Scoop.it!

AUGUST 30, 2022

Promoting your e-commerce business needs lots of energy, effort, and determination. The e-commerce market entails testing, modifying ad campaigns, and optimizing your pages for conversation. That is not all – there is more to marketing your e-commerce business. What is E-commerce Marketing? Optimize for mobile.

Digital Marketing 87

Digital Marketing Marketing Strategy User-Generated Marketing 87

Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Branding 145

Branding Customer Acquisition Customer loyalty User-Generated 145

Sprout Social

AUGUST 31, 2022

You have to juggle multiple plates and wear several hats, from content ideation to video production—basically, you have a lot to handle. Here are 17 social media management tips to help you stay productive and organized: 1. Identify the best platforms for your brand. Create an authentic brand experience for your audience.

Management 100

Management Product Key Performance Indicator Health 100

OnPassive Marketing

MAY 27, 2022

Influencer marketing is a powerful strategy to promote software-as-a-service (SaaS) products. It involves working with influential people in the targeted industry or category to promote the product. This can be done through social media, email marketing, or even in-person meetings. What Is Influencer Marketing?

Influencer Marketing 77

Influencer Marketing Product Marketing Marketers 77

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Create a Brand Identity.

Marketing Strategy 141

Marketing Strategy Finance Marketing Marketers 141

Adobe Experience Cloud Blog

SEPTEMBER 27, 2018

Along with it, your strategy must change and grow with technology to keep ahead of your competitors. Trending digital marketing strategies keep marketers on their toes trying to innovate new and different ways to engage their audiences. So which of these hot new digital marketing strategies do you plan on implementing?

Digital Marketing 134

Digital Marketing Marketing Strategy Thought Leadership Shoppers 134

Hubspot Marketing

MAY 9, 2022

Conversations surrounding NFTs and Web3 have risen in the past year and continue to pique marketers’ interest. In this article, we’ll cover what NFTs are, how brands are using it, and if it’s worth the investment. Let’s see what this means from a marketing perspective. How Brands Use NFTs for Marketing [+ Examples].

Branding 106

Branding Energy CMO Marketing 106

Search Engine Land

SEPTEMBER 15, 2023

Being a one-person marketing team can be both exciting and stressful. You have a high level of control over the company’s creative messaging, which gives you the power to truly launch a brand. Keep reading to learn how to build a multichannel marketing strategy as a one-person marketing team.

Personalized Marketing 139

Personalized Marketing Marketing Marketers Energy 139

Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. This helps you better ally with your marketing communications colleagues to contribute to improving your website E-A-T. . Why SEOs should care about brand marketing.

Branding 96

Branding Non-Profit Real Estate Transform 96

Businesses Grow

MARCH 18, 2024

I skipped out on the celebrities, the movie debuts, and the glitzy brand activation parties in favor of relevant topics, smaller discussions and intimate dinners. ” An interesting idea: Imagine your brand as a character. ” I wrote extensively about this in Marketing Rebellion as a key part of the future of marketing. .”

Gen Z 127

Gen Z Transform Energy Thought Leadership 127

Trade Press Services Newsletter

MARCH 2, 2023

Six Spring-Cleaning Tasks for Marketers Here are six ways to spring-clean your marketing programs and breathe new life and energy into your marketing endeavors. Within just a few seconds, a visitor should be able to answer three questions: What products and/or services do you offer? How will it make my life better?

Whitepaper 130

Whitepaper Energy Communications Marketing Plan 130

Rock Content

JUNE 23, 2020

Brand persona and buyer persona are two separate concepts in marketing, and both can help your company get better results when communicating with your audience. But while a buyer persona relates to those your company wants to talk with, the brand persona indicates how you will be able to do so. How to build a brand persona?

Branding 116

Branding Food Energy Communications 116

Rock Content

OCTOBER 12, 2016

Companies have been telling their own stories for years (crafting creation myths, case studies, etc), but the rise and importance of content marketing has provided companies with more opportunities to tell stories online that grab the attention of their target customers, build trust, entertain and educate. Red Bulletin – Red Bull. What is it?

Marketing Strategy 101

Marketing Strategy Content Marketing Branding Entertainment 101

Adobe Experience Cloud Blog

JUNE 8, 2018

They tend to believe that the customer is as interested as they are in the brand’s product, mission, go-to-market strategy, POV, marketing themes, and on and on. The quote is this: “Red Bull is a media company that happens to sell energy drinks.” (See

Branding 134

Branding Non-Profit Education Entertainment 134

Exposure Ninja

JUNE 7, 2022

LinkedIn is a different landscape from other social media platforms – users have joined the platform to look at professional content rather than entertainment content, so it’s important to keep that in mind when creating your LinkedIn marketing strategy. Setting goals for your LinkedIn marketing strategy.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Then, there’s influencers—the dancers commanding the room with their magnetic energy and vibrant moves. Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies.

Influencer Marketing 93

Influencer Marketing Market Trends Gen Z Fashion 93

Buffer Marketing

MARCH 14, 2024

When you think of “brands on Instagram,” you might picture fun, direct-to-consumer companies that make workout clothes or tinned fish. Many B2B companies forgo Instagram because it relies so heavily on visuals and “personality,” which is difficult to achieve when marketing payroll or restaurant software. 

Energy 113

Energy Entertainment Product Price 113

Marketing Insider Group

MAY 12, 2020

Content marketing is helping e-commerce brands like never before. How Content Marketing is Changing. There’s been a growing concern among many businesses, brands, and marketing professionals lately that content no longer provides the value that it once did. “Why should I add to the noise?”

eCommerce 98

eCommerce Content Marketing Branding Marketing 98

Hubspot Marketing

NOVEMBER 13, 2023

“If you're working with a tight budget, make sure that you have clear measurable KPIs and stop yourself from thinking of ways to grow the product from a paid perspective outside of the budget you have to spend,” says Dréa Hudson, Head of New Media Growth at HubSpot. You can also leverage HubSpot’s Branding Kit that contains free templates.

User-Generated 116

User-Generated Energy Promotion Advertising 116

SmartBrief - Marketing

FEBRUARY 8, 2024

By seamlessly blending with online and mobile platforms, DOOH is becoming a primary component of unified marketing. This integration enables brands to build cohesive storytelling experiences that flow smoothly across various channels. I can certainly foresee DOOH companies using solar panels in the future to help minimize energy usage.

Transform 81

Transform Energy Advertising Advertisers 81

Jeff Bullas

FEBRUARY 13, 2023

This comprehensive guide will teach you everything you need to know about how to build a social media marketing strategy that delivers value to your audience and helps your business grow. Table of contents The importance of social media for business But what is Social Media Marketing? Let me take a swing at it. That’s huge.

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Optimize all your marketing for mobile, emphasizing geolocation and AI-enabled suggestions.

Millennials 217

Millennials Whitepaper Transform Gen Z 217

Spiralytics

DECEMBER 7, 2022

Eight out of ten consumers make purchase choices based on sustainability-based concerns, and 53% of consumers report having switched to smaller and lesser-known brands because of better sustainability practices. Nowadays, many brands have started integrating sustainability into their business model. What is sustainable marketing?

Non-Profit 98

Non-Profit Marketing Marketers Communications 98

AWeber

NOVEMBER 15, 2022

of consumers surveyed believe color is important when buying a product. And color increases brand recognition by 80%. That makes it an incredibly important part of your brand identity. Research also shows that there is a connection between the use of color and how it affects customer perception of a brand.

Energy 91

Energy Promotion Marketing Marketers 91

Rock Content

JANUARY 8, 2024

Having worked with small businesses for over a decade, I’ve encountered visionary entrepreneurs who lack the time and resources to maximize their content marketing potential. It’s understandable that businesses prioritize their day-to-day operations over content creation, but neglecting content can hamper their marketing strategy.

Content Placement 89

Content Placement Energy Management Place 89

Sprout Social

JANUARY 11, 2022

Now, as I reflect on the past 12 months and all that we have planned for 2022, I see its significance for broader marketing strategies across industries. For marketers, it’s a framework we can use to drive alignment with sales and inspire our teams to do their best work. The rule of 78 is more than an equation. It’s no secret.

Marketing Plan 110

Marketing Plan Energy CMO Marketing 110

Buffer Marketing

APRIL 11, 2024

If you’re a nonprofit leader who wants to become more efficient, grow your audience, and deepen trust in your organization long term, you should steal a few marketing strategies from startups.    Unlike software, your staff, board members, interns, and volunteers have finite attention, energy, and emotion.

Energy 115

Energy Marketing Marketers Direct Mail 115

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

User-Generated 121

User-Generated Marketing Marketers Customer loyalty 121

Rock Content

JULY 15, 2023

Undeniably, incorporating effective Digital Marketing strategies is a must for businesses aiming to succeed today. How can you use it in a way that amazes your audience and makes sense to your brand — all of that while fitting into your budget? But what does that word really mean in a Digital Marketing context?

Digital Marketing 105

Digital Marketing Affiliate Marketing User-Generated Automobile 105

OnDemand CMO

JUNE 15, 2022

When you head to the grocery store, buying organic may cost you a little extra — but when it comes to marketing, this is an affordable strategy that pays dividends for years to come. It’s one of the most effective ways to build an authentic audience and fan base for your product or service. Why Go With Organic Marketing?

Marketing 68

Marketing Marketers CMO Energy 68

Sprout Social

FEBRUARY 6, 2023

But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in. Here are some of the common features of social media that brands leverage to engage with their audience.

User-Generated 96

User-Generated Social Media Marketing eCommerce Communications 96

Adobe Experience Cloud Blog

MARCH 26, 2020

Value brands that feel authentic. Create meaningful, authentic marketing strategies. Yes, this is the best practice for successfully marketing to any of your customers, regardless of segment, demographic, or generation, and not only marketing to Gen Z. Remember email marketing. Most raised by Gen X.

Gen Z 174

Gen Z Entertainment Thought Leadership Millennials 174

Hubspot Marketing

MARCH 25, 2021

Not only can blogs boost your SEO, overall site traffic, and online presence , but they can also help prospects learn more about your industry, brand, product, or service. But, starting and running an effective, traffic-generating blog requires a lot of time and energy. Do Blog Posts Lead to Purchases?

Shoppers 145

Shoppers Energy eBook Promotion 145

Adobe Experience Cloud Blog

JANUARY 23, 2020

Expanding into global markets presents different challenges and approaches that work for one company may not work for another. Considering localization as a key factor for global growth is essential and businesses looking to grow need to dedicate time, energy and capital to truly knowing the areas they are hoping to expand into.

New Markets 152

New Markets Thought Leadership Energy Marketing 152

Set Up

SEPTEMBER 13, 2022

As information becomes more widespread and consumers are becoming more selective, snack and soda brands are evolving to stay relevant by changing product development, brand identity, and marketing. With the steady decline of soda consumption, marketers are using data to influence product innovation.

Health 52

Health Energy Thought Leadership Shoppers 52

Businesses Grow

MAY 1, 2023

.” — Sarah Neely A new way to look at story and content Sarah Neely Sarah Neely is a word of mouth marketing expert and she discussed new strategies to ignite content to relevant audiences. BUT I didn’t really ever consider a brand story being a text between friends.

Gen Z 127

Gen Z Marketing Marketers CMO 127

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145