Sprout Social

SEPTEMBER 3, 2020

Although Twitch is primarily associated with gaming, it’s quickly becoming the go-to place for livestreaming content at large. And slowly but surely, brands are finding fresh ways to get on board with Twitch and engage its rabid user-base. How exactly are brands using Twitch? Why does Twitch matter for marketers?

Gen Z 132

Gen Z Branding Millennials Real Estate 132

Girl Power Marketing

MAY 18, 2022

Millennials are the largest generation of pet owners, representing 32% of pet-owning households in America. As a result, marketers must be willing to establish a presence in all the places that Baby Boomers reside, from their traditional choices to their new forays into digital worlds. Millennial Pet Shopping Habits.

Millennials 98

Millennials Gen Z Food Marketing 98

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business. Your brand doesn’t need a David Ogilvy or Phyllis Robinson to give it a human touch.

Branding 142

Branding Transform Whitepaper User-Generated 142

Martech

FEBRUARY 22, 2023

TikTok has tapped into this trend, allowing marketers and brands to tell their stories and capture consumer attention. Not only does video content humanize a brand, but it also stimulates several senses at once, which is critical for buyers to retain information. are under 30, accounting for the Gen Z audience and younger millennials.

Gen Z 115

Gen Z Millennials User-Generated Marketing 115

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. But Reddit isn’t the best place for every company. You can stay in stalker mode by just reading, or create a branded account to directly engage with users. R.I.P. Yahoo Groups.).

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

Marketing Insider Group

DECEMBER 18, 2023

It’s about strategically placing your message in front of the right eyes at the right time. With Sponsored Updates , brands can reach members with their News Feed, bringing them valuable information and insight wherever they are, on their desktop, mobile or tablet device. Why Sponsored Updates? Why Outbrain? Why BuzzSumo?

Gen Z 92

Gen Z Millennials Advertising Advertisers 92

Rock Content

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. By the end of this article, you will be able to understand: Why does a brand need a social media presence? What social media channels should your brand be present? Why does a brand need a social media presence?

Branding 101

Branding Millennials Fashion User-Generated 101

Marketing Insider Group

AUGUST 5, 2020

It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in. Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. million for the previous “generation x”.

Millennials 135

Millennials Gen Z Retail Marketing 135

Hootsuite

OCTOBER 27, 2022

1 in 3 customers (32%) will leave a brand forever with one bad customer service experience. Many brands are using these tools to talk to more customers online: Conversational AI chatbots. Through automation, a chatbot allows customers to connect with a brand instantly. An AI chatbot is a robot customer service agent.

Branding 99

Branding eCommerce Shoppers Millennials 99

Hubspot Marketing

MAY 8, 2023

Traditional examples of earned media include getting your brand spotlighted by a news publication or rated by a review site. Not only is it free, but the fact that it comes from an independent source adds credibility to your brand. Nowadays, authenticity and relatability go much further, especially with Gen Z and Millennials.

Gen Z 123

Gen Z Millennials Marketing Marketers 123

Girl Power Marketing

MAY 18, 2022

Following are some tips for helping to understand how to speak to consumers and convert them. Pet Owners by Generation Millennials are the largest generation of pet owners, representing 32% of pet-owning households in America. Like Generation X, Millennials value authenticity, but in somewhat different ways.

Millennials 52

Millennials Gen Z Food Marketing 52

Neil Patel

MARCH 25, 2021

It’s ideal for brands targeting a younger audience, as the majority of TikTok users are between the ages of 10 and 29. Tapping into this diverse market offers a lucrative opportunity for brands. Bringing your brand to TikTok gives you visibility with millions of new users worldwide. Describe Your Brand in Your Bio.

Product 141

Product eCommerce User-Generated Millennials 141

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. Millennials.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Search Engine Land

MARCH 29, 2023

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. You’re a business interested in placing an ad on Reddit. What platforms are they on?)

Pharmaceutical 92

Pharmaceutical Whitepaper Millennials User-Generated 92

Hubspot Marketing

DECEMBER 19, 2022

After releasing a promotional video of Kardashian sampling its vegan products, viewers were quick to accuse Kardashian of "fake chewing," leading many to question the authenticity of her endorsement. This number drops to 38% for Millennials. Unsurprisingly, the same study found that influencers are more trusted as brand spokespeople.

Gen Z 120

Gen Z Market Trends Millennials Marketing 120

Neil Patel

MARCH 25, 2021

In fact, direct-to-consumer (DTC) pet brands have exploded in popularity: Over five years, the online pet product sellers saw a compound annual growth rate of 24 percent. Paid ads on search and social let you bid on relevant keywords to hyper-target an audience that perfectly fits your brand. 9 Ways to Target Pet Owners Using Paid Ads.

Millennials 129

Millennials Food Shoppers Health 129

Hubspot Marketing

JUNE 21, 2022

Social proof is used in marketing all the time to foster trust between a brand and its target audience. Brands often do this by sharing customer reviews. It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials. Another marketing tactic non-profit organizations use is user-generated content.

Non-Profit 113

Non-Profit Gen Z Millennials User-Generated 113

SocialPilot

JANUARY 10, 2024

Unlike other social media sites , Pinterest users exclusively focus on brand offerings. It’s emerging as a platform for branding and e-commerce. But is the platform cutout for your brand? Pinterest Usage Statistics Pinterest is a great place to create and discover new Ideas. It encourages them to try something new.

Gen Z 64

Gen Z Millennials Shoppers User-Generated 64

Spiralytics

NOVEMBER 14, 2023

Marketers must recognize that, although they’re not currently primary consumers, Gen Alpha is laying the groundwork for future brand preferences and loyalties. They’re taking their cues from their Millennial and Gen Z predecessors in holding brands accountable for social justice from a very early age.

Gen Z 52

Gen Z Millennials Health Transform 52

Content Marketing Institute

OCTOBER 3, 2018

If your brand doesn’t rely solely on commissioned or in-house content, you could have potential legal exposure from the images you use on social media. In other words, you might not only illegally post an image, you might credit the wrong person or brand. Brands reuse of images is unlikely to pass the “fair use” test, says @allen3m. ?

Law 108

Law Branding User-Generated Millennials 108

Hubspot Marketing

DECEMBER 13, 2023

In the fiercely competitive landscape of online lifestyle and e-commerce brands, where promoting numerous products puts you in direct competition with retail giants like Amazon and Walmart, small businesses often face a daunting challenge. Fortunately, I’ll show you many tactics and best practices to boost visibility in both places.

Gen Z 93

Gen Z SEO Real Estate Millennials 93

Sprout Social

MAY 21, 2019

With more than 1 75 billion Pins to browse through, there are opportunities for every type of brand on Pinterest. According to Pinterest statistics from the brand in 2018, about 80% of new sign ups came from outside the U.S. So, what does this mean for your brand? 50% of millennials use Pinterest every month.

Millennials 111

Millennials Shoppers Food User-Generated 111

Hubspot Marketing

JANUARY 30, 2024

Instead of reprimanding its customers for stocking up on napkins, Chipotle created an opportunity for increased brand loyalty by creating a branded car napkin holder. That’s because I, like many millennials, grew up hearing the iconic “I want my baby back ribs” jingle on TV and the radio.

Food 101

Food Marketing Marketers Millennials 101

Hubspot Marketing

SEPTEMBER 20, 2022

Promote new posts. Say you’re a home decor brand, you can poll your audience on their interior design styles, purchasing considerations, and their favorite decor trends. Say the social media marketer from the home decor brand discovers that its audience doesn’t know how to choose a rug size for a room. Start a countdown.

User-Generated 110

User-Generated Education Promotion Millennials 110

Hubspot Marketing

DECEMBER 4, 2023

Now’s the time to add some style to your page with high-resolution photos that represent your brand. Your cover photo can be more stylized, but consider using a colorful background that is consistent with your brand style guide. Image Source Your business page should be clean, stylish, and consistent with your brand style guide.

Gen Z 112

Gen Z User-Generated Millennials B2C 112

SocialPilot

JANUARY 21, 2024

Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. For instance, check out the Ace Hotel group’s strategy on Instagram.

Social Media Marketing 90

Social Media Marketing Transform User-Generated Gen Z 90

Sprout Social

APRIL 21, 2020

Lyst used Good On You ratings to define what makes a sustainable brand. Meanwhile, searches for “eco-friendly living” and “zero waste products” have grown 93% and 108% respectively on Pinterest —leading the platform to launch a brand new sustainable product collection in the Pinterest Shop in honor of Earth Day.

Retail 103

Retail Gen Z Fashion Millennials 103

Hubspot Marketing

FEBRUARY 25, 2020

In fact, 40 percent of B2B marketers say email newsletters are most critical to their content marketing success , and 73% of millennials prefer communications from businesses to come via email. Furthermore, 99% of consumers check their email every day and it is by far the preferred way to receive updates from brands.

Email Marketing 139

Email Marketing Marketing Marketers Promotion 139

Martech

FEBRUARY 2, 2022

Denny’s began a Name, Image and Likeness (NIL) program featuring student athletes last fall, when it included football’s “often-forgotten” offensive linemen in the brand’s cross-collegiate All-Pancaker Team promotion. Multi-channel strategy extends brand reach and exposure for athletes. Image: Denny’s.

Gen Z 101

Gen Z Customer Millennials Law 101

Marketing Insider Group

JULY 28, 2014

Brands are struggling to connect with their audience using traditional marketing techniques. As consumers, we are bombarded with thousands of promotional messages each day. And yet we continue to expect brands and publishers to engage with us directly. Few brands have been successful with content marketing.

Branding 100

Branding Transform Thought Leadership Millennials 100

Hubspot Marketing

NOVEMBER 21, 2022

Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. With growth being the main objective for more content creators, brands should offer mutually beneficial partnerships that help creators meet their goals. We're investing in podcasters right now.

Gen Z 88

Gen Z Millennials Inbound Marketing Entertainment 88

Hubspot Marketing

FEBRUARY 27, 2023

80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram's Growth Audience & Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram's Growth & Usage 1. YouTube and WhatsApp ranked in second and third place. Source ) Brand Adoption 32. Source ) 2.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 101

Education Marketing Strategy Branding Energy 101

Neil Patel

MAY 12, 2021

While organic Facebook leads won’t cost you anything, gaining them may be time-consuming, and your results can depend on your creativity levels, where you place your content, and the way you promote it. Just make sure you’re not overly promotional. For further branding and personalization, add a cover image and profile photo.

Gen Z 145

Gen Z User-Generated Inbound Marketing Promotion 145

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. onlineoptimism.

Gen Z 140

Gen Z User-Generated Marketing Marketers 140

Marketing Insider Group

JUNE 14, 2021

Videos that tell your brand story. Promote New Videos on Social. After you publish and optimize your video content, promote it to increase visibility. For example, you could promote one video multiple times using different clips. Instagram can be a brilliant place to advertise and market to higher-earning demographics.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145