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The Best Video Marketing Channels to Grow Your Brand in 2022

Hubspot Marketing

Here, we'll list the best video marketing channels for your long-form, short-form, and live videos — based on ROI, engagement, and lead generation. In fact, it's nearly impossible to talk about video marketing without mentioning the behemoth that is YouTube. Also impressive: the average user session on TikTok is 10.85

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The Ultimate Guide to Social Media Marketing (2023 Edition)

Jeff Bullas

Table of contents The importance of social media for business But what is Social Media Marketing? What are the benefits of Social Media Marketing? How do you create a Social Media Marketing Plan for your business? billion global internet users, and over 2.8 Get this: there are 3.77 billion posts on Facebook.

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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

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The Best SEO Strategies That Actually Work Today

Marketing Insider Group

For all the time, energy, and expense you pour into your business, you don’t just want any search engine optimization practices. The top SEO strategies include measuring your results, optimizing for mobile, focusing on the user experience, and targeting the right keywords. Core principles stay the same in marketing.

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A Guide To Leveraging Influencer Marketing For SaaS Products

OnPassive Marketing

These influencers help companies reach out to their target audience and build brand loyalty. They can help you understand how your product works and provide valuable insights into user behavior. This can lead to higher levels of loyalty and advocacy from your user base, which can be valuable in increasing market share.

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15 YouTube Video Ideas to Inspire Your Brand’s Channel

Sprout Social

Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals. billion monthly active users , a testament to YouTube’s enduring influence. With over 2 billion monthly users , YouTube is more popular than it’s ever been. Shorts quickly gained over 1.5

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Creating Women’s History Month social media ideas that resonate

Sprout Social

According to a Q1 2023 Sprout pulse survey, 74% of consumers believe that social media has increased accountability for brands. We spoke to marketers across industries to see what their brands are planning and what they’d like to see from their peers this Women’s History Month. And consumers see right through it.

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