Welcome Software

NOVEMBER 12, 2024

Marketing teams are scrambling to not only define personalization , but also to devise a personalization strategy that optimizes the user experience for their most valued customers in order to boost brand loyalty. For a deep dive into specific market segmentation data, check out our complete guide to market segmentation.

Market Segmentation

SmartBrief - Marketing

DECEMBER 5, 2024

Email marketing is one of the most cost-effective ways to convey your message and promote your products or services. It helps you reach out to the masses and generate awareness about your brand. But segmenting your email list is easier said than done. Even seasoned email marketers make mistakes when doing it.

Market Segmentation

Lusha

DECEMBER 9, 2024

Segmenting Your Target Market Once you have a solid ICP, it’s time to break your TAM into smaller, more manageable pieces. This process is called market segmentation. Behavior : Purchasing habits, brand loyalty, product usage, etc. Does it match what your target market expects?

Price

Welcome Software

FEBRUARY 25, 2025

This gives brands unprecedented access to their consumer data, providing them valuable insights about preferences, behaviors, and needs. Without standardized data collection practices, brands may struggle to build an accurate, unified profile of each customer, affecting their ability to deliver personalized experiences.

Transform

Hubspot Marketing

DECEMBER 2, 2024

to get insights into your target market segments, trends, purchase behavior, and content preferences. Khan says, “The biggest mistake most brands make is implementing too many AI tools at once, which leads to disorganization and inefficiency.” Pro tip: Choose the right tools for the job. Personalize at every stage of the funnel.

Customer Journey

Buffer Marketing

NOVEMBER 7, 2024

Competitor analysis is the process of evaluating your direct competitors’ companies, products, and marketing strategies. This process can provide you with valuable insights to identify opportunities and threats, and ultimately improve your own business strategies. But before we start… What is competitor analysis?

Customer Acquisition

Vertical Response

MAY 18, 2025

Key Takeaways Understanding key email marketing vocabulary is crucial for effective campaign strategy and communication with stakeholders. Different types of emails , such as newsletters, promotional emails, and transactional emails, each play a specific role in a marketing strategy.

Email Marketing

Hubspot Marketing

NOVEMBER 21, 2024

That‘s when it hit me: B2B video marketing isn’t just another checkbox in our marketing strategy — it's a fundamental shift in how we engage with our audience. Table of Contents What is B2B video marketing? B2B video marketing is signaling the death of big-budget corporate productions.

Video Marketing

Calvyn Lee Blog

OCTOBER 14, 2021

As mentioned in the previous post ( LinkedIn Marketing Fundamentals Study Guide ), I have completed both LinkedIn Marketing certification 2 months ago, LinkedIn Marketing Fundamentals and LinkedIn Marketing Strategy. If you interest to explore this 2 certification from LinkedIn, do visit LinkedIn Marketing Labs.

Marketing Strategy

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies.

Marketing Strategy

Marketing Insider Group

JANUARY 21, 2020

The traditional, tried-and-true marketing methods of getting people to know about your brand and buy your products are no longer as effective as they once were. Successful marketing strategies in 2020 and beyond will focus on creating great customer experiences and building relationships with your audience.

Marketing Strategy

Vertical Response

APRIL 12, 2024

Are you looking to refine your marketing strategy for better results? This article cuts through the clutter to present tested marketing techniques that will help you connect with your target audience and drive your brand’s growth.

Marketing Strategy

Welcome Software

OCTOBER 9, 2024

This is why it’s so important to get the basics of market segmentation down. From identifying target segments with demographic data to pricing strategy to marketing automation, your market segmentation process will be the back bone of your entire marketing strategy.

Market Segmentation

Hubspot Marketing

APRIL 2, 2024

Just like every building needs a foundation, every business needs brand architecture. It's the structure that allows you to organize your offerings, develop a brand identity , and gain brand equity. Without this framework, there's no connection between your brand's offerings, messaging, and identity.

Branding

Exposure Ninja

AUGUST 9, 2023

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. The main goal of a go-to-market strategy is to ensure a successful product launch and a successful lifespan for the product.

Marketing Strategy

Search Engine Land

SEPTEMBER 14, 2023

Who loves your brand the most? See their own sense of being reflected in your brand. If you have fans who sincerely love your brand, they are a lot less likely to churn and leave you for a competitor. If you have fans who sincerely love your brand, they are a lot less likely to churn and leave you for a competitor.

Branding

Search Engine Land

JUNE 12, 2024

The tool only ranks in the top 3 for brand keywords like “SparkToro” or “audience research tool,” which have low interest and an average monthly search of 170. Google Trends shows a 41% decrease in brand search volume for “SparkToro” in 2024 from 2023. Can search work in new market categories?

SEO

Use Insider

APRIL 6, 2023

What is market segmentation? Market segmentation is the process of dividing a larger market into smaller groups of consumers with similar characteristics, needs, or behaviors. This is what we mean by segmentation in marketing. Why is market segmentation important?

Market Segmentation

Scoop.it!

JANUARY 11, 2024

But unless their first product is a viral hit, an industry-leading business gets to the top with years of careful brand-building. Only with a strategy to build the brand across all channels can marketers create brand authority. When your messaging is split across several marketing channels, it can get out of sync.

Branding

Pam Didner

MARCH 17, 2021

Over time, many enterprises have grown their presence and market segment share by expanding into various regions of a country or in new countries and different continents. However, it creates challenges for marketing, especially content creation and management. Content marketing objectives. Content Marketing strategy.

Content Marketing

Digital Marketer

FEBRUARY 14, 2024

The Brand Revolution Begins Here Imagine if a single shift in your approach could revolutionize your brand’s impact. That’s the power of a meticulously crafted brand strategy. You’re not just building a brand; you’re igniting a legacy. My Purpose Driven Branding Blueprint does exactly that.

Branding

Marketing Insider Group

SEPTEMBER 2, 2020

That was marketing’s main function. Fast forward to 2020 — 83% of CEOs now claim that marketing is a major growth driver. Considering that marketing was just a ‘branding’ function for companies in the past, this is a considerable jump that represents how far it has come. Interaction personalization.

CMO

Hubspot Marketing

OCTOBER 29, 2020

Behavior , such as brand loyalty, channel preferences, and other shopping habits. Segmentation may sound a little familiar to another process we often discuss here on the HubSpot blog — creating buyer personas. This information is important to defining your brand positioning and understanding how it stacks up next to your competitors.

Food

Hubspot Marketing

AUGUST 8, 2019

However, the practice of behavioral marketing sometimes has drawbacks, particularly for the user -- for instance, Orbitz used behavioral marketing to display more expensive hotels to Mac users over PC. Here, we're going to explore what behavioral marketing is and why it could make a huge difference for your business.

User-Generated

Tiecas

SEPTEMBER 5, 2023

I’m sure you’ve heard marketing consultants like me talk about the importance of creating a marketing strategy and then following a plan for success. But what exactly is the difference between an industrial marketing strategy and a plan? This helps in developing targeted marketing messages and campaigns.

Marketing Strategy

Martech

JANUARY 28, 2022

“Typical strategic marketing teams are focused on assumption-based marketing,” he said in his presentation at our MarTech conference. “So, But, with the right strategies in place, marketers will have a much easier time adjusting their campaigns. Adopt data-driven marketing strategies. Source: Tristan Silhol.

Transform

Neil Patel

APRIL 1, 2021

Does your brand operate in a niche with a small audience? That’s exactly why you must leverage niche marketing. What Is Niche Marketing? Niche marketing refers to any marketing tactic aiming to attract and convert a specific market segment with unique preferences and demands.

Whitepaper

Sprout Social

NOVEMBER 21, 2023

What’s their email marketing strategy? This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape.

Market Trends

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Price

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. The benefits of a GTM strategy are numerous.

Marketing Strategy

Martech

MARCH 1, 2023

Beyond buzzwords, these marketing strategies aim to deliver a better customer experience — and drive greater business results. Omnipresent marketing Omnipresent marketing requires being present wherever the customer is, regardless of the device or channel they use to engage with the brand. Multichannel.

Customer loyalty

Neil Patel

DECEMBER 23, 2022

Read on to find out what differentiated marketing is, how to use it in your marketing strategy, and discover examples from top brands. What Is Differentiated Marketing, And Why Is It Useful? You can implement customer segmentation in a variety of ways, including: Age Gender Location Hobbies.

Marketing

Martech

DECEMBER 13, 2021

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who your customers are and how to comply with the increasing patchwork of consumer privacy regulations. Marketers continue to rely on larger technology stacks to collect, analyze and execute customer-centric marketing strategies.

Price

Hubspot Marketing

MARCH 3, 2023

Email marketing remains one of the most effective tools for marketers, and you put a lot of energy into your email marketing strategy. These pre-header text examples from the lifestyle brand Quince offer a follow-up to the subject line and give subscribers even more reasons to open the email. Write as you talk.

Real Estate

Martech

AUGUST 10, 2021

Consumer insights and market research platform Toluna announced the addition of new research-related tools, or methodologies, available within their Toluna Start suite. With these new tools, marketers can tap vetted consumer panels for marketing strategy as well as product development. Why we care. Read more here.

Whitepaper

Litmus

JANUARY 19, 2021

As far as marketing channels go, email remains a powerhouse with 4 out of 5 marketers preferring to give up social media than email marketing. Businesses drive more revenue—$36 for every $1 spent—and brand awareness with email than ever before. So, what do you need in your toolkit to master email marketing in 2021?

Email Marketing

Sprout Social

FEBRUARY 1, 2024

Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Here’s how.

Customer