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LinkedIn: The marketer’s guide

Martech

Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. It’s where you showcase your brand, share company updates and connect with your audience. Content marketing and social selling work the same everywhere.

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How to Measure Event Marketing Performance and ROI

Adobe Experience Cloud Blog

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.

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Event Marketers Are Ignoring the Power of Video—Here’s How to Catch Up

Adobe Experience Cloud Blog

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Use these marketing tips to take the mystery out of video—and drive sales.

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The Prompt Library Starter Kit: 20 AI Prompts for B2B Lead Gen Marketers

Orbit Media Studios

Content marketing has always been a contest of generosity. The brand that gives away the best tips, tricks and tools, wins the most loyalty, leads and love. In that spirit of generosity, here is our prompt library for B2B marketers. This may give you ideas for PR, event marketing and community engagement.

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Why Marketers Should Consider Brand Activations at Festivals in 2019

Adobe Experience Cloud Blog

What does this mean for your brand ? It means an opportunity for promotion during public events and festivals. One thing you might not expect to see is large groups of festivalgoers congregated around brand activations. Brand sponsorships for music festivals, tours, and venues totaled $ 1.22 billion in 2012.

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Your Trusty Guidebook to Marketing Nation Online 2015

Adobe Experience Cloud Blog

Author: Lizzy Funk The largest online marketing conference on the planet, with approximately 30,000 marketers from all over the globe is right at our doorstep! Mingle with thousands of your marketing peers (can you say brainpower? ). 2) How to Build a Brand That People Love, featuring Virgin America. and it’s 100% free!

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Surviving on Swag Alone at the Marketing Nation Summit

Adobe Experience Cloud Blog

Flashing the Marketo logo and “MKTGnation” hashtag, this bag set the tone for the event : Marketing First. As I journeyed into the Expo Hall, I was immediately consumed by the volume of event sponsors and what they brought to the table (literally, their tables were full of cool free stuff). Event Marketing b2b'