Hubspot Marketing

DECEMBER 13, 2023

Hotel owners who own multiple properties can use email marketing to sell different experiences once a guest has had one successful stay with them. Less than 10% of travelers report that they “always” know which brand they're going to purchase prior to researching. Need a refresher on email marketing? Send helpful emails.

Email Marketing 92

Email Marketing Marketing Marketers Customer Acquisition 92

Marketing Insider Group

JANUARY 16, 2023

Storytelling and specialization are great ways to promote the exclusive nature of your products and services, and set them apart from the competition. This requires marketers to adapt and find new ways to engage with their target audiences. Your business’s online presence is an integral part of your brand’s success.

Price 75

Price Marketing Marketers Market Trends 75

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Running a brand’s social media accounts is a lot of work. You’re simultaneously asked to be a customer support person, marketing person and occasionally, a graphic designer. Should they?

Management 112

Management Analytics Promotion Branding 112

Rock Content

SEPTEMBER 27, 2023

You probably already know what a buyer persona is (and if you don’t, I recommend reading this post ) and its importance within a marketing strategy. However, you might still feel uncertain about defining your brand’s persona(s). Now, don’t expect me to be overly promotional here.

Digital Marketing 105

Digital Marketing SEO Analytics Marketing Strategy 105

GrowMatik

JUNE 6, 2023

Growmatik is a marketing automation platform that seamlessly integrates with Shopify stores. With its Shopify integration, you can sync your store data with Growmatik in real-time, enabling targeted marketing campaigns, personalized customer experiences, and data-driven business decisions.

eCommerce 97

eCommerce Marketing Automation Platform Logistics Customer loyalty 97

Vertical Response

APRIL 12, 2024

Key Takeaways Effective marketing strategies encompass creating value, understanding customer needs, and building strong brand-customer relationships through various channels such as market research, branding, promotion, and analytics.

Marketing Strategy 53

Marketing Strategy Branding Market Segmentation Marketing Mix 53

Customers.ai

JANUARY 17, 2024

Marketing Agency Trend #4: Purpose-Driven Marketing According to a study by Deloitte , over 25% of consumers walked away from a brand that they interpreted as insensitive. Marketing Agency Trend #5: Generative AI & Content Creation Just like cookie deprecation, AI is not a thing of the future…it is here.

User-Generated 102

User-Generated Marketing Marketers Analytics 102

Martech

JULY 27, 2022

This type of incremental audience data is created when a marketer combines their data with another brand or publisher data set to yield new insights and audiences beyond what is available in their own CRM or subscriber database. It will almost always perform better than a marketer who pays for aggregated third-party data.

Advertising 112

Advertising Advertisers CRM Digital Marketing 112

Marketing Insider Group

OCTOBER 25, 2021

It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in. However, there’s also a pushback against the increased digitization and automation of interactions between brands and consumers, and a desire to make marketing more human again.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Sachs Marketing Group

DECEMBER 1, 2023

Leverage Social Media Marketing Social media marketing is an essential part of a small business’s strategy, and it’s projected to attract $227 billion in advertising in 2024. It offers an unparalleled platform to connect with customers, build brand awareness, and drive sales.

Key Performance Indicator 96

Key Performance Indicator Marketing Marketers User-Generated 96

Use Insider

JANUARY 19, 2024

Predictive marketing is the practice of analyzing customer data to predict future behaviors and preferences. It relies on AI and machine learning and enables businesses to create targeted, relevant, and personalized marketing strategies. Predictive marketing lets you target users with the highest intent (i.e.,

Customer Journey 52

Customer Journey Customer Acquisition Marketing Marketers 52

InTouch Marketing

JANUARY 31, 2024

Social Media Marketing: Objective: Utilize social media platforms to promote products or services, connect with the audience, and build brand awareness. Impact: Enhances brand visibility, fosters direct communication with customers, and encourages user-generated content.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Marketing Insider Group

DECEMBER 8, 2020

In fact, a study by Walker Information , projected that customer experience has surpassed price and product as the key brand differentiator. Some B2B brands are getting better at converting their prospects while others are stuck in their old ways, perhaps unsure how to spice things up. Personalize More Touch Points.

User-Generated 142

User-Generated CRM Marketing Marketers 142

Rock Content

NOVEMBER 17, 2020

In five years of history, we have not run any ad campaigns through Google or social networks to promote the content we publish. In other words, all our brand’s online relevance in the Spanish-language was built through organic authority. This is a factor that increases our chances of ranking our content in our targeted markets.

SEO 86

SEO User-Generated Digital Marketing Copywriting 86

Duct Tape Marketing

JANUARY 22, 2016

Any two customers might have radically different interests and ways of interacting with your brand. If you’re a small company with a one-person marketing shop, you may want to stick to weekly blog posts or a quarterly webinar for now. People expect brands to create content that speaks to them on the platforms they prefer.

Entertainment 45

Entertainment Education Market Research Communications 45