Marketing Insider Group

SEPTEMBER 29, 2020

Some of the best blogs use content ideas only loosely related to their niche to reach a wider audience and be more entertaining. By tuning into trending topics including turmeric lattes and CBD beauty products, the blog turns out entertaining and informative content with a high shareability factor. SPARK by ADP. Four Seasons Magazine.

Content Marketing 144

Content Marketing Branding Pharmaceutical Real Estate 144

Spiralytics

DECEMBER 5, 2022

For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. Nostalgia is defined as the longing for the past, especially for people, places, and periods with favorable associations.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. But Reddit isn’t the best place for every company. For entertainment via memes, humor subreddits, or to discuss TV or movies. It has a unique vibe, which this article will explain.

Branding 102

Branding Gen Z Affiliate Marketing User-Generated 102

Buffer Marketing

APRIL 4, 2024

TikTok has become the go-to platform for brands looking to let loose and connect with their audience in an authentic and fun way. After all, there's a fine line between being relatable and compromising your brand's integrity. But for B2B companies, the idea of getting playful on social media can be daunting.

Gen Z 93

Gen Z User-Generated Entertainment Millennials 93

Digital Marketer

SEPTEMBER 6, 2022

Their demographics are primarily youngsters and millennials; GenZers and Millennials still make up the bulk of the TikTok audience. However, some baby boomers are finding a place in the video-making app. From an easy tutorial, how-tos, simple hacks, and tips are all displayed in an entertaining short video. Click Here.

Gen Z 81

Gen Z Millennials Entertainment User-Generated 81

Sprout Social

APRIL 7, 2020

So we’re left wondering what is appropriate to share on social media, how businesses can contribute to the conversation and what this means for brands moving forward. The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March. And more people began chiming in.

Branding 110

Branding Transform Gen Z Entertainment 110

illumin

SEPTEMBER 29, 2023

When building out an advertising plan, marketers need to consider which kind of podcast ads will benefit their brand. Different podcasts may also vary in length, impacting where in the program an ad should be placed and if repetition would be of benefit. What are the different types of podcast advertising?

Advertising 52

Advertising Advertisers Entertainment Millennials 52

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. Millennials.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Hubspot Marketing

DECEMBER 26, 2023

Influencer Marketing Let’s take a moment to talk about social media marketing trends and how Gen Zers and Millennials fit into the picture. Influencers are generally considered to be experienced peers who are knowledgeable, trustworthy, and entertaining. If your brand isn’t already getting social, you’re missing out.

Gen Z 104

Gen Z Direct Mail User-Generated Millennials 104

Spiralytics

NOVEMBER 14, 2023

Examples include educational resources, entertainment options, dietary preferences, and lifestyle choices. Marketers must recognize that, although they’re not currently primary consumers, Gen Alpha is laying the groundwork for future brand preferences and loyalties. Their preferences, interests, and needs shape family expenditures.

Gen Z 52

Gen Z Millennials Health Transform 52

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. The brand wanted to use TikTok to drive traffic to their website and increase their reach to a more engaged audience.

Gen Z 111

Gen Z Transform Retail Entertainment 111

Hubspot Marketing

MARCH 21, 2022

Although it's an entertainment-first platform, TikTok is more than just Gen Z dance challenges. TikTok's creator marketplace is the platform's official collaboration center that connects brands and creators to execute paid and reward-based campaigns. Use the principle of "entertainment-first". 5000 Voices."

Gen Z 105

Gen Z Entertainment Non-Profit Education 105

Hubspot Marketing

NOVEMBER 21, 2022

Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. With growth being the main objective for more content creators, brands should offer mutually beneficial partnerships that help creators meet their goals. We're investing in podcasters right now.

Gen Z 90

Gen Z Millennials Inbound Marketing Entertainment 90

Hubspot Marketing

AUGUST 22, 2022

we surveyed over 100 Gen Zers and found that how a brand approaches social responsibility has a real impact on Gen Z purchase decisions. As a marketer, this means that, if you haven’t already, you need to prioritize this for Gen Z and even younger millennial audiences. You don't just need to take my word for it.

Gen Z 103

Gen Z Entertainment User-Generated Retail 103

Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. Both networks have solid benefits and entertainment factors. We place multiple bets across our family of apps to test and learn how people want to express themselves. The question above is fair.

Gen Z 145

Gen Z Entertainment Marketing Marketers 145

Marketing Insider Group

JUNE 14, 2021

Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. Videos that tell your brand story. Quick Takeaways.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Neil Patel

MARCH 19, 2021

In fact, they were the largest generation in history until millennials surpassed them. Trust, brand loyalty, reputation, and security are critical to paid ad campaigns targeting baby boomers. Why not focus on millennials and Gen-X instead? Each of these has its time and place, but you want to make sure it’s not too intrusive.

Millennials 145

Millennials Advertising Advertisers Entertainment 145

Scoop.it!

JULY 20, 2023

Modern consumers, particularly among the Millennial and Gen Z generations, want content tailored to their specific needs, interests, and desires. Your brand might already practice content curation , which is the art of researching, collecting, and publishing content from your brand and from elsewhere for maximum consumer benefit.

Customer loyalty 72

Customer loyalty Gen Z Customer Key Performance Indicator 72

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. playing in the background. playing in the background. Number of Users: Unspecified.

Gen Z 145

Gen Z Entertainment Millennials Marketing 145

Bannerflow

FEBRUARY 3, 2023

Not only does it provide entertainment and value, but video also boosts brand loyalty and conversions. Getting your brand noticed is challenging with so many display ads scrambling for attention. We’ll include best practices for in-banner video advertising to boost business growth and brand exposure.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Content Marketing Institute

OCTOBER 10, 2017

What about those less-than-obvious brands? I chose three Content Marketing Awards finalists that prove even serious brands can be human and entertaining. Celebrity Shares How Brands Can Benefit in the Snapchat Scene. CalSTRS reaches millennials with quirky financial content. soloportfolio Click To Tweet.

Branding 109

Branding Gen Z Education Millennials 109

SocialPilot

JANUARY 21, 2024

Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. For instance, check out the Ace Hotel group’s strategy on Instagram.

Social Media Marketing 90

Social Media Marketing Transform User-Generated Gen Z 90

Hootsuite

DECEMBER 13, 2022

A great caption can educate, entertain, inspire, or compel someone to do something (such as follow you, visit your link in bio, or decide to purchase something from you). If you’re posting on behalf of a lifestyle brand, this list is for you. This time, this place. My happy place. My favorite place is beside you.

Gen Z 107

Gen Z Entertainment SEO Social Media Marketing 107

Hubspot Marketing

SEPTEMBER 20, 2022

In this post, we’ll cover the best Instagram Story ideas to keep your audience engaged and entertained. Say you’re a home decor brand, you can poll your audience on their interior design styles, purchasing considerations, and their favorite decor trends. Search relevant hashtags to find posts that feature your brand but aren’t tagged.

User-Generated 114

User-Generated Education Promotion Millennials 114

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. onlineoptimism.

Gen Z 139

Gen Z User-Generated Marketing Marketers 139

Hubspot Marketing

FEBRUARY 16, 2023

For instance, if your goal is to build brand awareness, you might prioritize metrics that demonstrate reach or engagement — such as new followers, impressions, audience growth rate, social shares, and more. For instance, in the last three months, 83% of Millennials have visited YouTube, followed by 81% of Gen Z, and 79% of Gen X.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 98

Education Marketing Strategy Branding Energy 98

Econsultancy

DECEMBER 6, 2021

Changes to consumer lifestyles and the continued digitisation of commerce and entertainment have made a major impact on social media since the beginning of the Covid-19 pandemic. Unsurprisingly, LinkedIn remained the most implemented social platform by the B2B companies surveyed and has been used by 86% of these brands in the past year.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Marketing Insider Group

NOVEMBER 21, 2022

Brands must focus on highly personalized events and forging personal connections with attendees. As consumers demand brands to develop more sustainable practices, they will also expect events to be planned in a way that will have a minimal environmental impact. And remember – your event is a representation of your brand as a whole.

Event Marketing 107

Event Marketing Food Millennials Health 107

Content Marketing Institute

SEPTEMBER 6, 2018

Our role isn’t just to build strong, trusting customer relationships now but to serve as true agents of change – enabling our brands, our strategies, and our stories to evolve along with them. HANDPICKED RELATED CONTENT: Print’s Very Much Alive: Magazine Examples From 9 Brands. Healthcare IT News Australia. Play Magazine.

Content Marketing 73

Content Marketing Health Millennials Entertainment 73

Sachs Marketing Group

SEPTEMBER 28, 2022

Social media has become the default way for hundreds of millions of people around the world to share life experiences, read the news, and find their entertainment. If your target audience are millennials or older generations, focus on Facebook and Twitter. Don’t be all over the place. Use your tags intelligently!

Whitepaper 64

Whitepaper Retail Millennials Energy 64

Sprout Social

APRIL 15, 2019

Facebook is still the preferred place for 97% of marketers to run paid ads for a reason. Age: if your audience has a broad age range (think: millennials versus baby boomers), you can segment your ads accordingly rather than take a one-size-fits-all approach. Don’t neglect entertainment value. moment in their Facebook feeds.

Advertising 110

Advertising Advertisers Entertainment Millennials 110

Hubspot Marketing

JANUARY 3, 2024

It seems like every commercial is trying to be funny these days, and it makes sense because humor is a way to sell your brand without outwardly selling something. By appealing to a consumers' funny bone, you’re able to engage with them and help them remember your brand. It's all about brand awareness.

Advertising 121

Advertising Advertisers Food Gen Z 121

Hubspot Marketing

SEPTEMBER 2, 2019

While Gen-Z has flocked to the app , brands like Chipotle and The Washington Post are also starting to experiment with TikTok's video marketing opportunities. Even I -- a social media-obsessed millennial blogger -- had trouble figuring out how the heck it worked when I first logged on last year. Look at what other brands are doing.

Gen Z 145

Gen Z Millennials Entertainment Branding 145

Econsultancy

DECEMBER 1, 2021

This light-hearted and humorous approach reflects the sentiment of much of the Twitter community, as well as of the comedians themselves as Twitter looks to encourage its Millennial and Gen Z audience to sign up to Blue. Renowned charity Women’s Aid has released a brand-new campaign called Spot The Abuse.

Gen Z 52

Gen Z Health Retail Millennials 52

Hubspot Marketing

AUGUST 2, 2018

You can either amplify your brand’s awareness, consideration, or conversions. Brand awareness. Lead Generation Ads generate leads by pre-populating forms with people’s information that they entered on Facebook for your brand’s email subscription, free trials, and registrations. Entertainment. Brand Awareness.

Advertising 145

Advertising Advertisers User-Generated Promotion 145