Hubspot Marketing

JULY 30, 2023

Making good content isn’t even half the battle for brands today. Brands with an engaged social media community will win audiences. Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Social media could be the future of e-commerce.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Martech

DECEMBER 29, 2023

The data will be connected, enabling brands to offer more ways for shoppers to discover and purchase, either digitally or in physical stores. “If Brands need to be everywhere. Using AI for optimal tone and brand consistency Ecommerce brands can only approximate the human warmth experienced by a successful in-store purchase.

Retail 115

Retail eCommerce Gen Z Transform 115

Set Up

JULY 11, 2023

We recently spoke to Kelly Deen , the Chief Commercial Officer/CMO at kencko , and Jamie Eslinger , the SVP of Marketing + Integration at The Little Gym & Snapology , about the Health + Wellness Industry. What innovative changes are happening in the Health + Wellness space? The brands you use are a clear method of self expression.

Health 40

Health Gen Z Manufacturing Millennials 40

Martech

SEPTEMBER 24, 2022

The findings explain some of the live events and tie-ins that brands are launching in the metaverse, on platforms like Decentraland and Roblox. Dig deeper: How brands are joining the metaverse. Consumers were asked what topics they would be interested in related to virtual experiences or products. Get MarTech! In your inbox.

Gen Z 115

Gen Z Millennials Fashion Food 115

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z.

Gen Z 52

Gen Z Millennials Health Transform 52

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. In a typical year, running social media for a brand account is complex. Will brands sit this one out? Will brands sit this one out?

Social Media Marketing 110

Social Media Marketing Gen Z Health Marketing 110

Girl Power Marketing

AUGUST 24, 2023

That means there is still substantial room for growth, particularly for brands striving to effectively convey their marketing messages to women. Below are some statistics and insights that delve into the power of influencer marketing and why some brands outperform others in this area. The primary reason for this is authenticity.

Influencer Marketing 95

Influencer Marketing Gen Z Branding Fashion 95

Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 98

Gen Z Branding Influencer Marketing Fashion 98

Sprout Social

AUGUST 16, 2023

Soon, subsequent Tweets questioning the health of SVB went viral. But refraining from social media altogether only creates more room for crises to snowball and brand health to plummet. By employing brand safety tools like social listening, teams can jump into action at the first sign of trouble.

Gen Z 74

Gen Z Branding Finance Health 74

Hubspot Marketing

APRIL 10, 2023

Consumers will buy products on influencer recommendations over alternatives. HubSpot Blog Research found that 17% of social media users bought a product based on an influencer’s recommendation, and this number goes up to 32% among Gen Z. Additionally, 27% of social media users follow virtual influencers.

Gen Z 101

Gen Z Health Influencer Marketing Product 101

Businesses Grow

JANUARY 25, 2024

by Sonia Hunt, {grow} community member It took me almost dying for a fourth time to get serious about my health and well-being. As I look at the world today, I’m guessing this is a very good time to write about marketing career burnout and YOUR HEALTH. For you to thrive, you must prioritize your health and well-being first.

Health 79

Health Gen Z Food Marketing 79

Hubspot Marketing

FEBRUARY 27, 2023

80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram's Growth Audience & Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram's Growth & Usage 1. Gen Z-ers also ranked Instagram as their favorite social media app in 2022. billion users by 2025.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Businesses Grow

MARCH 18, 2024

SXSW 2024 seemed more somber as attendees pondered deep fakes, the existential nature of AI, humanoid robotics, quantum computing, inclusivity, and mental health. I skipped out on the celebrities, the movie debuts, and the glitzy brand activation parties in favor of relevant topics, smaller discussions and intimate dinners.

Gen Z 128

Gen Z Transform Energy Thought Leadership 128

SmartBrief - Marketing

MARCH 19, 2024

In today’s fast-paced world, ethical and sustainable marketing has emerged as a powerful tool for brands seeking to connect with a more conscious consumer. This has become a movement that generations from baby boomers to Generation Z have embraced. These consumers demand transparency and authenticity from brands.

Gen Z 108

Gen Z Law Marketing Marketers 108

Hubspot Marketing

SEPTEMBER 11, 2023

General Visual Content Stats Video Marketing Stats Emerging Visual Marketing Stats Infographic Stats Social Media Stats 52 Visual Content Marketing Statistics You Should Know General Visual Content Statistics Video is the most popular and effective media format. HubSpot ) 91% of consumers want to see more online videos from brands.

Content Marketing 111

Content Marketing Gen Z Health Inbound Marketing 111

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. You might not want to spread yourself too thin by managing a channel on every imaginable platform, but you also don’t want to miss great brand-awareness opportunities. LinkedIn emphasizes career-related networking.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Search Engine Land

MAY 8, 2024

If you prioritize your own agenda over user needs, you can frustrate them and harm your brand’s reputation. The most effective way to promote information, products or services is through stories. Your link building strategy should be about building authority in communities relevant to your audience and product or service.

SEO 90

SEO Gen Z User-Generated Health 90

Martech

MARCH 1, 2024

Millennials and Gen Z are rapidly entering the B2B buying group. Dig deeper: Where B2B brands win and lose on customer retention Let’s review the best retention marketing strategies for B2B. Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts.

Gen Z 120

Gen Z Pharmaceutical Customer Acquisition Marketing 120

Content Marketing Institute

JANUARY 22, 2019

An update to one of our most popular e-books, this year’s edition features novel creative formats and platforms, shares insights on the latest technology-driven approaches, and illustrates new ways brands are igniting the flames of long-lasting consumer passion with a spark of ingenuity. Click To Tweet.

Gen Z 107

Gen Z Content Marketing Health Millennials 107

Businesses Grow

MAY 1, 2023

She provided an inspiring example of how she was able to create conversations about Red Bull in the early days of the product with almost no budget. BUT I didn’t really ever consider a brand story being a text between friends. While this is still within the domain of larger brands right now, he explained that adoption is growing.

Gen Z 129

Gen Z Marketing Marketers CMO 129

Rock Content

FEBRUARY 17, 2023

As TikTok’s growth continued, it attracted even more attention as a potential moneymaker and advertising vehicle , since at the end of the day, that’s where the audiences are, so the big brands need to be there too. Now that health conditions have improved, the spike may be leveling out.

Gen Z 81

Gen Z Health Communications Digital Marketing 81

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 102

Gen Z Millennials User-Generated Marketing 102

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. The great thing about this platform is that users don’t expect perfect video production. The Takeaway The ad leverages the iconic nature of the Heinz brand while adding a reactive layer in response to AI.

Video Marketing 104

Video Marketing Advertising Advertisers Entertainment 104

Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? Consumers’ social platform preferences vary based on factors like age, interest and gender, and even then there’s no guarantee the platform of their choice is where they like to engage with brands.

Customer 114

Customer Gen Z User-Generated Health 114

Hubspot Marketing

NOVEMBER 17, 2020

Both blogs and podcasts nurture customer relationships, validate expertise, deepen brand loyalty, capture search, and generate leads. Your podcast host or hosts lend a human voice to your brand. An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Power Digital Marketing

JANUARY 19, 2023

But with Instagram and TikTok—two of the largest social media titans—angling for consumers’ attention, where should brands invest their marketing budget? Let’s unpack the TikTok vs. Instagram debate so that brands can use their resources wisely. It’s actually quite the opposite—Gen Z is driving social commerce.

Gen Z 40

Gen Z User-Generated Marketing Marketers 40

Hootsuite

DECEMBER 13, 2022

If you’re posting on behalf of a lifestyle brand, this list is for you. Pair these cool captions for TikTok with glamour shots of your products or service that embody your brand’s aesthetic. Many of them could also work for beauty or fashion brands. In sickness and in health. What are my brand’s values?

Gen Z 106

Gen Z Entertainment SEO Social Media Marketing 106

Power Digital Marketing

JANUARY 19, 2023

These days, however, Gen Zs are bucking that trend by relying on social media platforms like TikTok to answer their most pressing questions. 1 In other words, brands that want to reach younger audiences need to learn how to advertise on TikTok. Brands looking to “hack” the social platform can do so with relative ease.

Gen Z 52

Gen Z SEO Affiliate Marketing User-Generated 52

Sachs Marketing Group

JANUARY 8, 2024

While organic social media marketing strategies still play an essential role in building brand awareness and loyalty, paid advertising offers a fast track to amplifying your voice, visibility, and audience growth. TikTok : Popular with Gen Z, it offers creative, short-form video content. Where Can You Run Social Media Ads?

Advertising 96

Advertising Advertisers Gen Z Social Media Marketing 96

Use Insider

APRIL 12, 2023

Complex omnichannel customer journeys ‘Customer journey’ refers to the path that takes a shopper from: Not knowing a product > Purchasing > Becoming a loyal customer It lays out all touchpoints that your customer may have with your brand before, during, and after the experience of that product.

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52

Sprout Social

DECEMBER 9, 2020

Soon, brands joined in on these trends too. New trends in social media can not only serve as an inspiration for new products but also for fresh content and creative ways to connect with your audience. But even amid the panic and the uncertainty, people found new ways to connect with each other through social media trends.

Gen Z 123

Gen Z Entertainment Food Health 123

Neil Patel

FEBRUARY 23, 2021

Every new generation brings new customs, behaviors, and cultural phenomena that shape the world as we know it. Generation Z showed us what the intersection of technology and humanity looks like. Gen Alpha may find themselves interacting with robots just as frequently as with humans. Generation Alpha Data Sharing Trends.

Millennials 128

Millennials Health Education Gen Z 128

Sprout Social

MAY 8, 2023

Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. Essentially late evening hours when people were looking to engage with hospitality brands. The best times to post on TikTok for education and schools are generally Wednesdays at 7 a.m.

Entertainment 105

Entertainment Gen Z Education Food 105

Hubspot Marketing

AUGUST 9, 2023

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. Explore more on the topic: Learn how neuromarketing can improve the visual flair of your products and boost sales. Identify one or more clear benefits for your audience they will take home. Step 3: Be novel.

Neuromarketing 90

Neuromarketing Gen Z Energy Transform 90

Martech

AUGUST 31, 2021

That was Mike Rizzo, founder of the MO Pros community, in the first part of this two-part series on the significance of community marketing for brands. This global aspect of being able to connect digitally has suddenly formed a lot of support, whether it’s for mental health or just camaraderie — feeling not alone.”

Gen Z 115

Gen Z CRM Marketing Marketers 115

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. However, you don’t necessarily have to create brand-related memes.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Marketing Insider Group

SEPTEMBER 8, 2020

Boomers and Gen Z. Create a campaign that prompts readers to manage their preferences and select the products and updates relevant to them. An effective way to drive up your conversion rate is to present a problem and demonstrate how your product or service can solve it. In short, we just can’t quit email. Politicians.

Email Marketing 81

Email Marketing Gen Z Inbound Marketing Education 81