Litmus

DECEMBER 19, 2023

Customer expectations are higher than ever— 86% of customers will leave a brand after only two poor experiences. We tested five million emails last year. Here are the top five most common email mistakes we see (and how to fix them): 1. Deliverability issues Did your email make it to the inbox in the first place?

Email Marketing 94

Email Marketing Real Estate Marketing Marketers 94

Martech

MAY 8, 2024

Constant Contact, the SMB- and non-profit-focused digital and email marketing platform, has broadened its offering by introducing BrandKit and Campaign Builder, automated tools for brand consistency and campaign creation. This obviates the need to manually upload fonts, colors and images for new emails or other content.

Non-Profit 100

Non-Profit Branding Communications Email Marketing 100

Litmus

APRIL 29, 2022

The email marketing community has had all eyes on privacy shifts in recent years–for good reason. There’s a lot of uncertainty about the future of data privacy and what it will mean for email marketers. We marketers will find ourselves challenged to think and do differently –and eventually, in a newer normal.

Place 89

Place B2C Email Marketing Retail 89

Hubspot Marketing

DECEMBER 13, 2023

The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing. From budget accommodations offering a port in a storm to luxury hotels offering bucket-list experiences, hotels have a lot to gain by leveraging email marketing successfully.

Email Marketing 102

Email Marketing Marketing Marketers Customer Acquisition 102

Litmus

MARCH 5, 2021

You might be in the beginning stages of coming up with a new email nurture or want to learn more about how your subscribers interact with a different email design. After all, when they have a great experience with your emails, it has a positive ripple effect on your overall brand. Does this work for your brand?

Place 106

Place Pharmaceutical Retail Email Marketing 106

Martech

MAY 24, 2023

Email marketing is a fundamental element of marketers’ toolkits. Dig deeper: 6 tactics to create recession-proof email marketing One key signal is that average email open rates are declining, as inboxes filter out promotions and consumers stop bothering to check those folders.

Email Marketing 105

Email Marketing Customer loyalty B2C Marketing 105

Martech

JUNE 6, 2022

Deciding whether your company needs an enterprise-level email marketing platform calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs and resources, staffing, management support, and financial resources. Do we have C-level buy-in?

Email Marketing 115

Email Marketing Marketing Marketers Education 115

Neil Patel

JULY 20, 2021

What are your goals with email marketing? If you’re going to achieve those goals and see a return on investment, then chances are you’re not going to be able to do it without some level of automated email marketing. What Is Automated Email Marketing? Why Should You Automate Your Emails?

Email Marketing 145

Email Marketing Marketing Marketers Communications 145

Customers.ai

FEBRUARY 20, 2024

So, you want to grow your business and need email marketing tools that are easy to use, affordable, and will turn your leads into customers, correct? Lucky for you, we’ve narrowed down the more than 500 email marketing tools on the market to make up the best suite of email marketing software from email capture to inbox delivery.

Email Marketing 73

Email Marketing CRM User-Generated eCommerce 73

Litmus

JANUARY 12, 2023

Combined with our own thoughts, here are email marketing design trends we expect to see in 2023 with examples. Should you leverage email marketing design trends? In 2022, the monthly average of email opens recorded for each month was 1.5 With that many email opens, what can you do to stand out in the inbox?”

Email Marketing 101

Email Marketing Real Estate User-Generated Marketing 101

Martech

APRIL 29, 2024

Here’s what consumers said about specific marketing channels and practices. 50% of consumers made a purchase from an email in the last year. 63% will pay more to shop with brands they’re loyal to. 85% say their favorite brand treats them like an individual. Email: Business email address Sign up now Processing.

Branding 121

Branding Customer loyalty CMO Digital Marketing 121

Use Insider

DECEMBER 13, 2023

Email marketing 101 What is email marketing? Email marketi ng is a digital marketing strategy that sends targeted emails to a specific audience. Email marketing isn’t just about sending bulk generic emails, it’s about delivering personalized and relevant content to your audience.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Digital Marketer

DECEMBER 21, 2023

Now, imagine a place where millions of people endlessly sift through this vastness, promoting what’s worthy of the front page and removing what’s rubbish. Four More Reasons to Use Reddit for Digital Marketing 1. Reddit is a great place to get quality (and free) feedback. This ties into increasing brand reputation as well.

Management 96

Management Branding Social Media Marketing Place 96

Litmus

APRIL 15, 2022

Three years later, Google introduced AMP for email, which enables senders to include AMP components to create interactive email experiences for recipients. Rather than a bland static email, brands can generate leads more easily and nurture cold leads with interactive email conversations.

Place 70

Place Retail User-Generated Customer loyalty 70

Hubspot Marketing

FEBRUARY 25, 2020

As a marketer, you might've heard coworkers talking around the watercooler about how email marketing is dead. It's been a common concern for many marketing departments. Well, I'm here to let you know that you don't have to worry because email marketing is still going strong. Creating personalized content.

Email Marketing 143

Email Marketing Marketing Marketers Promotion 143

AWeber

NOVEMBER 21, 2023

Event email marketing is a key strategy for building anticipation for your next event—whether online or offline. This post explores key event email marketing examples and strategies to help. It was email. Over 75% of the event marketers polled said email marketing was their preference.

Email Marketing 89

Email Marketing Logistics Event Marketing Marketing 89

Martech

DECEMBER 8, 2021

Kim Davis, editorial director of MarTech, interviewed email marketing professionals at our recent MarTech conference, discussing important changes to our Email Marketing Periodic Table, and, the industry as a whole. Image: MarTech Email Marketing Periodic Table. But these pieces are vital going forward.

Email Marketing 121

Email Marketing Transform Marketing Marketers 121

Litmus

APRIL 25, 2022

Audiences still love email because it allows brands to communicate with them on their preferred channel in a personalized way. As email marketing strategies continue to evolve, it’s important to focus on key areas that will help grow your business — and your subscriber’s loyalty. Test spam filters. Personalization.

Email Marketing 100

Email Marketing Marketing Marketers CRM 100

Vertical Response

SEPTEMBER 18, 2023

Emails are one of the most commonly used forms of communication, and businesses have been quick to exploit their potential to reach customers and drive sales. However, as the use of email marketing grows, there are laws and regulations in place to govern its use.

Email Marketing 73

Email Marketing Law Marketing Marketers 73

Litmus

MARCH 14, 2023

If you look after an email program, you’ve probably been asked: “ Can we just send another email?” After all, email marketing is your most powerful channel—ranked among the top three most impactful marketing channels by nearly 80% of respondents who completed our 2021 State of Email survey.

Email Marketing 82

Email Marketing Copywriting Marketing Marketers 82

Spiralytics

JANUARY 11, 2023

Fellow marketers, if you’re as overwhelmed as I am with the coming new year, I recommend you go through the most effective email marketing trends of 2023. Brace yourself with all the latest developments, such as email automation tools, before planning your strategy for the upcoming year. Automate email follow-ups.

Market Trends 98

Market Trends Email Marketing 2023 Trends Marketing 98

Litmus

JUNE 28, 2022

We’re huge proponents of personalization in email marketing here at Litmus. To deliver on what customers or companies want, there has to be a sound strategy in place. Here are three reasons I think we’re seeing some brands struggle with personalization in email marketing–and why a strategic approach is a must for success.

Email Marketing 83

Email Marketing Marketing Marketers Customer 83

Buffer Marketing

MAY 23, 2022

After all, over 4 billion people are active on email – making it a great channel to reach customers. If you’re considering sending a weekly newsletter for your company or dipping your toes into email marketing, these eight small businesses offer great examples of high-quality email content.

Email Marketing 122

Email Marketing Entertainment Marketing Marketers 122

Martech

MAY 19, 2022

Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. Email marketing platforms and financial activity. CM Group is also the parent of Campaign Monitor and Emma, among other related marketing technology brands like Sailthru.

Email Marketing 109

Email Marketing Finance Marketing Marketers 109

Litmus

APRIL 19, 2021

Email marketing mistakes happen to the best of us. As gatekeepers to the highest performing marketing channel, email marketers have to hold themselves to a level of perfectionism. Get your copy of How To Recover From Email Marketing Mistakes. Some email marketing mistakes go well beyond subscribers.

Email Marketing 104

Email Marketing Marketing Marketers Performance Marketing 104

Litmus

SEPTEMBER 29, 2023

We’re back with another edition of This Month in Email, your go-to series for all the latest happenings in the world of email marketing! So grab your coffee (or caffeinated beverage of choice) and sip on the biggest headlines shaping the email industry. It’s like having a new email bestie who gets you.

Email Marketing 81

Email Marketing Shoppers Health Marketing 81

Litmus

FEBRUARY 28, 2023

Welcome back to This Month in Email—our new monthly series about the latest happenings around the world of email marketing. Read on for the biggest headlines shaping the email industry in February 2022. AI-powered sales email coaching platform Lavender raised $13.2M for its AI-powered email marketing engine.

Email Marketing 85

Email Marketing User-Generated Marketing Marketers 85

Hubspot Marketing

MAY 15, 2019

In the email marketing industry, sending spam, or unsolicited bulk messaging, is a lot like using performance enhancing drugs in the MLB. Any organization who is a known spammer has tainted their brand. How to Avoid an Email Blacklist. Clean your email lists on a regular basis.

Place 142

Place Email Marketing Branding Marketing 142

Litmus

APRIL 11, 2022

Regardless of your industry, audience size, or level of sophistication involved with your email program, it never hurts to experiment with new email marketing ideas that will help you drive growth. It was a place to collect unsubscribes and opt into specific lists that matched up to our email program.

Email Marketing 85

Email Marketing Whitepaper Customer Journey eBook 85

Litmus

JANUARY 19, 2021

As far as marketing channels go, email remains a powerhouse with 4 out of 5 marketers preferring to give up social media than email marketing. Businesses drive more revenue—$36 for every $1 spent—and brand awareness with email than ever before. And only 12% plan to add email staff.

Email Marketing 138

Email Marketing Price eCommerce User-Generated 138

Kevin Indig

AUGUST 7, 2023

Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content? 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content?

Advertising 94

Advertising Advertisers Branding Direct Mail 94

Litmus

JULY 12, 2021

Opposites give each other meaning and provide email marketers with opportunities to experiment and have fun. While Black Friday tends to dominate the end-of-year email sales spotlight in some countries, there’s another holiday to try on for size—Singles’ Day. 8 Singles’ Day email examples. email marketing campaigns.

Email Marketing 109

Email Marketing Marketing Marketers Promotion 109

Scoop.it!

JULY 12, 2022

Email marketing is an effective strategy for any company. It boosts customer engagement, increases brand awareness, and as a result, generates more sales. However, small businesses often make the same mistakes when designing and sending marketing emails. . Sending all your emails from the same address.

Email Marketing 92

Email Marketing Marketing Marketers User-Generated 92

Litmus

JULY 7, 2022

Data hygiene may not sound like the most exciting part of email marketing—but it’s one of the most important steps to designing campaigns that perform. More than 60% of customers expect that the data they trust marketers to handle will be used to improve their customer experience with personalized marketing experiences.

Email Marketing 93

Email Marketing Customer loyalty Marketing Marketers 93

Vertical Response

MAY 14, 2023

How to effectively use emojis in email marketing Are you looking to add a splash of fun and personality to your email marketing efforts? But if you’re not careful, using emojis in emails can also do more harm than good – let’s explore how you can use them effectively. Get your free copy of our ebook on [topic]!

Email Marketing 52

Email Marketing Marketing Marketers Communications 52

Litmus

MARCH 10, 2022

Buyers no longer want a traditional brand experience; they need data-infused, highly personalized experiences. And with new privacy measures in place, marketers are forced to tap into zero- and first-party data , and extract qualitative insights from channels where customers can be kept honest — like email. Learn more.

Retail 81

Retail Market Trends Email Marketing Customer loyalty 81

Vertical Response

NOVEMBER 20, 2023

In today’s digital age, email marketing has emerged as one of the most effective channels to connect with customers and drive conversions. As an email marketer, it’s essential to understand the importance of holiday email marketing and be fully prepared to craft engaging campaigns for the upcoming 2023 holidays.

Email Marketing 44

Email Marketing Marketing Marketers Promotion 44