Martech

APRIL 7, 2025

ROI in B2B marketing was meant as a noble metric to evaluate the effectiveness of marketing investments. ROI in B2B marketing is distracting us from what drives effectiveness. It’s the entirety of brand plus demand. Once marketing automation systems came along, we had data. Processing.

Customer Acquisition 120

Customer Acquisition Marketers Marketing Finance 120

Hubspot Marketing

APRIL 12, 2021

This is the same principle behind performance marketing. Let's dive into how performance marketing works, its benefits, and the tools you can use to implement it in your strategy. Performance marketing places the power back into advertisers' hands. Is affiliate marketing the same as performance marketing?

Performance Marketing 144

Performance Marketing Affiliate Marketing Price Retail 144

Hubspot Marketing

NOVEMBER 25, 2024

I talked to a half dozen experts in the field, including both technical and content specialists, to tease out the difference between B2B newsletter marketing and other types of emails, guide you through best practices, and uncover some takeaways from indie newsletters that you can apply to your own brand.

Promotion 98

Promotion Branding Thought Leadership Marketers 98

Hubspot Marketing

NOVEMBER 15, 2024

When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always be its own thing. Something like “holistic marketing” seemed unnecessary to me. Marketers had their swim lane; I’d stick to mine. That’s one of many benefits holistic marketing offers.

CMO 133

CMO Traditional Marketing Communications Marketers 133

SmartBrief - Marketing

JUNE 2, 2025

Is your marketing brain spinning? I recently put together a brief talk on five top B2B marketing trends for a SmartBrief B2B webinar , and during the couple of weeks or so I spent pulling the trends together, I had to adjust and/or add notes and nuances to nearly all of them. See Ad Age for details.) What does this mean?

Gen Z 108

Gen Z Market Trends Affiliate Marketing Marketers 108

Martech

JUNE 25, 2025

For B2B marketers, building lasting connections and driving real results has never been more exciting or complex. The thing is, most successful brands don’t choose one over the other. The case for integration: What the data tells us An integrated approach to brand and demand is essential in today’s fast-paced B2B world.

Branding 75

Branding eBook Key Performance Indicator Transform 75

Martech

MARCH 4, 2025

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers. Email: Business email address Sign me up!

Transform 126

Transform CRM Analytics User-Generated 126

Martech

MARCH 17, 2025

Marketers love shiny new tools, platforms and tactics, each promising greater efficiency, deeper insights or a competitive edge. Every marketing leader needs to watch this challenge closely. Mid-market companies, with 501 to 2,500 employees, use an average of 255 apps, ChiefMartec found. Many of these apps are marketing-related.

Marketers 111

Marketers Marketing User-Generated Performance Marketing 111

Martech

DECEMBER 12, 2024

About 65% of the worlds population use text messaging, so its no wonder SMS marketing is growing at a staggering rate. Likewise, your marketing efforts will have a greater chance of success with a one-two combination of SMS and email. As with email marketing, the more legitimate SMS subscribers you have, the better. Why do both?

Law 117

Law Marketers Marketing Email Marketing 117

Martech

JANUARY 14, 2025

How often have you seen ads promising a single tool or platform as the ultimate solution to all your marketing challenges guaranteeing quality leads and sales while saving you time and money? No one consumes media in a vacuum, so why limit your marketing to a single channel? If it sounds too good to be true, it probably is.

Customer Acquisition 123

Customer Acquisition Customer Journey Marketers Marketing 123

Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace. Every startup begins with the goal of growth.

CRM 116

CRM Marketers Marketing Customer loyalty 116

Martech

MARCH 5, 2025

Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. Companies like Netflix and Wayfair are proving that physical stores arent just about transactions theyre influential brand ambassadors that shape perception and loyalty. In todays digital world, its about branding and customer engagement.

Branding 87

Branding Retail eCommerce Customer loyalty 87

Martech

NOVEMBER 13, 2024

It then targets those prospects with ads, events, email marketing, content syndication, BANT campaigns and more. Terminus is an account-based marketing (ABM) platform that helps B2B vendors and agencies reach prospects at target accounts with ads served across a wide range of platforms, including LinkedIn, connected TV and audio ads.

B2C 122

B2C User-Generated Marketers Marketing 122

Martech

FEBRUARY 19, 2025

What if anyone on your marketing team whether theyre an analyst, a campaign manager or even an intern could simply ask a question about marketing performance and receive a detailed, data-backed analysis in seconds? This lag forces marketers to react rather than anticipate. How do you make this transition work?

Analytics 135

Analytics Marketers Marketing User-Generated 135

Martech

JANUARY 14, 2025

Marketing budgets are down 15% year-over-year. This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. While many CMOs are stressing over shrinking percentages, the smartest are rewriting how marketing delivers and proves value. Theyre redefining marketings role in driving revenue.

Transform 128

Transform CMO Marketers Marketing 128

The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. Companies spend 19.9%

New Technology 289

New Technology CMO B2C Marketers 289

Martech

FEBRUARY 6, 2025

Digital marketers are under pressure to prove the impact of campaigns and show how strategies tie into bigger business goals. LinkedIns report, “The Future of B2B Marketing Measurement,” offers ways B2B marketers can improve their tracking and optimization of results.

Marketers 90

Marketers Marketing CRM Customer Journey 90

Martech

NOVEMBER 4, 2024

DTC strategies are becoming increasingly nuanced, with social and digital channels furthering the visibility of DTC brands. DTC branded sites, such as Nike and Apple, were ranked the third most popular online purchase channel in 2023, trailing only behind marketplaces and supermarkets (e.g., Amazon, Walmart, Target), per Statista.

Transform 122

Transform Retail Manufacturing eCommerce 122

Martech

JULY 3, 2025

Most marketing measurement models operate on a simple assumption: effects are additive. But in reality, marketing often defies this logic. The same principle applies to marketing: when initiatives are strategically integrated, the outcome can be amplified far beyond what any single effort could achieve on its own.

Marketers 91

Marketers Marketing Advertising Advertisers 91

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies.

Transform 131

Transform Whitepaper Thought Leadership Customer Journey 131

Backlinko

DECEMBER 6, 2024

A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become a loyal customer. The better your marketing funnel, the more sales you can capture. The Marketing Funnel Explained How many stages a marketing funnel has and what you call them varies.

Customer Journey 94

Customer Journey User-Generated Marketers Marketing 94

Martech

MARCH 12, 2025

Marketing budgets are doing two things right now tightening and transforming. With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. Simply cutting costs won’t cut it.

Transform 114

Transform Finance Marketers Marketing 114

Martech

JANUARY 17, 2023

Did you know that most creative and marketing organizations still rely on organizational strategies, structures and management philosophies that date back to 1911? He did not intend them for creative or marketing services. Dig deeper: Driving marketing at scale: People, processes, platforms and programs. More on this shortly.

Performance Marketing 126

Performance Marketing Manufacturing Marketers Marketing 126

Martech

JANUARY 31, 2025

Marketing isnt about tactics, tricks or tools its about having the right conversation with the right audience. Without a brand-first strategy, all your efforts are just noise. Marketing without strategy is just noise Marketing is not advertising. Marketing is a conversation. How do you find your brand voice?

Customer Journey 100

Customer Journey Marketers Marketing SEO 100

Martech

SEPTEMBER 10, 2024

Market research is indispensable for businesses, guiding strategies and decisions with data-driven insights. This diminishes the research’s value and weakens marketing’s credibility. Market research combines science (i.e., Why is market research underutilized? The reason can be traced back to a few key issues.

Market Research 120

Market Research Marketers Marketing Analytics 120

Martech

APRIL 3, 2025

Marketings obsession with short-term wins has created a dangerous cycle. Brands keep investing in whats immediately measurable while neglecting long-term growth a trap WARC calls the doom loop. Shrinking brand equity and unsustainable returns. Shrinking brand equity, diminishing returns and unsustainable growth.

Customer Acquisition 91

Customer Acquisition Transform Customer Journey Finance 91

Martech

JANUARY 17, 2025

When your prospects walk into a sales call with little to no research, they expect one thing from your marketing team: trust. The key to building that trust lies in how your marketing copy addresses their problems, presents solutions and offers insights they cant find elsewhere. Thats a significant opportunity. million daily.

Transform 129

Transform Manufacturing Copywriting Law 129

Martech

MAY 29, 2024

What was once a lead generation and nurturing function has now been rebranded into a full go-to-market (GTM) approach, often owning most of the budget, especially in smaller tech companies. Not only is it a negative brand experience, but it is also a failing strategy, with customer acquisition costs skyrocketing.

Branding 138

Branding Customer Acquisition Thought Leadership Fashion 138

ConsumerTalk

APRIL 5, 2023

Performance marketing is a key type of marketing that's driven by results. The idea behind performance marketing is advertisers only pay when certain actions are taken, like when someone clicks on an ad or makes a purchase.

Performance Marketing 98

Performance Marketing Marketers Marketing Advertising 98

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance. Yes, you read that right.

CMO 98

CMO Gen Z Thought Leadership Entertainment 98

Hubspot Marketing

AUGUST 17, 2022

One of the biggest dangers that can prevent a business from achieving its goals is marketing myopia. In this article, we will discuss what marketing myopia is, what causes it, how to avoid it, and some examples of businesses that have suffered from it. Top Causes of Marketing Myopia. How to Avoid Marketing Myopia.

Branding 144

Branding Marketers Marketing Marketing Strategy 144

Martech

JUNE 28, 2024

Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. Brands are having a moment. Still, savvy CFOs will demand a business case for the dollars invested in driving your brand.

Branding 130

Branding Key Performance Indicator Marketers Marketing 130

Martech

JULY 26, 2024

The proposed Privacy Sandbox, while marketed as a privacy-enhancing tool, likely raises barriers for competitors. This could lead to less competition and more market consolidation in the ad tech industry. “By What a time to work in marketing where no one can decide what will happen tomorrow.”

Non-Profit 130

Non-Profit Advertising Advertisers Digital Marketing 130

Martech

JUNE 4, 2025

In the first episode of Playbook Broken, Marc Sirkin, CEO of Third Door Media, dives into the fast-evolving world of marketing and why traditional playbooks no longer work. The complexities of brand measurement in today’s AI-driven landscape. Louis: A marketing unicorn. 3:31: The evolution of AI in marketing.

PR 67

PR Marketers Marketing Performance Marketing 67

Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

Law 132

Law Education Digital Marketing SEO 132

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience.

Branding 137

Branding Logistics Influencer Marketing Affiliate Marketing 137

Martech

FEBRUARY 6, 2025

Marketing strategies must be verified and proven with metrics and analytics. In the past, marketers expected an average of eight to 10 touchpoints before a conversion. With more content and marketing materials competing for attention, marketers must work harder than ever to stay visible in fast-moving social media feeds.

Thought Leadership 93

Thought Leadership Customer Journey Customer loyalty Marketers 93