Marketing Insider Group

JUNE 14, 2021

Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. How to Build a Successful Video Content Marketing Strategy to Grow Your Audience. Videos that tell your brand story. Quick Takeaways. Interviews. Educational videos.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

OnPassive Marketing

AUGUST 24, 2022

With the increasing popularity of digital marketing, content marketing has also seen a significant increase in businesses utilizing it to generate leads and grow their clientele. This blog post discusses how content marketing works and its role in digital marketing. Here’s why: Content Is King.

Digital Marketing 71

Digital Marketing Content Marketing Marketing Marketers 71

Marketing Insider Group

SEPTEMBER 23, 2015

93% – that’s how many organizations said they rely on content marketing for brand building and demand generation this year according to the Content Marketing Institute. Which content marketing brands have rocked the boat and set the example? It’s definitely a marketing “grand slam.”.

Content Marketing 90

Content Marketing Branding Food Millennials 90

Rock Content

JANUARY 8, 2016

This infographic is part of four-part series of cheat sheets to help marketers understand the basic characteristics of Millennials, Gen X, Baby Boomers, and Traditionalists. Here’s some background on who Millennials are and how marketers can start to think about addressing their needs: From Visually.

Millennials 47

Millennials Inbound Marketing eBook User-Generated 47

Jeff Bullas

JANUARY 10, 2023

What is influencer marketing? Influencer marketing is a relatively new digital marketing strategy that involves using celebrities or influencers to promote a brand or product through social media. Whether it’s an endorsement or just a brand mention, influencer marketing is an extremely powerful tool.

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Marketing Insider Group

DECEMBER 26, 2015

You already knew BuzzFeed’s audience is massive (to the tune of 200 million uniques per month), but more interesting to brands and content marketers is how they dominate among millennials. Half of all millennials in the US read BuzzFeed.

Millennials 61

Millennials Marketing Marketers Content Marketing 61

Marketing Insider Group

JUNE 10, 2015

Regardless of demographics, Bulbul pointed out some huge Gen C realities that every marketer today needs to know: The mobile screen is the first screen for Millennials , with 98% of them turning to smart phones first to view online video content. Gen C has a “curation mindset.” Purposeful ads influence purchase,” said Bulbul.

Millennials 84

Millennials Entertainment Food Education 84

Marketing Insider Group

MARCH 24, 2021

Marketing success boils down to one thing: your audience’s trust. When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business.

Branding 139

Branding Transform Whitepaper User-Generated 139

Content Marketing Institute

JANUARY 22, 2019

So it should come as no surprise that, as content marketers, we often approach the task of developing new ideas and initiatives by referencing, analyzing, and iterating on the creative experiences we know and love – standing on the shoulders of giants , so to speak. What’s more powerful than content that tells your brand story?

Gen Z 108

Gen Z Content Marketing Health Millennials 108

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love.

Branding 100

Branding Millennials Entertainment Transform 100

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal.

Video Marketing 122

Video Marketing Millennials User-Generated Education 122

Marketing Insider Group

JULY 21, 2020

Keep an eye out for new trends and technologies that can streamline your marketing strategy. Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce.

Millennials 216

Millennials Whitepaper Transform Gen Z 216

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Making good content isn’t even half the battle for brands today. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Consumers slide into brands’ DMs for customer service.

Social Media Marketing 143

Social Media Marketing Gen Z Global Marketing Millennials 143

Content Marketing Institute

OCTOBER 21, 2017

Mercedes launches its own “killing marketing” model for its integrated content brands, and one article format rises above them all. Our rants and raves include a new marketing model and transparency; then we close with an example of the week from Alcoa. Content love from our sponsor: Ahrefs (13:38).

Content Marketing 70

Content Marketing Millennials Marketing Marketers 70

Contently B2C

AUGUST 8, 2016

But while “old school” channels like print and blog content are still crucial parts of luxury marketing, an increasing number of brands are exploring new, cutting-edge channels that allow them to engage with consumers in an intimate way. Influencer marketing. Snapchat and mobile streaming video.

Market Trends 52

Market Trends Branding Content Marketing Fashion 52

Adobe Experience Cloud Blog

JUNE 6, 2018

Content marketing is an effective way to build brand awareness and grow revenue. The evidence is in the sheer volume of companies—including 89% of B2B —that have content marketing programs. But knowing that content marketing is effective and measuring it are two very different things.

Content Marketing 134

Content Marketing Transform Social Media Marketing Analytics 134

Businesses Grow

MARCH 18, 2024

I skipped out on the celebrities, the movie debuts, and the glitzy brand activation parties in favor of relevant topics, smaller discussions and intimate dinners. Gen Alpha is 0-10 years old so this came through interviews with their Millennial parents. ” An interesting idea: Imagine your brand as a character.

Gen Z 127

Gen Z Transform Energy Thought Leadership 127

Content Marketing Institute

OCTOBER 28, 2017

In the news, we talk about a new initiative from three marketing associations that puts the blame for bad online advertising directly on the shoulders of publishers. We also discuss media companies’ rankings for brand loyalty – though these aren’t the media companies you’re looking for. Source: Marketing Charts ). (22:32

Content Marketing 75

Content Marketing Millennials Marketing Marketers 75

Content Marketing Institute

SEPTEMBER 6, 2018

“What’s next for content marketing?” As modern marketing practitioners, no matter how focused we are on today’s pressing challenges and opportunities, we can’t help but keep an eye on what the future might bring. 5 at Content Marketing World: Project of the Year. Content Marketer of the Year.

Content Marketing 76

Content Marketing Health Millennials Entertainment 76

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 Source: [link].

Millennials 130

Millennials Gen Z Retail Marketing 130

Martech

SEPTEMBER 24, 2022

The findings explain some of the live events and tie-ins that brands are launching in the metaverse, on platforms like Decentraland and Roblox. For marketers still in the wait-and-see or planning phases of their metaverse debut, this might help focus the effort based on where the interest is. Get MarTech! In your inbox. Why we care.

Gen Z 111

Gen Z Millennials Fashion Food 111

Content Marketing Institute

OCTOBER 10, 2017

What about those less-than-obvious brands? I chose three Content Marketing Awards finalists that prove even serious brands can be human and entertaining. HANDPICKED RELATED CONTENT: 5 Gospels to Follow on Social Media That Are Strategic, Systematic, and Smart. soloportfolio Click To Tweet.

Branding 109

Branding Gen Z Education Millennials 109

Marketing Insider Group

AUGUST 6, 2015

The ability to remain in touch with the progression of marketing technology, and to capture it effectively through blogging initiatives, requires that agencies adapt their traditional content production methods to produce social engagement and social capital. Here are some other keys to a sustainable content marketing strategy: 1.

Marketing Strategy 78

Marketing Strategy Content Marketing Millennials PR 78

Content Marketing Institute

OCTOBER 3, 2018

If your brand doesn’t rely solely on commissioned or in-house content, you could have potential legal exposure from the images you use on social media. That’s why you might want to rethink or at least review your social media content policies. Effect of the use upon the potential market for or value of the copyrighted work.

Law 108

Law Branding User-Generated Millennials 108

Neil Patel

MARCH 25, 2021

In fact, direct-to-consumer (DTC) pet brands have exploded in popularity: Over five years, the online pet product sellers saw a compound annual growth rate of 24 percent. Paid ads on search and social let you bid on relevant keywords to hyper-target an audience that perfectly fits your brand. Use Content Marketing.

Millennials 129

Millennials Food Shoppers Health 129

Hubspot Marketing

MARCH 19, 2019

83 percent of B2B companies use e-newsletters as part of their content marketing program. 40 percent of B2B marketers say email newsletters are most critical to their content marketing success. 73 percent of millennials prefer communications from businesses to come via email. B2B Email Marketing Statistics.

Email Marketing 145

Email Marketing Millennials B2C Marketing 145

Digital Marketer

SEPTEMBER 6, 2022

Want to get certified in Content Marketing? Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing.? Click Here. Tiktok users find it helpful to edit their videos to satisfaction before posting them.

Gen Z 81

Gen Z Millennials Entertainment User-Generated 81

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Renasant Bank: Marketing strategy takes step above boring classes.

Education 101

Education Marketing Strategy Branding Energy 101

Marketing Insider Group

OCTOBER 8, 2014

People are still talking about millennials. Even though many of those talking about it are millennials. Second, content marketing is emerging as the counter weight to advertising that we hate. Can brands create stories people love? Content Marketing. Well AdWeek is over. Nothing really new there.

Advertising 110

Advertising Advertisers Branding Millennials 110

Hubspot Marketing

APRIL 9, 2024

In 2023, we saw the emergence of AI in all forms of content, the rise of personalization, augmented realities (including the metaverse), and the explosion of short-form video. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023.

Advertising 75

Advertising Advertisers PR Millennials 75

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really?

Content Marketing 63

Content Marketing Thought Leadership eCommerce Marketing 63

Marketing Insider Group

DECEMBER 18, 2023

With Sponsored Updates , brands can reach members with their News Feed, bringing them valuable information and insight wherever they are, on their desktop, mobile or tablet device. Its software integrates branded content from marketers like Intel and Pepsi into the feeds of publishers like Forbes and Time Inc.

Gen Z 87

Gen Z Millennials Advertising Advertisers 87

Marketing Insider Group

OCTOBER 14, 2015

Content marketing strategy for startups and medium sized companies might not always seem manageable, especially in terms of scaling. The benefits of creating a content marketing strategy with small teams are apparent across multiple KPIs. Get yourself some good content marketing software.

Content Marketing 84

Content Marketing Outbound Marketing Millennials Inbound Marketing 84

Marketing Insider Group

JULY 28, 2014

Brands are struggling to connect with their audience using traditional marketing techniques. And yet we continue to expect brands and publishers to engage with us directly. Few brands have been successful with content marketing. That’s content marketing. That’s content marketing.

Branding 95

Branding Transform Thought Leadership Millennials 95

Search Engine Land

MAY 20, 2024

Bloggers can get ahead by understanding how the Facebook algorithm works and then creating a content marketing strategy to exploit it. If your target market is between 18 and 34 , Instagram is still your top choice for marketing. Do that and Gen Z and millennials will come beating down the door of your blog.

Gen Z 122

Gen Z SEO Millennials Energy 122

Martech

DECEMBER 15, 2021

For consumers with firm convictions, will they also judge your brand on how Earth-friendly your ads are? Furthermore, 45% of Boomers believe consuming ads to be negative for the environment, compared with 71% of Gen Z and 73% of Millennials. For marketers in other industries, get ready for the questions about sustainable advertising.

Gen Z 87

Gen Z Millennials Marketing Marketers 87

Martech

JANUARY 4, 2023

A consultant who helps businesses with brand building and marketing strategy, Dave’s passion project is Exit Five, a private, online community for B2B marketers with more than 3,000 members. Great tagline: “Because no one goes to school for B2B Marketing.”) Blog: Matt on Marketing. Company: TopRank Marketing.

CMO 118

CMO Millennials Marketing Marketers 118