Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Using social data to prepare your pitch. Inspiration for your social media marketing pitch. But it’s one thing to come up with a creative idea.

Social Media Marketing 124

Social Media Marketing Key Performance Indicator Marketing Marketers 124

Neil Patel

JANUARY 12, 2021

Many brands are using Boomerang to connect, engage, and drive brand awareness. In this social media age, creating shareable content is essential. This helps grow your brand and get your content in front of the right people. In just a few seconds, you can have a viral video your market loves. Shareability.

Social Media Marketing 117

Social Media Marketing Marketing Marketers User-Generated 117

Buffer Marketing

FEBRUARY 13, 2024

  Leap Day rolls around on February 29 only once every four years, and baking it into your social media marketing plan offers a fun way to connect with your audience and customers.  But first, it’s helpful to have a little context on Leap Years before kicking off any special marketing campaigns.

Branding 96

Branding Social Media Marketing Food Marketing Plan 96

Sprout Social

SEPTEMBER 12, 2022

The agencies in our Agency Partner Directory , for example, use Sprout Social to power publishing, reporting and more for their clients. Depending on the agency, specific services can include: Manage social media accounts: This can include post publishing, developing a social media marketing strategy , conducting audits and more.

Management 90

Management Real Estate Branding Food 90

Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less.

Transform 65

Transform Customer Branding Food 65

Hootsuite

JULY 12, 2022

Owly got a serious makeover, we dialed our photography style up to 10, and we’re embracing our role as your guide to social. And all that strategy got us thinking about the relationship between social and brand identity. That’s a good thing—and it’s entirely because of social media. hot dog combo.

Branding 114

Branding Whitepaper Food Energy 114

Martech

AUGUST 17, 2023

and nowhere else) have secured more brand sponsorships than ever before. More brands, more deals. The number of brand sponsorship deals rose at a slightly higher rate than the total number of brands (3,560 brands in the report) — 13% versus 10%. Top brands. marketers take note. Why we care.

Branding 95

Branding Food Event Marketing Social Media Marketing 95

Adobe Experience Cloud Blog

NOVEMBER 27, 2013

Author: Chase McMichael Across industries, sophisticated organizations are now committing both time and money to their social media marketing campaigns. But the healthcare industry (including hospitals, B2B medical manufacturers, and health clubs) has hesitated to embrace social media. Social Media'

Social Media Marketing 134

Social Media Marketing Health eBook Food 134

Many Chat

APRIL 29, 2022

Appearances play a critical part in social media marketing. A cohesive Instagram theme or aesthetic is the best way to provide brand consistency. According to research from Lucidpress , average revenue increases by 32% with consistent branding. What are the benefits of a brand aesthetic on Instagram?

Branding 98

Branding Food Health Place 98

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Branding 129

Branding Customer Journey Marketing Automation Platform Fashion 129

Econsultancy

DECEMBER 6, 2021

As remote work and business continues, it is evident B2B brands are investing in Instagram and other (perhaps typically neglected) social platforms to connect with their employees and potential customers in new and creative ways. Marketing spend across other channels jumped in this year in comparison to 2020’s recordings.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Neil Patel

AUGUST 12, 2021

Platforms like Instagram and Facebook let you upload attractive images with location tags, making them ideal for restaurant marketing. After all, who doesn’t enjoy looking at delicious food pics when they’re scrolling through their feed? First, let’s talk about why social media is a crucial tool for restaurant marketing.

Food 145

Food User-Generated Social Media Marketing Marketing 145

Unbounce

MAY 16, 2023

Wanna learn how to use AI in your social media marketing? What is AI for social media? How can AI be used in social media? What are the best AI social media tools? What is AI for social media? What is AI for social media? Analyze brand sentiment.

Transform 131

Transform Social Media Marketing User-Generated Copywriting 131

Sprout Social

OCTOBER 5, 2021

Waves of corporations have responded by making pledges to uphold eco-friendly, socially responsible, antiracist business practices. Despite more frequent business pledges, consumers remain skeptical– 52% believe brands that take stances on societal issues are just trying to drive sales. Responsive brands breed trust.

Branding 108

Branding Law Food Health 108

Hubspot Marketing

MAY 9, 2022

Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it – posting at some times performs better than others. So, what are the best times to post on each social media channel in 2022?

Gen Z 145

Gen Z B2C Manufacturing Food 145

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. Brand awareness is valuable in itself. Let’s explore! CTAs that just click.

User-Generated 117

User-Generated Social Media Marketing Analytics Customer loyalty 117

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Hootsuite

MAY 31, 2023

Here’s how you can get started with ChatGPT for social media marketing. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. Develop a content plan to increase followers for [DESCRIBE BRAND] on Twitter. It’s seriously easy.

Whitepaper 140

Whitepaper User-Generated Social Media Marketing Real Estate 140

Hootsuite

APRIL 18, 2022

Presenting: a copy-and-paste-ready list of specific hashtags to use for your fitness Reels, funny Reels, travel Reels, food Reels, and fashion Reels. Say you’re a fashion brand with a chic new collection of capes (the dream ). Here’s another food-related example. How to find the right Reels hashtags for your brand.

Fashion 141

Fashion Food User-Generated Health 141

Martech

SEPTEMBER 8, 2023

Customer preferences are everything in marketing but sometimes they are contradictory. Should brands favor local stores over online? It’s social media for the deals. Nearly half (49%) of shoppers said they follow brands on social media to learn about Black Friday/Cyber Monday (BFCM) deals.

Shoppers 126

Shoppers Food Health Place 126

Sprout Social

JULY 6, 2022

Brands looking to participate in trending topics need to be timely but conscious of the brand’s values in the process. Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers. Higher education social media resources.

Finance 103

Finance Education Food Social Media Marketing 103

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Your platform choice will likely change based on your audience.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Buffer Marketing

MARCH 18, 2024

Neither the client nor the agency thought keeping track of brand mentions or using Instagram Direct was necessary.   People learn from their mistakes, and over the last decade, I've become an Instagram fan who consults small businesses on social media marketing. People use Instagram for brand communication.

Customer 101

Customer Communications Transform Social Media Marketing 101

Hubspot Marketing

MAY 2, 2023

How should marketers be looking at Lemon8? Currently, Lemon8 is heavily user-generated content focused, with no major brands maintaining a notable presence on the app. Though it’s only a matter of time before more brands begin hopping on board. On trend: how marketers can use social media trends to get in front of new customers.

Real Estate 124

Real Estate User-Generated Fashion Food 124

Hubspot Marketing

MAY 2, 2023

How should marketers be looking at Lemon8? Currently, Lemon8 is heavily user-generated content focused, with no major brands maintaining a notable presence on the app. Though it’s only a matter of time before more brands begin hopping on board. On trend: how marketers can use social media trends to get in front of new customers.

Real Estate 117

Real Estate User-Generated Fashion Food 117

Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. How to market on Twitch: 3 methods. 4 quick tips for successful Twitch influencer marketing.

Gen Z 102

Gen Z Food Influencer Marketing Marketing 102

Hootsuite

OCTOBER 21, 2021

Encourage others to use a specific branded hashtag, or find and comment on other popular content that’s labeled with relevant hashtags to immerse yourself with the movers and shakers out there. Create a branded hashtag. Cookware brand OurPlace uses #alwayspan in posts about its best-selling skillet. savagechallenge. tiktokindia.

Food 145

Food User-Generated Fashion Promotion 145

Calvyn Lee Blog

JANUARY 28, 2023

On the customer side, scams and 2022 events like the Pink Sauce incident — in which one creator came under fire for her homemade food product — have drawn attention to consumer safety and quality control on the platform. According to the company’s own research, 81% of its users leverage TikTok to find new brands, products, and services.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Hubspot Marketing

FEBRUARY 23, 2024

It’s also great for marketing teams looking to stay on the cutting edge of innovation. Over one in five Gen Zers and almost 25% of Millennials have contacted a brand on social media. It could be a persistent problem or a general question, but either way, they used social media to get in touch.

Direct Mail 90

Direct Mail Marketing Marketers Transform 90

Marketing Insider Group

NOVEMBER 23, 2023

Never before has marketing been as rewarding, or as impactful, as it is today. From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere.

Content Marketing 88

Content Marketing Marketing Marketers Transform 88

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. Getting that part right is as critical to a good brand story as it is to your favorite novel or TV show. Wendy’s and McDonald’s are both well-known fast food juggernauts.

Millennials 140

Millennials Social Media Marketing B2C Market Research 140

Adobe Experience Cloud Blog

OCTOBER 30, 2018

You can have your own opinion about food products, but in marketing, the answer is pretty clear. Organic marketing is the way. But what is organic marketing and how does it differ from paid social marketing? What Is Organic Social Media Marketing? What Is Paid Social Media Marketing?

Social Media Marketing 134

Social Media Marketing Thought Leadership User-Generated Fashion 134

Neil Patel

SEPTEMBER 21, 2021

Google Scholar is beneficial to searchers because it allows marketers and researchers easy access to scholarly literature like academic journal papers. You can find content ideas on Google Scholar by searching for keywords related to your industry, brand, or topic.

Food 142

Food Market Research User-Generated Traditional Marketing 142

Neil Patel

FEBRUARY 11, 2021

Consumers are attracted to brands that promote sustainability, environmental causes, and social responsibility. Not surprisingly, we’re drawn to brands that bring some good into the world. Promoting good causes and following marketing ethics can help your brand attract much-needed attention and drive ROI for paid ads.

Marketing Ethics 131

Marketing Ethics Food Marketing Marketers 131

Sachs Marketing Group

NOVEMBER 16, 2022

This time of year is all about spending time with family and friends and enjoying great food, but it’s also a great opportunity for businesses to attract more customers. Black Friday and Cyber Monday have become huge shopping events, and Thanksgiving marketing is a great way to take advantage of all that hype. Or a skull mug? .

Customer 83

Customer Retail Food Marketing 83

Spiralytics

NOVEMBER 14, 2023

They have unprecedented access to information, online content, and social networks, allowing them to form opinions and make choices independently. Marketers must recognize that, although they’re not currently primary consumers, Gen Alpha is laying the groundwork for future brand preferences and loyalties.

Gen Z 52

Gen Z Millennials Health Transform 52

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142