Martech

AUGUST 13, 2024

It ranks how effectively an organization executes and manages the way it does business, from internal strategies, to resources, to the structures that deliver products or services. The next step is to set up new key performance indicators or reevaluate your existing performance indicators.

Key Performance Indicator 115

Key Performance Indicator Marketers Marketing Management 115

Vertical Response

JULY 29, 2024

For instance, if your business goal is to increase market share, your marketing campaign plan might focus on customer acquisition or brand awareness. Accompany these goals with key performance indicators (KPIs) to track progress using a marketing campaign template. Simplicity is often key in campaign concepts.

Key Performance Indicator 102

Key Performance Indicator Marketers Marketing Communications 102

Sprout Social

MAY 1, 2025

Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. But to reap those rewards, companies need to master using and managing LinkedIn direct messages (DMs). It also opens up access to new markets, boosts brand awareness and generates more leads.

Management 76

Management B2C User-Generated Communications 76

Martech

AUGUST 7, 2024

Teams relying on gut instincts and anecdotal evidence for planning are falling behind more sophisticated brands using predictive analytics and data insights. For example, a lack of clear objectives manifests as a general aim to “increase brand awareness” without specifying what that looks like or how it will be measured.

Key Performance Indicator 129

Key Performance Indicator Analytics CRM Retail 129

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencers don’t need celebrity status to make an impact for your brand. What are influencer marketing KPIs?

Influencer Marketing 132

Influencer Marketing Key Performance Indicator Transform Marketers 132

Martech

APRIL 7, 2025

It also helps maintain a consistent brand voice and can generate ideas for topics that resonate with the audience. Benefits: This app streamlines the social media management process, ensuring consistent posting and engagement. The GPT analyzes existing content and generates a draft that aligns with the specified parameters.

Key Performance Indicator 98

Key Performance Indicator Transform User-Generated SEO 98

Martech

DECEMBER 23, 2024

Best practices for customer engagement: Content that outlines effective methods for enhancing customer engagement and retention, especially in a B2B context, resonates well with my focus on brand management and customer segmentation. Regular updates on industry trends or new services can help keep your brand top-of-mind.

Whitepaper 111

Whitepaper Key Performance Indicator Thought Leadership Email Marketing 111

Martech

JULY 22, 2024

Did all the phrases that moved up include branded terms? 1 for branded terms! Can they quantify that they increased brand awareness? Maybe yes, but did the increase in brand awareness result in more sales? Saying that an SEO project was a success because the average position rank in Google increased from the 3.5

Key Performance Indicator 126

Key Performance Indicator Transform Analytics Marketers 126

SocialPilot

JULY 24, 2024

In a world where attention spans are already shorter than ever, understanding how your audience interacts with your brand online is crucial. Social media metrics are the key performance indicators (KPIs) that measure the success of your social media efforts. You need to know what works for your audience and what does not.

Key Performance Indicator 112

Key Performance Indicator User-Generated Analytics Advertising 112

Marketing Insider Group

OCTOBER 16, 2024

B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers. As more B2B buyers turn to social media for research and recommendations, having a strong presence can drive brand awareness and generate more leads.

Social Media Marketing 117

Social Media Marketing Key Performance Indicator Whitepaper Thought Leadership 117

Sprout Social

JULY 31, 2024

A quick first reply to an inbound message can improve customer satisfaction, but a slow one can lead to frustration and dissatisfaction with your brand. However, this calculation may not accurately reflect the brand’s FRT. A solid social media process to respond to customers quickly allows a brand to be covered across all bases.

Customer 136

Customer Key Performance Indicator Transform Place 136

Sprout Social

NOVEMBER 20, 2024

Earned media is any content that mentions your brand that your business didn’t paid for. Earned media is most commonly relevant in the realm of social media, where user-generated content, influencer collaborations and online conversations can significantly impact brand perception. Is it worth measuring EMV for your brand?

Key Performance Indicator 108

Key Performance Indicator Analytics Social Media Marketing Advertising 108

Search Engine Land

AUGUST 29, 2024

Step 1: Define business goals, objectives and KPIs This step is divided into two parts: setting goals and identifying key performance indicators (KPIs). Identify performance levels : Analyze the data to determine which channels are high-performing and which are low-performing.

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

Vertical Response

OCTOBER 27, 2024

Setting specific goals and analyzing key performance indicators (KPIs), such as open rates and click-through rates, are essential for measuring the success of email campaigns. Regular updates help keep your brand top-of-mind, fostering loyalty over time. Automation plays a significant role in enhancing customer retention.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Health 96

SocialPilot

JANUARY 30, 2025

Think of it as a snapshot of how your campaigns, posts, and strategies are performing across platforms like Facebook, Instagram, Twitter (X), LinkedIn, YouTube, and Google Business Profile. These could include increasing brand awareness, generating leads, driving website traffic, boosting sales, etc. But it doesnt stop there.

Key Performance Indicator 98

Key Performance Indicator Analytics User-Generated Fashion 98

Sprout Social

SEPTEMBER 24, 2024

An influencer marketing strategy template guides brands through planning, executing and evaluating influencer collaborations. It’s a roadmap that helps brands identify their goals, target audience and ideal influencers. Budget clarity also attracts expert influencers while enabling them to plan content and manage expectations.

Influencer Marketing 101

Influencer Marketing Marketing Strategy Marketers Marketing 101

Sprout Social

JANUARY 16, 2025

As Matthew Liotti, Brand Content Manager at Crayola, put it, We like to remind people were a 120-year-old brand thats still young and relevant. Its the place where Crayola can take the content our brand has always produced, and put a social-first, video-centric spin on it. We love to test and learnespecially with video.

Gen Z 91

Gen Z Key Performance Indicator PR Place 91

Martech

MARCH 19, 2025

The goal is not just to meet quarterly KPIs (key performance indicators) but to adapt dynamically to consumer behavior and ensure long-term engagement. The best Positionless Marketer knows that the ultimate leader is the consumer who votes by increasing their lifetime value to the brand with unwavering loyalty.

Transform 79

Transform Manufacturing Key Performance Indicator Marketers 79

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis?

Customer 145

Customer Branding Key Performance Indicator Fashion 145

Buffer Marketing

DECEMBER 5, 2024

By paying close attention to social media analytics, you can measure your performance against your social media goals. Social media analytics tools are usually used to complement social media management tools. Buffer creates downloadable custom reports for you — and you can even add your branding.

Analytics 106

Analytics Price Social Media Marketing Key Performance Indicator 106

Vertical Response

JUNE 4, 2025

Ever wonder why customers seem to forget your brand? Its called marketing amnesia: why customers forget your brand and what to do about it, and it can really hurt your business. In this article, well dive into why it happens and what you can do to keep your brand fresh in the minds of your customers. But dont worry.

Customer 59

Customer Branding Customer loyalty Email Marketing 59

Sprout Social

AUGUST 31, 2022

Managing social media means you need a variety of skills to become successful. Here are 17 social media management tips to help you stay productive and organized: 1. Identify the best platforms for your brand. Use this information to form a strategic approach and identify the best platforms for your brand.

Management 116

Management Product Key Performance Indicator Health 116

SocialPilot

JANUARY 21, 2025

Whether youre a small business looking to improve ROI or an agency managing multiple clients, an analytics dashboard simplifies reporting and decision-making. This dashboard makes it convenient for you and your team to measure your brand awareness and how your campaigns are performing and driving share of voice.

Analytics 111

Analytics Key Performance Indicator Transform User-Generated 111

Martech

APRIL 28, 2025

Facebook Ads: Facebook provides conversion lift testing through its Ads Manager. This allows advertisers to measure the incremental conversions driven by their Facebook and Instagram ads by comparing the performance of users who saw the ads against those who did not.

Key Performance Indicator 79

Key Performance Indicator Advertising Advertisers User-Generated 79

Hubspot Marketing

DECEMBER 30, 2024

Content monitoring means benchmarking and tracking content performance over time to make sure it meets key performance indicators and objectives. So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. I also filtered out brand and non-brand clicks.

eCommerce 120

eCommerce SEO User-Generated Key Performance Indicator 120

Buffer Marketing

FEBRUARY 17, 2025

You know you’ve moved the needle — brought in website visitors, converted some of them, and nudged brand awareness. It’s a visual representation of the key metrics that prove the impact of your social media efforts. Most tools also offer the option to brand these reports with your logo, company colors, etc.

Transform 114

Transform Analytics Social Media Marketing Key Performance Indicator 114

Hubspot Marketing

AUGUST 17, 2022

The good news is implementing a talent management program can help businesses of all sizes and employee engagement levels find a sense of balance. What is talent management? Talent management falls into three distinct categories: HR processes that work together to create the best possible employee experience. Image Source.

Management 119

Management Key Performance Indicator Promotion Price 119

Sprout Social

JANUARY 24, 2024

Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time. What is an influencer-brand partnership? Several had never been on a brand trip before.

Branding 134

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 134

Martech

MAY 13, 2025

Using Gemini GEMS to improve your marketing and productivity This will open the Gem manager, which lists the Gems you created or recently used. Consistency: Use a consistent brand voice and messaging across all of your marketing. First, go the Gemini website (gemini.google.com) and log in. To create a new one, hit the plus sign.

Product 83

Product Key Performance Indicator User-Generated Marketing Automation Platform 83

Sachs Marketing Group

MARCH 12, 2025

Google Performance Max (PMAX) is one of the most powerful advertising solutions available, offering a data-driven, automated approach to campaign management. This ultimate guide will break down what Performance Max is , how it differs from traditional Google Ads campaigns , and how to optimize it for healthcare marketing.

User-Generated 90

User-Generated Key Performance Indicator Advertising Advertisers 90

Sprout Social

JUNE 16, 2025

Neither is required, but it stands to reason that being a paying customer will give your brand more visibility. It’s a strong choice for LinkedIn as it reflects how potential customers might discover a brand on LinkedIn but buy later through another channel. The difference is your incremental lift.

CRM 83

CRM Key Performance Indicator Marketers Transform 83

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

Management 104

Management Key Performance Indicator Marketers Marketing 104

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

Management 116

Management Product Key Performance Indicator CMO 116

Hubspot Marketing

DECEMBER 12, 2022

Here, I spoke with HubSpot's social media team to gather their best tips for bringing your brand on TikTok. For some brands, this includes TikTok — for others, not so much. TikTok is obviously all the rage right now, and it makes sense that brands want to jump in. advises Annabelle Nyst , senior marketing manager at HubSpot.

Branding 142

Branding Key Performance Indicator Energy User-Generated 142

Buffer Marketing

MARCH 5, 2025

If you’re a social media manager for a business, find out your business goals for the quarter or year. Achieving business objectives using social media marketing will also help you get buy-in for hiring more social media managers, investing in new social media channels, getting the budget for social media advertising , etc.

Social Media Marketing 115

Social Media Marketing Marketing Strategy Marketers Marketing 115

Hootsuite

DECEMBER 3, 2024

Social media measurement involves using social metrics and analytics tools to track the success of your brand on social channels. Taking things a step further, social media measurement also reveals how your social media strategy contributes to the overall value of your brand. What can social media measurement tell you about your brand?

Analytics 110

Analytics CRM Price Key Performance Indicator 110

Sprout Social

APRIL 20, 2020

Not only does social media help you build your brand and develop an audience that’s passionate about your educational opportunities, but it also enables you to foster relationships with prospective, current and former students in a way you wouldn’t be able to otherwise. This is where higher education branding plays an important role.

Branding 145

Branding Education Thought Leadership Key Performance Indicator 145