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What Marketing Myopia Is & Why Every Brand Should Avoid It [+Examples]

Hubspot Marketing

Marketing myopia can also be caused by a lack of investment in marketing research. But it’s often difficult for brands to expect the same of their customers. It would be easier if consumers stayed the same – you’d only have to do market research once, identify the strategies that worked and stick with them.

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CMO Spotlight | Pam Piligian - Navy Federal Credit Union

Set Up

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? Piligian shared that curiosity alone can take you very far in the marketing industry. “Be

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How to Prepare for A Job in Digital Marketing and E-commerce [Google Certification]

Hubspot Marketing

Based on your interests and strengths, you can develop niche specialties like SEO, content strategy, or performance marketing. Within those specialties, you can become an expert in SEO for real estate platforms, a pharmaceutical content strategist, or an e-commerce performance marketer.

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Social media listening examples that will help you unearth better insights

Sprout Social

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook. Then, dig in further.

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Roku expands measurement program to boost streaming advertiser experience

Martech

Media mix modeling is currently available on Roku through an existing partner, marketing research company IRI. MMM allows brands to track and measure ad performance at the campaign level and then allow advertisers to adjust their budgets accordingly. Get the daily newsletter digital marketers rely on. What it does.

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A Ninja Introduction to Marketing

Exposure Ninja

.” — Annabelle Baugh, Senior Content Marketer at Exposure Ninja. What is Marketing? According to the Oxford English Dictionary, marketing is “The action or business of promoting and selling products or services, including market research and advertising.”

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4 tips to get the most out of CTV advertising

Martech

Dig deeper: How CTV can deliver market research for B2B marketers CTV brings unique advertising opportunities The shift we’re seeing in viewing habits has seismic implications for the advertising industry. For marketers looking to get the most out of CTV advertising in 2023, here are four tips to remember.