Search Engine Land

FEBRUARY 28, 2023

Google removed App campaign placement data from Ads and AdWords API reports 2022: Google: “We made this change because the data provided didn’t fully represent the complete view of the placements that help developers monitor brand safety for their advertisers.”

Search Marketers 98

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Search Engine Land

JANUARY 7, 2023

Halting campaigns shouldn’t be your only brand safety precaution. 2020: Search engines continue to get better at understanding intent and rely less on keywords. With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. An Open Letter to Paid Search Networks.

Search Marketers 99

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Search Engine Land

FEBRUARY 2, 2023

Read all about it in How Google uses artificial intelligence In Google Search. Also on this day Google will suspend merchant sites that show higher prices at checkout 2021: Starting on April 6, Google would begin enforcing price accuracy between Merchant Center feeds and checkout. wealth rather than merit).

Search Marketers 95

Search Marketers Real Estate SEO Marketing 95

Search Engine Land

FEBRUARY 22, 2023

Valentine’s Day AdWords “War” Among Florists Highlights Another Google Challenge 2012: Imagine searching on your own company’s name and finding a competitor’s ad that said you were “Sold Out” right on your business’ most important holiday. Search Suggestions The Default At Google China? Will the “Deep Web” Slay Google?

Search Marketers 84

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Search Engine Land

AUGUST 7, 2023

A new metric, called Brand Authority, is now available in the Moz Pro SEO toolset and the Moz API, the company announced today. What is Brand Authority. Moz’s new Brand Authority metric can be found in Domain Overview. Moz assigns an “online brand strength” score between 1-100. ” Why Moz cares.

Branding 88

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Search Engine Land

JANUARY 13, 2023

An Apology To Wired & The Search Marketing Community. 2008: The article generated some serious spam issues for Wired, generated discord within the search marketing community, and injured the search marketing industry in general. From Search Marketing Expo ( SMX ). by Miles Carter.

Search Marketers 117

Search Marketers Non-Profit Marketing Marketers 117

Search Engine Land

MARCH 26, 2023

Search marketers are volunteering services, support to help small businesses get through COVID-19 2020: Consulting, web hosting, budget coaching – marketers were extending help to ease the strain on businesses. Play The Search Engine Smackdown Flash Game 2007: You were asked a series of questions. for Blackberry devices.

Search Marketers 96

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Search Engine Land

MARCH 8, 2023

Google Search is showing YouTube Music links on album queries 2020: On mobile, the link appeared in the “Listen” carousel of streaming music services; on desktop, it appeared within a list of streaming services in the album’s knowledge panel.

Search Marketers 95

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Search Engine Land

FEBRUARY 8, 2024

You’ll learn exactly why and how SEO supports brand growth, sales, and leads. How brands grow Marketing research has made it clear how brands grow. They may not be as committed or loyal to a particular brand or product category.) Physical availability : The ease and convenience that a brand can be purchased from.

SEO 125

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Search Engine Land

JANUARY 22, 2023

At the time, Expedia also owned several online travel brands: Hotels.com, Hotwire, eLong and Trivago. Google removes ‘ads’ and ‘sponsored’ labels from flight search results 2020: There would be no more referral fees from partners in flight search, as Google sought to emphasize price and convenience in rankings.

Search Marketers 91

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Search Engine Land

JANUARY 27, 2023

Google’s Legal Woes Not Impacting Brand: Survey 2011: Did scandals or an antitrust investigation make people less trusting of Google or tarnish its brand? Google Updates Google Book Search After Apple iPad Launch 2010: Less than 24 hours after Apple announced the Apple iPad, Google announced improvements to the Google Books home page.

Search Marketers 117

Search Marketers Real Estate SEO Marketing 117

Search Engine Land

MARCH 5, 2023

Matt Cutts confirms Vince, calls it a ‘minor change’ In 2009, Google’s Matt Cutts created a video to answer many questions about a recent “brand push” in the search results that SEOs and webmasters had noticed, starting in late February. Google “Search Plus Your World” To Launch Beyond US?

Search Marketers 92

Search Marketers SEO Marketing Marketers 92

Search Engine Land

JANUARY 18, 2023

Nokia Now “Powering” Bing Maps 2012: Nokia branding would soon be showing up on Bing Maps for mobile. Google Maps Now Highlighting Borders Of Cities, Postal Codes & More 2012: Google Maps added a feature where it would highlight in a pink color the borders of a city, postal code or other borders based on your search.

Search Marketers 112

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Search Engine Land

MARCH 10, 2023

Static headlines now available for DSAs in Microsoft Advertising 2021: Marketers could now have full control over their ad text with Dynamic Search Ads. Google bans face mask ads globally due to misleading coronavirus claims 2020: The face mask ban came amid a rise in false claims around coronavirus prevention and price gouging.

Search Marketers 93

Search Marketers SEO Marketing Marketers 93

Search Engine Land

MARCH 6, 2023

Google’s ‘Russian invasion of Ukraine’ results includes new search features 2022: The new features included sections for background information, estimated casualties and photos of the conflict. Google To Acquire BeatThatQuote.com 2011: BeatThatQuote.com was a price comparison website for loans and financial products.

Search Marketers 86

Search Marketers Marketing Marketers SEO 86

Search Engine Land

JANUARY 12, 2023

Part of his visit included a 89-page slide presentation, called “Search Integrity,” at Google’s Washington, D.C. Cutts said the same thing that Google had been telling the search marketing community for years – that Google’s results are determined by an algorithm and not tweaked to get particular sites ranking well.

Search Marketers 94

Search Marketers Marketing Marketers SEO 94

Search Engine Land

JANUARY 31, 2023

More coverage of the bid: Live Blogging Microsoft’s Bid For Yahoo Call Microsoft Call: “We Love The Yahoo Brand” [But Can The Deal Happen?] Billion “Reserve Price” 2008: Effectively, the rules required that “any legal consumer device” must be allowed to access the C Block broadband network.

Search Marketers 94

Search Marketers User-Generated Non-Profit Marketing 94

Search Engine Land

FEBRUARY 6, 2023

Did Super Bowl Advertisers Take Advantage of Search Interest? 2012: Brands did a much better job of keeping things simple and driving viewers to interesting, relevant pages that engaged them. Scoring the 2011 Super Bowl Commercials For Search Visibility and Visitor Engagement 2011: 100% of brands had at least some search visibility.

Search Marketers 86

Search Marketers SEO User-Generated Marketing 86

Search Engine Land

MARCH 11, 2023

Google Explains How Search Ads Rank & Cost 2009: A video showed how Google prices and ranks search ads in the AdWords system based on quality and bid. Google Improves Image Search For iPhone & Android 2009: You could see up to 20 images on a single page. How Much Is ‘Local Search’ Really Worth?

Search Marketers 92

Search Marketers Health Marketing Marketers 92

Search Engine Land

FEBRUARY 15, 2023

TikTok’s brand safety center consolidates transparency updates, announcements and partnerships 2022: This resource was a convenient reference for brands to understand the platform’s brand safety options. Yandex reports 22% YoY increase in revenue for Q4 2016 2017: Russia’s largest search engine generated $364.7

Search Marketers 87

Search Marketers Marketing Marketers SEO 87

Search Engine Land

MARCH 1, 2023

By contrast, 125 big brands were using the site to market their products or services. February 2011: Search Engine Land’s Most Popular Stories 2011: Search Engine Land’s 10 most popular stories from February 2011. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Search Engine Land

MARCH 15, 2023

Picasa Gains Google AdWords Ads 2009: You would find the ads at the top of the image results when you conducted searches for pictures in Picasa’s web albums. Microsoft’s Tellme Acquisition ‘Accelerates’ Mobile Search Competition 2007: It was a “moment of acceleration” and intensifying competition for mobile search and marketing.

Search Marketers 93

Search Marketers Marketing Marketers SEO 93

Search Engine Land

JANUARY 8, 2023

Search Biz: Yahoo CEO Duel, MSFT Reconsiders Search Brand, MSN ‘Lewd’ In China & Google Won’t Buy Newspapers. 2009: Roundup of personnel moves or speculation about who might get the top spot at Yahoo; the ongoing MicroHoo saga; and MSN being branded a “lewd” site in China for user-generated content. by Brian Massey.

Search Marketers 91

Search Marketers Marketing Marketers User-Generated 91

Search Engine Land

JANUARY 24, 2023

Google typically sits around 83.84% share of the global search market (fallen from 89.95% in the past three years); during the same timeframe, Bing’s share has risen from 3.99% to 8.88%. Why is having competition for Google search a good thing? Why should search marketers root for competitors like Microsoft Ads?

Branding 93

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Search Engine Land

JULY 12, 2023

Video advertising is a powerful tool for brands looking to engage audiences and drive conversions. Among the digital advertising giants, Amazon has cemented its position with a versatile suite of advertising solutions that cater to diverse marketing goals and audience demographics. Get the daily newsletter search marketers rely on.

Advertising 96

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Search Engine Land

APRIL 16, 2024

As a search marketing professional, you’ve honed your skills in driving targeted traffic and achieving measurable results. Join MNTN on Thursday, April 18th to learn more about why CTV is a logical next step for search marketing pros. But what if you could amplify your impact and reach a wider audience?

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Search Engine Land

JANUARY 19, 2024

LinkedIn has introduced sponsored articles, providing marketers with an additional tool that may contribute to enhancing brand awareness, increasing engagement, and driving lead generation. ” Get the daily newsletter search marketers rely on. .” ” Get the daily newsletter search marketers rely on.

User-Generated 123

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Search Engine Land

FEBRUARY 16, 2024

Cover the basics Tips and tricks still don’t replace solid marketing fundamentals. How are you positioning your brand/product? Are your prices competitive? You can’t start optimizing your marketing until you have covered the basics. Ssponsored brands video targeting. Sponsored brands video-only creatives.

Marketing Strategy 125

Marketing Strategy Shoppers eCommerce Advertising 125

Search Engine Land

NOVEMBER 7, 2023

Google is rolling out new features to help brands engage with shoppers this holiday season: A new deals hub. New pricing tools. The search engine’s deals hub has been designed to make it easy for consumers to discover discounted products from various websites in one location. New pricing features. Why we care.

Shoppers 104

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Search Engine Land

DECEMBER 7, 2023

It offers free analytics on product performance, pricing, demand and more. This article shows how to extract these insights to make smarter inventory, pricing and assortment decisions. Best-sellers report Offers insights into the most popular products and brands in both paid and unpaid listings, including inventory status.

Retail 92

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Search Engine Land

MARCH 12, 2024

A young woman seeing this ad may feel inspired by the tone of this ad and intrigued to engage with a brand that is “speaking their language,” especially when compared to more generic ads in search results. A search ad for “Club L London” which uses a specific tone of voice to resonate with its young, female target audience.

Price 119

Price Fashion Food Advertising 119

Search Engine Land

FEBRUARY 8, 2024

YouTube is expanding Content Takeovers, allowing brands to become exclusive advertisers across additional inventory, such as: Entire creator channels. YouTube’s Content Takeovers grant brands exclusive control over specific inventory, ensuring that only their ads are displayed during a designated period. Custom lineups.

Advertising 106

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Search Engine Land

FEBRUARY 8, 2024

As the landscape of digital channels and the demands of brands evolve, we’ll delve into: Examining how the trend towards socialization has altered targeting methods Offering insights on how to navigate these changes effectively. These audiences can be people who: Engaged with your brand. Yet, as paid media (i.e.,

Price 128

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Search Engine Land

MARCH 28, 2024

Brand preferences. Generative AI for product search. Brand preferences. shoppers searching for apparel, shoes, or accessories on mobile browsers, desktop, or the Google app can now personalize their shopping experience by selecting preferred brands. Once chosen, options from these brands will appear instantly.

Shoppers 120

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Search Engine Land

SEPTEMBER 4, 2023

Q4 is looming, and many brands are strategizing how to optimize their budgets to get more traffic to their products when buyer intent soars. Despite what you may have heard, TM+ models are a no-risk model – the affiliate site pays for the click and gets paid by the brand when the ads lead to conversions. SUBSCRIBE See terms.

Affiliate Marketing 140

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Search Engine Land

FEBRUARY 13, 2024

However, be aware that as Instacart gains more popularity, ad prices could increase. ” He said in a statement: “Customers rely on us for recurring large basket orders delivered in minutes, and brands use Instacart to connect with those high-intent customers. ” Get the daily newsletter search marketers rely on. .”

Retail 105

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Search Engine Land

FEBRUARY 20, 2024

said in a statement: “We believe VIZIO’s customer-centric operating system provides great viewing experiences at attractive price points.” ” “Our media business, Walmart Connect, is helping brands create meaningful connections with the millions of customers who shop with us each week. .”

Retail 98

Retail Entertainment Advertising Advertisers 98