Search Engine Land

JULY 11, 2024

National Survey on the Mental Health of LGBTQ+ Young People Publishing your original research on your site can be done as a blog post, a static page you update, a whitepaper, etc. If published as a white paper or static page, create a blog post for promotion and scannability. The Trevor Project: 2024 U.S.

Whitepaper 112

Whitepaper SEO Transform Health 112

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. When running a professional services business, this approach will have to differ from the run-of-the-mill posts utilized by ecommerce brands. For example, check out how Academic Influence does it on its Resources page.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Martech

MARCH 11, 2025

It could make brands look reactive and out of sync. What is the right mix of relevance, brand-building consistency and recommendation? Too many choices: While I love giving browsers a self-selected set of options as a wayfinding tool, it has to align with the lifecycle stage and familiarity with the brand or product and channel.

Whitepaper 103

Whitepaper Customer Journey Transform Customer 103

Martech

APRIL 23, 2025

Tool tip: Use DALL-E 3 inside ChatGPT to generate branded, audience-specific images. Pro tip: Build a swipe file of your brand’s best-performing visuals and use them to train your team or agency on what your audience responds to. Better CTA examples Instead of: “Download our white paper.”

Whitepaper 127

Whitepaper Thought Leadership CRM Performance Marketing 127

Sprout Social

NOVEMBER 4, 2024

Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more. However, it’s an effort brands need to take if they want to remain relevant with consumers. Remember the “ Rule of Seven ” ?

Whitepaper 121

Whitepaper User-Generated Thought Leadership Copywriting 121

Martech

DECEMBER 23, 2024

Best practices for customer engagement: Content that outlines effective methods for enhancing customer engagement and retention, especially in a B2B context, resonates well with my focus on brand management and customer segmentation. A quarterly report on financial market trends or a whitepaper on compliance best practices.

Whitepaper 110

Whitepaper Key Performance Indicator Thought Leadership User-Generated 110

Martech

AUGUST 5, 2024

This could include blog posts, white papers, webinars, or infographics. Joint webinars, co-branded content, or referral programs can help you reach new contacts effectively. Here’s a breakdown of this approach: 1. By providing valuable insights, you can attract potential contacts who are seeking solutions in your industry.

Whitepaper 124

Whitepaper User-Generated eBook Analytics 124

Martech

JULY 26, 2024

Content ecosystems : Develop a comprehensive content ecosystem with SEO-friendly articles, thought leadership pieces and interactive content that positions your brand as an industry authority. Compelling CTAs for decision : Design persuasive calls-to-action, limited-time offers and detailed product comparisons to drive conversions.

Transform 131

Transform Whitepaper Thought Leadership Customer Journey 131

Martech

MARCH 10, 2025

Examples include awarding points for email opens or white paper downloads and deducting points for factors like a personal email address or being outside the target market. Swag: Branded items have their place, too. This system helps prioritize sales efforts, target key accounts and improve conversion rates.

Direct Mail 118

Direct Mail Gen Z Whitepaper Customer 118

Martech

DECEMBER 10, 2024

To stay visible and relevant, brands must adapt and thats where generative engine optimization (GEO) comes in. It helps brands optimize content for AI systems that think and respond like consumers. By mastering GEO, brands can ensure their voice remains authentic, trustworthy and present in the AI-driven digital landscape.

Transform 137

Transform Whitepaper User-Generated CMO 137

Martech

MARCH 25, 2025

Done correctly, an email newsletter: Keeps your brand top-of-mind. It might be a call to action to fill out a lead generation form or an offer to download a white paper that helps educate subscribers on your product or service. Thats not the case in the United States, where Im based. Builds relationships with subscribers.

Whitepaper 120

Whitepaper Promotion Email Marketing Education 120

Buffer Marketing

OCTOBER 17, 2024

But what if small business owners could grow their audience and deepen trust in their brand by borrowing a page from the nonprofit playbook? They invested heavily in ads and agencies with big price tags, but the result was a mountain of content that didn’t match their brand or audience needs. The result was always disappointing.

Whitepaper 115

Whitepaper Thought Leadership Finance Marketing 115

Marketing Insider Group

AUGUST 27, 2024

However, leveraging digital tools, harnessing the power of data, and building a compelling brand identity help capture your target audience’s attention. Defining your unique selling proposition, creating a compelling brand story, and ensuring consistent visual and verbal communication establish a strong brand identity.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Martech

FEBRUARY 26, 2025

Show some personality People don’t connect with faceless brands they connect with people. Your brand’s voice, tone and personality matter more than ever. Whether humor, compassion, energy or honesty, showing your brand’s personality makes you more relatable and memorable. How did the update come to life?

Whitepaper 116

Whitepaper Thought Leadership B2C Energy 116

Marketing Insider Group

JANUARY 6, 2025

Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. Educational content builds trust, positioning your brand as a reliable resource while encouraging readers to explore your offerings. Repurposing older content extends its lifecycle.

Inbound Marketing 118

Inbound Marketing Whitepaper Education User-Generated 118

Martech

MAY 19, 2025

Awareness stage Content accessibility: Provide a wealth of educational resources such as blog posts, whitepapers, webinars and videos that address common industry challenges and solutions. This helps build brand awareness without direct sales pressure. This keeps your brand top-of-mind while respecting the prospect’s timeline.

Customer 105

Customer Whitepaper Thought Leadership Customer Journey 105

Search Engine Land

JULY 23, 2024

This strategy will also ensure a brand presence across all spheres of the digital landscape. Improved brand visibility: Higher search rankings increase your brand’s visibility. Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. ebooks, whitepapers).

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Martech

MAY 5, 2025

For agency and brand marketers that rely on audience insights, testing, and fast-turnaround campaign planning, this shift signals how research partners and internal teams are evolving their methods. The post What AI adoption in market research means for agency and brand marketers appeared first on MarTech.

Market Research 103

Market Research Digital Marketing Branding Marketing 103

Martech

APRIL 10, 2025

Brand compliance Another valuable use case for GenAI that can also streamline the creative review and approval process is assessing assets for brand compliance. In the early days of AI, we thought this meant that we had to train custom AI models to accurately tag assets or to assess brand compliance.

Whitepaper 107

Whitepaper User-Generated Transform Management 107

Marketing Insider Group

OCTOBER 16, 2024

As more B2B buyers turn to social media for research and recommendations, having a strong presence can drive brand awareness and generate more leads. Develop educational content that solves problems for your audience, such as case studies and whitepapers, emphasizing quality over quantity for better engagement.

Social Media Marketing 118

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 118

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Content will be passed over if it isn’t useful or trusted.

Whitepaper 135

Whitepaper Content Marketing Thought Leadership Marketing 135

Marketing Insider Group

JULY 14, 2021

Buyers are savvy, and they don’t want to dole out their contact information without getting something tangible in return, even if they like your brand and your content. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. E-Books or Whitepapers. They can be.

Whitepaper 145

Whitepaper Thought Leadership Marketing Plan Education 145

Neil Patel

AUGUST 5, 2021

If you own a small business, content marketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition. Content types can include blogs, infographics, and whitepapers that are geared toward creating interest in your products or offerings. Resources for Building a Content Calendar.

Whitepaper 145

Whitepaper Content Marketing Marketing Marketers 145

Trade Press Services Newsletter

JULY 6, 2023

Whether you are looking for a new job, seeking professional speaking opportunities or applying for industry awards, a resume is a critical element of a personal branding strategy. Here are three tips for letting your personal brand shine on your resume. Create a vibrant personal brand statement.

Whitepaper 130

Whitepaper Thought Leadership Branding Transform 130

Tiecas

JULY 15, 2024

It’s about crafting content that not only educates but also differentiates your brand, builds trust with potential customers, and ultimately persuades them to initiate a conversation. By positioning your brand as an industry authority, you move beyond being just another supplier and become a trusted partner.

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Transform 52

Trade Press Services Newsletter

SEPTEMBER 7, 2023

“It is a powerful tool that can help businesses establish their brand’s credibility, provide easy access to information, ensure a positive narrative in the media, and create a cohesive brand identity.” Even more important, it can drive brand awareness, boost qualified leads and increase sales.

Whitepaper 130

Whitepaper Branding Promotion Communications 130

SocialPilot

APRIL 23, 2025

Social media can either make or break your brands image. One viral post that’s all it takes to ignite a movement, catapult your brand to global fame, or destroy its years of reputation in the blink of an eye. It helps you build brand awareness, attract potential buyers, and feature in posts by top creators in your industry.

PR 40

PR Branding Whitepaper Thought Leadership 40

Marketing Insider Group

MAY 6, 2025

These are 6 of the most powerful marketing strategies that will help your brand rise above the noise and capture your ideal customer’s attention. It’s where your brand’s voice is clearest, your marketing is precise, and your product delivers unique value. But SEO is what keeps your brand discoverable at scale.

Marketing Strategy 81

Marketing Strategy Whitepaper Thought Leadership SEO 81

Lusha

JULY 21, 2024

They’ve shown active engagement with your brand, suggesting they’re further along in their buyer’s journey than those who simply stumble upon your website. Content Downloads: Downloading whitepapers, ebooks, or case studies shows that the lead is actively seeking information and is willing to share their contact details.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketing 52

Search Engine Land

MAY 22, 2024

This white paper provides valuable guidance on prompt engineering, helping you get the most out of generative AI. Generative AI is a valuable tool for marketers looking to create engaging content, personalize experiences, and boost engagement.

Whitepaper 93

Whitepaper Digital Marketing Marketing Marketers 93

Hubspot Marketing

JULY 12, 2024

Each action will represent a different ROI for your team, brand, or company. In other words, downloading a whitepaper will likely have a different value to you than signing up for a webinar. Share of Voice While Share of Market measures your portion of industry sales, Share of Voice compares your portion of brand awareness.

Management 111

Management Whitepaper Promotion Health 111

Orbit Media Studios

JANUARY 22, 2025

Well show you how to use an AI chatbot to compare your brand to your competitors. Im giving you a Semrush Keyword Gap report, which compares the keyword rankings of your brand to three competitors. Your goal is to help your brands homepage rank for more of the phrases it does not yet rank for, but the competitors do.

Branding 64

Branding SEO Whitepaper CMO 64

Customers.ai

DECEMBER 18, 2024

Example 2 : Visitors who download gated content like whitepapers or eBooks. Send a follow-up campaign focused on brand storytelling to build trust. Brand Example : Allbirds uses cart abandonment recovery emails to target high-intent visitors. Example 1 : Blog readers whove visited multiple posts. your blog or About page).

Whitepaper 69

Whitepaper Price Shipping Outbound Marketing 69

SocialPilot

JANUARY 27, 2025

Here are the key objectives of a B2B social media strategy: Brand Awareness: Position your company as a trusted thought leader in the industry. Relevant: Align it with larger business objectives, like lead generation or brand awareness. Case Studies: Showcases real-world brand success stories with measurable results.

Thought Leadership 86

Thought Leadership Whitepaper User-Generated Price 86

Marketing Insider Group

OCTOBER 15, 2024

Strategies include pay-per-click (PPC) ads, which only charge when someone clicks on your ad, and display advertising, which increases brand awareness by placing your message in front of potential customers. Immediate Visibility Paid media advertising delivers quick results by giving your brand instant exposure.

Advertisers 63

Advertisers Advertising Whitepaper User-Generated 63

Hubspot Marketing

MAY 9, 2023

Produce a podcast episode on the history and evolution of [brand or industry]. Generate ideas for cross-promotion with other businesses in the [market], specifically with brands such as [brand names]. Develop a podcast episode discussing the benefits of [products or services] divided into four chapters.

Whitepaper 139

Whitepaper Transform Promotion Marketing 139

Martech

OCTOBER 18, 2024

A real conversion is when someone replies to your email, sends you a message on social media or engages with your brand meaningfully — not just mindlessly clicking a button because you’ve nudged them to. We want our audience to read long whitepapers, watch hour-long webinars or download extensive case studies. Exclusive access.

Whitepaper 145

Whitepaper Energy Customer Journey Promotion 145