Vertical Response

MARCH 22, 2024

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. The first stepping stone is market research.

Transform 70

Transform Affiliate Marketing Shipping Education 70

Hubspot Marketing

SEPTEMBER 12, 2022

Right now, Gen Z is the main target audience for brands trying to stay relevant and attract new consumers. Gen Z's love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. Who is Gen Alpha?

Gen Z 116

Gen Z Millennials Fashion Manufacturing 116

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Digital Marketer

JULY 24, 2023

As a dedicated digital marketer, you pour countless hours into gathering data, conducting market research, and fine-tuning your client’s marketing campaigns. In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing?

Video Marketing 74

Video Marketing Digital Marketing Marketing Marketers 74

Many Chat

APRIL 18, 2022

Since the social media platform was founded in 2010, 78% of marketers now use Instagram to increase brand awareness and position their businesses in front of potential customers. That being said, Instagram marketing takes time, patience, and creativity. Brand awareness. Drive website traffic (and sales).

User-Generated 98

User-Generated Fashion Food eCommerce 98

Digital Marketer

APRIL 6, 2023

How do you identify your social media target audience? You can use market research, email survey campaigns , or website forms to find out your customers’ social media preferences. Simplilearn uses different types of social media content to boost engagement. This is a post for nonprofits.

User-Generated 73

User-Generated Entertainment Whitepaper CRM 73

Sprout Social

MAY 5, 2021

Many of these touchpoints happen among marketers, especially as people get acquainted with your brand for the first time. Social media posts. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want. Landing pages. Blog posts. The list goes on.

CRM 113

CRM Marketing Marketers Communications 113

Exposure Ninja

JULY 6, 2023

Conduct market research Next, conduct market research by studying competitors and your industry. Nail Your Brand Positioning Brand positioning is a crucial element that needs to be part of any B2C marketing strategy. What Is Brand Positioning?

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

Sprout Social

APRIL 13, 2022

The network’s popularity grew as the first visual-only social media platform. People shared images of their food, travels, outfits and events. And after the introduction of Instagram Business Profiles , the platform has made it easier for users to tag brands, restaurants and venues. Finance social media resources.

Finance 120

Finance Food Education Social Media Marketing 120

Neil Patel

DECEMBER 21, 2022

Market research shows that 44 percent of brands feel recommending products on past preferences is imperative, while just 11 percent of customers agree. However, it’s essential to recognize that marketing isn’t a guessing game. Deep, ongoing market research is one of the best ways to truly understand your customers.

Customer 111

Customer Market Research Target Market User-Generated 111

Marketing Insider Group

FEBRUARY 5, 2024

Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes? Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Slideshare) 80% of marketers using audience segmentation report a rise in sales.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Buffer Marketing

APRIL 18, 2024

Some influence web design, some make their way onto packaging, and others become a staple for social media branding. In order to stay ahead of the curve, savvy business owners are constantly on the lookout for ways to keep their social media branding fresh, engaging, and relevant. One powerful strategy?

Gen Z 101

Gen Z Branding Transform Food 101

Hootsuite

NOVEMBER 25, 2019

The use of social media in financial services organizations is no longer an option. The University of Massachusetts Dartmouth Center for Marketing Research found nearly all Fortune 500 financial services organizations have active social media profiles. Build brand awareness. ThisMama keeps going ????

Finance 144

Finance Food PR Management 144

Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. Fody Foods sells their specialty line of trigger-free products for people with digestive conditions and allergies. Source: Fody Foods. It’s happening: Robots are taking over.

Retail 97

Retail Customer eCommerce Shipping 97

Hootsuite

JUNE 14, 2023

Developing a unique, powerful brand voice is the best way to create consistent and compelling content across all channels. Defining your brand voice forces you to think about who you are as a brand and what you really stand for. 1 Social Media Tool Create. #1 Social Media Tool Create.

Branding 104

Branding Food Entertainment Communications 104

Sprout Social

NOVEMBER 15, 2021

Note: The majority of these are free marketing resources but some paid options did make the cut. Social media marketing resources. Social media marketing is an enormous and ever-changing field. What to listen to first: How Hulu uses social media to create massive brand chatter.

Copywriting 89

Copywriting Social Media Marketing CMO Analytics 89

Hootsuite

DECEMBER 4, 2019

To get started creating winning social videos, read our guide to creating the perfect social video. In addition to video posts, consider posting live video updates to your social channels. We're going LIVE with Benefit Cosmetics demonstrating the brand new BADgal BANG! Live videos. How to Use Benefit BADgal BANG!

Branding 145

Branding Finance User-Generated Food 145