Hootsuite

OCTOBER 22, 2024

Yup, these influencers and brand ambassadors have been under your nose all along. Employee advocacy is when employees share their company’s content or values on their personal social media accounts to boost brand awareness and build trust. It aids in PR crises and issue management. What is employee advocacy?

PR

Backlinko

OCTOBER 23, 2024

Social media posts : Ideal for engagement and brand awareness. Include all content stages in your calendar, noting key steps like the following: Research Writing Editing Design SEO optimization Publication Promotion Social media scheduling Most importantly, ensure each piece ties back to your initial objectives.

Marketing Strategy

Search Engine Land

SEPTEMBER 17, 2024

We’re leading our clients toward four main initiatives: Digital PR and content distribution. Digital PR and content distribution For many brands, Google is the primary platform for their content distribution. If you have a PR team or vendor, that would be great. Now, let’s talk about how to cope. Testing influencers.

SEO

Search Engine Land

JULY 23, 2024

This strategy will also ensure a brand presence across all spheres of the digital landscape. Improved brand visibility: Higher search rankings increase your brand’s visibility. Thought leadership: Establishing your brand as an authority in your field. Promotional emails: Sending offers and promotions to drive sales.

Digital Marketing

Hubspot Marketing

APRIL 23, 2025

Most brands chase exposure. They pour money into ads and PR, hoping to buy attention. In this article, Ill break down what EMV is, why EMV isnt just your marketing teams concern, how to calculate EMV to prove its impact, and real-world examples of brands doing it right. Builds brand authority and trust. But if you dont?

PR

Hubspot Marketing

NOVEMBER 15, 2024

Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience. CX’s purview is the overall experience a customer has with a brand. PR and earned media. Direct sales conversations and promotions. Consider a brand like Apple from this holistic perspective.

CMO

Sprout Social

OCTOBER 23, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to the Q4 2024 Sprout Social Pulse Survey, 89% of consumers anticipate brand content will impact their purchase decisions this holiday season. But Lowe’s isn’t just a Halloween haven.

Branding

Search Engine Land

AUGUST 1, 2024

Brand SEO is moving closer and closer to the brand team. Because Google is able to ingest so many more “brand” signals. Over the years, Google has built a detailed understanding of brands, similar to its own version of Wikipedia, to grasp their importance and nuances better. Dig deeper: What is digital PR for SEO?

SEO

SocialPilot

APRIL 23, 2025

Social media can either make or break your brands image. One viral post that’s all it takes to ignite a movement, catapult your brand to global fame, or destroy its years of reputation in the blink of an eye. billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR.

PR

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. From defining objectives and designing personas to budgeting and tools, these strategies grant you and your brand a ticket to increase your share of voice across the world. But what about a global strategy?

Social Media Marketing

Buffer Marketing

OCTOBER 31, 2024

It happens — which is why it never hurts to get inspired by the great work other creators and brands are doing on Instagram.  If you're a brand, it helps showcase the results of your products or services. It's promotion and engagement all in one! But what happens when you run out of ideas?

Transform

Animalz blog

APRIL 24, 2025

Others boast new optimization practices branded as GEO, AEO, or LLMO. But gaining and maintaining AI visibility requires a new layer of analysis: one that understands how and why AI surfaces particular information, and how it uses trust and authority signals to amplify brands presence. What is BRAND, and what does it do?

PR

Search Engine Land

JULY 15, 2024

Defining marketing’s present and future Typically, content created and promoted will help the reader in some way and, in some instances, it will be purely for entertainment. This is pure entertainment, yet it is well aligned with the brand. We can contrast this to promoting content via other means. What is content marketing?

SEO

Customers.ai

NOVEMBER 20, 2024

It was a brilliant strategy to maximize the impact of such a major promotional moment! Their preparation got us thinking: what are the must-do steps marketing teams need to take before launching a campaign, whether it’s a Shark Tank debut, a product launch, or a big promotional push? Get names, emails, phone numbers & more.

PR

Search Engine Land

JULY 22, 2024

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. It’s an election year in the U.S.

SEO

Hubspot Marketing

JANUARY 22, 2025

Organic marketing is all about naturally attracting your audience to your brand or business. The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Think product reviews, interviews, or features about your team, brand, or offer.

Gen Z

Hubspot Marketing

MAY 7, 2025

This free template allows you to sort your social media content in a spreadsheet that's designed to help you track the day, time, and social media channel on which everything you create is being promoted. To cut through the crowds, use this collection of Instagram templates to create brand-aligned posts that resonate with your audience.

Social Media Marketing

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. This could work in your favor if youre a B2C brand. In fact, 46.6%

Gen Z

Hubspot Marketing

JUNE 30, 2025

If you want to learn how to craft an irresistible one, start with this guide that includes 17 real-life examples and learn how brands market their open positions. Create shareable content appropriate for specific networks to spread both our brand and our content. Check out this list of sample descriptions for common marketing roles.

Management

Backlinko

JANUARY 23, 2025

They help customers see what you offer and connect with your brand. Like this: Use Digital PR for Industry-Wide Authority In the travel industry, digital PR campaigns are one of the best ways to establish authority. They aim to boost your brand’s visibility and credibility.

SEO

Marketing Insider Group

MAY 13, 2025

How do you make sure your brand gets seen without relying entirely on paid ads? Tactics like digital PR, guest posting, link-worthy content (think stats, infographics, or tools), and outreach campaigns still work as long as youre thoughtful about how you approach them. This kind of brand authority builds momentum over time.

PR

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. This could work in your favor if youre a B2C brand. In fact, 46.6%

Gen Z

Orbit Media Studios

DECEMBER 17, 2024

The brand that gives away the best tips, tricks and tools, wins the most loyalty, leads and love. Audience research: Communities and PR opportunities This method comes from our friend, Liza Adams , who uses AI for marketing strategy and research. This may give you ideas for PR, event marketing and community engagement.

Thought Leadership

Sprout Social

MARCH 27, 2025

Fortunately for influencers, creators and brands, that turned out to be completely wrong. Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. What is the creator economy?

Gen Z

Sachs Marketing Group

JANUARY 13, 2025

Todays consumers interact with brands through search engines, social media, email, influencers, and websitesoften simultaneously. Why a Multi-channel Marketing Strategy is Essential in 2025 In an increasingly interconnected digital world, consumers no longer interact with brands through a single channel.

Digital Marketing

SocialPilot

MARCH 26, 2025

Every minute, billions of conversations occur online globally , and your brand has a choice. You can choose to lead the conversation narratives or be swallowed by the fierce competition from competing brands. Brands that dominate the share of voice in their market don’t just steer conversations. They dominate the industry.

PR

Hubspot Marketing

JULY 22, 2024

Here's an example: if you found that one of your competitors employs stronger social media marketing strategies , you might add "We'll post 3 times per week on our social media profiles" under "Promotion." Map out any campaigns needed for each project (social media, PR, sales promotions, landing pages, events, etc.).

Marketing Plan

Exposure Ninja

JUNE 13, 2025

Google anything, and you’ll be hit with sponsored ads and branded links. Even your commute is surrounded by branded marketing — from your local bus wrapped in ads to your coffee cup covered in a logo. This is your audience’s reality: they’re bombarded with brands at every turn.

Branding

Search Engine Land

OCTOBER 1, 2024

This workflow can drive short- or long-term brand or non-brand keyword search patterns. By analyzing these patterns, you can answer very strategic digital marketing , PR and SEO questions: What types of media placements drove these search patterns? Should we consistently invest in PR or SEO instead of short-term campaigns?

Branding

Sprout Social

MAY 22, 2025

The goal isnt just to promote a service or productits to mobilize people around a cause. Promote multiple ways to give If every social post is a fundraising appeal, you risk overwhelming your audienceor worse, losing their attention entirely. That distinction influences everything from content strategy to community management.

Social Media Marketing

Neil Patel

JUNE 10, 2025

The most common examples of experiential marketing include pop-up experiences, product sampling and demos, brand activations, workshops, guerrilla marketing, and AR/VR initiatives. But you can gauge its effectiveness by tracking event engagement, brand mentions, and the volume and reach of user-generated content.

Gen Z

Exposure Ninja

JULY 24, 2025

As platforms like ChatGPT , Claude, Perplexity , Gemini and Google’s AI Overviews and AI Mode change the way people search, the brands getting mentioned in AI responses are the ones winning visibility, clicks and trust. The more visibility your brand earns across these channels, the greater your traditional SoV.

Health

SocialPilot

FEBRUARY 11, 2025

In a world where social media is in the spotlight, every creator, brand, and business tends to outshine. But here’s the catchmany brands chase viral moments without proper planning to keep their audience engaged or hooked. PR & Media recognition: Multiple media outlets like Adweek and Forbes mentioned it as a masterpiece ad.

User-Generated

Sprout Social

MARCH 18, 2025

This month, were spotlighting brands who use influencer marketing to inform their strategy beyond social content, and how that leads to sustainable business growth. These brands illustrate what it takes to craft memorable, full-funnel influencer strategies, and can help inspire your own partnerships.

Health

SMA Marketing

MAY 15, 2025

Organized by priority, it explains each metric’s role in measuring efficiency, engagement, and ROI – from Customer Acquisition Cost to Net Promoter Score. You may have talented teams, strong creative assets, and a clear brand voice. Why it matters: Serves as a baseline for brand awareness and campaign reach.

Customer Acquisition

Orbit Media Studios

JULY 16, 2025

It was nice that they sent free traffic to websites, but they did it to build trust and build their user base, not to help brands and content marketers like you and me. They don’t want a brand experience. What is the value of the traffic to the brand? They’re taking time to decide if that brand is a fit for their specific needs.

Marketing

Hubspot Marketing

SEPTEMBER 25, 2024

You can score your leads based on multiple attributes, including the professional information they‘ve submitted to you and how they’ve engaged with your website and brand across the internet. Your sales team will want to know who opened every email in your lead nurturing series or who always clicked through your offer promotion emails.

Logistics