Influencer-Founded Food and Beverage Brands: Are They Good Business?
Hubspot Marketing
DECEMBER 12, 2023
The 22-year-old YouTuber is not only Gen Z’s favorite influencer , but also a big-time entrepreneur. Her coffee brand, launched in 2020, took off among young coffee lovers (and even tempted me, a not-so-young coffee lover). It got me thinking: Has food and beverage become the new playground for creators and influencers?
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