Trade Press Services Newsletter

MARCH 2, 2023

Automated emails are a great way to quickly and easily send email messages when a prospect or customer takes a specific action, such as placing an order, signing up for a newsletter, or downloading a white paper. Clean up your email list. Email marketing is the go-to channel for many B2B marketers.

Whitepaper 130

Whitepaper Energy Communications Marketing Plan 130

Kevin Indig

AUGUST 7, 2023

Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content? 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content?

Advertising 94

Advertising Advertisers Branding Direct Mail 94

Rock Content

MARCH 14, 2024

Email Marketing Personalization: personalize subject lines, greetings, and content recommendations. Lead magnets: offer downloadable resources (ebooks, whitepapers) in exchange for user information. Build a robust Creative Brief for your brand and audience for customization of your content.

Whitepaper 102

Whitepaper User-Generated eBook Health 102

Trade Press Services Newsletter

OCTOBER 6, 2022

Thought Leadership Content One of the most effective marketing tactics is thought leadership content. It positions your brand as an expert, authoritative leader in your industry. Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Martech

DECEMBER 5, 2023

Hi Kath , Firstly, congratulations on your remarkable achievements as an International Bestselling Author, Award Winner, and Keynote Speaker, all while leading as CEO of Holistic Email Marketing.* However, we noticed that there might be untapped potential in your email marketing strategy.

Whitepaper 108

Whitepaper Email Marketing Law Marketing Strategy 108

Marketing Insider Group

JULY 22, 2020

Automating your email marketing allows your brand to give customers the exact experiences they want and reach them at times that will be most influential on their purchase decisions. So how should marketers utilize automation in order to see the greatest benefits? Follow-up and re-engagement emails.

Email Marketing 129

Email Marketing Customer Journey Whitepaper Marketing 129

Tiecas

FEBRUARY 5, 2024

Competition from Larger Players : Competing with larger manufacturing companies with more extensive resources and brand recognition can be daunting. Industrial marketing for manufacturers helps level the playing field by allowing us to target niche markets and communicate our unique value proposition effectively.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Hubspot Marketing

MAY 29, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. These tools can help us produce high-quality content appealing to your audience and on-brand.

Whitepaper 122

Whitepaper eBook User-Generated Marketing 122

Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. This way, you can build trust and create a community that sees value in your brand. Hungry for more?

Whitepaper 95

Whitepaper Customer eBook Energy 95

Marketing Insider Group

APRIL 11, 2023

Here’s how digital marketing services can boost your business, and which ones you need to make the biggest impact with only a small chunk of your marketing budget. Why Spend Your Budget on Digital Marketing Services? Content marketing services like our own primarily consist of: Strategy. Content Creation. Distribution.

Digital Marketing 128

Digital Marketing Whitepaper Copywriting Real Estate 128

Martech

MAY 3, 2023

Key takeaways: Understanding the three marketing funnel stages is crucial for creating a smooth user journey. Email marketing is a powerful tool for nurturing leads. Leading readers down the marketing funnel naturally is crucial for creating a seamless user journey and boosting conversions. Consideration.

Whitepaper 92

Whitepaper Email Marketing Customer Journey Education 92

Scoop.it!

AUGUST 3, 2023

The psychology of curated content can massively impact how effective your content is, how authoritative your brand seems in its niche or industry, and more. The blog post discusses the research and links to the direct research papers so your target audience can see the information in its entirety and from its original source.

Whitepaper 76

Whitepaper Copywriting Social Media Marketing Email Marketing 76

Sachs Marketing Group

JUNE 21, 2023

In today’s fast-paced digital world, businesses often struggle to make their brand stand out amongst the sea of competitors. Building and maintaining brand awareness is challenging, especially when consumers are constantly bombarded with information. Without brand awareness, even the best products can get lost in the crowd.

Digital Marketing 52

Digital Marketing Branding Transform Customer loyalty 52

Hubspot Marketing

APRIL 5, 2023

Where the classic conflict of “marketing is sending us garbage leads” and “ sales can’t close deals ” results in tremendous inefficiency. Damages brand perception among research-stage buyers. The Role of Inbound Marketing in B2B Demand Generation Inbound marketing is a key component of any high-performing demand generation campaign.

Inbound Marketing 121

Inbound Marketing Whitepaper Real Estate Non-Profit 121

Vertical Response

JUNE 20, 2022

About 87% of B2B content marketers use email to engage their audience. A well-executed email marketing strategy would allow your business to reach more customers, raise brand awareness, and grow at a faster rate. A good starting point is to study the different types of email campaigns out there.

Whitepaper 80

Whitepaper eBook Shipping Email Marketing 80

Hubspot Marketing

SEPTEMBER 27, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. These tools can help us produce high-quality content appealing to your audience and on-brand.

Whitepaper 76

Whitepaper eBook User-Generated Marketing 76

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3.

Digital Marketing 92

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 92

Scoop.it!

OCTOBER 6, 2022

With delivering a seamless customer experience topping marketers’ priority lists, now, more than ever, brands are slowly, but surely, getting into the practice of combining social media with their other marketing channels to craft meaningful cross-channel opportunities. . Wrapping It Up.

Whitepaper 85

Whitepaper Shipping eBook Email Marketing 85

Marketing Insider Group

MAY 15, 2023

B2B digital marketing refers to the promotion of products or services between businesses using digital channels. Here’s 8 of our favorite digital marketing best practices that help secure a positive ROI. Determine Brand Positioning Start by determining your brand positioning. What story does your brand tell?

Digital Marketing 123

Digital Marketing Whitepaper Marketing Marketers 123

Martech

MAY 25, 2022

When your customer looks at your system, for example, the eyes dart rapidly across the user interface, triggering a cascade of neurobiological activity that can affect everything from thoughts and emotions to desired behaviors such as downloading white papers and liking your social media posts. Email marketing software. .

Whitepaper 105

Whitepaper Email Marketing CRM Customer 105

Hootsuite

SEPTEMBER 21, 2023

A brand’s follower count can skyrocket, but if those followers aren’t engaging with your content, what good is that? In other words, a “vanity metric” for one brand will be totally different from a vanity metric for another brand. This might lead you to ask: so, what are the actionable metrics for social media marketing?

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

Litmus

OCTOBER 25, 2022

“Think about your positive and negative habits to work on being a better marketer.”. For better creativity, keep the AABCs (anima, audience, brand, and culture) in mind—and think about how you can apply that to your email marketing. Lisa breaks down how marketing teams can shift from a product to a customer mindset.

Whitepaper 91

Whitepaper Email Marketing Marketing Mix Management 91

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. says John Oxford, Renasant’s director of corporate communications.

Education 101

Education Marketing Strategy Branding Energy 101

OnPassive Marketing

OCTOBER 1, 2022

By focusing on acquisition and retention, growth marketers can keep the flywheel of growth spinning indefinitely. The Difference Between Traditional And Growth Marketing. Traditional marketing is about creating brand awareness and driving traffic to your sales channels. Growth Marketing Tactics. Conclusion.

Traditional Marketing 64

Traditional Marketing Whitepaper Direct Mail Marketing 64

Marketing Insider Group

OCTOBER 20, 2020

Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. Webinars are a great way to inform, engage, and sell your brand to your audience. In fact, 76% of marketers say webinars allow them to yield more leads and extend brand awareness. However, where do you start?

Thought Leadership 137

Thought Leadership Whitepaper Promotion Marketing 137

Exposure Ninja

MARCH 18, 2022

Connect with them on a more personal level, giving them more affinity with your brand. Highlight your brand, services, or products. Automate Your Email Marketing Campaigns. Email marketing gives you the chance to target more specific content at different demographics within your customer base.

Whitepaper 98

Whitepaper eBook User-Generated eCommerce 98

Sachs Marketing Group

JULY 11, 2023

These could include search engine optimization (SEO), pay-per-click advertising (PPC), email marketing, social media marketing, content marketing, and more. A B2C e-commerce brand, meanwhile, might invest heavily in Instagram and Facebook ads, PPC ads for immediate visibility, and email marketing for customer retention.

Digital Marketing 75

Digital Marketing Marketing Strategy Whitepaper Marketing 75

Customers.ai

JUNE 8, 2022

Yours might involve organic social media, Facebook ads, email marketing, pay-per-click (PPC) ads, SMS marketing, or content marketing. How to Build a Digital Marketing Funnel: Step-by-Step Guide. Open your dashboard and create a new Free E-book / Whitepaper Download Offer. Get Access. Important Next Steps.

Digital Marketing 126

Digital Marketing Whitepaper Customer Journey Marketing 126

Hubspot Marketing

OCTOBER 25, 2023

You can add the page length of the whitepaper you offer, mention a specific discount, or list the numerical impact or benefit of a particular resource you provide. For instance, HubSpot’s CTA for requesting a demo for our marketing product is, “See why over 177,000 customers use HubSpot to make marketing more human at scale.”

Whitepaper 113

Whitepaper Copywriting User-Generated PR 113

OnPassive Marketing

MAY 2, 2022

Online marketing can be divided into three main categories: web traffic, email marketing, and social media. You can generate web traffic by promoting your website through paid advertising, organic search engine optimization (SEO), and other online marketing techniques. What are the Benefits of Lead Generation?

Whitepaper 61

Whitepaper Email Marketing Promotion Communications 61

Martech

SEPTEMBER 22, 2022

Now, write down everything you need to do for your email marketing program from now until the end of the year. Full-price buyer Impulse buyer Occasional discount One-time purchaser Category specific High-value loyalist Low-value discounter Brand motivated Full-price seldom purchaser High-value consideration Perception based.

Whitepaper 103

Whitepaper Shoppers Transform Fashion 103

CXL

MAY 27, 2022

Demand generation marketers create and distribute strategic content (mostly for free) to build awareness and demand for their brand or product. Lead generation marketers capitalize on the interest demand generation creates. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Rock Content

SEPTEMBER 17, 2020

In its development, it is necessary to generate leads , educate them, and build brand awareness. This strategy is essential for brands to keep relevant and able to sell more and constantly. In exchange, brands can present their services and products. Consumers seek a closer relationship with brands.

Whitepaper 75

Whitepaper Inbound Marketing Education eBook 75

Search Engine Land

MARCH 29, 2023

On the flip side, all marketers know many platforms today are overcrowded with advertisers. This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. B2B marketers can leverage Reddit to stand out from the crowd and stay in front of target audiences.

Pharmaceutical 93

Pharmaceutical Whitepaper Millennials User-Generated 93

Content Marketing Institute

OCTOBER 31, 2018

But creating markets isn’t just related to introducing new, revolutionary products. Great marketers can differentiate in a crowded marketplace to create a competitive advantage and niche for their brand. In 2006, the marketplace for email marketing automation software was crowded – and getting more so.

Whitepaper 96

Whitepaper Education Content Marketing Market Segmentation 96

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). They assess the severity of the problem, allowing brands to capture their interest.

Customer Journey 113

Customer Journey SEO Logistics Customer 113

Adobe Experience Cloud Blog

OCTOBER 18, 2017

A well-crafted welcome email should give customers exactly what they’re looking for–plus a little something extra that acts as a “thank you” for becoming a customer. A simple link gives your customer access to a no-strings-attached gift that helps them and builds goodwill with your brand. What’s a feel-good email?

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215