content marketing 2. Processing.

Content Marketing 120

Content Marketing User-Generated CRM Social Media Marketing 120

Hubspot Marketing

JULY 22, 2024

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. So, what is a brand style guide?

Branding 115

Branding User-Generated PR Law 115

Search Engine Land

JULY 15, 2024

Two tactics that should absolutely be integrated for the best results are SEO and content marketing. This article examines how to combine your SEO strategy with your content marketing efforts to create an integrated SEO plan. What is content marketing? What is content marketing?

SEO 98

SEO Content Marketing Entertainment PR 98

Exposure Ninja

APRIL 25, 2025

Struggling to keep up with content marketing trends? With AI shaking things up and search algorithms constantly changing , many marketers are scrambling to figure out what still works in 2025. If your brand isn’t showing up in those conversations, you risk being left behind by your competitors.

Market Trends 80

Market Trends Content Marketing User-Generated Thought Leadership 80

Businesses Grow

NOVEMBER 11, 2024

I recently saw a post touting the importance of a “timeless content marketing strategy. ” It occurred to me that there are many exceptions to the “rules,” and maybe it’s time to disrupt the traditional notion of content marketing. Creating personas just seemed so wrong for this brand.

Marketing Strategy 85

Marketing Strategy Content Marketing SEO Marketing 85

Martech

AUGUST 30, 2024

Fashion and beauty brands are often early tech adopters. And there are so many competitive brands that any innovation could give one an edge, especially as the busy holiday season approaches. Kitsch has a Facebook community of approximately 45,000 brand enthusiasts. Brand guidelines are incredibly important. Processing.

Branding 110

Branding Fashion Retail User-Generated 110

Search Engine Land

SEPTEMBER 6, 2024

Brand visibility measures how well a brand is known and how often potential customers encounter it across various channels, such as search engines, social media, advertising, public relations or word-of-mouth. Among the highlights are the significant roles played by links, clicks and the authority of entities, brands and websites.

Branding 104

Branding Customer loyalty SEO PR 104

Orbit Media Studios

OCTOBER 30, 2024

For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. Today, we explore the big topic: AI and the disruption of search marketing. Adaptation : Train the AI to recommend your content and your brand. These marketers are growing their brands.

SEO 107

SEO Branding User-Generated PR 107

Hubspot Marketing

MAY 12, 2025

Hot take: I dont think everyone needs a personal brand. However, executives and founders can create personal brands that supercharge growth. Each send has a lighthearted, but informative, tone a style consistent with social posts from the brand and my account. Thats personal branding at work. How do I know? Lets dive in.

Branding 107

Branding CMO Health Customer Acquisition 107

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Trade Press Services Newsletter

APRIL 3, 2025

For B2B marketers, microcontent can play a vital role in a comprehensive content marketing strategy. Its also highly shareable across digital platforms, making it a valuable tool for increasing brand visibility and driving traffic to a brands website and social media channels. Maintain Brand Consistency.

Whitepaper 227

Whitepaper Branding Digital Marketing Marketing Strategy 227

Content Marketing Institute

JUNE 7, 2024

What’s going on with content and marketing celebrating Pride Month? Some brands have cut back in publicizing their support of the LGBTQ+ communities; others have cut back on their celebration of Pride. What’s a marketer to think and do?

Branding 119

Branding Marketing Marketers 119

Aspiration Marketing

JULY 9, 2024

But with so much content, how can your podcast stand out? This blog tackles the challenge of niche selection, helping you craft a podcast that resonates with listeners and propels your brand forward.

B2C 264

B2C Branding Content Marketing Marketers 264

Hootsuite

APRIL 2, 2025

The best marketing campaigns have a narrative that makes you feel something. And effective brand storytelling is the secret to success on social media and beyond. For expert advice, we chatted with Daniel Reynolds , Senior Vice President of Global Content, Media, and Partnerships at Hilton.

Branding 67

Branding User-Generated Food Transform 67

Scoop.it!

MAY 15, 2025

Very few digital marketing tactics are as effective at attracting, engaging, and converting leads as content marketing. According to research, 87% of B2B marketers had moderate to extreme success with their documented content marketing strategies in 2024. The secret to doing so?

Content Marketing 59

Content Marketing Non-Profit Shoppers Real Estate 59

Aspiration Marketing

APRIL 28, 2025

Let's fix your content engagement game on social media. Social media is overflowing with the same type of content these days. With competition being fierce, brands and influencers should work specifically for the audience to grab and hold their attention. Posting regularly but no popping?

Social Media Marketing 254

Social Media Marketing Branding Marketing Marketers 254

Martech

NOVEMBER 6, 2024

By understanding the emotional drivers behind viral content, brands can create campaigns that reach wider audiences and inspire real engagement. And how can your company stand out with newsworthy, viral content that drives valuable brand coverage and consumer engagement? Dig deeper: Why we care about content marketing 3.

PR 135

PR Transform Target Market Content Marketing 135

Animalz blog

APRIL 17, 2025

His to-do list is typical for a marketer at a rapidly growing AI startup (scaling from $1M to $10M ARR in just one year): launch events, grow brand awareness, produce data-driven content, manage the blog, interview experts, and handle distribution. “But we’re the only ones with proven ROI with top national brands.”

SEO 62

SEO Branding Transform Shipping 62

Marketing Insider Group

MAY 19, 2025

Content marketing is everywhere. From social media to blogs, companies rely on engaging content to attract audiences, build trust, and sell products. Its not just about ads, its about storytelling, providing value, and keeping people interested in a brand. And guess what? This is where students have an edge.

Content Marketing 52

Content Marketing Transform Whitepaper Marketing 52

Practical eCommerce - Marketing

MAY 18, 2025

Generative AI learns from the web and also contributes content to it. Is AI-generated brand copy becoming homogenized? The post AI Is Diluting Your Brand appeared first on Practical Ecommerce.

Branding 62

Branding eCommerce Content Marketing Marketing 62

Aspiration Marketing

OCTOBER 17, 2024

From boosting brand awareness and authority to generating leads and building a loyal community, the potential is immense. That's a staggering number, and it's a testament to the power of blogging. But what exactly is a blog, and why does it matter? Blogging offers a multitude of benefits for both individuals and businesses.

Branding 261

Branding Content Marketing Marketers Marketing 261

Martech

SEPTEMBER 11, 2024

Last month, I shared insights from our research highlighting the gap between content marketing and the buyer’s journey. Specifically, roughly 80% of closed sales deals we evaluated couldn’t be connected to marketing content. If you have known content, keep reinforcing the value of the information.

eBook 136

eBook User-Generated Content Marketing Customer 136

Martech

SEPTEMBER 30, 2024

Here’s a refined version focusing on the advisory role of the martech hire in content strategy development: Act as a strategic advisor on effective content marketing practices by analyzing industry trends, competitor strategies, and audience engagement metrics. This will help us create content that resonates with them.

Management 121

Management CMO Content Marketing Analytics 121

Marketing Insider Group

AUGUST 27, 2024

However, leveraging digital tools, harnessing the power of data, and building a compelling brand identity help capture your target audience’s attention. This article explains how to market a manufacturing company in 2024, guiding you through innovative strategies that work in this sector.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Aspiration Marketing

NOVEMBER 18, 2024

Content is undoubtedly king in this digital world. It connects a brand and its audience as a bridge. It helps a business expand reach to a broader range of customers with similar interests. It contributes in many ways, from being a company’s voice to driving quality leads.

Branding 263

Branding Customer Content Marketing Marketers 263

Hubspot Marketing

SEPTEMBER 9, 2024

In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. According to research firm Beano Brain , they think YouTube is “the coolest brand.” For example, athletic brand Nike created Nikeland in the game.

Gen Z 141

Gen Z Millennials Entertainment User-Generated 141

Marketing Insider Group

JULY 15, 2024

Content design prioritizes the needs and preferences of the audience, leading to higher satisfaction and engagement. Implementing content design improves SEO, increases conversion rates, and enhances brand perception. The result is better content marketing outcomes and brand loyalty from consumers.

SEO 125

SEO Analytics Branding Marketing Strategy 125

Martech

DECEMBER 10, 2024

This transformation poses both challenges and opportunities for marketers. To stay visible and relevant, brands must adapt and thats where generative engine optimization (GEO) comes in. It helps brands optimize content for AI systems that think and respond like consumers. This shift gives marketers a unique advantage.

Transform 136

Transform Whitepaper User-Generated CMO 136

Martech

AUGUST 22, 2024

Here are a few ideas to achieve some early wins by applying AI to marketing, building support for it and incrementally learning what works and what doesn’t. 4 use cases for applying AI to marketing 1. There’s nothing wrong with using generative AI to create marketing copy. Brand alignment. Consistency. Design and layout.

Transform 138

Transform Copywriting User-Generated Marketing 138