Search Engine Land

FEBRUARY 7, 2024

Incorporating user-generated content (UGC) like reviews. Product page URLs Clear, descriptive URLs enhance both user experience and visibility. It is important to optimize URLs for clarity and user-friendliness and not to just stuff keywords. Remember, their primary purpose is to guide users. See terms.

Product 131

Product SEO Copywriting eCommerce 131

Search Engine Land

MAY 9, 2024

Your online reputation is what users can learn about your brand within a few seconds. But today, it’s not only about what users might think. In this article, you will learn: How to properly monitor what is said about your brand online across different platforms. We also need to care about AI. Who will give the answers?

Management 106

Management User-Generated eCommerce Affiliate Marketing 106

Search Engine Land

FEBRUARY 16, 2024

The continued flood of purchase-ready visitors makes Amazon lucrative for sellers who can stand out and generate sales from the platform. Cover the basics Tips and tricks still don’t replace solid marketing fundamentals. In general, you should think about strategy, not simply tactics. How are you positioning your brand/product?

Marketing Strategy 126

Marketing Strategy Shoppers eCommerce Advertising 126

Search Engine Land

MARCH 22, 2024

With the rise of AI-generated content, Google is cracking down on low-quality, auto-generated copy in favor of high-quality, human-written content from real experts. This article covers strategies for creating localized business content that converts, such as: Providing transparent pricing details. Incorporating video marketing.

Real Estate 110

Real Estate User-Generated Price SEO 110

Search Engine Land

APRIL 24, 2024

Looking to improve your PPC lead generation efforts? This article reveals actionable strategies to identify and target three key groups through search campaigns: Customers actively looking to switch providers. PPC audience targeting for lead generation Improving lead generation involves targeting specific groups: People in your niche.

Price 105

Price User-Generated Law SEO 105

Search Engine Land

DECEMBER 7, 2023

It offers free analytics on product performance, pricing, demand and more. This article shows how to extract these insights to make smarter inventory, pricing and assortment decisions. Best-sellers report Offers insights into the most popular products and brands in both paid and unpaid listings, including inventory status.

Retail 92

Retail Product Non-Profit Price 92

Search Engine Land

APRIL 4, 2023

Love it or fear it, ChatGPT has put generative artificial intelligence (AI) squarely at the center of the current technological discourse. But for search marketing, the impact of this new era in AI is more immediate. Marketers want to know how it will influence paid search results and how to leverage it.

Transform 94

Transform User-Generated Shoppers Price 94

Search Engine Land

FEBRUARY 14, 2024

The ecommerce customer journey encompasses the complete end-to-end experience, starting from the first interaction with a brand’s online store and culminating in the final purchase. Awareness of need The funnel starts with the awareness stage, where potential customers first encounter your brand or products.

Customer Journey 100

Customer Journey eCommerce SEO Customer 100

Search Engine Land

JUNE 20, 2023

Marketers may soon be able to run ads on video-streaming services specifically targeting LinkedIn users. Why we care: Marketers could potentially increase their ROI and subsequently boost revenue as it is an opportunity to reach their target audience more efficiently. Get the daily newsletter search marketers rely on.

User-Generated 97

User-Generated Price Advertising Advertisers 97

Search Engine Land

MARCH 1, 2024

Recent Google scandals have raised concerns about search result fairness , accuracy , transparency and the ethics of big brands’ dominance. These features not only fail in their promise to enhance the user experience but also diminish the visibility of legitimate publishers with original ideas, worsening the search landscape.

Non-Profit 132

Non-Profit User-Generated SEO Analytics 132

Search Engine Land

AUGUST 24, 2023

This means that viewers near your business location are more likely to encounter your video content, giving you a competitive edge in your local market. Maximize the impact of your videos on local SEO by: Including videos on top-performing pages Integrate videos with top-performing website pages, enhancing user engagement time.

SEO 94

SEO User-Generated Price Communications 94

Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads. Is YouTube a good way to advertise?

Advertising 111

Advertising Advertisers User-Generated Finance 111

Search Engine Land

DECEMBER 5, 2023

Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing. Get the daily newsletter search marketers rely on. perform instead of giving them a blanket rating.

eCommerce 110

eCommerce Advertising Advertisers B2C 110

Search Engine Land

AUGUST 22, 2023

Customer lists that are filtered for your highest-quality customers while meeting the 1,000-user threshold. The algorithm can make increasingly precise bidding decisions as it refines its understanding of user behaviors and preferences. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

User-Generated 91

User-Generated Price CRM Branding 91

Search Engine Land

AUGUST 10, 2023

Ad platforms like Google and Facebook are scrambling to integrate generative AI capabilities. However, these capabilities are fraught with issues related to ownership, brand safety and adherence to brand standards. Get the daily newsletter search marketers rely on. Some may be more price driven.

Price 94

Price Performance Marketing User-Generated Promotion 94

Search Engine Land

MAY 3, 2024

Google’s local search results have been shifting quite a bit since the start of 2024. As with the rise of Reddit and other forums , Google is trying to serve users more relevant and relatable content – and in the local space, that means showing users more localized content. This is also a great way to showcase your expertise.

User-Generated 104

User-Generated SEO Price Customer 104

Search Engine Land

SEPTEMBER 1, 2023

Search marketing is an ever-changing industry, but even amid the generative AI movement, one thing remains constant: keywords. Volume tells you how often people search for specific keywords. Intent reveals the underlying purpose of user searches. But only when it’s appropriately harnessed.

User-Generated 135

User-Generated SEO Search Marketers Price 135

Search Engine Land

SEPTEMBER 21, 2023

Particularly influential in driving emotional responses to marketing stimuli. Helps create emotional connections between consumers and products, influencing preferences and brand loyalty. Get the daily newsletter search marketers rely on. This is known as a decoy effect in marketing (a.k.a., SUBSCRIBE See terms.

Neuromarketing 108

Neuromarketing SEO Content Placement User-Generated 108

Search Engine Land

APRIL 19, 2024

Very eye-catching for users. Get the daily newsletter search marketers rely on. For example, putting your product in the first two titles (long name) and including the price as the final title is not ideal if Google decides to mix that order, even if the algorithm thinks it has a better CTR. See terms.

Shipping 105

Shipping User-Generated Advertising Advertisers 105

Search Engine Land

AUGUST 2, 2023

Getting started with Google Shopping and free product listings Just as businesses don’t need to pay for inclusion in Google’s search index, displaying products online through Google is also a complimentary service. Users traditionally access Google Shopping by clicking the “Shopping” tab on a results page. SUBSCRIBE See terms.

Product 95

Product Shoppers Retail eCommerce 95

Search Engine Land

JULY 21, 2023

User intent is the foundational piece of strategic SEO efforts. It’s the tool that can help your brands move beyond chasing consumers to delighting them with your content. This article what exactly user intent is, why it plays such a pivotal role in search, and how you can incorporate it into your SEO strategy.

SEO 95

SEO User-Generated Price Shipping 95

Search Engine Land

NOVEMBER 1, 2023

A verified Google Business Profile helps ensure your business will appear in Google Map Pack or Google Local Pack search results. As seen in the example below for [running shoes near me], the map pack consists of top-ranking local listings for a user’s search location, displayed prominently above the first traditional organic result.

Management 121

Management SEO User-Generated Customer loyalty 121

Search Engine Land

NOVEMBER 9, 2023

They need to help develop content strategies and ensure that content is optimized for search engines and users. User experience In many ways, SEO and UX go hand in hand. Google’s goal is to provide the best answer for the user – and the best user experience plays a pivotal role in that process.

SEO 113

SEO PR Transform eCommerce 113

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. the price). the price). Get the daily newsletter search marketers rely on.

Transform 132

Transform SEO User-Generated Whitepaper 132

Search Engine Land

MARCH 31, 2023

We don’t yet know what they will roll out to capitalize on AI-powered search – or when exactly users will see ads in this AI-powered experience. That means brands that rely on paid search should also be prepared to evolve. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

User-Generated 90

User-Generated Advertising Advertisers SEO 90

Search Engine Land

NOVEMBER 2, 2023

In more advanced optimizations, you also consider optimizing images, adjusting prices, using performance labels and conducting A/B tests. Use data from Google Ads search terms reports, Google Trends, and tools like Semrush or Ahrefs to identify high-performing queries and relevant keywords. SUBSCRIBE See terms.

Product 109

Product Transform Shoppers eBook 109

Search Engine Land

FEBRUARY 21, 2023

And user interest is keeping up. Query Initial output Drill-down In two short queries, we took a good-sized list of keywords, sorted it by topic, and assigned user intent – all in seconds. Get the daily newsletter search marketers rely on. Here’s an example of some block-and-tackle work it can help you perform.

SEO 97

SEO User-Generated Price Education 97

Digital Marketer

DECEMBER 21, 2023

Today, over 80% of digital marketers make use of AI in some way or the other. Whether it is using ChatGPT for generating ideas or Jasper for your captions, AI is here to stay. Well, sophisticated AI algorithms can help businesses fine-tune their interactions with users. Want to get certified in Content Marketing?

Law 91

Law Digital Marketing User-Generated Copywriting 91

Search Engine Land

MAY 15, 2023

Branded terms have more visibility Many SaaS websites get considerable branded traffic but minimal visibility for non-branded search. UK, and India, struggle despite more branded traffic. Out of ~656,500 organic search traffic monthly, 94.4% is branded, and only 5.6% is non-branded.

SEO 118

SEO Customer Acquisition User-Generated Customer Journey 118

Search Engine Land

OCTOBER 31, 2023

It also keeps top brands at the forefront of the digital ecosystem. In addition to Search Engine Land, other publications worth your time include Search Engine Roundtable and brand-backed blogs, such as Semrush , Ahrefs and Moz. Marketing O’Clock. Get the daily newsletter search marketers rely on.

SEO 114

SEO Transform Digital Marketing Education 114

Search Engine Land

JUNE 20, 2023

Have you tried to use generative AI in your digital marketing but found that it behaves more like “ spicy autocomplete ” than actual intelligence? Notice the difference between these two questions and the answers they’ll elicit: Confirming: Do you agree this new feature will greatly enhance the user experience? Here’s how.

User-Generated 95

User-Generated Digital Marketing Communications Marketing Strategy 95

Search Engine Land

SEPTEMBER 29, 2023

In case you were wondering how the impact differed between desktop and mobile, here’s the same drop in SERP features on mobile and the corresponding total number of keywords in the top 20 (about 10 fewer in August): Get the daily newsletter search marketers rely on. Pricing or “for sale” for transactional. SUBSCRIBE See terms.

SEO 115

SEO User-Generated Price Product 115

Search Engine Land

MARCH 20, 2023

If you’re new to content marketing or strategy, you’re probably wondering which goals your particular brand should focus on. That’s a valid question, but before you get too deep, know this: The ultimate goal of content marketing is to drive profitable action. Get the daily newsletter search marketers rely on.

Education 101

Education User-Generated Content Marketing Branding 101

Search Engine Land

APRIL 18, 2023

Search tools (related searches, etc.) Search results are complex and diverse and each of these areas offers an opportunity for keen-eyed search marketers. Now we understand the search landscape, we can dig into the relative merits of SEO and PPC and how these apply to your situation. Organic listings.

SEO 101

SEO User-Generated Advertising Advertisers 101

Search Engine Land

MAY 11, 2023

Now, I can harness ChatGPT – including its understanding of SEO and exceptional writing skills – to generate near-perfect optimized snippets, saving me time and boosting my traffic. “ Get the daily newsletter search marketers rely on. Make it stand out to users and Googlebot. SUBSCRIBE See terms.

User-Generated 126

User-Generated Price Education SEO 126

Search Engine Land

OCTOBER 7, 2022

The integration and prioritization of tasks, reporting and user permissions can offer substantial benefits to enterprise-level SEO operations. Through education as well as software tool development, a relationship with a quality vendor can give marketers a competitive advantage. Intent insights. How much enterprise SEO platforms cost.

SEO 97

SEO Whitepaper User-Generated Analytics 97

Search Engine Land

APRIL 19, 2023

I typically suggest that: 60-70% of your budget is spent in the lead generation phase. 10% of the total budget at the top of the funnel or with brand-building ads. Get the daily newsletter search marketers rely on. Again, this will come down to experience, tracking, and your business model.

Advertising 101

Advertising Advertisers eCommerce User-Generated 101