SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3.

Digital Marketing 94

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 94

Marketing Insider Group

OCTOBER 20, 2020

Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. Webinars are a great way to inform, engage, and sell your brand to your audience. In fact, 76% of marketers say webinars allow them to yield more leads and extend brand awareness. However, where do you start?

Thought Leadership 133

Thought Leadership Whitepaper Promotion Marketing 133

CXL

MAY 27, 2022

Demand generation marketers create and distribute strategic content (mostly for free) to build awareness and demand for their brand or product. Lead generation marketers capitalize on the interest demand generation creates. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Hubspot Marketing

AUGUST 11, 2022

By targeting a pain, problem, or topic your target audience wants to discover and then posting it to your website, you’re creating a brand asset that’s crawlable by Google and discoverable by search engine users. Arel="noopener" target="_blank" hrefs is an excellent example of a brand that does blog content right. Whitepaper.

Whitepaper 145

Whitepaper eBook Education Price 145

Adobe Experience Cloud Blog

OCTOBER 18, 2017

A well-crafted welcome email should give customers exactly what they’re looking for–plus a little something extra that acts as a “thank you” for becoming a customer. Offer Solutions and Establish Thought Leadership. It’s A New Dawn, It’s A New Day, and Your Email’s Feeling Good. What’s a feel-good email?

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. says John Oxford, Renasant’s director of corporate communications.

Education 101

Education Marketing Strategy Branding Energy 101

Duct Tape Marketing

AUGUST 29, 2013

Content Marketing for Brand Engagement and Demand Generation written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is David Capece – Enjoy! Improve brand perception. Increase loyalty.

Content Marketing 64

Content Marketing Thought Leadership Branding Whitepaper 64

Sachs Marketing Group

JANUARY 30, 2023

Digital marketing can help law firms reach potential clients, increase brand awareness, and improve their reputation. This article will discuss the different digital marketing strategies that law firms can use to grow their business. Content can be tailored to meet the specific needs of law firms and their clients.

Law 92

Law Digital Marketing Whitepaper User-Generated 92

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

In today’s complex buyer landscape, you have to produce thought leadership content in order to draw your prospects in and prompt them to share your messaging across their networks. And what should you have your content marketer working on? Whitepapers. We like to keep the thought leadership in-house.

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Adobe Experience Cloud Blog

OCTOBER 18, 2013

Without audience engagement (comments, shares, likes, and so on), curated content isn’t doing all that it could be for your brand, or your blog. Think about ways you could repurpose your curated content into a webinar, ebook, white paper, or other materials. Content Marketing' Curate from a variety of sources.

Whitepaper 134

Whitepaper eBook Thought Leadership Content Marketing 134

Adobe Experience Cloud Blog

JUNE 14, 2013

Compare that with average email click rates of 5% and it doesn’t take much to understand why modern marketers view interactive content as the next generation of content marketing and are weaving it into their email marketing templates, landing pages, blog posts, websites and social media channels.

Whitepaper 134

Whitepaper User-Generated Thought Leadership CRM 134

Exposure Ninja

JULY 5, 2023

Showcasing expertise: High-quality content allows you to demonstrate your knowledge and position your brand as a thought leader in your industry. When they see that you’re invested in their success, they’ll be more likely to choose your brand over the competition. That’s instant credibility, folks!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Customers.ai

JANUARY 26, 2024

Some of the cool features I mentioned above consist of Smart email templates Email attachment tracking tools Built-in verification to ensure higher email deliverability rates Most email marketing tools require a third-party vendor to account for all three of the above features.

CRM 111

CRM User-Generated Analytics Marketing 111

Hubspot Marketing

MAY 26, 2023

Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource. Consider a co-marketing campaign. Utilize industry influencers for their thought leadership and reach. Use email marketing to promote the ebook with your existing audience.

eBook 143

eBook Promotion User-Generated Inbound Marketing 143

Unbounce

MARCH 23, 2023

After all, how are folks going to buy your stuff or sign up for your service if they don’t even know your brand exists in the first place? Enter: The Internet and the wide, webby world of digital marketing. Choose your marketing channels, create some content, and voilà. Why should you be doing digital marketing?

Digital Marketing 75

Digital Marketing Affiliate Marketing Social Media Marketing Marketing 75

TechWyse

MARCH 8, 2023

Use social media to engage and educate your audience: Whether through storytelling, community building, or branding, sharing authentic and educational content can help you increase your visibility, stay in touch with clients and increase leads. Lead magnets can be helpful content in the form of eBooks, whitepapers, or free webinars.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Marketing Insider Group

MAY 18, 2010

For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.). Rita’s Water Ice tweeting about their flavor of the month on a hot summer day).

Social Media Marketing 76

Social Media Marketing B2C Telemarketing Whitepaper 76

Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%).

Whitepaper 123

Whitepaper Thought Leadership User-Generated Key Performance Indicator 123

CXL

MAY 27, 2022

Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. In this article, you’ll learn how to follow in the footsteps of brands like ConvertKit and Morning Brew through interest-building demand generation tactics. Elevate your founder and employee personal brand.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. Downloading an ebook or white paper. Here’s an example of the article wireframe we use for Marketing Insider Group: 2. Brand awareness. Subscribing to your newsletter. Reading another blog article.

Whitepaper 119

Whitepaper eBook Key Performance Indicator User-Generated 119

Scoop.it!

DECEMBER 19, 2023

Another reason to invest in holiday marketing is to build lasting relationships with your existing customers and attract new ones to show your company’s human side. Its article, “What is a Seasonal Logo and Why You Should Have One,” is a great example of how brands can promote their product or service. Holiday-themed blog posts (e.g.,

Marketing Strategy 93

Marketing Strategy Gen Z Whitepaper Marketing 93

Adobe Experience Cloud Blog

APRIL 11, 2018

There has never been a more exciting time to be a marketer. With notable industry-wide changes, big questions loom in the minds of marketers everywhere. You’ve got social selling , the resurgence of email marketing , new regulations , and countless others. Content Marketing. Email Marketing.

Thought Leadership 134

Thought Leadership Whitepaper Law Marketing 134

CXL

MAY 27, 2022

If your target market is large, with a small average customer value (<$10,000) , lead generation campaigns will help boost email marketing and CRM lists and convert a higher volume of customers. Focus on thought leadership over hard selling. Trust is earned through thought leadership.

Thought Leadership 76

Thought Leadership Real Estate Entertainment Education 76

Marketing Insider Group

APRIL 20, 2020

Furthermore, in today’s digital world, your website is more important than ever to get your brand out in front of likely customers. When you blog, you’ll get 97 percent more links to your website, marketing news site Business2Community points out. An email newsletter works equally well for B2C companies as well as B2B businesses.

Whitepaper 142

Whitepaper Pharmaceutical Manufacturing Transform 142

Marketing Insider Group

FEBRUARY 2, 2021

Content marketing and SEO are two channels virtually every marketing team should use to build a strong online presence. Email marketing is another must-have channel – with an ROI of 4,200%. Part 1: How to Choose the Right Digital Marketing Channels for Your Business. Build brand recognition? White papers.

Digital Marketing 106

Digital Marketing Whitepaper User-Generated eBook 106

Marketing Insider Group

OCTOBER 21, 2020

Throw developing a marketing strategy into the mix, and it might seem like you’re trying to learn a foreign language. With the right strategies and channels in place, you can get on the fast track to growing brand awareness and earning ROI. will help you earn brand awareness and conversions quickly. Email Marketing.

Marketing Strategy 137

Marketing Strategy Whitepaper User-Generated Thought Leadership 137

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. These blog posts, whitepapers, and podcasts can show you how to do it right.

Whitepaper 53

Whitepaper Buzz Marketing eBook CMO 53

Pam Didner

APRIL 2, 2021

In order to use media platforms effectively, businesses need to create content to increase sales, expand brand awareness, drive demand, and enable sales. So, what is content marketing? The role of content marketing is to create and promote original content to reveal who you are and what you know. White papers.

Content Marketing 106

Content Marketing Marketing Marketers Marketing Plan 106

Adobe Experience Cloud Blog

AUGUST 30, 2018

Today, email is not just about promoting your brand offerings. It is about giving your subscribers and customers a personalized and relevant experience and creating accessible emails to reach out to each and everyone, including people with disabilities. The email address is an asset that needs to be used thoughtfully.

Whitepaper 94

Whitepaper Thought Leadership Marketing Automation Platform Email Marketing 94

Marketing Insider Group

AUGUST 30, 2021

Content calendars not only make the process of managing content more enjoyable and less stressful, they lead to better-performing content that’s more likely to resonate with audiences and help your brand accomplish its goals. Clearly identify what your brand is trying to accomplish with its content before you start building out your calendar.

Transform 142

Transform User-Generated Logistics SEO 142

Marketing Insider Group

JULY 27, 2010

Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. In some cases, emails like this may be the highest converting and have the lowest opt-out rates of all your email blasts. Share your thoughts, post a comment.

Telemarketing 76

Telemarketing Inbound Marketing Customer loyalty Whitepaper 76

Litmus

AUGUST 7, 2020

Obviously, we’ve been doing email for a long time, so we tend to focus on things related to the email channel, specifically the pre-send, production and testing process, but also the post-send engagement analytics and insights. And of course lots and lots of thought leadership that we put out there.

Copywriting 76

Copywriting Whitepaper Product Customer 76

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Your brand presence gets bigger and more impactful. Thought leadership.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144

Martech

APRIL 15, 2022

Email marketing. Email marketing has long been the mainstay of B2B e-commerce. It is a cost-effective and efficient way to reach potential clients and, as a rule of thumb, has the highest return on investment (ROI) in B2B marketing. Get MarTech’s Email Marketing Periodic Table.

B2C 117

B2C Marketing Automation Platform Gen Z Whitepaper 117

Marketing Insider Group

DECEMBER 17, 2020

We use the word “content” all the time in B2B digital marketing. Content drives engagement, delights and assists your audience, and gives people confidence in your brand. Let’s look at some of the various non-blog content resources your digital marketing team can consider as you develop your 2021 content marketing campaign.

Whitepaper 113

Whitepaper eBook Marketing Mix Thought Leadership 113

Adobe Experience Cloud Blog

MARCH 30, 2016

In other words, marketing organizations have to be nimble enough to allow for a panoply of customer experiences—sort of like those “make your own ending” storybooks where every choice reveals a new plotline, which is essentially what each buyer experiences with your brand. Point-to-Point Engagement? Or One Hub to Rule Them All?

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Moz

JANUARY 17, 2021

B2B content is brand and agency-focused, and you want to create materials that attract attention from that audience. How to use B2B email marketing. B2B email marketing has a higher click-to-open ratio than B2C, and is a favored channel for 59% of B2B marketers. Automate email marketing.

Whitepaper 65

Whitepaper B2C eBook Email Marketing 65