Search Engine Land

SEPTEMBER 14, 2023

Who loves your brand the most? See their own sense of being reflected in your brand. If you have fans who sincerely love your brand, they are a lot less likely to churn and leave you for a competitor. If you have fans who sincerely love your brand, they are a lot less likely to churn and leave you for a competitor.

Branding 137

Branding Marketing Marketers Communications 137

Bannerflow

MAY 30, 2023

These trends not only reflect the spirit of the times but also offer unique opportunities to create engaging user experiences. Motion Graphics: Breathing Life into Brands with Animation: In 2023, motion graphics have taken the design world by storm.

Branding 52

Branding User-Generated Energy Product 52

Martech

JANUARY 6, 2022

Blockchain technology and NFTs aren’t going anywhere, and some big brands have already dipped their toes in and demonstrated that they can generate real engagement. Those same benefits also deliver great value for brands that are dedicated to building strong first-party data strategies.

Branding 114

Branding User-Generated Shoppers Law 114

Buffer Marketing

APRIL 24, 2024

Organic social media involves creating and sharing content that resonates with your target audience, fostering genuine engagement, and building a loyal community around your brand. Organic social media is all the freely posted content that any user can post to social networks. What is organic social media?

User-Generated 108

User-Generated Health Social Media Marketing Thought Leadership 108

Hubspot Marketing

AUGUST 18, 2022

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe.

Branding 145

Branding Fashion Shoppers Food 145

Hubspot Marketing

NOVEMBER 13, 2023

She adds that this can be challenging if you’re an ideas-first person, but also a lesson in prioritizing time, resources, energy, and budget. This way, you can ensure that your ads are shown to people who are most likely to engage with your brand. You can also leverage HubSpot’s Branding Kit that contains free templates.

User-Generated 112

User-Generated Energy Promotion Advertising 112

Martech

MARCH 6, 2024

BIMI (Brand Indicators for Message Identification) is a relatively new way of verifying your brand which helps boost trust in your emails. While DMARC authenticates email senders, BIMI adds a visual dimension — typically a brand logo — to further enhance sender verification. Traditional methods weren’t effective.

Energy 108

Energy Non-Profit Real Estate Health 108

Hubspot Marketing

JULY 11, 2023

This addition was part of Google’s ongoing effort to help websites provide users with more helpful, relevant information. Google’s embrace of experience dovetails nicely with its existing guidelines and approach to providing users with extra details to answer their questions more accurately. What does it mean for publishers?

Branding 85

Branding User-Generated Thought Leadership PR 85

Hubspot Marketing

APRIL 2, 2024

Without it, you can't cater to the majority of internet users, and are likely missing out on traffic and leads for your business as a result. Buttons and hyperlinks should be at least 48 pixels wide and 48 pixels tall to ensure all users can click them. So how do you create an effective mobile experience?

Energy 98

Energy User-Generated B2C eBook 98

Jeff Bullas

FEBRUARY 23, 2023

Whether you’re a writer looking for established outlets to spread your word or you’re a guest blogger looking to promote your brand and get traffic , you can get paid to write articles. Tip: Jeff uses BuzzSumo to generate content ideas, create high-performing content, monitor its performance, and identify influencers.

Finance 360

Finance Copywriting Health User-Generated 360

Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. In this article, I will share some of the core principles of brand marketing and how they may be reflected in criteria that can positively demonstrate expertise, authoritativeness and trustworthiness.

Branding 96

Branding Non-Profit Real Estate Transform 96

Animalz blog

MAY 2, 2023

While SEO isn’t dying, it is undergoing substantial changes, accelerated by generative AI, and it’s worth hazarding a few educated guesses about what it might look like on the other side. Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day.

SEO 145

SEO User-Generated Energy Health 145

Search Engine Land

SEPTEMBER 15, 2023

You have a high level of control over the company’s creative messaging, which gives you the power to truly launch a brand. Reflects your brand’s mission, vision, core values and unique value proposition. Many CMS platforms come with built-in templates that can be customized with your brand logo and colors.

Personalized Marketing 137

Personalized Marketing Marketing Marketers Energy 137

Search Engine Land

FEBRUARY 12, 2024

Combine these AI-generated recommendations with human creativity, and you will have fresh and accurate content that retains your brand’s unique voice. This article will guide you through using generative AI effectively to update old content, helping you maintain relevance in an ever-changing online environment.

User-Generated 124

User-Generated Whitepaper SEO Energy 124

Rock Content

SEPTEMBER 8, 2020

When it comes to increasing brand awareness , Instagram is one of the best social media platforms to reach new audiences quickly. With over 1 billion active monthly users, Instagram is the second most popular social media platform. In this article, we will look at 6 Instagram marketing tips to help boost your brand’s awareness.

Branding 75

Branding User-Generated Food Marketing 75

Jeff Bullas

JANUARY 18, 2023

For that reason brands, businesses, influencers, creators, and more are flocking to one of the hottest social media platforms to date – TikTok. Although TikTok has only been around for a couple of years it’s already hit the 1 billion monthly user mark, making it on par with Instagram in terms of monthly use. The kicker?

Entertainment 314

Entertainment User-Generated Energy Price 314

Neil Patel

FEBRUARY 17, 2023

Colors C hange B rand P erception There’s a reason top brands choose a color scheme, publish brand guidelines, and work tirelessly to make sure their design is consistent across all their communication channels. Color changes how we perceive brands. It’s a fact we see played out in daily life as well.

Branding 110

Branding Food Neuromarketing Marketing 110

Jeff Bullas

FEBRUARY 8, 2023

Instagram shows no signs of slowing down – the platform is still booming with popularity and for brands, businesses, influencers, creators, and more, it’s a huge space to really take your online presence and success to the next level. Engagement on Instagram counts as any way that a user interacts with your content.

User-Generated 314

User-Generated Price Energy Promotion 314

Jeff Bullas

FEBRUARY 26, 2023

Describe your ideal follower and Kicksta will find and engage with users who match your specification. These interactions increase your brand awareness and organic growth without having to spend hours on Instagram yourself. If your brand hasn’t embraced video as a key part of your strategy, now is the time.

Marketing 246

Marketing Marketers Analytics User-Generated 246

Buffer Marketing

APRIL 11, 2024

  Unlike software, your staff, board members, interns, and volunteers have finite attention, energy, and emotion. You risk asking for too much time from your talented, generous people, who may eventually switch off their “yes” in favor of a less demanding role. Crankiness. They automate repetitive tasks.

Energy 113

Energy Marketing Marketers Direct Mail 113

Jeff Bullas

FEBRUARY 13, 2023

billion global internet users, and over 2.8 billion active social media users (related: marketing statistics ). Image Source: We Are Social Don’t forget that due to its gargantuan size, social media can provide you with more exposure and brand awareness than any other traditional marketing tool out there. Get this: there are 3.77

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Sprout Social

APRIL 14, 2021

in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? million likes.

Energy 144

Energy User-Generated Influencer Marketing Fashion 144

Sprout Social

MARCH 30, 2023

The mainstream excitement over generative and other multi-purpose AI tools is more than just good PR. Rather, it’s indicative of a tectonic shift in how companies design software, how businesses invest in technology and how individual users devote their time and energy.

Energy 115

Energy User-Generated PR Shipping 115

Animalz blog

MARCH 8, 2023

The Quality Cliff All content has a minimum quality threshold that needs to be surpassed in order to generate any results. Take SEO content: if you fail to meet the basic search intent, you can expect to join the 91% of content that generates no visitors. For this topic, what is the minimum effort required to generate any results?

Energy 85

Energy User-Generated SEO Content Marketing 85

Buffer Marketing

APRIL 3, 2024

  But if you’re here, you likely already know that Facebook is still the world’s most-used social media network , with over 3 billion active monthly users (MAU).  If you have a personal profile, users will only be able to add you as a friend.   Facebook says that users value accurate, authentic content.

User-Generated 104

User-Generated Social Media Marketing Millennials Analytics 104

Jeff Bullas

FEBRUARY 6, 2023

When a company uses the liking method, you’ll give them information on your target audience and the type of users you want to attract. Then they’ll “like” photos on your behalf posted by those users. Organic growth means the number of users who find your profile without boosted distribution.) Try Useviral Now 2.

User-Generated 305

User-Generated Management Price Place 305

Duct Tape Marketing

JANUARY 6, 2024

Recognizing that not every product fits the standard e-commerce model, Peasy bridges the gap between online lead generation and offline sales closures. This platform assists in generating high-quality leads, managing sales teams, and tracking deals effectively, all within a single, integrated system.

Energy 58

Energy User-Generated Product Management 58

Sprout Social

JULY 21, 2022

Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy. Users can like, share, comment on posts and follow other users and businesses. How brands can use social networking sites: Post, share and respond to audience content.

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145

Rock Content

JULY 15, 2023

How can you use it in a way that amazes your audience and makes sense to your brand — all of that while fitting into your budget? When a brand is recognized as an authority, it means a good amount of people go after it for reliable and trustworthy information on a determined topic. We are talking, of course, about user-made content.

Digital Marketing 105

Digital Marketing Affiliate Marketing User-Generated Automobile 105

Sprout Social

OCTOBER 31, 2023

Even though these tools are becoming more user-friendly and intuitive with time, you still need the right nuances in AI prompts to generate desired responses. AI writing prompts are a form of interaction between a user and an AI tool that enables the model to generate the desired result. What are AI writing prompts?

User-Generated 96

User-Generated Copywriting Influencer Marketing Energy 96

Hubspot Marketing

OCTOBER 17, 2022

Believe it or not, TikTok users aren't opposed to ads — they just have high expectations for them. When brands take the time to understand TikTok, it becomes much easier to develop concepts, jump on trends, leverage effects and audio, and, ultimately, connect with an audience. You didn't even know there was a big game.". Kung Fu Tea.

Gen Z 109

Gen Z Entertainment User-Generated Energy 109

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management.

User-Generated 124

User-Generated Marketing Marketers Advertising 124

Kevin Indig

MAY 29, 2023

I spent countless hours stress testing Google's new AI-powered search experience SGE (Search Generative Experience) since it opened access last week. Instead, users need to hit a “generate” most of the time (see screenshot below). Generative AI results are much more expensive than classic web results.

User-Generated 139

User-Generated Retail Non-Profit Price 139

Rock Content

APRIL 8, 2024

Adapting one idea to create multiple pieces requires less energy, money, labor, and time than starting over from scratch with each new post. Users who like readable content may prefer blog posts and ebooks, while others may prefer videos, infographics, and other visuals. Visuals are also easier to share across social media.

Transform 80

Transform eBook Key Performance Indicator User-Generated 80

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. He shared that he’s started to work with brands on sponsored content on LinkedIn and had more inquiries from companies interested in partnering with him on sponsored posts and newsletters. 

Gen Z 123

Gen Z Entertainment Transform User-Generated 123

AWeber

FEBRUARY 13, 2024

And what if that strategy didn’t only make your brand popular, but also drove significant traffic, engagement, and conversions for your business? Microblogging is an excellent way to grow your business, thanks to its high potential for engagement and ability to generate brand awareness.

Non-Profit 92

Non-Profit User-Generated Entertainment Promotion 92

Sachs Marketing Group

NOVEMBER 22, 2023

Understanding how to measure social media marketing success involves analyzing various metrics that reflect audience engagement, brand reach, and the effectiveness of marketing strategies. Common goals include increasing brand awareness, driving website traffic, generating leads, or boosting sales.

Social Media Marketing 98

Social Media Marketing Non-Profit User-Generated Marketing 98