Content Marketing Institute

JANUARY 1, 2018

Indeed, as customers increasingly use their smartphones on the go, brands must offer mobile-friendly sites and easy ways to obtain customer service. However, optimization is just one way to earn loyalty. Here are five ways mobile can be used as a platform for driving satisfaction and loyalty. Mobile apps.

Customer loyalty 47

Customer loyalty Customer Transform Retail 47

Duct Tape Marketing

APRIL 2, 2024

Charging a premium elevates your services above the price wars but also transforms the very nature of your client relationships. But here’s a transformative thought: what if instead of selling hours, we sold solutions? Becoming a Premium Brand If you want to charge premium prices, you can’t focus on transactions.

Price 67

Price Transform Customer loyalty Communications 67

Martech

OCTOBER 4, 2023

In the past, customer loyalty was earned with a friendly smile at the corner store. Now, leveraging an omnichannel loyalty program is not just an advantage but a necessity. The transformation of customer loyalty in the age of omnichannel commerce can help your brand thrive by embracing this evolution.

Customer 109

Customer Non-Profit Customer loyalty Transform 109

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Branding 109

Branding Health Customer loyalty User-Generated 109

Search Engine Land

OCTOBER 4, 2023

In the past, customer loyalty was earned with a friendly smile at the corner store. Now, leveraging an omnichannel loyalty program is not just an advantage but a necessity. The transformation of customer loyalty in the age of omnichannel commerce can help your brand thrive by embracing this evolution.

Non-Profit 94

Non-Profit Customer Customer loyalty Transform 94

Sprout Social

AUGUST 15, 2023

not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. How do they identify brand mentions for competitive analysis? and immediately identify keywords for data analysis to reveal brand health or customer experience insights. Enter: named entity recognition (NER).

Branding 84

Branding Key Performance Indicator Transform Health 84

Martech

DECEMBER 29, 2023

And, it makes sense — brands stand to capture more business by stacking similar promotions to capitalize on Black Friday. They should start by answering these questions: How much of the spike in sales represents long-term consumer value for our brand? This year alone, U.S. shoppers broke records during Cyber Week, spending $70.8

Shoppers 99

Shoppers Transform Customer loyalty Customer Journey 99

Neil Patel

JANUARY 17, 2022

Segmentation helps brands to understand their customers better and target their products accordingly. You can implement email segmentation by analyzing the customer data and behavior over various channels to deliver the content and style most valuable to your buyers/prospects. There are four main types of personalized marketing.

Personalized Marketing 130

Personalized Marketing Branding Customer loyalty Transform 130

Customers.ai

DECEMBER 29, 2023

It’s something all brands dream of. Check out this chart from Yotpo based on their study “ The State of Customer Loyalty & Retention 2023 ”: It seems the real question here is, what wouldn’t brand-loyal customers do?!? While brand loyalty is something everyone wants, it’s not easy to get.

Customer 98

Customer Transform Customer loyalty Outbound Marketing 98

Sprout Social

AUGUST 28, 2023

Table of contents: Best overall AI marketing tool AI marketing tools for copywriting AI marketing tools for editing AI marketing tools for digital marketing AI marketing tools for automation Best overall AI marketing tool More companies are expanding their AI usage as they scale or undergo digital transformation from legacy software.

Transform 87

Transform Copywriting Marketing Marketers 87

Martech

MAY 16, 2024

What is customer experience (CX)? Customer experience is the sum of all the interactions that a customer has with a brand over the life of the relationship with that brand. More importantly, it’s the feelings, emotions and perceptions customers have about those interactions.

Customer 105

Customer B2C Transform Customer loyalty 105

Vertical Response

JULY 3, 2023

In the highly competitive business landscape, savvy marketers or ambitious small business owners are always on the hunt for strategies to elevate customer satisfaction. To transform customers into fervent advocates for their brand. The ultimate goal? This is where the Net Promoter Score (NPS) comes into play.

Customer loyalty 63

Customer loyalty Transform Promotion Customer 63

Sachs Marketing Group

JUNE 21, 2023

In today’s fast-paced digital world, businesses often struggle to make their brand stand out amongst the sea of competitors. Building and maintaining brand awareness is challenging, especially when consumers are constantly bombarded with information. Without brand awareness, even the best products can get lost in the crowd.

Digital Marketing 52

Digital Marketing Branding Transform Customer loyalty 52

Search Engine Land

JULY 17, 2023

Many brands make the mistake of relegating search engine optimization (SEO) to ranking websites and driving targeted traffic. Challenges in connecting SEO efforts to revenue Aligning SEO with revenue generation can be complex, presenting various challenges for brands. How does SEO content help increase sales?

SEO 97

SEO Customer Acquisition Transform Affiliate Marketing 97

Search Engine Land

JULY 20, 2023

Content creation is going through a revolutionary transformation. Establishing your brand as a reliable source Every piece of content you publish is a reflection of your brand. The accuracy of your facts directly impacts your brand’s image and credibility. Not long ago, it was a wholly human endeavor.

Transform 74

Transform User-Generated SEO Customer loyalty 74

Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. In this article, I will share some of the core principles of brand marketing and how they may be reflected in criteria that can positively demonstrate expertise, authoritativeness and trustworthiness.

Branding 96

Branding Non-Profit Real Estate Transform 96

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. Setting your brand apart from the competition is essential for success. Thanks to social media, the goals of brand marketers are within reach. One in three consumers use social media to learn about or discover new products , services or brands.

Gen Z 114

Gen Z Branding Law Transform 114

Rock Content

AUGUST 22, 2023

Content marketing has emerged as the key to effective brand interaction in today’s rapidly evolving digital landscape. You can achieve a greater degree of creative quality that will have a significant impact on your audience and result in transformational results by comprehending, appreciating, and integrating different viewpoints.

Content Marketing 78

Content Marketing Transform Key Performance Indicator Marketing 78

Sprout Social

JUNE 2, 2021

It’s the public social profiles, posts and ads that make it possible to reach a wide audience, but it’s the private, personalized experiences with businesses that bode well for customer loyalty. Starting today, Sprout Social will be expanding Messenger API support for Instagram for customers in phases over the coming months.

Transform 126

Transform Customer Shoppers Customer loyalty 126

Martech

NOVEMBER 23, 2021

“More and more brands from around the world are discussing responsible marketing and striving to embody it,” said Frank Brooks, Head of EMEA Marketing at marketing automation company dotdigital, at our recent MarTech conference. The “now customer”. We are now in the era of the “now customer,” who wants real-time relevant messages.

Customer 118

Customer Transform PR Customer loyalty 118

Neil Patel

DECEMBER 21, 2020

It transforms the data you have into natural-sounding text. Plus, natural language generation’s capabilities have transformed recently, meaning improved accuracy. As a marketer, you know the importance of communicating regularly with your customers and would-be buyers. It also goes a long way toward growing your brand.

Digital Marketing 144

Digital Marketing Transform Customer loyalty User-Generated 144

Hootsuite

MAY 20, 2021

The social messaging phenomenon has completely transformed the way people interact with brands—and ever since the pandemic pushed people toward digital channels for all their social and business interactions, the messaging trend has only accelerated. See the world through your customer’s eyes. billion users on WeChat/Weixin.

Key Performance Indicator 145

Key Performance Indicator Transform Customer loyalty CRM 145

Welcome Software

DECEMBER 5, 2022

You can prove your quality to customers and secure their business by offering a free trial of your SaaS solution. Market your SaaS solution as a transformation, not an improvement. These strategies will help create a winning marketing campaign and promote customer loyalty. Build a solid brand reputation.

Transform 67

Transform Customer Acquisition Customer loyalty Marketing 67

OnPassive Marketing

OCTOBER 4, 2022

For these reasons, realizing the importance of a strong corporate brand is crucial if you want to expand a company’s influence. Corporate design: Corporate design synthesizes a company’s brand components that distinguish it from competitors and attracts customers. How to distinguish your brand?

Transform 90

Transform Customer loyalty Communications Advertising 90

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time.

Advertising 109

Advertising Advertisers Transform Customer Acquisition 109

Buffer Marketing

DECEMBER 14, 2023

0:00 / 0:17 1× They also tend to perform quite well – I’ve only posted a few, but they tend to be one of my top-performing formats, a win for my personal branding efforts. This can help build brand awareness, humanize your brand, and build trust with your audience.

Transform 123

Transform User-Generated Thought Leadership Copywriting 123

Use Insider

AUGUST 21, 2023

Peak season marketing refers to the strategies used by brands to boost sales. Starting at Halloween and finishing on New Year’s Eve, the peak sales season can generate a significant percentage of yearly revenue, so it’s important to create engaging campaigns that will help your brand maximize its potential.

Marketing Strategy 52

Marketing Strategy Customer loyalty eBook Retail 52

Marketing Insider Group

JULY 29, 2021

But if you can’t foster and fuel customer loyalty , you’re toast. That’s why taking the customer experience (CX) seriously should be a top priority for all companies. It’s one thing for a brand to acquire customers, but it’s something else altogether when a product or service makes the leap to creating superfans.

Transform 126

Transform Customer loyalty Customer Journey Customer 126

Lynton Web

JANUARY 12, 2024

It's about attracting and retaining individuals who find genuine value in your brand, using tactics like opt-in incentives and quality content offerings. A well-designed email is not just about aesthetics — it should help create a seamless and enjoyable experience that reflects your brand's identity and values.

Email Marketing 102

Email Marketing Transform User-Generated Marketing 102

Econsultancy

DECEMBER 8, 2021

I recently caught up with Maria to find out more about eyezon, the benefits of live-streaming for ecommerce retailers, and the key to capturing customer loyalty. We believe that our solution is more than just a technical feature for ecommerce; we help brands build holistic relationships with their customers.

eCommerce 52

eCommerce Transform Retail Customer loyalty 52

Use Insider

AUGUST 4, 2023

You grab the phone to check your messages… the SMS turns out to be from a clothing brand telling you about their latest sale. Fuming, you vow never to buy from that brand again. No brand can ever be certain of the right time to message its customers. But there are lots of wrong times—and lots of wrong messages.

Transform 52

Transform eCommerce Law Customer loyalty 52

Sprout Social

JUNE 30, 2021

Today evangelism may denote a vehement and vocal fan of something, whether it’s a popular sneaker brand or their favorite TV show. . Businesses can also have evangelists, and they take the form of extremely loyal customers. These people typically buy specific products from one brand and never venture to their competitors.

Transform 134

Transform Branding Customer loyalty Energy 134

Hubspot Marketing

NOVEMBER 15, 2023

In today's data-driven world, the ability to transform data into actionable insights has never been more critical for success. Then, use tools like dashboard, spreadsheets, or graphic software to transform the data into a usable format for analysis. Analyze your data. Data-Driven Decision Making in Sales 1. Increased team productivity.

Transform 83

Transform Key Performance Indicator Analytics User-Generated 83

Litmus

JULY 20, 2022

Early 2020 saw commerce transform as people transitioned to online shopping by necessity. Brands understand the importance of building relationships with their customers. Creating and expanding those connections, however, relies on gathering actionable data to develop personalized email strategies that engage customers. .

Shoppers 81

Shoppers Transform Retail CRM 81

Bannerflow

OCTOBER 3, 2019

Plus, customer loyalty has never been lower! With real-life examples and how-to guides, it’s a go-to for better brand awareness campaigns. The essential elements of an effective brand awareness strategy. We also explore the essential strategies for successful telecom brand awareness campaigns.

Advertising 40

Advertising Advertisers Transform Customer loyalty 40

Welcome Software

DECEMBER 5, 2022

You can prove your quality to customers and secure their business by offering a free trial of your SaaS solution. Market your SaaS solution as a transformation, not an improvement. 4 contributing factors for the best SaaS marketing These strategies will help create a winning marketing campaign and promote customer loyalty.

Transform 40

Transform Customer Acquisition Customer loyalty Marketing 40

Many Chat

MARCH 18, 2023

The brainchild of OpenAI , ChatGPT – Generative Pre-trained Transformer 3 – is a natural language processing tool driven by AI technology. Using ChatGPT with Manychat can supercharge your customers’ experience, resulting in more personalized and engaging conversations. And you’re done! Get started with Manychat for free!

User-Generated 105

User-Generated Transform Customer loyalty Shipping 105