Search Engine Land

FEBRUARY 16, 2024

They want customers to continue buying. Here are six marketing strategies to help you grow your sales on Amazon in 2024. Cover the basics Tips and tricks still don’t replace solid marketing fundamentals. How are you positioning your brand/product? Customer reviews and ratings. Are your prices competitive?

Marketing Strategy 125

Marketing Strategy Shoppers eCommerce Advertising 125

The CMO Survey

SEPTEMBER 27, 2023

AI bolsters marketing returns, weaker Diversity, Equity, and Inclusion investments and impact, and brand activism shifts to hot-button societal issues are among the results of the Fall 2023 edition. Results are based on a sample of 316 marketing leaders at for-profit U.S. of marketing budgets. growth last year to 9.7%.

CMO 288

CMO Transform Customer Acquisition B2C 288

OnPassive Marketing

APRIL 29, 2022

One of the most important aspects of marketing your brand is building relationships with your customers. The goal of marketing automation software is to help you manage customer contacts like emails, social media posts, and more. What is marketing automation? Types of m arketing a utomation.

Customer 90

Customer Branding Social Media Marketing CRM 90

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach.

Marketing Strategy 80

Marketing Strategy Customer Acquisition Marketing Marketers 80

Search Engine Land

DECEMBER 8, 2023

Bidding on branded and competitor keywords in PPC can help protect your brand and steal competitors’ traffic, but should you do it? What types of brand and competitor keywords are there? Brand and competitor keywords have four variations: Your own business brand. Your competitor’s business brand.

Branding 109

Branding Customer Acquisition Advertising Advertisers 109

Martech

DECEMBER 7, 2023

Understanding customer needs allows us to improve our offerings and build lasting, mutually beneficial relationships. This results in customers getting more relevant content, offers and experiences while the brand enjoys increased customer lifetime value. This includes: Demographic data (age, gender, income level, etc.)

Customer 73

Customer Customer Journey Customer Acquisition Advertising 73

Buffer Marketing

APRIL 25, 2024

Direct mail is such a cool marketing strategy. Even though advertising via mail has been done for centuries , it's still a relatively untapped marketing concept in the e-commerce world — meaning there’s a lot of potential for small businesses to stand out. I also think the tactile nature of mail has an impact.

Direct Mail 87

Direct Mail Branding Customer Acquisition Advertising 87

CXL

OCTOBER 4, 2022

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Both are critical.

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Branding 145

Branding Customer Acquisition Customer loyalty User-Generated 145

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Review your established business goals to ensure your launch strategy aligns with and even exceeds them.

Marketing Strategy 73

Marketing Strategy Customer loyalty Key Performance Indicator Marketing 73

Businesses Grow

MARCH 11, 2024

I’ve been giving many talks about community-based marketing, and one of the common discussion points is measurement. Isn’t that ALWAYS the most important question in marketing? What’s the value of a brand community? With influencer marketing, you typically lightly touch consumers through a brand mention.

Branding 119

Branding Customer loyalty PR Influencer Marketing 119

Sachs Marketing Group

JULY 11, 2023

Creating a digital marketing strategy involves identifying your audience, defining your objectives, evaluating competitors, and determining your marketing channels. You should also outline your content strategy, set up reporting tools to track performance, and delegate responsibilities to your team.

Digital Marketing 75

Digital Marketing Marketing Strategy Whitepaper Marketing 75

Rock Content

AUGUST 25, 2023

If so, you need a great B2B content marketing strategy. Miss the mark and your marketing approach may fail to resonate with business stakeholders, allowing your competitors to swoop in and land the sale. Just follow this how-to guide on building a successful B2B content marketing strategy. Ready to get started?

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Create a Brand Identity.

Marketing Strategy 143

Marketing Strategy Finance Marketing Marketers 143

CXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. It tells you how much you need to earn per customer to run a profitable company. Put simply, you need a healthy customer acquisition cost for your business to succeed. Table of contents What is ecommerce customer acquisition cost?

Customer Acquisition 18

Customer Acquisition eCommerce Customer Real Estate 18

Jeff Bullas

DECEMBER 13, 2022

Leads are the backbone of a SaaS startup because the number and quality of leads influence all key metrics like revenue, churn and retention rates, cost per customer acquisition, etc. But, despite knowing full well the criticality of solid lead generation, many SaaS marketers do it wrong. All SaaS companies understand this.

Customer Acquisition 260

Customer Acquisition User-Generated Non-Profit Transform 260

Search Engine Land

JULY 17, 2023

Many brands make the mistake of relegating search engine optimization (SEO) to ranking websites and driving targeted traffic. They never align it with their sales efforts, leaving a huge gap in their business growth strategy. And this is why many brands fail to see how SEO can help them increase sales. SUBSCRIBE See terms.

SEO 96

SEO Customer Acquisition Transform Affiliate Marketing 96

Businesses Grow

MAY 11, 2023

I find that in general the foundations of marketing research and insight a scalable across almost any challenge I’ve faced. But there is one segment I’ve avoided, and always will — luxury brand marketing. Which is why the new episode of The Marketing Companion is so intensely and utterly fascinating!

Pharmaceutical 84

Pharmaceutical Branding Transform Finance 84

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Renasant Bank: Marketing strategy takes step above boring classes.

Education 101

Education Marketing Strategy Branding Energy 101

Orbit Media Studios

JANUARY 26, 2022

You have to get the most out of your growth marketing strategy to get there. This article walks you through several ways to optimize your growth marketing strategy. Know Growth Marketing Isn’t Growth Hacking. But growth hacking alone can lead to lost customer trust. Identify Who You’re Losing.

Marketing Strategy 63

Marketing Strategy Key Performance Indicator Marketing Marketers 63

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Thus, retention is gaining traction again as a strategic B2B marketing priority.

Gen Z 117

Gen Z Pharmaceutical Customer Acquisition Marketing 117

Marketing Insider Group

MARCH 2, 2020

Having a rich and unified understanding of the voice of the customer through data and insights is important to any brand. But to truly achieve customer loyalty, reach long-term sustainable growth, and lower your customer acquisition costs, you’ll need to connect with their heart. Emotions Aren’t Tangible Like Data.

Customer 133

Customer Customer Acquisition Customer loyalty Branding 133

Marketing Insider Group

APRIL 29, 2024

Here at Marketing Insider Group, we know the power of a solid customer acquisition strategy. But, when it comes to customer acquisition, the first thing you need to understand is this: There’s no one-size-fits-all approach. You’re the detective uncovering what makes your potential customers tick.

Customer Acquisition 103

Customer Acquisition Customer Key Performance Indicator Transform 103

Hootsuite

NOVEMBER 24, 2022

Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity. For Pantee, sustainability isn’t a buzzword or trend to jump on; the brand was founded with this purpose at its core. What is Pantee?

Branding 89

Branding Fashion Retail Customer Acquisition 89

CXL

JULY 21, 2022

Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. Get them wrong, and you risk damaging brand perception and trust. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience.

Customer 99

Customer Customer Journey Non-Profit Marketing 99

Welcome Software

OCTOBER 17, 2022

How valuable are your existing customers? It costs less to retain an existing customer than it does to find and attract a new one. Existing customers build value over time, and you can measure that value by tracking a metric called customer lifetime value, or CLV. How do you calculate customer lifetime value?

Customer Acquisition 40

Customer Acquisition Customer Education CRM 40

Welcome Software

OCTOBER 17, 2022

How valuable are your existing customers? It costs less to retain an existing customer than it does to find and attract a new one. Existing customers build value over time, and you can measure that value by tracking a metric called customer lifetime value, or CLV. What is customer lifetime value? Key takeaways.

Customer Acquisition 40

Customer Acquisition Customer Education CRM 40

Martech

FEBRUARY 21, 2024

In my last article , we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and the brand. This is the third stage of the customer journey, where we work to retain and engage our existing customers over time.

Customer Journey 92

Customer Journey Transform Customer Acquisition Price 92

Rock Content

AUGUST 17, 2020

Did you ever think about how each person really feels when they come into contact with your brand? Then, you were thinking about Customer Experience. CX quickly became a major factor for Digital Marketing success in the past few years. What is customer experience exactly? What does it do to your business? Lowers your CAC.

Customer 111

Customer Customer loyalty Customer Acquisition Digital Marketing 111

Rock Content

OCTOBER 5, 2020

No matter which industry you’re in, a customer-centric approach is always going to grant you a giant leap in your profits and brand reputation. This is why top marketers today are looking for new tactics to upgrade their strategies to make their customers’ journeys more engaging and humanized.

Customer 83

Customer CRM User-Generated Influencer Marketing 83

Sachs Marketing Group

JANUARY 5, 2024

Pay-per-click (PPC) advertising is a digital marketing strategy where advertisers pay a fee each time their ad is clicked. PPC ads appear above organic search results, granting immediate visibility and a higher chance of attracting potential customers. Related: What is PPC Campaign Management?

Advertising 81

Advertising Advertisers Customer Acquisition User-Generated 81

Martech

JUNE 1, 2022

In this context, it is critical to develop strategies to keep your audience engaged and further develop your customer base. It starts with getting new consumers to pay attention to your brand, converting them to customers, and finally, building a long-term relationship to foster loyalty amongst those customers.

Customer Acquisition 108

Customer Acquisition Analytics Customer loyalty Customer 108

Businesses Grow

OCTOBER 23, 2023

Are you creating customers? When people ask me what marketing is about, I have a simple answer: Marketing creates customers. Now, the execution of that ideal is insanely complex, but at its essence, marketers should work every day to create customers. Have we found tactics that aren’t working?

Customer Acquisition 67

Customer Acquisition Direct Mail Marketing Marketers 67

Hubspot Marketing

JANUARY 6, 2021

Since landing pages are tailored to customer interests, using them in your marketing strategy can help you convert a significant number of qualified prospects since you can assume that they’re ending up on a landing page because its content interests them. Landing pages are a valuable piece of your marketing strategy.

Customer Acquisition 142

Customer Acquisition eBook User-Generated Marketing Strategy 142

SMA Marketing

JANUARY 11, 2024

CAC Customer acquisition cost (CAC) is a key metric that businesses use to calculate the expenses incurred in acquiring customers and evaluate the profitability and efficiency of their sales. Unlike the cost per customer (CAC), CPA measures the cost incurred to convert leads into paying customers.

Digital Marketing 98

Digital Marketing COS Key Performance Indicator CRM 98

Vertical Response

APRIL 26, 2024

Deciphering which KPIs truly matter for your kpi marketing strategy can be the key to unlocking campaign success. In this article, we cut through the clutter to highlight the top marketing KPIs to track in 2024, equipping you with the knowledge to measure and augment your kpi marketing efficiency.

Shipping 59

Shipping Key Performance Indicator Marketing Marketers 59

Businesses Grow

JANUARY 9, 2023

It is time for the next phase of human-centered marketing. It is time for modern marketing that works, marketing that customers actually want. It’s time for marketing that heals. My new book is called Belonging to the Brand: Why Community is the Last Great Marketing Strategy.

Health 142

Health Marketing Marketers B2C 142