Rock Content

AUGUST 4, 2023

It will calculate your overall marketing budget needs so you can achieve your goals. Whether you’re a brand-new business or an enterprise company looking to expand to new markets, this planner is valuable. Fortunately, Rock Content can help streamline the budgeting process with our free budgeting planner.

Management 52

Management Whitepaper Digital Marketing Advertising 52

Hubspot Marketing

AUGUST 21, 2023

When was the last time you ran a competitive analysis for your brand? If you're not sure, or if the last "analysis" you ran was a quick perusal of a competitor's website and social media presence, you're likely missing out on important intelligence that could help your brand grow. This is something many brands get wrong.

Shipping 98

Shipping Whitepaper Price eBook 98

Marketing Insider Group

MARCH 9, 2020

White paper or e-book downloads. With today’s analytics programs available on both Google and most social media platforms, you can even identify new market segments to target. Turn it into a new type of content: Don’t let that content die there, though. Newsletter subscriptions. Engagement. You get the picture.

Whitepaper 104

Whitepaper Thought Leadership CMO Content Marketing 104

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. His post covers everything from Facebook ads to internet marketing.

Digital Marketing 94

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 94

Marketing Insider Group

AUGUST 12, 2020

Here’s how: Align Your Social and Content Strategies with Your Brand. As NewsCred’s Gaby Tama rightly points out, you need to create a “documented, full-funnel [social media] strategy that’s fully integrated with your content marketing program.” The best way to do that, we’ve discovered, is to align both with your brand.

Marketing Strategy 122

Marketing Strategy Content Marketing Gen Z Whitepaper 122

Martech

MAY 25, 2022

Although you don’t want to be completely beholden to legacy systems, you do need to consider how your new marketing technology integrates with current, and quite possibly, future systems. Sure, it matches your brand colors. And you can do this while influencing the behaviors you find most valuable to your organization.

Whitepaper 103

Whitepaper Email Marketing CRM Customer 103

Adobe Experience Cloud Blog

DECEMBER 13, 2018

It’s important to position your brand where people spend their time, and having your marketing team experiment with creative new channels, such as new social media platforms, is vitally important. When a company spends all of its resources to develop new channels at the expense of its website, viewers will notice.

New Technology 131

New Technology Whitepaper Thought Leadership CRM 131

Adobe Experience Cloud Blog

JULY 17, 2018

This is also a unique opportunity to give your customers an opportunity to tell their story and build their own brand up as one that focuses on thought leadership. While live streaming is still a fairly new market given that many companies are still trying to fine-tune their approach, it’s certainly a craze to be a part of.

Customer 109

Customer Thought Leadership Whitepaper Non-Profit 109

Hubspot Marketing

JANUARY 7, 2024

Do you like the creative side of marketing, or do you like working with numbers and analytics? Does promoting a single product excite you, or would you prefer to work on overall brand awareness? Lastly, internships are valuable currency in today’s job market. In turn, these shifts create many new marketing careers.

Copywriting 109

Copywriting CMO PR Social Media Marketing 109

Rock Content

AUGUST 6, 2023

The way a brand approaches its marketing can say a lot about what it values and seeks to achieve. Setting strategic marketing goals, then, is a must. These goals are the objectives that a business or brand defines as most important. Brand awareness also intertwines with trust building, increasing brand recognition.

Key Performance Indicator 65

Key Performance Indicator Marketing Marketers Whitepaper 65

Adobe Experience Cloud Blog

JULY 5, 2012

In B2B marketing , the challenge is making your brand stand out amongst the noise. As a marketer, how do you find the right venue that encourages customer engagement? Also, gated content (forms that have to be filled out before downloading whitepapers, etc.) on other websites for greater reach and engagement.

Whitepaper 109

Whitepaper Thought Leadership Promotion Education 109

Pam Didner

NOVEMBER 5, 2020

Marketing-created content that would also benefit sales communications include: Product videos. White papers, industry trends, and survey reports conducted by marketing. Content, in both cases, keeps the brand top-of-the-mind for your customers and prospects. Product pages on the website. Product sheets.

Whitepaper 75

Whitepaper Customer Journey Education Marketing 75

Adobe Experience Cloud Blog

DECEMBER 7, 2009

B2B marketing is constantly evolving as organizations discover ways to perfect current strategies, new marketing channels emerge, and advanced marketing automation tools are introduced. Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools.

eBook 115

eBook Marketing Strategy Whitepaper PR 115

CXL

MAY 27, 2022

Demand generation meets this new market behavior and places much more emphasis on providing value before potential buyers ever see a sales message. When prospects come to weigh up who to choose for their purchase, the brand that consistently delivers value upfront will have the upper hand. This is called the dark funnel.

User-Generated 103

User-Generated Whitepaper eBook CRM 103

Neil Patel

JANUARY 2, 2021

We’ve rolled out content programs for the entire sales cycle across many Fortune 500 brands. If you’d like content marketing and marketing automation working together seamlessly, we should chat. #2 Marketing automation frees you (and relevant people on your team) from mundane tasks. And it works beautifully.

CRM 145

CRM Marketing Marketers Price 145

TechWyse

MARCH 8, 2023

Use social media to engage and educate your audience: Whether through storytelling, community building, or branding, sharing authentic and educational content can help you increase your visibility, stay in touch with clients and increase leads. To leverage the power of marketing with influencers, you need to work with the right influencers.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Marketing Insider Group

SEPTEMBER 15, 2010

In the past, I have written about the challenges of Social Media and The Brand , the power of Integrating Social Media and Search and asked Why Do You Tweet? Social Media And Your Personal Brand. So I thought it was best to identify a clear framework for marketers to use to create successful social media strategies.

Whitepaper 76

Whitepaper Telemarketing Customer loyalty Social Media Marketing 76

Rock Content

MARCH 23, 2023

Then, if you have more content for them to browse while they’re there, you can keep users returning for more, ensuring that they’ll continue interacting with your brand. Establish Authority One way to elevate your brand within your industry is to establish yourself as an authority.

Real Estate 66

Real Estate Marketing Marketers User-Generated 66

Rock Content

AUGUST 25, 2020

This practice is a pillar of the modern internet, and it’s behind the success of large brands. It’s also central to current debates about the use of personal data, a theme that has been increasingly discussed by marketers. They tend to avoid brands that are limited to standardized or one-size-fits-all messaging.

Transform 72

Transform User-Generated Whitepaper Law 72

Marketing Insider Group

JUNE 15, 2015

To be clear, we’re talking about investments either in specific marketing programs (paid media, email nurturing, inbound) or in new marketing technology, such as a marketing automation platform. But marketers are eager to “hack” the process. Image Credit: Rand Fishkin.

Telemarketing 83

Telemarketing Marketing Automation Platform Outbound Marketing Whitepaper 83

Rock Content

JULY 13, 2023

Higher ROI The idea behind creating a buyer persona is to facilitate the segmentation of the public so that the brand directs its Marketing and communication efforts to people who have a real possibility of becoming customers. This creates a cascade effect that helps consolidate your company as an authority in the market.

CRM 77

CRM eBook Communications B2C 77

Adobe Experience Cloud Blog

JULY 20, 2009

I've effectively turned our company inside-out, and now whenever we generate a new piece of content, not only do we post it to our web site, we also post it to sites such as YouTube, Vimeo, Scribd, Slideshare, LinkedIn and Twitter. It also helps with SEO too, keeping our brand vitality high when users are searching for us on Google.

Thought Leadership 61

Thought Leadership Whitepaper User-Generated Shipping 61

Content Marketing Institute

APRIL 26, 2018

Your peers – even at brands lauded for their content approach – struggle with the same issues. At the recent Intelligent Content Conference, Robert Rose, CMI’s chief strategy advisor, questioned the leaders of notable content brands about how they tackle the issues. Build a Content Brand. Well, guess what?

Branding 97

Branding Whitepaper Education Traditional Marketing 97

Duct Tape Marketing

FEBRUARY 26, 2019

John Jantsch: If you’ve been in marketing any time at all, you’ve lived through some seismic shifts or rebellions in the things that have come along. The internet, search, social media, all these things have changed how we go to market. In this episode of The Duct Tape Marketing Podcast, a visit with Mark Schaefer.

Marketing 54

Marketing Marketers Whitepaper Customer Journey 54

Scoop.it!

MARCH 17, 2022

Moreover, a content strategy can push business growth by helping you uncover new ideas, explore new market segments , and build relationships. When done correctly, a content strategy can drive qualified leads to your website and boost your brand in the long run. They actually coined the term “inbound marketing.”

Whitepaper 90

Whitepaper Key Performance Indicator Promotion Analytics 90

Adobe Experience Cloud Blog

MARCH 25, 2010

The key is to focus not on self-reported and often inaccurate firmographic and BANT criteria, but on the actual buying behaviors the prospect exhibits (repeatedly visiting the website, downloading later stage content, using your company brand name as search term, etc.). Lead qualification. Learn More.

Management 101

Management Customer Acquisition Direct Mail Whitepaper 101

Marketing Insider Group

AUGUST 12, 2010

Related Posts: The New Marketing Accountability Lead Generation Programs That Work B2B Marketing Predictions For 2011 11 Reasons Why Outbound Telemarketing Programs Fail How To Align Marketing With Sales About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 77

Telemarketing Customer loyalty Marketing Marketers 77

Martech

MARCH 22, 2022

Why email remains a dominant channel for marketers and consumers. 7 reasons brands should invest time and money in email marketing. The difference between B2B and B2C in email marketing. Who uses or works with email marketing? What challenges are facing today’s email marketers?

Email Marketing 118

Email Marketing Law B2C Marketing 118

Marketing Insider Group

JANUARY 2, 2013

Infographics are easy to consume, but customers will read long articles and white papers as long as they are interesting and helpful. People don’t connect with brand, they connect with other people. This is the new marketing: it’s more about educating than broadcasting. Use graphics, charts and video.

Marketing Strategy 92

Marketing Strategy Whitepaper Content Marketing Marketing 92

Scoop.it!

APRIL 20, 2023

Not only is it one of the best organic marketing tools you have at your disposal, but it’s also an invaluable way to generate evergreen assets. From boosting awareness to building trust to converting prospects, content marketing is a powerful business strategy no brand can afford to ignore. What do they need?

Marketing Plan 83

Marketing Plan Content Marketing Real Estate Whitepaper 83

Marketing Insider Group

SEPTEMBER 5, 2023

Are you aiming to generate leads, boost brand awareness, or establish thought leadership ? A detailed whitepaper might thrive on LinkedIn but may not get the same traction on Twitter. Is it brand awareness, lead generation, customer engagement, or something else? Set clear objectives. Your content should align with your goals.

Market Research 93

Market Research Content Marketing Marketing Marketers 93

Adobe Experience Cloud Blog

JULY 20, 2018

Don’t create a campaign for a target audience, a user or a lead, but for a human, a person, a tech-savvy and busy marketer.”. But the good news is, these trends bring new technologies and ideas for marketing professionals to evolve their campaigns from tried and tested whitepaper downloads, to bespoke user journeys.

Whitepaper 91

Whitepaper Thought Leadership User-Generated Fashion 91

Hubspot Marketing

AUGUST 9, 2018

Do you like the creative side of marketing, or do you like working with numbers and analytics? Does promoting a single product excite you, or would you prefer to work on overall brand awareness? Search Engine Optimization (SEO) / Search Engine Marketing (SEM) Specialist. Content Marketer. Social Media Marketer.

PR 122

PR Marketing Marketers Non-Profit 122

Marketing Insider Group

SEPTEMBER 30, 2010

Gather Sales’ Marketplace Insights: which starts with information gathering and ends with sales validation of any marketing plan. I would add that the first meeting for any new marketing person is to sit down with the head of sales and ask “what do you need?” These are all great tips. Let’s start a discussion: what do you think?

Marketing 77

Marketing Marketers Manufacturing Customer loyalty 77

Adobe Experience Cloud Blog

FEBRUARY 4, 2013

In the “old days” before the content marketing explosion, this was much easier – you could simply list a few whitepapers on a webpage and be done. I love how the visual design, incorporating their signature robot, conveys personality to the brand. Announcing Marketo’s All New Resource Center.

Whitepaper 134

Whitepaper Thought Leadership eBook SEO 134