Branding Customer Marketing Thought Leadership 
Adobe Experience Cloud Blog
FEBRUARY 28, 2017
This is because the Engagement Economy is rife with business models where the cost for the customer to switch is low. Lyft and Uber constantly compete for attention and brand affinity. Retention Marketing Is Outdated. This begins with getting rid of the phrase “retention marketing.” So what can you do?
Adobe Experience Cloud Blog
NOVEMBER 2, 2015
Your customers will want others to see their selfless act, so be sure to make it easy for them to share the moment on social media, thus giving your company more visibility and brand awareness. Making a donation is a highly engaging experience and an excellent way to gain brand exposure while making a difference.
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Adobe Experience Cloud Blog
JULY 26, 2012
by Heather Watkins Being in customer marketing, I am always looking for new and better ways to identify and empower our most active customers. The purpose of the program was to reward and celebrate our biggest brand advocates. We’ve now “inducted” 50 customers into the program and it has been an enormous success.
Adobe Experience Cloud Blog
JULY 24, 2018
So how do you bridge the gap from customer to advocate? Enter customer marketing. The sole focus of customer marketing is to win over customers to bolster retention and reduce churn. Customers that are successful with your product are more likely to renew their contract. Creating a Community .
Martech
MAY 20, 2024
But here’s the kicker: the disconnect isn’t just with the audience — it’s a three-ring circus with a front-row seat for the marketing team. 1 is characterized by short-termism, data overload and a lack of human connection when reaching customers. Marketers can be the bridge builders.
Adobe Experience Cloud Blog
SEPTEMBER 12, 2018
The brands that inspire loyalty provide more than just great products—they become part of a customer’s identity, create inclusive communities , and build bonds with customers that are hard for competitors to replicate. Every company wants a band of loyal customers , but not all seemingly loyal customers actually are.
Sprout Social
OCTOBER 11, 2022
More than two-thirds (68%) of marketers report their organization already has an advocacy program. From increasing brand awareness to building an employer brand that attracts top talent, employee advocacy helps brands achieve business goals. As one marketer said, “You need a lot of content to support a program.
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