Buffer Marketing

AUGUST 6, 2024

At that time, my focus was primarily on traditional PR strategies tailored to the restaurant and hospitality industry. Plus, it can elevate your other PR efforts: Thought leaders are often recognized by journalists, event organizers, and more for their knowledge and innovation and are often sought after for their opinions and expertise.

Thought Leadership

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Also tucked in the job description? Sponsorships and cross-marketing.

Event Marketing

Hootsuite

OCTOBER 22, 2024

Yup, these influencers and brand ambassadors have been under your nose all along. Employee advocacy is when employees share their company’s content or values on their personal social media accounts to boost brand awareness and build trust. It aids in PR crises and issue management. What is employee advocacy?

PR

Hootsuite

OCTOBER 7, 2024

Which network drove the most brand awareness for our product launch? Imagine X (formerly Twitter) analytics, Instagram analytics, Facebook analytics, TikTok analytics, Pinterest analytics, YouTube analytics, and LinkedIn analytics all in one place. What were our top posts on LinkedIn this year? and many more.

Analytics

Search Engine Land

SEPTEMBER 17, 2024

We’re leading our clients toward four main initiatives: Digital PR and content distribution. Digital PR and content distribution For many brands, Google is the primary platform for their content distribution. If you have a PR team or vendor, that would be great. Now, let’s talk about how to cope. Testing influencers.

SEO

Search Engine Land

SEPTEMBER 12, 2024

Earned media will remain important SearchGPT is likely to prioritize high-authority publications, meaning digital PR and thought leadership may become even more important. Marketers should consider targeting high-visibility content sources used by SearchGPT to enhance brand inclusion in its responses.

User-Generated

SmartBrief - Marketing

JULY 30, 2024

So why are brands and marketers still not sold? While brands assume some risk when joining the platform, the upside far outweighs the risk. Here are six ways agency and brands can extract value from Reddit marketing. Most brands and marketers use the usual suspects — Facebook, Instagram, X, LinkedIn, YouTube and TikTok.

PR

Hootsuite

JANUARY 10, 2025

And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling.

PR

Martech

MAY 30, 2025

The rise of AI Overviews: A new discovery paradigm AI-generated search responses are increasingly becoming the first impression of your brand. Alternatives like Profound, Brandlight and Evertune have stepped in to track how answer engines surface and rank your brand against competitors. Measure performance. Collaborate across channels.

PR

Buffer Marketing

OCTOBER 31, 2024

It happens — which is why it never hurts to get inspired by the great work other creators and brands are doing on Instagram.  Since Instagram is such a visual platform, high-quality imagery typically performs well, but raw footage has its place. But what happens when you run out of ideas? Source: @aerial.kitty 12.

Transform

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencers don’t need celebrity status to make an impact for your brand. What are influencer marketing KPIs?

Influencer Marketing

Hubspot Marketing

NOVEMBER 15, 2024

Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience. CX’s purview is the overall experience a customer has with a brand. PR and earned media. Consider a brand like Apple from this holistic perspective. It’s a uniform, seamless brand experience.

CMO

Backlinko

OCTOBER 23, 2024

You’re in the right place. Social media posts : Ideal for engagement and brand awareness. PR outreach: Get your content featured in trusted industry publications and media outlets. But not every platform will be right for every brand. Want to create a content marketing strategy that actually works?

Marketing Strategy

Hubspot Marketing

JUNE 17, 2025

But don’t overlook your consumers’ desire to align their identity to your brand, says Jason Hennessey , CEO of Hennessey Digital. If you’re selling to business buyers, you’ll be pressed to show value-per-dollar from day one, and you’ll really need to turn current users into internal brand champions. Here’s where to start now.

Branding

Hootsuite

OCTOBER 16, 2024

Why every TikTok marketer needs an analytics tool A TikTok analytics tool lets you discover what’s working and what’s not , so you can refine your strategy on both macro and micro levels, and drive results for your brand or business. The leading tools can help you answer questions like: What were our top posts on TikTok this year?

Analytics

Backlinko

MARCH 26, 2025

What people say about your brand online shapes your reputation. Online reputation management (ORM) tools help you monitor brand mentions, manage reviews, and keep business details consistent across directories. It lets you track online mentions, analyze sentiment, and spot early signs of PR crises.

PR

Animalz blog

APRIL 24, 2025

Others boast new optimization practices branded as GEO, AEO, or LLMO. But gaining and maintaining AI visibility requires a new layer of analysis: one that understands how and why AI surfaces particular information, and how it uses trust and authority signals to amplify brands presence. What is BRAND, and what does it do?

PR

Exposure Ninja

JULY 18, 2025

Unlinked brand mentions used to be seen as a missed opportunity. With the rise of ChatGPT , Perplexity , Gemini , and Google’s AI Overviews and AI Mode , brand mentions , even unlinked ones, are now one of the strongest signals of visibility. What we’re seeing is a shift towards brand recognition and topical authority.

Branding

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. From defining objectives and designing personas to budgeting and tools, these strategies grant you and your brand a ticket to increase your share of voice across the world. But what about a global strategy?

Social Media Marketing

Search Engine Land

JULY 15, 2024

This is pure entertainment, yet it is well aligned with the brand. Content marketing and SEO Marketing is about being in the right place at the right time. It is your content that is at the right place and at the right time. Your content appears in the right place at the right time with no associated cost per click.

SEO

Customers.ai

NOVEMBER 20, 2024

Setting clear, measurable goals is non-negotiable because vague objectives like “improve brand awareness” or “get more traffic” don’t cut it. These might be brands in your industry or businesses targeting the same audience. Think of your goals as your campaign’s North Star. They keep you focused and aligned from start to finish.

PR

Backlinko

JANUARY 23, 2025

Step 4: Form a Content Strategy With your keyword research and keyword map in place, it’s time to create an SEO content strategy. Here’s how the journey typically unfolds: Inspiration: Thats beautiful, where is that place? They help customers see what you offer and connect with your brand.

SEO

Sprout Social

JANUARY 16, 2025

As Matthew Liotti, Brand Content Manager at Crayola, put it, We like to remind people were a 120-year-old brand thats still young and relevant. Its the place where Crayola can take the content our brand has always produced, and put a social-first, video-centric spin on it. We love to test and learnespecially with video.

Gen Z

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. This could work in your favor if youre a B2C brand.

Gen Z

Sprout Social

SEPTEMBER 24, 2024

An influencer marketing strategy template guides brands through planning, executing and evaluating influencer collaborations. It’s a roadmap that helps brands identify their goals, target audience and ideal influencers. Use these milestones as a guide and adjust as needed to fit your specific circumstances.

Influencer Marketing

Hootsuite

MAY 28, 2025

It can be tricky to understand whats the best option for your brand. Others specialize in certain aspects, like influencer discovery or campaign management. Feature sets, complexity, and pricing vary. It all depends on factors like: your budget, the extent of your influencer marketing strategy, and your digital marketing goals.

Influencer Marketing

Hubspot Marketing

JANUARY 22, 2025

Organic marketing is all about naturally attracting your audience to your brand or business. The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. When we hear the word organic, we usually think natural, pure, and unaltered.

Gen Z

SocialPilot

JULY 12, 2024

The main areas include performance metrics, audience demographics, competitor insights, paid social media performance, and brand sentiment. Branding Analysis Also known as brand sentiment, this key metric dives into conversations and mentions about your brand to help you understand how people perceive it on the internet.

Analytics

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. This could work in your favor if youre a B2C brand.

Gen Z

Sprout Social

MARCH 27, 2025

Fortunately for influencers, creators and brands, that turned out to be completely wrong. Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. What is the creator economy?

Gen Z

Orbit Media Studios

NOVEMBER 13, 2024

A lot of my early stuff I seemed to be trying to earn a place at the table. Initially, the content was about my personal brand; today, it’s about driving business outcomes and brand strategy. Getting to that place changed everything. And 15 years before that in Corporate Brand, Product Marketing leadership roles.

Marketers

Exposure Ninja

JUNE 13, 2025

Google anything, and you’ll be hit with sponsored ads and branded links. Even your commute is surrounded by branded marketing — from your local bus wrapped in ads to your coffee cup covered in a logo. This is your audience’s reality: they’re bombarded with brands at every turn.

Branding

Orbit Media Studios

DECEMBER 17, 2024

The brand that gives away the best tips, tricks and tools, wins the most loyalty, leads and love. Audience research: Communities and PR opportunities This method comes from our friend, Liza Adams , who uses AI for marketing strategy and research. This may give you ideas for PR, event marketing and community engagement.

Thought Leadership

Sachs Marketing Group

JANUARY 13, 2025

Todays consumers interact with brands through search engines, social media, email, influencers, and websitesoften simultaneously. Why a Multi-channel Marketing Strategy is Essential in 2025 In an increasingly interconnected digital world, consumers no longer interact with brands through a single channel.

Digital Marketing

Hubspot Marketing

MAY 7, 2025

To cut through the crowds, use this collection of Instagram templates to create brand-aligned posts that resonate with your audience. Pro tip: If youre new to social media advertising, this ebook is a beginner-friendly place to start. What I like: The package includes templates for stories and posts.

Social Media Marketing

Hubspot Marketing

JUNE 30, 2025

If you want to learn how to craft an irresistible one, start with this guide that includes 17 real-life examples and learn how brands market their open positions. Create shareable content appropriate for specific networks to spread both our brand and our content. Check out this list of sample descriptions for common marketing roles.

Management

Hubspot Marketing

JULY 22, 2024

In our full-length marketing plan outline, the market strategy section contains the "seven Ps of marketing" (or the “ extended marketing mix ”): Product Price Place Promotion People Process Physical Evidence (You'll learn more about these seven sub-components inside our free marketing plan template, which you can download below.)

Marketing Plan