Orbit Media Studios

MARCH 10, 2024

Your goal now is to maximize the impact of the press mention by amplifying the reach and building trust in your brand. This will get the attention of the marketers at the brand, thanking them …and giving them the chance to reshare it. Next, share it again and mention anyone else (person or brand) who was included in the article.

PR 106

PR SEO CMO Energy 106

Search Engine Land

FEBRUARY 16, 2023

We haven’t yet arrived at a place where SEO clearly informs every part of the business like: PR. So where do we place SEO responsibilities within an organization to ensure the best results? Why do businesses still struggle to add SEO to their hierarchy? Yet we’re not yet fully there. Marketing Sales.

SEO 98

SEO PR Key Performance Indicator Communications 98

Search Engine Land

JUNE 7, 2023

This list provides methods to identify link opportunities based on the type of content typical for SaaS brands. Identifying link opportunities for SaaS brands Although using Google search operators will yield the largest list of opportunities, the following link building tools will reduce the time to organize and outreach to each prospect.

PR 92

PR SEO Thought Leadership User-Generated 92

Orbit Media Studios

JANUARY 16, 2024

People add all kinds of crazy stuff to their sites, often without a thought for strategy or their visitors. It’s the first question of every visitor on every web page: “Am I in the right place?” It’s the most important place to use a keyphrase on your more authoritative page. Am I in the right place? But should you?

PR 127

PR SEO Place Promotion 127

Search Engine Land

NOVEMBER 3, 2022

To find the best deals, users will often search for keyword combinations that include [brand name] or [product], plus the words: deals, discounts, or promos. Remember : Holiday-related URLs on your site are not temporary. By adding the new pages to your sitemap, you provide a map for crawlers to swiftly locate and index them.

SEO 106

SEO PR Gen Z eCommerce 106

Backlinko

MARCH 25, 2024

It’s an online visibility platform with PPC, social media, and digital PR tools—perfect for marketing agencies. You can add a filter to target websites with active links and an authority score of 21 to 100. Optional add-ons: Semrush Local: This feature enhances local visibility and customer choice. And for good reason.

SEO 95

SEO Price User-Generated Analytics 95

Orbit Media Studios

DECEMBER 12, 2023

Here are the five main reasons why redesigned websites see a drop in search traffic: URLs that attracted search traffic were removed URLs that attracted search traffic were changed (even if they were redirected) Content became less keyphrase-focused or less detailed Technical SEO issues appeared (missing schema, longer load times, etc.)

Analytics 71

Analytics Copywriting SEO PR 71

Neil Patel

APRIL 5, 2023

Here’s how you use it: Step #1: Enter your competitor’s URL and click “search.” Step #3: Again, enter your competitor’s URL and click “Search.” However, what’s most helpful is the detailed data like referring pages, URLs, domain authority score, and anchor text. Plug the URL of your choice into Majestic’s search bar.

SEO 133

SEO Price Analytics User-Generated 133

Neil Patel

APRIL 12, 2021

Backlinks refer to URL links from other websites that point back to your website. Let’s take a few steps back and talk about why search engines care in the first place. The best links happen organically (meaning you don’t pay or trade for them), add value to the website, and help the user better understand a topic.

Pharmaceutical 131

Pharmaceutical SEO PR Place 131

Exposure Ninja

OCTOBER 16, 2023

Traditional Marketing Traditional marketing is any marketing that takes place offline, for example, in newspapers, magazines, posters, flyers, billboards, TV, radio and at events. They may find you through a search on a search engine, content marketing, digital PR, email marketing, video marketing, social media marketing and more.

PR 52

PR Marketing Marketers User-Generated 52

Hootsuite

JULY 17, 2023

Whether you’re a solo creator, part of a small marketing team, or tackling social at the enterprise level, there are plenty of social media tools out there for you to add to your tech stack. You’ll need a tool that makes it easy to manage multiple social media accounts in one place so you don’t have to constantly switch between accounts.

Price 71

Price Social Media Marketing CRM eCommerce 71

Orbit Media Studios

FEBRUARY 8, 2022

Where’s the best place to hide a dead body? You can add to your advanced filter to remove some of these queries if you’d like. Combining areas like PR, Thought Leadership, and SEO are an effective way of winning in organic growth and industry trust. Does the phrase appear on the page in the most important places?

Analytics 98

Analytics SEO Thought Leadership PR 98

Duct Tape Marketing

FEBRUARY 6, 2024

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. Shama sheds light on the significant changes in how people discover brands online and the impact of dark social on this transformation.

SEO 64

SEO Transform Gen Z PR 64

Neil Patel

DECEMBER 18, 2018

Most remarketing campaigns don’t work well because you are driving people back to the same page that they didn’t convert in the first place. If you have a strong brand like Nike or Amazon, this doesn’t matter as much. Hack #7: Brand queries is the fastest way to increase rankings. Hack #11: Don’t put dates in your URL.

eBook 111

eBook User-Generated PR SEO 111

Exposure Ninja

APRIL 8, 2022

Even if you don’t sell products or services online, your website is an important tool for raising brand awareness, establishing your credentials and moving people through the sales funnel , even if that sale takes place in a shop, at a meeting in a swanky restaurant or in your office. The stages of the buyer’s journey.

User-Generated 98

User-Generated Analytics SEO Digital Marketing 98

Exposure Ninja

NOVEMBER 13, 2023

Add these details to a document with a photo of your ideal client. You should also input their URL into a tool like Semrush* to see which of their pages are likely to be getting the most traffic. This will help you see if they are using personal branding to help bring clients to their firm. This is where positioning comes in.

Law 52

Law PR Digital Marketing SEO 52

Neil Patel

JANUARY 15, 2021

Understanding SEO is crucial to significantly increase your traffic and brand awareness. Check #3: Is your URL structure optimized for search engines? Your URLs should be simple, short, and easy for a search engine to tell what the page is about. But what if the URL looked like this instead? It’s not very clear.

SEO 145

SEO User-Generated Health Analytics 145

Neil Patel

JANUARY 21, 2021

Go to tools.pingdom.com and type in your URL. Just type in your URL and click “RUN TEST.”. If your site isn’t mobile friendly, add this to the top of your to-do list. Google caters to hyper-local search, connecting consumers and brands as smoothly and quickly as possible. Quick Sprout registers a performance grade of 81.

SEO 145

SEO User-Generated Analytics Health 145

Search Engine Land

OCTOBER 20, 2022

Google and other search engines do not generally frown upon affiliation or monetization of websites as long as these add some unique value. That said, websites that seem to be templated, do not represent a real brand nor provide tangible information about their authors tend to add little to the diversity of search results.

User-Generated 97

User-Generated Real Estate PR Branding 97

Hootsuite

JANUARY 13, 2021

But if your brand is using social media for business , properly using social media acronyms and social media abbreviations might be part of an effective social strategy. In fact, it’s one of the many social media trends your brand will want to understand. Resource: Is your brand a small business? from AskReddit. BTW: By The Way.

Gen Z 145

Gen Z Key Performance Indicator User-Generated Social Media Marketing 145

Moz

JULY 16, 2019

Theirs is “Connected brands start with connected teams.” Mary Bowling — Brand Is King: How to Rule in the New Era of Local Search. Mary took the stage next to shed some light on why brand is so critical to success in this latest era of local search. Add movement to our images when possible. Rip the bandaid off.

SEO 46

SEO Retail PR Branding 46

Exposure Ninja

AUGUST 26, 2022

Does your content clearly demonstrate first-hand expertise and a depth of knowledge (for example, expertise that comes from having actually used a product or service, or visiting a place)? Your website should be there to make the internet a better place, a useful place. Also great. Not so great. verywellfit.com ( fitness ).

Copywriting 115

Copywriting SEO Education User-Generated 115

Litmus

APRIL 12, 2024

You wouldn’t want email marketing slip-ups to impact the reputation of your root domain, which could harm deliverability for sales, PR, or other team members sending personal or outreach emails from the root domain in their own inbox. The subdomain “e” denotes “emails” and doesn’t overwhelm our brand name. Or vice versa.

Management 102

Management PR Health Marketing 102

Duct Tape Marketing

MAY 4, 2016

Referral Candy – Easiest way to add refer-a-friend to your store. Prezly – Create your own press room in minutes, with a chosen url and embedding features. Enhance your brand’s identity with color options and logo/photo uploads. TrendKite – Easily measure the impact of news on your brand with custom dashboards.

Advertising 52

Advertising Advertisers Partner Marketing SEO 52

Sprout Social

DECEMBER 20, 2023

From our “SproutLink” link-in-bio tool, to URL tracking to measure success in Google Analytics, an Asset library and more, Sprout’s publishing capabilities simplify your scheduling process. Additionally, Oktopost puts an emphasis on their brand safety features. Suggestions by AI Assist generate captions with tone options in seconds.

Branding 105

Branding Price Influencer Marketing Transform 105

Hubspot Marketing

APRIL 1, 2019

The site offers six distinct themes, and adding an article is as easy as pasting a URL and clicking add -- the site takes care of incorporating the title, publication, date, content, and image. You can also blog straight from the platform, which could be useful if you want to showcase freelance work and your current blog in one place.

PR 127

PR Analytics Customer Place 127

Moz

DECEMBER 5, 2018

But what can local SEO practitioners do once they’ve got these formal listings created and a system in place for managing them? Savvy local brands (including brick-and-mortar models) will see the way the wind is blowing with this and work to form non-Google-dependent sources of traffic and lead generation.

SEO 52

SEO Place PR Food 52

Hubspot Marketing

JULY 31, 2019

Tools like Screaming Frog can help you crawl and collect your content, listing each URL, title, and description in a spreadsheet. The free version crawls up to 500 URLs. Alternatively, you may choose to exclusively share content on social media channels, or perhaps you find that traditional PR is your best route.

PR 143

PR Key Performance Indicator Price Whitepaper 143

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Marketers 111

Hubspot Marketing

OCTOBER 28, 2019

One thing I’ve noticed about Southwest is their branding is on point. Whether I’m booking a flight on their mobile application, being served my go-to in-flight ginger ale, or walking through the terminal at Midway Airport, I’m surrounded by Southwest’s consistent brand colors, messaging, and imagery.

Marketing 130

Marketing Marketers Key Performance Indicator Traditional Marketing 130