Search Engine Land

AUGUST 7, 2023

A new metric, called Brand Authority, is now available in the Moz Pro SEO toolset and the Moz API, the company announced today. What is Brand Authority. Moz’s new Brand Authority metric can be found in Domain Overview. Moz assigns an “online brand strength” score between 1-100. Why we care.

Branding 92

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Search Engine Land

NOVEMBER 1, 2023

This article tackles the synergies between these channels and how brands can offer a more engaging content experience to their audience with a holistic approach. ” As a strong proponent of “search everywhere,” it’s essential to recognize social search. Retail and social: Why should you care?

Retail 107

Retail Branding User-Generated SEO 107

Search Engine Land

OCTOBER 11, 2023

Many big brands, from Nestle to Starbucks, have been caught greenwashing. This article explores the risks and consequences of greenwashing, plus tips to ensure your Google Ads don’t mislead consumers into thinking your brand is environmentally friendly. Get the daily newsletter search marketers rely on.

Branding 117

Branding Law PR Fashion 117

Search Engine Land

OCTOBER 12, 2023

The concept of share of search is fairly simple – decide who you’re competing against, add the searches for all the brands and work out the percentage. Now, as SEOs, we’re taught largely to ignore brand search because it’s “free traffic.” OK, so this is where search comes in.

SEO 121

SEO PR Branding Price 121

Search Engine Land

APRIL 2, 2024

I’ve built hundreds of teams in SEO, content marketing, link building and digital PR across 10+ companies. I’ve invested in technology, training and consulting to enhance operational efficiency in SEO and digital PR, experimenting with various models, SOPs and even custom software solutions.

SEO 84

SEO PR Key Performance Indicator User-Generated 84

Search Engine Land

AUGUST 16, 2023

So I also checked in with our PR expert, Michelle Garrett of Garrett Public Relations, to get her perspective and ideas. How to get ahead of publicity If you’re lucky, you’ll have a PR department, consultant or agency that monitors the media and online spaces for conversations about your company. But this is easier said than done.

PR 96

PR Health Law Advertising 96

Search Engine Land

MARCH 6, 2024

Consistent messaging, language and perspective in all marketing initiatives help achieve goals the larger team is working towards accomplishing (assuming those teams are on the same page). Keyword targeting Brands have keywords that represent who they are, what they do, the problems they fix and the products and services they offer.

SEO 115

SEO PR Branding Customer 115

Search Engine Land

MARCH 26, 2024

App landing pages We’re all familiar with landing pages and their importance in organic search. However, many brands underestimate the importance of dedicated landing pages for their app when it comes to ASO. These brands miss out on the benefits of creating a dedicated app landing page.

SEO 98

SEO Real Estate PR Health 98

Search Engine Land

FEBRUARY 2, 2024

“Advertising spend in podcasting is predicted to more than double over the next year, with big brands looking to invest it’s the perfect time to start a podcast for your business. Competition will never be this low again,” said Fiona Fraser, Director of Pow PR and podcast expert. Get the daily newsletter search marketers rely on.

SEO 115

SEO PR Entertainment Health 115

Search Engine Land

OCTOBER 12, 2023

This article discusses the evolving landscape of SEO and the uncertain future of LLM optimization in AI-powered search engines, with insights from data science experts. The approach of potential methods such as LLM optimization is to give preference to certain brands and products when dealing with corresponding transaction-oriented questions.

Transform 117

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Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. This helps you better ally with your marketing communications colleagues to contribute to improving your website E-A-T. . Why SEOs should care about brand marketing.

Branding 97

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Adams & Knight Marketing

AUGUST 16, 2021

“So Good To See You, Connecticut” digital campaign generates results, improves brand perceptions and drives business for hard-hit tourism industry. 16, 2021) – Adams & Knight, one of the leading digital marketing agencies in New England, was recently named a finalist in the U.S. AVON, Conn., (Aug.

PR 130

PR Digital Marketing Education Promotion 130

Search Engine Land

SEPTEMBER 6, 2023

Outreach uses tactics from influencer marketing and digital PR to secure links. Dig deeper: Digital PR vs. manual link building: Adapting to the modern search landscape 3. Discovery links Content creators constantly search and find data, quotes or helpful resources to enhance their content’s value to the reader.

PR 137

PR SEO Health Influencer Marketing 137

Search Engine Land

NOVEMBER 9, 2023

Collaborate with social media and PR teams to create a more holistic marketing strategy. As SEOs, we must determine what we need to know and do to stay relevant in organic search. Social media Building a strong social media presence is essential for brand visibility and complements your SEO efforts.

SEO 116

SEO PR Transform eCommerce 116

Search Engine Land

JANUARY 10, 2024

Get the daily newsletter search marketers rely on. Dig deeper: What to look for in a technical SEO audit Digital PR: Why will your target publications want to talk about your business in 2024? Aligning the digital PR plan with your content strategy is crucial, especially when relying on others for content creation.

SEO 138

SEO PR Customer Journey Health 138

Search Engine Land

JANUARY 29, 2024

Conducting a search universe analysis (SUA) across platforms like Google, YouTube, TikTok and Reddit is vital to benchmark competitors, identify trends, and optimize content. Brands that embrace an expanded search universe and execute integrated multi-platform strategies will gain a competitive edge.

Gen Z 116

Gen Z User-Generated SEO Millennials 116

Search Engine Land

OCTOBER 16, 2023

All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. 17 – including the first winner of our all-new category, Best use of AI technology in search marketing. If you haven’t yet, make sure to register for free for SMX Next.

Transform 137

Transform Non-Profit Health SEO 137

Search Engine Land

NOVEMBER 22, 2023

Best practices for aligning your efforts with paid search, social, PR and other marketing initiatives leading up to opening day and beyond. Local SEO: Setting the groundwork Marketers should optimize a client’s onsite and off-site presence to reach people in local markets. SUBSCRIBE See terms.

SEO 124

SEO PR Promotion Customer Journey 124

Search Engine Land

APRIL 17, 2024

But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.” So, if your chief marketing officer is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article.

Whitepaper 126

Whitepaper Analytics User-Generated Key Performance Indicator 126

Search Engine Land

FEBRUARY 27, 2024

GPTBot’s arrival has highlighted these concerns, as many major brands are blocking it instead of leveraging its potential. Do brands that block GPTBot have valid fears? Preventing your content from being crawled by GPTBot might limit your brand’s reach to a smaller set of internet users in the future.

User-Generated 108

User-Generated PR New Technology Branding 108

Search Engine Land

AUGUST 23, 2023

To prepare for SGE (slated to launch in December 2023), brands can consider these three steps: Discovery Ensure that your valuable content is easily found. Incorporating both branded and non-branded content is crucial. Your content should have the right mix of branded and non-branded, navigational, and transactional content.

PR 96

PR User-Generated Customer Journey Marketing Plan 96

Search Engine Land

JULY 17, 2023

Many brands make the mistake of relegating search engine optimization (SEO) to ranking websites and driving targeted traffic. Challenges in connecting SEO efforts to revenue Aligning SEO with revenue generation can be complex, presenting various challenges for brands. Get the daily newsletter search marketers rely on.

SEO 98

SEO Customer Acquisition Transform Affiliate Marketing 98

Search Engine Land

MARCH 19, 2024

Customers gravitate toward brands they believe they can trust to effectively solve their problems. Get the daily newsletter search marketers rely on. Building notability for N-E-E-A-T-T is traditional PR packaged for Google. Putting Google to one side, trust is the cornerstone of business success.

PR 138

PR User-Generated SEO Digital Marketing 138

Search Engine Land

JUNE 8, 2023

Major media adds credibility to your brand. Adding the media company’s logos to your brand’s PR bar helps increase shopper trust and conversions. You can be the hero to the PR team because their lives are easier with you keeping an affiliate program alive. Get the daily newsletter search marketers rely on.

Management 98

Management PR User-Generated Shoppers 98

Search Engine Land

OCTOBER 30, 2023

Get the daily newsletter search marketers rely on. The percentage of Personal Brand SERPs with a Knowledge Panel increased from 38% to more than 50% (a rise of more than a third). Avoid handing control of your brand narrative to a third party, like Wikipedia. SUBSCRIBE See terms. This is truly a Person update.

PR 122

PR Education Branding Search Marketers 122

Search Engine Land

FEBRUARY 5, 2024

However, severe limitations still make it a tool rather than a replacement in search marketing. Existing information only One of the biggest limitations of generative AI in digital marketing is that it can only rely on information it already has access to. It can create but only from existing ideas.

SEO 126

SEO PR Communications Search Marketers 126

Search Engine Land

APRIL 4, 2024

Is this a brand problem? The more your organic traffic is made up of clicks from branded searches, the more reason to check in. If fewer people are searching for your brand by name, that’s a problem but not inherently an SEO problem. Google Search Console can tell you fairly quickly. See terms.

SEO 125

SEO Analytics PR Branding 125

Martech

NOVEMBER 29, 2021

It’s a key trust signal for search engines and an indication that people like your content and your brand. There are a huge number of people out there creating amazing content for so many different brands and companies. These may be people who work for an individual brand or freelancers who work with a number of companies.

SEO 104

SEO PR Price CRM 104

Search Engine Land

FEBRUARY 16, 2023

We haven’t yet arrived at a place where SEO clearly informs every part of the business like: PR. Marketing Sales. Most organizations have marketing and sales teams – even small businesses with limited resources, but SEO is not as mainstream. Get the daily newsletter search marketers rely on.

SEO 100

SEO PR Key Performance Indicator Communications 100

Hootsuite

SEPTEMBER 21, 2023

A brand’s follower count can skyrocket, but if those followers aren’t engaging with your content, what good is that? In other words, a “vanity metric” for one brand will be totally different from a vanity metric for another brand. This might lead you to ask: so, what are the actionable metrics for social media marketing?

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

Search Engine Land

MARCH 22, 2023

Tracking news cycles, PR, and competitor activity can provide valuable insights into your industry and how your advertising performance compares. Here are some benefits of macro-trend monitoring for PPC: Crisis management : Monitoring PR through Google alerts can help you quickly identify negative press or publicity.

PR 90

PR Advertising Advertisers Analytics 90

Search Engine Land

NOVEMBER 6, 2023

How to build an insurance policy that keeps your brand in the mix. Add that to Google’s reputation on the advertising side, taking a few PR hits lately, and you have a bit of a perfect storm. Get the daily newsletter search marketers rely on. In this article, I’ll take a look at: Where SGE currently stands.

SEO 120

SEO User-Generated PR Education 120

Search Engine Land

JANUARY 18, 2024

Try approaches like humor or heightened empathy with audience challenges to emphasize the humanity behind your brand. Make sure you’re sharing learnings and communicating with all relevant teams SEO and paid search teams should collaborate, sharing insights and providing mutual support. Business email address Subscribe Processing.

User-Generated 118

User-Generated PR Advertising Advertisers 118

Martech

APRIL 18, 2024

But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.” So, if your CMO is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. Words matter.

Whitepaper 107

Whitepaper Analytics User-Generated Key Performance Indicator 107

Search Engine Land

JANUARY 22, 2024

Get the daily newsletter search marketers rely on. Not segmenting traffic sources PPC pros know that by heart: branded search traffic is worth much more than cold, non-retargeting Facebook Ads audiences. Sources I’d recommend looking into before launching your test: SEO (oftentimes, that’s 90% branded traffic).

Customer Journey 110

Customer Journey PR Marketing Marketers 110

Search Engine Land

OCTOBER 30, 2023

Get the daily newsletter search marketers rely on. The percentage of Personal Brand SERPs with a Knowledge Panel increased from 38% to more than 50% (a rise of more than a third). Avoid handing control of your brand narrative to a third party, like Wikipedia. SUBSCRIBE See terms. This is truly a Person update.

PR 97

PR Education Branding Search Marketers 97

Search Engine Land

MAY 18, 2023

Get the daily newsletter search marketers rely on. Since LLMs are powered by writing, marketing or PR professionals – not programmers – may develop innovative ways to use the tools. Build your brand “If brand building is not one of your top strategic priorities for 2023 and beyond, it needs to be,” Penn emphasized.

Transform 93

Transform Direct Mail PR User-Generated 93