Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing 122

Manufacturing Whitepaper Marketing Marketers 122

Hubspot Marketing

JULY 11, 2022

Video marketing is becoming more and more integral to a brand's success. If you're a marketer trying to craft the best video marketing strategy for your brand, it helps to know the top video marketing tactics brands are investing their time and money in. Long-Form Video.

Video Marketing 129

Video Marketing Branding User-Generated Marketing 129

OnPassive Marketing

JUNE 5, 2022

Video marketing is not expensive and complex for small businesses to implement. You can start making some fantastic videos using your smartphone. The below facts will convince you about using video marketing in your interactions. What is video marketing? Significance of video marketing.

Video Marketing 91

Video Marketing Marketing Strategy Marketing Marketers 91

OnPassive Marketing

MAY 7, 2022

Video marketing is a strategy that can significantly impact your brand. However, many small business owners don’t know how to create the right video marketing strategies for their business. What Is Video Marketing? Video marketing is a fantastic way to reach your target audience.

Video Marketing 94

Video Marketing Marketing Strategy Marketing Marketers 94

Neil Patel

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for.

Video Marketing 145

Video Marketing Marketing Marketers Education 145

Hubspot Marketing

JUNE 28, 2022

More than ever, social media channels are putting video content front and center on their feeds , as audiences increasingly turn to TikTok, Reels, and live videos to be entertained, discover products, and even learn about exciting new brands. Immediately, the effectiveness of video marketing became obvious.

Video Marketing 128

Video Marketing Marketing Marketers Promotion 128

Marketing Insider Group

JUNE 16, 2021

Everyone knows that blogging and other long-form, high-value content are essential components of any marketing strategy. If you’re not prioritizing video marketing in 2021, it’s time to start taking this marketing tool seriously, especially since 86% of businesses are already using it. Setting Goals.

Video Marketing 145

Video Marketing Education Promotion Marketing 145

Kuno Creative

JULY 12, 2022

Before the days of video marketing, there was a time when the word ‘video’ was mostly associated with home movies, VCRs or had to have the word ‘music’ in front of it to matter. Gen Xers remember when MTV actually played music videos.

Video Marketing 105

Video Marketing Branding Marketing Marketers 105

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. million digital video viewers in the United States alone. Benefits of Video Marketing 6.

Video Marketing 136

Video Marketing Millennials User-Generated Education 136

Hubspot Marketing

MAY 23, 2022

As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video marketing is no longer an "up-and-coming" content strategy. The HubSpot Blog surveyed 550 marketers to learn about the latest video trends.

Video Marketing 143

Video Marketing Marketing Marketers Promotion 143

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Scoop.it!

APRIL 12, 2022

Fenty Beauty and Kylie Cosmetics are currently ruling the beauty space not just because they make great products but because their founders, Rihanna and Kylie Jenner, have built strong personal brands that anchor their businesses. What is a personal brand? Whether you like it or not, you have a personal brand.

Marketing Strategy 116

Marketing Strategy Content Marketing Branding eBook 116

Adobe Experience Cloud Blog

MARCH 9, 2020

Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . Let me break this idea down for you to show why it’s critical to think this way when executing any search marketing strategy. The cumulative decisions of these participants guide the search market.

Search Marketers 160

Search Marketers Marketing Strategy Marketing Marketers 160

Martech

DECEMBER 9, 2024

There are many possibilities, depending on the human users industry and main objectives: Before we start, you are a marketing manager for an outdoor apparel brand available direct-to-consumer and through boutique retailers. The brand wants to boost holiday sales with better video assets. How will this boost sales?

User-Generated 111

User-Generated Retail Video Marketing Management 111

Digital Marketer

SEPTEMBER 22, 2023

In a world dominated by video marketing, artificial intelligence (AI) plays a role, in transforming the industry. By improving customer experiences increasing engagement and providing content AI is reshaping video marketing strategies both now and, in the future. of marketers are using AI tools for work.

Video Marketing 101

Video Marketing Transform User-Generated Marketing 101

Lynton Web

MAY 8, 2025

In this first installment of our three-part series, we'll explore comprehensive marketing approaches designed explicitly for recreation center success. Brand Development: Crafting Your Recreation Center's Identity Your recreation center's brand encompasses much more than your logo.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Hubspot Marketing

NOVEMBER 30, 2020

Video is fast-becoming the preferred tool for most marketers to connect with and reach new audiences. But, even if you already know about the importance of video, I'm willing to bet you aren't completely aware of how other brand's are using video … or, more importantly, why. Brands use video for new sales.

Branding 145

Branding Entertainment Education Video Marketing 145

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. People will not only learn about the emotional connection consumers have with your brand. They’ll also gain valuable and memorable insights into your business strategies. What Role Can a Case Study Play in Content Marketing? Quick Takeaways.

Marketing Strategy 140

Marketing Strategy Content Marketing eBook Marketing 140

Hubspot Marketing

JUNE 27, 2022

Both B2B and B2C brands recognize the power of video marketing. In fact, HubSpot Blog Research found that 88% of brands surveyed have a team dedicated to creating video content. But how do B2B and B2C brands differ as it relates to strategy, goals, and performance?

B2C 111

B2C Video Marketing Market Trends Thought Leadership 111

Marketing Insider Group

MAY 27, 2020

The digital revolution has leveled the playing field when it comes to winning at marketing. It’s no longer necessary to have a huge marketing budget and to work with a pricey agency to increase your sales. But you can’t expect to be successful in digital marketing without a solid plan. Content marketing. Email marketing.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketing Marketers 145

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing 105

Video Marketing Gen Z Marketing Marketers 105

Sprout Social

MARCH 28, 2025

Your fans may not care about a new aesthetic for your videos, but it might be the hook that draws in new customers. Trying something new can feel uncertain, especially when it comes to video. Video content is key to your Instagram marketing strategy in particular, and requires a certain level of creativity to standout.

User-Generated 106

User-Generated Traditional Marketing Social Media Marketing Branding 106

Neil Patel

DECEMBER 16, 2021

Blogs allow customers to build trust and relationships with brands. Getting involved in other forums is a great way to spread the word about your brand (and sprinkle backlinks around the web). It’s a great marketing strategy for building trust. The more you comment, the more brand awareness you generate.

Marketing Strategy 145

Marketing Strategy Affiliate Marketing Marketing Marketers 145

Marketing Insider Group

FEBRUARY 5, 2024

Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes? Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Slideshare) 80% of marketers using audience segmentation report a rise in sales.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Sprout Social

SEPTEMBER 2, 2020

The good news is that the barrier to entry is lower than ever for businesses looking to get started with Instagram video marketing. What makes Instagram video marketing so compelling? Fact: videos on Instagram receive 49% more engagement than static photo posts. Time-lapse videos. Color explosions.

Branding 145

Branding User-Generated Video Marketing Analytics 145

Buffer Marketing

FEBRUARY 18, 2025

These events tick one or more of these boxes: Relevant topics: You’ll walk away with strategies that actually work and insights on trends shaping social media, marketing, and business today. Great speaker lineups: Think industry leaders and innovators across tech, branding, and the creator economy.

Social Media Marketing 108

Social Media Marketing Price Energy Influencer Marketing 108

SocialPilot

MARCH 9, 2025

In this blog, well walk you through 10 strategies to help you stand out, increase engagement, and attract leads to your real estate business. Initiate a Strong Brand Identity Across Social Media Your brand identity is what sets you apart from other businesses its the unique persona, style, and messaging. Lets get into it!

Real Estate 42

Real Estate Social Media Marketing Marketing Strategy Transform 42

Marketing Insider Group

JUNE 23, 2021

However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. That is why having a successful video production strategy is so important in your brand storytelling. Videos can be more engaging and informative than other text formats. .

Product 145

Product Branding Entertainment Promotion 145

Hubspot Marketing

MAY 7, 2025

To cut through the crowds, use this collection of Instagram templates to create brand-aligned posts that resonate with your audience. Social Media Marketing Ebooks Want to dive deeper into a social media best practice or strategy? If you want to keep up with the current state of social video marketing, YouTube is essential.

Social Media Marketing 111

Social Media Marketing eBook Marketing Marketers 111

Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy 7. For example,  Ursa Major  has “skincare” in its  name on Instagram  to make the company easier to find when someone searches for skincare brands and solutions. Embed keywords into your username and name 3. Optimize your Instagram bio 4.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Hubspot Marketing

JUNE 29, 2022

If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play. With all this talk about video, you may be wondering a few things: What length should my video be? How do I create videos that stick?

Branding 122

Branding Millennials Video Marketing B2C 122

Martech

SEPTEMBER 4, 2024

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. Prioritize conversions with a mix of Video Reach, Video View, and Demand Gen campaigns. Why we care. Awareness Plans.

Promotion 124

Promotion Advertisers Advertising Marketing Strategy 124

Vertical Response

AUGUST 19, 2024

Buzz and guerrilla marketing leverage creativity and consumer engagement to amplify brand messages and generate excitement, often at lower costs. Experiential and lifestyle marketing foster memorable interactions and connections in enjoyable settings, enhancing brand identity and resonance with target audiences.

Advertisers 84

Advertisers Advertising Buzz Marketing Marketing 84

Sprout Social

APRIL 5, 2022

Ever wondered if people loved watching your Facebook videos? How many of them skipped your Story videos? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. How to find Facebook video metrics.

Branding 141

Branding Video Marketing Analytics User-Generated 141

Digital Marketer

APRIL 27, 2022

The truth is, video marketing NEEDS to be part of every business’s marketing strategy. It educates your target audience and gives them a sense of who you or your brand is so they can decide whether they want to work with you. It’s just that simple to begin a video marketing strategy.

Video Marketing 77

Video Marketing Marketing Plan Marketing Marketers 77

Digital Marketer

JANUARY 6, 2023

Given our love for visuals, it makes sense why video is one of the best tools available to marketers. It’s no doubt then why marketers are creating video marketing content at an unprecedented pace too. That said, creating video content can be an expensive affair. Creating Video Marketing Content on a Budget.

Video Marketing 81

Video Marketing User-Generated Marketing Marketers 81