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How to Create a Digital Marketing Strategy (7 Steps)

Sachs Marketing Group

Creating a digital marketing strategy involves identifying your audience, defining your objectives, evaluating competitors, and determining your marketing channels. This is where a well-crafted digital marketing strategy comes in. What is a Digital Marketing Strategy?

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Digital Marketing Trends for 2023

Spiralytics

This is where digital marketing comes into play. Like traditional marketing, digital marketing constantly evolves and creates new opportunities for businesses to grow and improve. If your company wants to stay on top of its game this coming year, check out the following digital marketing trends in 2023.

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Marketing to millennial homeowners: A guide for home services providers

Faraday

Millennials in particular have made their mark on the real estate business, as they now make up the largest share of home buyers in the country, according to the National Association of Realtors. Find millennial homeowners on the right channels Millennials are a digitally native generation.

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How Does Content Marketing Work In Digital Marketing

OnPassive Marketing

With the increasing popularity of digital marketing, content marketing has also seen a significant increase in businesses utilizing it to generate leads and grow their clientele. This blog post discusses how content marketing works and its role in digital marketing. Here’s why: Content Is King.

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51% of consumers would leave a brand if digital experience isn’t as good as in-person

Martech

consumers (51%) say they’d be less loyal to a brand if the digital experience isn’t as enjoyable as in-person, according to PwC’s Customer Loyalty Survey 2022. Thirty-two percent of Gen Z stopped using a brand in the last year. This is compared to 27% for Millennials, 31% for Gen X and only 19% for Boomers.

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The Role of Influencers in Consumer Purchasing Decisions

Jeff Bullas

And in this article, we’ll explore the role influencers play when marketing your business. What is influencer marketing? Influencer marketing is a relatively new digital marketing strategy that involves using celebrities or influencers to promote a brand or product through social media.

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Podcast Marketing Statistics for Businesses

Spiralytics

Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts. The data indicates that the podcast marketing industry’s competitiveness will intensify in the following years.

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