Martech

MARCH 11, 2025

It could make brands look reactive and out of sync. What is the right mix of relevance, brand-building consistency and recommendation? Too many choices: While I love giving browsers a self-selected set of options as a wayfinding tool, it has to align with the lifecycle stage and familiarity with the brand or product and channel.

Whitepaper 104

Whitepaper Customer Journey Transform Customer 104

Martech

DECEMBER 23, 2024

Best practices for customer engagement: Content that outlines effective methods for enhancing customer engagement and retention, especially in a B2B context, resonates well with my focus on brand management and customer segmentation. A quarterly report on financial market trends or a whitepaper on compliance best practices.

Whitepaper 110

Whitepaper Key Performance Indicator Thought Leadership Email Marketing 110

Martech

AUGUST 5, 2024

This could include blog posts, white papers, webinars, or infographics. Joint webinars, co-branded content, or referral programs can help you reach new contacts effectively. Here’s a breakdown of this approach: 1. By providing valuable insights, you can attract potential contacts who are seeking solutions in your industry.

Whitepaper 124

Whitepaper User-Generated eBook Analytics 124

Marketing Insider Group

AUGUST 27, 2024

However, leveraging digital tools, harnessing the power of data, and building a compelling brand identity help capture your target audience’s attention. Defining your unique selling proposition, creating a compelling brand story, and ensuring consistent visual and verbal communication establish a strong brand identity.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Buffer Marketing

OCTOBER 17, 2024

But what if small business owners could grow their audience and deepen trust in their brand by borrowing a page from the nonprofit playbook? They invested heavily in ads and agencies with big price tags, but the result was a mountain of content that didn’t match their brand or audience needs. The result was always disappointing.

Whitepaper 117

Whitepaper Thought Leadership Marketing Marketers 117

Sprout Social

NOVEMBER 4, 2024

Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more. However, it’s an effort brands need to take if they want to remain relevant with consumers. Remember the “ Rule of Seven ” ?

Whitepaper 119

Whitepaper User-Generated Thought Leadership Copywriting 119

Marketing Insider Group

JULY 7, 2025

Leveraging any help can empower brands not only to produce engaging materials but also to tie those efforts directly to business goals and KPIs. When brands invest in personalization technologies, they often see significant improvements in ROI. White papers build credibility and generate high-quality leads.

Whitepaper 79

Whitepaper Content Marketing Transform Thought Leadership 79

Martech

MARCH 10, 2025

Examples include awarding points for email opens or white paper downloads and deducting points for factors like a personal email address or being outside the target market. Swag: Branded items have their place, too. This system helps prioritize sales efforts, target key accounts and improve conversion rates.

Direct Mail 118

Direct Mail Gen Z Customer Whitepaper 118

Marketing Insider Group

JANUARY 6, 2025

Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. Educational content builds trust, positioning your brand as a reliable resource while encouraging readers to explore your offerings. Repurposing older content extends its lifecycle.

Inbound Marketing 118

Inbound Marketing Whitepaper Education User-Generated 118

Martech

JULY 26, 2024

Content ecosystems : Develop a comprehensive content ecosystem with SEO-friendly articles, thought leadership pieces and interactive content that positions your brand as an industry authority. Compelling CTAs for decision : Design persuasive calls-to-action, limited-time offers and detailed product comparisons to drive conversions.

Transform 131

Transform Whitepaper Thought Leadership Customer Journey 131

Martech

FEBRUARY 26, 2025

Show some personality People don’t connect with faceless brands they connect with people. Your brand’s voice, tone and personality matter more than ever. Whether humor, compassion, energy or honesty, showing your brand’s personality makes you more relatable and memorable. How did the update come to life?

Whitepaper 117

Whitepaper Thought Leadership B2C Marketing Automation Platform 117

Martech

DECEMBER 10, 2024

To stay visible and relevant, brands must adapt and thats where generative engine optimization (GEO) comes in. It helps brands optimize content for AI systems that think and respond like consumers. By mastering GEO, brands can ensure their voice remains authentic, trustworthy and present in the AI-driven digital landscape.

Transform 137

Transform Whitepaper User-Generated CMO 137

Search Engine Land

JULY 23, 2024

This strategy will also ensure a brand presence across all spheres of the digital landscape. Improved brand visibility: Higher search rankings increase your brand’s visibility. Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. ebooks, whitepapers).

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Hubspot Marketing

JULY 12, 2024

Each action will represent a different ROI for your team, brand, or company. In other words, downloading a whitepaper will likely have a different value to you than signing up for a webinar. Share of Voice While Share of Market measures your portion of industry sales, Share of Voice compares your portion of brand awareness.

Management 118

Management Whitepaper Promotion Health 118

Martech

MARCH 25, 2025

Done correctly, an email newsletter: Keeps your brand top-of-mind. It might be a call to action to fill out a lead generation form or an offer to download a white paper that helps educate subscribers on your product or service. Thats not the case in the United States, where Im based. Builds relationships with subscribers.

Whitepaper 120

Whitepaper Promotion Email Marketing Education 120

Marketing Insider Group

OCTOBER 16, 2024

As more B2B buyers turn to social media for research and recommendations, having a strong presence can drive brand awareness and generate more leads. Develop educational content that solves problems for your audience, such as case studies and whitepapers, emphasizing quality over quantity for better engagement.

Social Media Marketing 118

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 118

Martech

SEPTEMBER 4, 2024

We have an average level of brand awareness and an average level of share voice in the marketplace. Example 1: Personalized email for an awareness-stage lead One of our simulated users, a CTO at a medium-sized healthcare company, engaged with our LinkedIn content and downloaded a whitepaper.

Marketing Strategy 122

Marketing Strategy Whitepaper Finance Transform 122

Welcome Software

JULY 1, 2025

🚨 Incoming reality check: Keeping your brand consistent goes way further than just sticking to the same color palette or repeating a tagline over and over (and over) again. So, that's why we came up with a real quick brand consistency checklist —your go-to guide to make sure your brand shows up in the right way, every time.

Branding 40

Branding Whitepaper Customer Journey Marketing Strategy 40

Customers.ai

DECEMBER 18, 2024

Example 2 : Visitors who download gated content like whitepapers or eBooks. Send a follow-up campaign focused on brand storytelling to build trust. Brand Example : Allbirds uses cart abandonment recovery emails to target high-intent visitors. Example 1 : Blog readers whove visited multiple posts. your blog or About page).

Whitepaper 70

Whitepaper Price Shipping Outbound Marketing 70

Hubspot Marketing

JUNE 25, 2025

Honestly, I didn’t believe “great” and “on-brand AI copywriting” would ever belong in the same sentence. If you’re already using HubSpot, Breeze AI and AI Content Assistant now includes brand voice capabilities too. I’ve found that the best place to start is to tell AI that you’re training it on a new brand voice and name it.

Copywriting 113

Copywriting Branding User-Generated Communications 113

Lusha

JULY 21, 2024

They’ve shown active engagement with your brand, suggesting they’re further along in their buyer’s journey than those who simply stumble upon your website. Content Downloads: Downloading whitepapers, ebooks, or case studies shows that the lead is actively seeking information and is willing to share their contact details.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketing 52

Tiecas

JULY 15, 2024

It’s about crafting content that not only educates but also differentiates your brand, builds trust with potential customers, and ultimately persuades them to initiate a conversation. By positioning your brand as an industry authority, you move beyond being just another supplier and become a trusted partner.

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Education 52

SocialPilot

MAY 8, 2025

If you don’t understand who your brand is talking to, your message is just noise. The brand capitalized on audience data and social listening to define its “Wrapped” campaign and customize content to individual user likes. It makes the difference between your brand being seen and being ignored altogether.

Gen Z 82

Gen Z Customer Whitepaper Analytics 82

Martech

APRIL 23, 2025

Tool tip: Use DALL-E 3 inside ChatGPT to generate branded, audience-specific images. Pro tip: Build a swipe file of your brand’s best-performing visuals and use them to train your team or agency on what your audience responds to. Better CTA examples Instead of: “Download our white paper.”

Whitepaper 127

Whitepaper Thought Leadership CRM Performance Marketing 127

SocialPilot

JANUARY 27, 2025

Here are the key objectives of a B2B social media strategy: Brand Awareness: Position your company as a trusted thought leader in the industry. Relevant: Align it with larger business objectives, like lead generation or brand awareness. Case Studies: Showcases real-world brand success stories with measurable results.

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

Marketing Insider Group

MAY 6, 2025

These are 6 of the most powerful marketing strategies that will help your brand rise above the noise and capture your ideal customer’s attention. It’s where your brand’s voice is clearest, your marketing is precise, and your product delivers unique value. But SEO is what keeps your brand discoverable at scale.

Marketing Strategy 96

Marketing Strategy Whitepaper Thought Leadership SEO 96

Marketing Insider Group

OCTOBER 15, 2024

Strategies include pay-per-click (PPC) ads, which only charge when someone clicks on your ad, and display advertising, which increases brand awareness by placing your message in front of potential customers. Immediate Visibility Paid media advertising delivers quick results by giving your brand instant exposure.

Advertising 63

Advertising Advertisers Whitepaper User-Generated 63

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. Types of content include blog posts, whitepapers, case studies, and eBooks.

Advertising 52

Advertising Advertisers Transform Whitepaper 52

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. Types of content include blog posts, whitepapers, case studies, and eBooks.

Advertising 52

Advertising Advertisers Transform Whitepaper 52

Martech

APRIL 10, 2025

Brand compliance Another valuable use case for GenAI that can also streamline the creative review and approval process is assessing assets for brand compliance. In the early days of AI, we thought this meant that we had to train custom AI models to accurately tag assets or to assess brand compliance.

Whitepaper 107

Whitepaper User-Generated Transform Management 107

Marketing Insider Group

AUGUST 26, 2024

In a competitive and rapidly changing space, this tactic is not only valuable for navigating market shifts but also for improving brand awareness, complying with stringent regulatory updates, and overcoming supply chain complexities. Any content you promote here should not feature a contact form.

Manufacturing 77

Manufacturing Transform Whitepaper User-Generated 77

Marketing Insider Group

SEPTEMBER 24, 2024

Social media marketing has become a cornerstone of business success, offering unprecedented opportunities to connect with audiences, build brand awareness, and drive growth. With countless brands vying for attention, those who think outside the box and create fresh, imaginative ideas are the ones who capture the audience’s interest.

Transform 77

Transform Social Media Marketing Whitepaper Marketing 77

Marketing Insider Group

JANUARY 20, 2025

While paid social media offers precise targeting, organic social remains the cornerstone of long-term brand visibility and trust. Business-to-consumer (B2C) and business-to-business (B2B) brands take very different approaches. This includes whitepapers, webinars, and case studies delivered in an educational, expert tone.

B2C 58

B2C Social Media Marketing Transform Whitepaper 58

Orbit Media Studios

NOVEMBER 13, 2024

They are likely more comfortable writing case studies, ebooks and whitepapers. Initially, the content was about my personal brand; today, it’s about driving business outcomes and brand strategy. And 15 years before that in Corporate Brand, Product Marketing leadership roles. But that’s my first web post on the topic.

Marketing 69

Marketing Marketers Whitepaper Content Marketing 69

Hubspot Marketing

JUNE 30, 2025

If you want to learn how to craft an irresistible one, start with this guide that includes 17 real-life examples and learn how brands market their open positions. Create shareable content appropriate for specific networks to spread both our brand and our content. Check out this list of sample descriptions for common marketing roles.

Management 111

Management Inbound Marketing Marketing Marketers 111

Animalz blog

JUNE 17, 2025

Twice a year, his team surveys more than 500 B2B marketers and turns the findings into a flagship white paper. About Our Guest: Matt Hummel Matt Hummel is the Chief Marketing Officer at Pipeline360, where he leads content, brand, and demand generation efforts grounded in real-world insight. Follow Matt Hummel on LinkedIn.

Whitepaper 62

Whitepaper Logistics Branding Customer 62

Welcome Software

MAY 7, 2025

Keeps things on-brand If your original asset is on-brand (and on-point), then repurposing the content is going to let you create, publish and promote content that strengthens the brand message across every format and channel. This will do wonders to your brand identity, and not require too much of your team's time.

Transform 52

Transform Whitepaper Management Marketing Strategy 52